MIS Midterm Study Guide

What scenario represents a customer acquisition cost of $100?

A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.

Select the trust statements about neural networks.

A neural network is a method in AI that teaches computers to process data in a way that is inspired by the human brain, Neural networks are a type of machine learning process called deep learning, Interconnected artificial neurons are the main building blocks of simple neural networks

Select the true statements about the process of learning AI.

AI relies heavily on algorithms to process data and create output, AI programs need data to create input.

The native cryptocurrency of the Cardano blockchain is called

Ada

The world's first concept for zero-emission commercial aircraft was recently discussed by:

Airbus

What areas of government is AI used?

Automation of Routine Tasks, Military, Policing

The Litecoin blockchain was created to be a faster store-of-value coin than:

Bitcoin

Aside from a single vulnerability, found and corrected in April 2010, no flaw in the (blank) has been discovered.

Bitcoin blockchain

Created by MakerDAO and built on the Ethereum blockchain, (blank) is pegged to the U.S. dollar through the use of game theory and over-collateralization with Ethereum.

Dai (DAI)

Which of the following are popular college majors/emphasis areas for college students interested preparing for a career in AI?

Data Science, Computer Science, and Business Management

Traditional finance (TradFi) uses centralized organizations such as banks and credit unions to facilitate transactions for customers. (Blank) uses smart contracts built on blockchains.

Decentralized finance (DeFi)

What is the benefit to using social media for conducting market research?

Demographic data and market information is much easier to gather from social media sites than it was to previously collect.

Assets are wrapped using Ethereum Request for Comments (ERC) protocols. The most commonly used is the (blank), which is generally used for contracts that exchange cryptocurrencies.

ERC-20 protocol

A company that has created connections with its target markets on social media can depend on these followers to regularly engage with its posted content and create traffic to its website.

False

An organization is said to have "e-commerce universality" if it has as strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.

False

Conversations and interactions on social media are not part of the information provided to organizations.

False

Hardware, software data, and procedures are four of the five components of a social media information system (SMIS).

False

In an e-commerce presence map, the activity includes the methods used to reach stakeholders and customers, including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations?

False

Information about geographic locations that is stored in a geographic information system (GIS) is referred to as geoadvertising.

False

It is extremely difficult for social media providers to recruit, hire, and train staff to run a huge social media site.

False

Organizations can only use Facebook's Audience Insights to learn demographic information about people who have engaged with the organization by "liking" their page or attending an event hosted by the organization.

False

Users in a social media information system can rely on providers to safeguard their personal information and profiles.

False

If an organization wants to increase user engagement on social media, it wants to:

Increase the conversion rate of its social media posts to interactions with users.

IoMT stands for:

Internet of Medical Things

What is true about how machine learning can be used to solve a problem.

Machine learning uses various data inputs such to build an algorithm, Algorithms created by machine learning take data and answers to questions and use this to develop a machine learning model, If-then statements are often used in machine learning models

How are social media metrics and social media goals related

Metrics that correspond to social media goals can serve as key-performance indicators (KPIs) for them.

In which of the following health care areas is AI used?

Pharmaceuticals, Robotic Surgery, Health Tracking

To remedy the slow transaction time issue associated with PoW blockchains such as Ethereum 1.0 and Bitcoin. (blank) blockchains were created, allowing for far faster transactions.

PoS

Which of the following is a popular Microsoft data analytics program that offers business intelligence as well as data visualization?

Power BI

An advantage of the (blank) consensus mechanism is that it forces all participants to act in their own self-interest, allowing for faster transaction times, and not requiring large amounts of computing power.

Proof-of-Stake (PoS)

Data-driven decision making (DDDM) can be facilitated through a six-step process of Ask, Prepare, Process, Analysis, Share, and Act. Which of these steps refers to creating visualizations and presentations for key stakeholders?

Share

(blank) was launched in 2014 by Skype co-founders, Ahti Heinla and Janus Friis. The company's vision is to revolutionize food and package deliveries across the globe. Starship robots can carry items within a 4-mile radius.

