MKT 300 Exam 2!

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__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.

Customer-centered new product development

__________ are part of the environment that enter the consumer's black box and produce certain responses.

Economic, technological, social, and cultural stimuli

evaluation of alternatives stage

The individual compares various purchasing possibilities

cluster (area) sample

The population is divided into mutually exclusive groups (such as blocks), and the researcher draws a sample of the groups to interview.

judgment sample

The researcher uses his or her judgment to select population members who are good prospects for accurate information

Style is __________.

a basic and distinctive mode of expression

store brand (private brand)

a brand created and owned by a reseller of a product or service

new task

a business buying situation in which the buyer purchases a product or service for the first time

specialty products

a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

fashion

a currently accepted or popular style in a given field

belief

a descriptive thought that a person holds about something

product concept

a detailed version of the new product idea stated in meaningful consumer terms

ethnographic research

a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments"

new product

a good, service, or idea that is perceived by some potential customers as new

__________ is two or more people who interact to accomplish individual or mutual goals.

a group

A product line is __________.

a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges

product line

a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges

reference group

a group that serves as direct or indirect point of comparison or reference in forming a person's attitudes or behavior

brand

a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products

motive or drive

a need that is sufficiently pressing to direct the person to seek satisfaction of the need

The introduction stage is the PLC stage in which __________.

a new product is first distributed and made available for purchase

opinion leaders

a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others

consumer products

a product bought by final consumers for personal consumption

Industrial Products

a product bought by individuals and organizations for further processing or for use in conducting a business

fad

a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity

product line filling

adding more items within the present range of the line

early mainstream adopters

adopt new ideas before the average person, rarely leaders, deliberate

Consumer Market

all the individuals and households that buy or acquire goods and services for personal consumption

buying center

all the individuals and units that play a role in the purchase decision-making process

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

alternative evaluation

services

an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything

Total Quality Management (TQM)

an approach in which all of the company's people are involved in constantly improving the quality of products, services, and business processes

MIS begins and ends with users

assessing their information needs and then delivering info and insights that meet those needs

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

attitude

In the adoption process, __________ is when the consumer becomes familiar with the new product but lacks information about it.

awareness

An industrial product is a product __________.

bought by individuals and organizations for further processing or for use in conducting a business

________ is the differential effect that knowing the brand name has on customer response to the product or its marketing.

brand equity

cognitive dissonance

buyer discomfort caused by post purchase conflict

Systems selling (or solutions selling)

buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation

within the organization, buying activity consists of two major parts

buying center: composed of all people invloved in the buying decision. buying decsison process

In a __________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview.

cluster

online market research

collecting primary data online through internet surveys, online focus groups, web-based experiments, or tracking consumers' online behavior

internal databases

collections of consumer and market information obtained from data sources within the company network

product development

company growth by offering modified or new products to current market segments

place marketing

consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places

group interviewing

consists of inviting small groups of people to meet with a trained moderator to talk about a product, service, or organization. paid in small sum

Selective Retention (perception)

consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands

A(n) __________ is a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

convenience product

consumer purchases are influenced strongly by

cultural, social, personal, and psychological characteristics

__________ is the fresh understanding of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationships.

customer insight

marketing research insights to

customer motives, purchase behavior, satisfaction

The __________ is the PLC stage in which a product's sales fade away.

decline stage

marketing strategy development

designing an initial marketing strategy for a new product based on the product concept

brand strength:

differentiation, relevance, knowledge, esteem

__________ is a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments."

ethnographic research

In the __________ stage, the consumer considers whether trying the new product makes sense.

evaluation

In a simple random sample,

every member of the population has a known and equal chance of selection

simple random sample

every member of the population has a known and equal chance of selection

brand extension

extending an existing brand name to new product categories

__________ is a currently accepted or popular style in a given field.

fashion

conformance quality

freedom from defects and consistency in delivering a targeted level of performance

Customer insights

fresh marketing information-based understandings of customers and the marketplace that become the basis for creating customer value, engagement, and relationships

online focus group

gathering a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior

survey research

gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior

observational research

gathering primary data by observing relevant people, actions, and situations

experimental research

gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses

telephone interviewing

gathers information quickly, while providing flexibility

Offering product extensions, service, and warranty is a product strategy in the __________ phase.

growth

The __________ is the PLC stage in which a product's sales start climbing quickly.

growth stage

consistency of product

how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

__________ is the systematic search for new product ideas.

idea generation

capital items

industrial products that aid in the buyer's production or operations

many business markets have

inelastic and more fluctuating demand

primary data

information collected for the specific purpose at hand

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

information search

Secondary data are __________.

information that already exists somewhere, having been collected for another purpose

secondary data

information that already exists somewhere, having been collected for another purpose

