MIS 395 Chapter 7
Encouraging users to click a Like button is an example of which step in the social marketing process?
Amplification
Apple's iBeacon uses which of the following technologies?
BLE
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following is the top app in terms of both audience size and share of time spent?
Facebook does not sell display ads.
False
Which of the following is the first step in the social marketing process?
Fan acquisition
Brand pages on Facebook typically attract more visitors than a brand's website.
True
Eddystone is an open-source standard for beacon technology.
True
Promoted Video is the source of over 50% of Twitter's ad revenue.
True
Traditional retail products and travel services are the source of much of the current growth in m-commerce.
True
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?
Twitter card
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
2015
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
How much time a month does the average person spend using the Facebook app on mobile devices?
13 Hours
On average, users use about ________ apps a month on their smartphone.
20
All of the following marketing tools on Facebook require payment except:
Brand pages
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
Disney's Playdom
Which of the following is not a technology for enabling proximity marketing?
Lens Studio
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
Pintrest
Which of the following is another term for amplification?
Reach