Starship

Which of the following are steps you can take to learn about AI?

Study computer programming languages, learn about the math used in AI, and take free online courses and find free online resources covering AI

Which of the following is a popular data analytics program that offers business intelligence as well as data visualization?

Tableau

Which statement best explains why knowing an organization's value proposition is important for creating its social media information system (SMIS)

The organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths.

Which statement best explains why knowing an organization's value proposition is important for creating its social media information system (SMIS)?

The organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths.

A business-to-consumer transaction is considered to be the selling of products and services to individual consumers.

True

Accelerated mobile pages (AMPs) support m-commerce by utilizing a scaled-down version of hypertext markup language (HTML) to create web pages that load quickly on mobile devices.

True

According to We Are Social, 90 percent of adult internet users (aged 16-64) around the world have visited an online retail stores on the web.

True

Cloud-based components used by social media providers are hardware.

True

JD.com is China's largest online retailer and the country's largest internet company by revenue, its revenue eclipsed $70 billion in 2019.

True

Which of the following are popular AI career fields?

User experience, AI Engineer

What two platforms use the Pluton chip.

Xbox One, Windows-based computers that use processors developed by Intel and AMD

Because the technology allows a robot arm to act more like a human's with regard to spatial recognition and safety awareness, while maintaining all of the advantages of a traditional industrial robot, (blank) can make robots much more flexible and safer.

adaptive robots

What is the final step in the six-step process of creating an SMIS?

analyze the collected data

Using cyberattacks, such as the May 2017 WannaCry ransomeware attack which struck British hospitals particularly hard, is an example of how a nation with less military strength can level the field using technology. This is an example of (blank) warfare.

asymmetric

The variance that exists in the output provided by AI algorithms is referred to as AI (blank)

bias

Gold has value in part because the amount of gold in circulation does not vary significantly. For this reason, many believe that cryptocurrency, based on (blank) technology, will also maintain its value.

blockchain

What is a technology that attempts to ensure that, once the software is constructed, it cannot be altered?

blockchain

Data analysts must blend facts and data with knowledge about the:

business or organization

A technology that allows scientists to test drugs quickly and without the use of animals or humans is referred to as organ on a (black) (OOC).

chip

Unlike other large accessible databases that are controlled by corporate entities, such as Netflix or Spotify, public blockchains are hosted on a public ledger, which can be considered a huge databased, that stores the data for a blockchain essentially runs as a peer-to-peer network. This means they have no:

controlling central authority

What is the first step in the six-step process of creating an SMIS?

create system goals that align with the goals of the organization

The 3-step data visualization process consists of exploring the data sets for pattern, then planning for visuals, and finally:

creating your visuals

Bitcoin, Ethereum, and LiteCoin all use blockchain algorithms to control quantity and verify the validity of transactions. They are referred to as:

cryptocurrency

Charging a fee, similar to a premium, for every transaction, (blank) offer an easy way for cryptocurrency novices to gain trading experience.

cryptocurrency brokerage firms

Because so much information regarding voters' political attitudes is available online, campaign managers increasingly rely on:

data mining

Allen Worlds, where players can mine or purchase coins called Trillium (TLM) to complete in the Alien World metaverse, is an example of a DApp, DApp stands for (blank) application.

decentralized

The primary goal of a company's social media strategy is to:

engage potential customers

Who has not suffered the embarrassment of a misplaced debit card? Some companies allow consumers in China to make purchases without cards or cash. The system uses:

facial recognition

Data transformation is the process of converting the (blank) of data.

format

When first executing decentralized financial (DeFi) transactions, developers were paid in Ethereum, which was recorded as GWEI or one billionth of an Ethereum coin. GWEI became known as Ether or simply:

gas

Vector and raster files are:

geographic data

Which of the following statements are true about Nanorobots?

have the capacity to carry medication or miniature tools, used to constantly monitor our bodies for maladies and other symptoms, can build and manipulate things precisely where components are at a scale of a nanometer

What is an appropriate social media goal for a business that wishes to raise its public profile is:

increasing brand awareness

The difference between a company's fundamental value and its total value is that

its fundamental value is what customers and stakeholder's value about its product or service, while its total value includes the value added by other aspects of the business.