A company must consider four special service characteristics when designing marketing programs:

intangibility, inseparability, variability, perishability

total market strategy

integrating ethnic themes and cross-cultural perspectives within a brand's mainstream marketing, appealing to consumer similarities across subcultural segments rather than differences

Crowdsourcing

inviting broad communities of people - customers, employees, independent scientists and researchers, and even the public at large - into the new product innovation process

Abraham Maslow's Hierarchy of Needs

most pressing to least physiological safety social esteem self-actualization

A person's buying choices are influenced by four major psychological factors

motivation, perception, learning, beliefs and attidtudes

________ is the first stage of the buyer decision process, in which the consumer notices a problem.

need recognition

__________ is the designing of original products, product improvements, product modifications, and new brands through the firm's own efforts.

new product development

Team-based new product development

new product development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness

Customer-centered new product development

new product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences

controlled test market

new products and tactics are tested among controlled panels of shoppers and stores

research approaches for gathering primary data include

observation, surveys, and experiments

__________ is gathering primary data by observing relevant people, actions, and situations.

observational research

buyer's decisions also influenced by personal characteristics

occupations, age and stage, economic situations, lifestyle, and personality and self-concept

product line stretching

occurs when a company lengthens its product line beyond its current range

co-branding

occurs when two established brand names of different companies are used on the same product

internal marketing

orienting and motivating customer-contact employees and supporting service employees to work as a team to provide customer satisfaction. MUST precede external marketing

Marketing Information System (MIS)

people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights

__________ is a detailed version of a new product idea stated in meaningful consumer terms.

product concept

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

product development

PLC stages

product development, introduction, growth, maturity, decline

__________ refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

product line

__________ is the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

product quality

__________ is the buyer's decision about which brand to select.

purchase decision

E-procurement

purchasing through electronic connections between buyers and sellers - usually online

in collecting primary data market researchers have a choice of two main research instruments

questionnaires and mechanical devices

__________ refers to a prescribed number of people in each of several categories who are identified and interviewed by the researcher.

quota sample

product mix length

refers to the total number of items a company carries within its product lines

social classes

relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors

designing a plan for primary data collection calls for decisions on

research approaches, contact methods, sampling plan, research instruments

convenience sampling

researcher selects the easiest population members from which to obtain information

simulated test markets

researchers measure consumer responses to new products and marketing tactics in laboratory stores or simulated online shopping environments

satisfied and loyal customers

satisfied customers who remain loyal, make repeat purchases, and refer other customers

Idea Screening

screening new product ideas to spot good ones and drop poor ones as soon as possible

__________ are information that already exists somewhere, having been collected for another purpose.

secondary data

service companies face 3 major marketing tasks:

service differentiation, service quality, service productivity

__________ means that services are produced and consumed at the same time and cannot be separated from their providers.

service inseparability

__________ means that services cannot be stored for later sale or use.

service perishability

__________ means that the quality of services may vary greatly depending on who provides them and when, where, and how they are provided.

service variability

Service inseparability means that __________.

services are produced and consumed at the same time and cannot be separated from their providers

service inseparability

services are produced and consumed at the same time and cannot be separated from their providers

service intangibility

services cannot be seen, tasted, felt, heard, or smelled before they are bought

service perishability

services cannot be stored for later sale or use

A(n) __________ is a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.

shopping product

In a __________ sample, every member of the population has a known and equal chance of selection.

simple random

probability samples

simple random sample, stratified sample, cluster sample, systematic sample

late mainstream adopters

skeptical, they adopt an innovation only after a majority of people have tried it

__________ is a brand created and owned by a reseller of a product or service.

store brand

In a __________ sample, the population is divided into mutually exclusive groups and random samples are drawn from each group.

stratified random

__________ is a group of people with shared value systems based on common life experiences and situations.

subculture

internal service quality

superior employee selection and training, a quality work environment, and strong support for those dealing with customers

healthy service profits and growth

superior service firm performance

__________ is gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.

survey research

supplier development

systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others

personal interviewing

takes two forms: individual interviewing and group interviewing

artificial intelligence

technology by which machines think and learn in a way that looks and feels human but with a lot more analytical capacity

Concept testing is __________.

testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

A convenience product is a consumer product __________.

that customers usually buy frequently, immediately, and with minimal comparison and buying effort

introduction stage

the PLC stage in which a new product is first distributed and made available for purchase

decline stage

the PLC stage in which a product's sales fade away

maturity stage

the PLC stage in which a product's sales growth slows or levels off

packaging

the activities of designing and producing the container or wrapper for a product

marketing analytics

the analysis tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance

awareness

the buyer becomes aware of the product but lacks info about it

Consumer buyer behavior

the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption

business buyer behavior

the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others

service profit chain

the chain that links service firm profits with employee and customer satisfaction

product quality

the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs

evaluation

the consumer considers whether trying the new product makes sense

interest

the consumer seeks information about the new product

trail

the consumer tries the new product on a small scale to improve the estimate of its value

