MIS 395 Exam 3

E-distributors operate in vertical markets.

FALSE

Industrial consortia were the first form of Internet-based B2B commerce.

FALSE

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

TRUE

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

TRUE

Walmart is the largest purchaser of consumer goods in the world.

TRUE

Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection.

FALSE

Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company.

FALSE

The online mortgage industry has transformed the process of obtaining a mortgage.

FALSE

On-demand service companies collect a fee from both sellers and buyers who use the platform.

TRUE

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

TRUE

The major impact of Internet real estate sites is in influencing offline decisions.

TRUE

The original portals in the early days of e-commerce were search engines.

TRUE

Auction prices are often higher than prices in fixed priced markets.

TRUE

Big Data plays an important role in predictive marketing.

TRUE

A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.

FALSE

Few large firms today have Electronic Data Interchange (EDI) systems.

FALSE

In a Dutch Internet auction, a single seller puts up a single item for bidding.

FALSE

Portals are not subject to network effects.

FALSE

Collaborative commerce has a much broader mission than EDI.

TRUE

Consumers in auctions are not driven solely by value maximization.

TRUE

Industry consortia are more focused on optimizing long-term relationships than independent exchanges, which tend to focus more on short-term purchasing relationships.

TRUE

Lean production is an extension of just-in-time production methods.

TRUE

MRO goods are also known as indirect goods.

TRUE

Purchasing managers are the key players in the procurement process.

TRUE

Smartphones are an example of technological convergence.

TRUE