An online photo printing company can temporarily lose its e-commerce ubiquity if:

its website crashes due to a coding error or attack by hackers.

The amount of time it takes data to travel from devices to a data center and back is called:

latency

Tesla's autonomous driving system has raised some concerns from industry experts. They fear the technology used in Tesla's vehicles lacks the use of (blank), a critical component in most autonomous vehicles

lidar

Under development at MIT, photonic cystals allow solar panels to be twice as efficient by absorbing and converting the sun's:

light

Built on real-time geodata and information provided from wireless mobile devices, (blank) are widely used in m-commerce.

location-based services (LBS)

E-commerce transactions that are executed using wireless mobile devices are known as:

m-commerce

Some popular social media management systems are becoming more difficult to manage because:

millions of diverse users across the globe are active participants.

Qualitative data that is not categorized is called nominal data. Qualitative data that is categorized (ranked, for example) is considered (blank) data.

ordinal

Servers that host the database are known as public ledgers because they are accessible to everyone and do not require that users place their trust in any individual. This means they are:

permissionless

When data is anonymized, the PII is eliminated or encrypted. PII includes names, Social Security numbers, addresses, and more and stands for (blank) identifiable information

personally

Which of the following are ethical considerations of AI?

privacy, surveillance, bias and discrimination

Like Bitcoin and Litecoin, the Dogecoin blockchain is a (blank) blockchain.

proof-of-work (PoW)

Collections of related fields in a database are referred to as

records

Collections of related fields in a databases are referred to as:

records

A major trend in data analytics is the use of artificial intelligence to focus on small data which is more precise, using small datasets that are capable of impacting decisions in the present. This is known as (blank) AI.

scalable

Currently, apps that run on the Cloud are (blank) as compared to apps that run on local machines. Edge computing is a method of optimizing cloud computing systems by performing data processing at the edge of the network, near the source of the data and it is possible that cloud computing may take a back seal to edge computing.

slower

Most successful hacks that occur today are conducted through:

social engineering

When a victim is lured into clicking on a link that allows the perpetrator to access the victim's cryptocurrency wallet; it is known as a (blank) hack.

social engineering

Adding a dedicated group to your Facebook account allows you to meet online and keep in touch with others who are your interest. You can post relevant media, such as photos, articles, and videos. Which role in a social media information system (SMIS) does your group fit into?

social media community

Which program is typically limited to one user at a time?

spreadsheet

In May 2022, TerraUSD (UST) and Luna collapsed when Bitcoin and Ethereum values dropped precipitously. UST was a (blank), meaning its value was theoretically pegged to and collateralized to the U.S. dollar.

stablecoin

A consensus mechanism that typically requires those who wish to add a block to put up a number of the blockchain's native coins as collateral is referred to as a proof of (blank) mechanism.

stake

One way to visualize a data ecosystem is to apply it to the data project life cycle. The Data Science Ready project outlines the five steps of the data project life cycle. The final stage in this life cycle is:

storage

Bitcoin, and Litecoin, because they are established proof-of-work (PoW) coins, are considered:

store-of-value coins

SQL allows users to isolate specific information contained in a database, as well as to aid in the selection, creation, addition, and extraction of data from a database. SQL stands for (blank) query language

structured

Component's of a social media information system (SMIS) combine to:

support a company's marketing strategy through social media.

Blockchain technology build on the packet-(black) concept in which each packet connects to the previous packet according to specific software.

switching

What do most companies use as their main conduit for reaching and connecting with customers?

their website

When selecting the right data, it is important to be aware of the source of the data. For example, data that is sold by an entity that didn't actually collect the data is considered (blank) data.

third-party

M-commerce is a subset of

traditional e-commerce

E-commerce (blank) is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.

ubiquity