Missed questions

According to your text, which of the following is a central tenet of social media as it relates to CSR initiatives?

attracting large, diverse audiences

The value the firm derives from consumers' positive perception of its products is called

brand equity

The process of broadening the use of an organizations current brand to include new products is called

brand extension

A company uses a software program to capture and analyze consumer data to create and maintain customer profiles, including buying habits and purchasing patterns. It then uses this information to design individualized fulfillment strategies for its customers. The company most likely engaged in

customer relationship management

According to social media and customer service expert Jay Baer, what is the new marketing

customer service

What is the first step in the ethical decision making framework?

determine the facts in an unbiased manner

Which of the following statements regarding supply chain management is not true?

each channel within a supply chain acts independently of the other channels

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

early adopters

For a(n) __________ strategy to be effective, consumers must recognize a noticeable benefit from their purchase.

eco-branding

An experiment that is performed in a natural setting, like a mall or someone's home, is called

field experiment

In what stage of the new product development process would organizations use social media to evaluate potential new products?

idea screening

What stage of the product life cycle is characterized by a full line of products, an intensive effort to maintain distribution, and a product price equal or below that of competitors?

maturity

The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations is referred to as that individual's...

personality

in ethical decision making, what element of the marketing mix is affected when a firm is deciding whether or not to outsource jobs to other members of the supply chain?

place

Udi's Gluten Free sells bread, bagels, cookies, pizza crust, and other products that are gluten free. The combination of all the products that Udi's Gluten Free sells is referred to as its...

product mix

Tiffany is well-known as a luxury brand of jewelry. The iconic Tiffany blue box, along with its blue jewelry bag, has been used for over 100 years. By communicating class and sophistication, Tiffany's packaging is an example of how packaging

promotes a brands image

When a firm redesigns its logo and reduces packaging materials to reflect its ecological views, this is an example of

quasi-strategic greening

In order to provide consistently relevant marketing content, marketers must provide consumers with content that is all of the following except

repetitive

If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli, this is referred to as a

simulated test market

What type of marketing uses combinations of digital tools such as websites, online videos, email, blogs, social media, mobile ads, mobile apps, and other digital platforms?

social media marketing

The process of identifying and assessing what is being said about a company, individual, product, or brand on the internet is referred to as

social media monitoring

According to the text, the marketing research report should allow the marketing manager to

solve the marketing problem

Nick is summarizing his research findings and writing a report to share with his team. What step in the marketing research process is Nick in?

taking action

Which of the following is not a purpose of social media marketing listed in your text?

to gain a competitive advantage

Which of the following social media metrics is the most common and easiest to measure?

volume of mentions

Jenna was excited to purchase a bluetooth wireless speaker. She brought her purchase home and now using it for the first time. What acronym represents where Jenna is at in the purchasing process?

SMOT