MKT 231 Quiz #6

________ refers to the positivity of a person's self-concept. A. Social comparison B. Self-esteem C. Self-image D. Self-concept

B. Self-esteem

________ is the way we assume others expect us to act. A. Looking-glass self B. Self-fulfilling prophecy C. Collective self D. Self-concept

B. Self-fulfilling prophecy

The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________. A. ideal of sexuality B. ideal of beauty C. narcissism D. amorphous

B. ideal of beauty

What is the name of the practice where clothing manufacturers deliberately assign smaller sizes to garments? A. modeling B. vanity sizing C. body image distortion D. body positivity

B. vanity sizing

If a person's identity is derived in large measure from his or her social group, this is called ________. A. the inner self B. the occupational self C. the collective self D. the dynamic self

C. the collective self

The ideal self is a person's conception of how he/she ________. A. adapts to play different roles B. imagines others to think of him/her C. would like to be D. realistically thinks he/she is

C. would like to be

The U.S. government estimates that approximately ________ of American adults are overweight or obese. A. 25 percent B. 35 percent C. 50 percent D. 66 percent

D. 66 percent

A digital self is an example of our ________ self. A. realized B. ideal C. looking-glass D. extended

D. extended

Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, or perfume? A. security B. eroticism C. disalienation D. individuality

D. individuality

Both Eastern and Western cultures see the self as divided into a(n) ________. A. single, group, and dynamic self B. single, extended, and group self C. relational, occupational, and religious self D. inner, private self, and an outer, public self

D. inner, private self, and an outer, public self

According to ________ models, we choose products with attributes that match some aspect of our selves. A. impression management B. identity marketing C. self-fulfilling prophecy D. self-image congruence

D. self-image congruence

________ refers to imagining how others react to us. A. Looking-glass self B. Actual self C. Ideal self D. Body image

A. Looking-glass self

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in artificial images. A. Social comparison B. Self-esteem C. Real self D. Ideal self

A. Social comparison

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual. A. True B. False

A. True

Symbolic self-completion theory says that people with an incomplete self-definition tend to complete their identities by ________. A. acquiring and displaying symbols B. reevaluating their ideal self C. engaging in avoidance D. focusing on collective values

A. acquiring and displaying symbols

Personal objects, places, and things allow people to feel that they are rooted in their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would the home most likely be associated with? A. family level B. individual level C. community level D. group level

A. family level

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________. A. ideal self B. actual self C. looking-glass self D. collective self

A. ideal self

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products. A. impression management B. self-extension C. self-esteem D. social comparison

A. impression management

________ summarizes the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities. A. Actual self B. Self-esteem C. Self-concept D. Self-ego

C. Self-concept

Followers of the Singularity movement believe that we are headed toward a new era where ________. A. cyborgs take over and bring an end to humanity B. humans reject advancements in new technologies C. a human/machine hybrid civilization is created D. the human/machine line will become more distinct

C. a human/machine hybrid civilization is created

Mark primarily identifies himself based on the town where he grew up. This is an example of which level of Mark's extended identity? A. individual B. family C. community D. group

C. community

The extended self is comprised of ________. A. our actual and ideal selves B. our actual and virtual selves C. external objects we consider a part of us D. our body image and self-esteem

C. external objects we consider a part of us

Which of the following best describes the concept of the avoidance self? A. refers to the type of person we want to avoid B. refers to avoiding people who are unlike us C. refers to the type of person we don't want to be D. refers to including people who are unlike us

C. refers to the type of person we don't want to be

Which of the following is NOT one of the four levels of the extended self? A. family level B. community level C. social level D. individual level

C. social level

According to the sociological tradition of ________, relationships with other people play a large part in forming the self. A. self-image congruence B. self-completion theory C. symbolic interactionism D. body cathexis

C. symbolic interactionism

________ refers to the possession of both masculine and feminine traits. A. Heterosexual B. Homosexual C. Amorphany D. Androgyny

D. Androgyny

________ refers to a consumer's subjective evaluation of his or her physical self. A. Body dialect B. Body tone C. Body fantasy D. Body image

D. Body image

________ refers to a consumer's subjective evaluation of his or her physical self. A. Looking-glass self B. Self-concept C. Ideal self D. Body image

D. Body image

________ is where a person derives his or her identity in large measure from a social group. A. Self Concept B. Self Esteem C. Looking-glass self D. Collective self

D. Collective self

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. A. self-fulfilling prophecies B. looking-glass selves C. a small gap between their real and ideal selves D. a large gap between their real and ideal selves

D. a large gap between their real and ideal selves

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboys museum. Which level of the extended self would most likely apply to Fred's situation? A. family level B. individual level C. community level D. group level

D. group level

"Casual Fridays" in American workplaces encourage the expression of a person's ________. A. virtual self B. dual self C. cultural self D. unique self

D. unique self