MKT 250 Final Exam

39 - A major disadvantage of _______ is that the message is controlled by the media

Public relations

36 - Which of the following is NOT correct regarding sales promotion?

The purpose of sales promotions is to offer incentives that directly lower the actual price

4- one major disadvantage of primary research is that

primary research is more expensive compared to secondary research

22- which of the following key characteristics does a manager most likely not consider when deciding which resellers to include in his channel distribution

run test marketing experiments on new products

47 - Which of the following statements is correct?

... tend to occur slowly compared to other external forces.

45 - A marketer is considering selling its product through large office supply retail stores. The marketer anticipates the product will sell to these stores for $12. The marketers cost for producing the product is $9. What is the markup on cost?

33%

26 - Which of the following statements is NOT correct regarding wholesaling?

A large chain store retailer, such as Target, is also categorized as a wholesaler

31 - Which of the following statements regarding advertising is NOT correct?

Advertising is a personal form of promotion

32 - Which of the following is NOT correct regarding the objectives of advertising and how it relates to promoting new products?

Advertising is the most effective way to quickly stimulate demand

41 - A corporate sales company selling products to retailers tells those in their training class that if a customer cannot follow what we say in an advertisement, they most likely will not question it, but if you talk to them in person and they don't understand, you can fix that. The sales trainer is providing an example of which of the following advantages of personal selling?

Advertising messages cannot easily be adjusted while personal selling can

30 - Each of the following is considered a type of promotion objective except for

Always ensuring a consistent message

43 - In a _______ situation one product is exchanged for another product without a financial exchange taking place.

Barter

27 - A marketer for garden products manufactures quoted in an industry magazine quoted, "Our new online ordering system allows retailers to buy directly from us without having to go through a wholesaler." From a wholesalers perspective this is most likely an indication of _______

Disintermediation

46 - Which of the following is NOT correct regarding external forces facing a marketing organization?

External forces can be controlled

11- a guy says he has to check with his supervisor before making a purchase

lacks the authority to make the purchase

40 - Which of the following statements is NOT correct regarding personal selling?

A meeting between a buyer and a seller that takes place via video conference is classified as an advertisement rather than personal selling

37 - Which of the following is correct regarding sales promotion?

A time constraint and an action is needed for something to be identified as a sales promotion

34 - Which of the following is NOT considered an important characteristic of media outlets that a marketer considers when choosing where to place ads?

How the media outlet uploads files

35 - Which of the following most likely NOT a factor a media outlet would consider when setting the rates it charges for advertisements?

How the way the advertiser does business is perceived by the media outlet's audience

44 - When setting price, marketers often publish a price that is frequently lowered after negotiating with buyers. This price is commonly called the _______

List price

49 - Which of the following is NOT correct regarding the need for planning?

Marketers selling to retail stores are required by their contract with the retail store to develop a marketing plan

28 - A specialty merchandise wholesaler is most likely to have which type of product mix?

Narrow width, extended depth

42 - Which of the following statements is NOT correct

Price is the least flexible

29 - Which of the following is NOT correct regarding promotion?

Promotion is limited to communication of product information

33 - The first step in creating an advertising campaign is _____

Set the objective

48 - Which of the following is most likely NOT considered an economic variable that is of interest of marketers?

Something about folding

50 - Which component of the marketing plan outlines the day to day actions the marketer will take?

Tactical marketing program

38 - Which of the following is correct regarding public relations

The fact that it is considered free communication does not mean there are no costs involved

10- which of the following statements is not correct regarding marking

a market consist of any one that believes they have a need for an organization

13- which of the following statements is not correct

a website creator provides a tangible good

7- which of the following statements is not correct

basic needs include cars and computers

16- someone who manages two or more product lines in the same product category is

category product line

19- collectively the process of moving the product from the marketers possession to the customers possession

channel of distribution

14- a good that provides low profit and is widely sold

convenience good

15- a marketing manager stated the following to another member of the company "we want to have our product in every outlet we can possibly get into" most likely the marketer is marketing a

convenience good

6- a marketing manager in concerned about how customers will respond to a promotion

customer conduct

20- all of the following are activities involved in establishing the channel of distribution except

establishing a payment method

2- the marketing decision associated with assuring customers can obtain a product is

establishing distribution

5- for most marketing organizations the most important customer group is the

existing customer

3- a marketing manager for a small company makes the following statement to an assistant "spend the next several hours reviewing the data I found from a government website and see if this is any of the value to help us in new markets" the manager is most likely talking about what kind of research

external secondary research

18- which of the following is not a step in a new product development process

licensing

9- a customer tells a retailer in a hardware store "i know this equipment is expensive but i have to get this job done quickly before it rains" this statement is most likely represented by what customer behavior

motivation

17- a company publishes books in alternative energy his books cover wind and solar power. What type of product mix is this?

narrow and deep

25- a multiple line specialty merchandiser is most likely to carry a product line that is considered to be

narrow width and extended depth

12- a company makes very high tech greeting cards, these cards are made for people with very high incomes over (1 million). What is their target marketing strategy

niche marketing

8- an advertising executive says "i think what is happening is customers are not really getting our message correctly, they seem to twisting our message" the process of twisting the message is most likely

perceptual

1- the definition of marking states, marketing consist of the ______ and ______ used to identify create and maintain satisfying relationships with customers resulting in value for both marketer and customer

strategies and tactics

23- buying a used set of golf clubs on ebay from a friend

the purchase is not considered a retail purchase and his friend is not considered a retailer

24- local retail store uses promotional techniques such as advertising and coupons is most likely using promotion to build customer what?

traffic

21- carpenter corp supplies hardware to small retail hardware stores, carpenter corp purchases hardware directly from manufacturers and then sells to smaller stores. What channel function does carpenter most likely carry out?

wholesale