Mins 301 - Chapter 3
Select three interactive measurements.
# of pages viewed # of repeated visits to an ad Time pent viewing the ad
_____ are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
Adwords
What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?
Affiliate programs
_______ programming interface is a set of routines, protocols, and tools for building software applications.
Application
___________ communications, or communication such as email in which the message and the response do not occur at the same time.
Asynchronous
What applies to any business that sells its products or services directly to consumers online?
B2C
What is a box running across a website that advertises the products and services of another business, usually another ebusiness?
Banner Ad
A website ___________ is a locally stored URL or the address of a file or internet page saved as a shortcut.
Bookmark
A(n) _________________ model is a plan that details how a company creates, delivers, and generates revenues.
Business
Two terms representing the next generation of internet use - a more mature distinctive communications platform characterized by new qualities such as collaboration sharing, and free.
Business 2.0 Web 2.0
What is collaborating and tapping into the core knowledge of all employees, partners, and customers?
Collective Intelligence
Four Characteristics of Web 2.0
Content sharing through open sourcing Collaboration outside the organization User-contributed content Collaboration inside the organization
________ refers to the creation of new kinds of intermediaries that simply could not have existed the advent of ebusiness, including comparison-shopping sites sich as Kelkoo and bank account aggregation services such as Citibank.
Cyber____
What is the large part of the internet that is inaccessible to conventional search engines, such as email messages, chat messages, private content on social media sites, and electronic bank statements?
Deep web
What implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
Digital Darwinism
__________ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.
Domain
What was the original term for a company operating on the internet?
Dot-com
__________ includes eCommerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.
Ebusiness
What is a plan that details how a company creates, delivers, and generates revenues specifically on the internet?
Ebusiness model
What involves the use of strategies and technologies to transform governments by improving the delivery service and enhancing the quality of interaction between the citizen-consumer within all branches?
Egovernment
________ knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS.
Explicit
_________ knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS.
Explicit
True or false: The deep web is part of the dark web. Like dark web content, deep web content cannot be accessed by conventional search engines, but most often the reason deep web content remains inaccessible to search engines is because the content is illegal.
False
_______ is similar to taxonomy except that crowd sourcing determines the tags or keyword-based classification system
Folksonomy
The current version of _______ delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.
HTML
____________ is a keyword of phrase used to identify a topic and is preceded by a has or pound sign (#).
Hashtag
_______ markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link.
Hypertext
What is the internet protocol web browsers use to request and display web pages using universal resource locators?
Hypertext transport protocol (HTTP)
Four challenges facing companies
Identifying limited market segments Adhering to taxation rules Managing consumer trust Ensuring consumer protection
What refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information?
Information richness
Three challenges of Business 2.0
Information vandalism Technology dependence Violations of copyright and plagiarism
_________ messaging is a service that enables instant or real-time communication between people.
Instant
What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
Intermediaries
What is a massive network that connects computers all over the world and allows them to communicate with one another?
Internet
What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?
Internet Corporation for Assigned Names and Number (ICANN)
What is a company that provides access to the internet for a monthly fee?
Internet service provider
What involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions?
Knowledge management
What is a website or web application that uses content from more than one source to create a completely new product or service?
Mashup
Three Business 2.0 communications and collaboration tools.
Mashup Blog Wiki
Which of the following is what-you-see-is-what-you-get (WYSIWYG) tool?
Mashup editor
What is the ability of an organization to tailor its products or services to the customers' specifications?
Mass customization
What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience?
Native advertising
What describes how products in a network increase in value to users as the number of users increases?
Network effect
What consists of non proprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or inter-operate with the system?
Open system
Three ebusiness advantages.
Opening new markets Expanding global reach Reducing costs
A(n) ____________ shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
Paradigm
_______ occurs when a company knows enough about a customer's likes and dislikes that is can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
Personalization
_________ converts an audio broadcast to a digital music player/
Podcasting
What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?
Search engine optimization
What is a component of Web 3.0 that describes things in a way that computers can understand?
Semantic web
What refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg?
Social Media
What is communications that occur at the same time such as IM or chat?
