MIS 276, Quiz 7, Exam 2

twitter marketing

- real time interaction with consumers - 315 million active users worldwide (over 90% access twitter from mobile device)

social density

the social marketing process has five steps. Which of the following is not one of them? -fan acquisition -community -amplification -engagement -social density

tv ad retargeting

tweeting viewers of tv shows with the same ads targeted at them on a show they are watching

curalate

which of the following is an online service specifically aimed at measuring the impact of pinterest and other visual social media? -amplify -curalate -webtrends -tweetdeck

pinterest is the only one of the major social networks that does not accept paid advertising

which of the following statements about pinterest is not true? -pinterest is the only one of the major social networks that does not accept paid advertising -pinned photos and photo boards are available to all pinterest users -pinterest enables users to integrate their pins into their Facebook news feeds and twitter streams -pinterest users are overwhelmingly female

amplify

which of the following twitter products provides marketers with a real time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? -promoted accounts -amplify -lead generation cards -enhanced profile pages

amplify

a real time digital dashboard connecting television commercials and tweet activity

page post ads

ads that appear in a Facebook user's news feed are called: -marketplace ads -promoted ads -page post ads -brand ads

promoted accounts

advertisers pay to have their branded account suggested to users likely to be interested in the account in the "who to follow" list, twitter's account recommendation engine, available on the twitter home page. Promoted accounts can be specifically targeted and are priced on a cost per follower basis

promoted tweets

advertisers pay to have their tweets appear in users' search results and timelines. The tweets appear as "promoted", and the pricing is on a per click basis, based on an auction run on the Twitter ad platform. Promoted tweets can be both keyword and geo-targeted

promoted trends

advertisers pay to move their hashtags to the top of twitter's trends list. Otherwise, hashtags are found by the twitter search engine, and only those that are organically popular make it to the trends list.

mobile ads

all of the above formats delivered on mobile devices, as well as mobile app install and app engagement ads

tweets

all of the following are examples of dark social except: -tweets -snapchat -email -sms texts

brand pages

all of the following marketing tools on Facebook require payment except: -right hand sidebar ads -brand pages -mobile ads -news feed page post ads

enhanced profile pages

companies can get their own banner to display images and the ability to pin a tweet to the top of the company's timeline

amplification

encouraging users to click a like button is an example of which step in the social marketing process? -community -amplification -fan acquisition -brand strength

street view cars

google uses which of the following to build a global database of wireless access points and their geographic locations? -E9-1-1 -street view cars -BLE -iBeacons

potential customers can tilt and turn their smartphones to see 360 degree views of products

how can a smartphone's gyroscope and accelerometer be used in product marketing? -to speed up delivery of large multimedia files -potential customers can tilt and turn their smartphones to see 360 degree views of products -to provide accurate data on the user's destination and speed -to locate the user's geographical position

proximity marketing

identify a perimeter around a location and target ads and recommendations within that parameter

geoaware technique

identify location of user's device and target ads, recommending actions within reach

engagement

measures the amount and intensity of user involvement

lead generation card

promotional offers that appear in users' twitter timeline of messages with a coupon or other offer.

dark social

sharing outside of major social networks (email, IM, texts, etc.)

social mobile local nexus

strong ties between consumer use of social networks, mobile devices, and local shopping