Synchronous communications
What are specific keywords or phrases incorporated into websites content for means of classification or taxonomy?
Tags
What describes niche-market ebusiness strategies that capture the tail of a typical sales curve?
The long tail
True or false: A cyborg anthropologists is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives.
True
What is the address of a file or resource on the web such as www.apple.com?
Universal Resource Locator (URL)
Select two terms for content created and updated by many users for many users.
User-contributed content User-generated content
Term that refer to the World Wide Web during its first years of operation.
Web 1.0
What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers?
Web Real-Time Communications (WebRTC)
What uses click stream data to determine the effectiveness of the site as a channel-to-market?
Website ebusiness analytics
What provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML?
World Wide Web
What is an international community that develops open standards to ensure the long-term growth of the Web?
World Wide Web Consortium
Social networking _______ maps group contacts (personal and professional) identifying who knows each other and who works together.
analysis
A(n) _________ is a program that runs within another application such as a website.
applet
Select the term for an online journal that allows users to post their own comments, graphics, and video.
blog
What applies to business buying from and selling to each other over the internet?
business-to-business
What is the practice of artificially inflating traffic statistics for online advertisements?
click fraud
What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?
click-through
_______ data can observe the exact pattern of a consumer's navigation through a site.
clickstream
________ is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits - and in what order.
clickstream analytics
_____ source is any proprietary software licensed under the exclusive legal right of the copyright holder.
closed
Source ___________ contains instructions written by a programmer specifying the actions to be performed by computer software.
code
A(n) ________ system is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
collaboration
Real-Time ________ occurs when a system updates information at the same rate it receives it.
communication
Consumer-to-_________ applies to customers offering goods and services to each other on the internet.
consumer
__________ management systems help companies manage the creation, storage, editing, and publication of their website content.
content
What is a small file deposited on a hard drive by a website containing information about customers and their browsing activities.
cookie
What sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet?
crowdfunding
______ refers to the wisdom of the crowd
crowdsourcing
What applies to any consumers who sells a product or service to a business on the internet?
cunsumer-to-business
The introduction of ebusiness brought about ___________, which occurs when a business sells directly to the customer online and cuts out the intermediary.
disintermediation
A(n) ________ technology is a new way of doing things that initially does not meet the needs of existing customers.
disruptive
_________ is the buying and selling of goods and services over the internet.
eCommerce
What is a magazine published only in electronic form on a computer network?
ezine
Social _________ represent the interconnection of relationships in a social network.
graphs
What is a two-dimensional representation of data in which values are represented by colors?
heat map
What measures the number of people a firm can communicate with all over the world?
information reach
A(n) _____________ Management system supports the capturing, organization, and dissemination of knowledge throughout an organization.
knowledge
What is the practice of sending brief posts (140 to 200) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages?
microblogging
A social ______ is an application that connects people by matching profile information.
network
Social __________ is the practice of expanding your business and/or social contacts by constructing a personal network.
networking
What refers to any software whose source code is made available free for any third party to review and modify?
open source
Search engine ________ evaluates variables that search engines use to determine where a URL appears on the list of search results.
ranking
In _______ steps are added to the value chain as new players find ways to add value to the business process.
reintermediation
A(n) _______ system is where buyers post feedback on sellers.
reputation
What is website software that finds other pages based on keyword matching similar to Google?
search engine
What is content that is designed to be east for readers to consume and to share?
snackable content
What allows users to share, organize, search, and manage bookmarks?
social bookmarking
A(n) _________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
sustaining
Real Simple ______ is a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format.
syndication
What is the knowledge contained in people's heads?
tacit knowledge
Social ________ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
tagging
_______ is the scientific classification of organisms into groups based on similarities of structure or origin.
taxonomy
Two reasons why ebusiness has expanded global reach.
unlimited customers unlimited size
What allows people at twp or more locations to interact via two-way video and audio transmissions simultaneously as well as shared documents, data, computer displays, and whiteboards.
videoconference
What allows users to access the WWW?
web browsers
What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?
website traffic analytics
A __________ is a type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required.
wiki