Product Life Cycle (PLC)

the course of a product's sales and profits over its lifetime. 5 stages.

adoption

the decision by an individual to become a regular user of the product

business buyer process

the decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands

relative advantage

the degree to which the innovation appears superior to existing products

compatibility

the degree to which the innovation fits the values and experiences of potential consumers

complexity

the degree to which the innovation is difficult to understand or use

divisibility

the degree to which the innovation may be tried on a limited basis

communicability

the degree to which the results of using the innovation can be observed or described to others

New Product Development

the development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts

Brand equity is __________.

the differential effect that knowing the brand name has on customer response to the product or its marketing

brand equity

the differential effect that knowing the brand name has on customer response to the product or its marketing

need recognition is ______

the first stage of the buyer decision process, in which the consumer notices a problem

Big Data

the huge and complex data sets generated by today's sophisticated information generation, collection, storage, and analysis technologies

Word-of-mouth influence

the impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior

adoption process

the mental process through which an individual passes from first hearing about an innovation to final adoption

product line length

the number of items in the product line

stratified random sampling

the population is divided into mutually exclusive groups and random samples are drawn from each group

perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world

perception is __________

the process by which people select, organize, and interpret information to form a meaningful picture of the world

service variability

the quality of services may vary greatly depending on who provides them and when, where, and how they are provided

quota sample

the researcher finds and interviews a prescribed number of people in each of several categories

Product Mix or Portfolio

the set of all product lines and items that a particular seller offers for sale

Culture is __________.

the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

culture

the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

brand personality

the specific mix of human traits that may be attributed to a particular brand -sincerity -excitement -competence -sophistication -ruggedness

test marketing

the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings

Marketing Research

the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

selective attention (perception)

the tendency for people to screen out most of the information to which they are exposed

brand value

the total financial value of a brand

A(n) __________ is a consumer product that the consumer either does not know about or knows about but does not normally consider buying.

unsought product

behavior targeting

using online consumer tracking data to target advertisements and marketing offers to specific consumers

return on quality approach

viewing quality as an investment and holding quality efforts accountable for bottom-line results

In the adoption process, awareness is __________.

when the consumer becomes familiar with a new product but lacks information about it

customer insights teams

whose job it is to develop actionable insights from marketing information and work strategically with marketing decision makers to apply those insights

The research plan should be presented in a

written proposal

subculture

A group of people with shared value systems based on common life experiences and situations

attitude

A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Information Search Stage

After recognizing the problem, consumers seek to satisfy their need Consumers seek out product information

product value analysis

An approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production

product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

derived demand

Business demand that ultimately comes from (derives from) the demand for consumer goods.

__________ are a type of buyer response.

Buying attitudes and preferences

The __________ outlines researcher responsibilities to respondents, including confidentiality, privacy, and avoidance of harassment.

Code of Standards and Ethics for Survey Research

marketing research process steps

Define the problem and research objectives Developing research plan implementing research plan interpreting and reporting the findings

questionnaires

Most common Administered in person, by phone, or online Flexible Research must be careful with wording and ordering of questions

focus group interviewing

Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer "focuses" the group discussion on important issues.

__________ consist of information collected for the specific purpose at hand.

Primary data

__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness.

Team-based new product development

purchase decision stage

The buyer makes a decision about which brand to purchase. 1st factor attitudes of others 2nd factor unexpected situational factors

innovators

The first segment (roughly 2.5 percent) of a population to adopt a new product. Venturesome

need recognition stage

The first stage of the buyer decision process, in which the consumer recognizes a problem or need

postpurchase behavior stage

The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction

Marketing information by itself has little value.

True! The value is in the customer insights gained from the info and how marketers use these insights to make better decsions.

drive

a strong stimulus that encourages action to reduce a need

________ is a descriptive thought that a person holds about something.

belief

__________ is expanding an existing brand name of new product categories.

brand extension

Finding the best name is part of __________, and it begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.

brand name selection

_______ can be done at three levels: product attributes, benefits, and beliefs and values.

brand positioning

Major Brand Strategy Decisions

brand positioning, brand name selection, brand sponsorship, brand development

__________ includes private branding, licensing, and co-branding.

brand sponsorship

__________ is marketing research to test hypotheses about cause-and-effect relationships.

casual research

learning

changes in an individual's behavior arising from experience

marketing strategy statement pt 1

consists of: Target market description Value proposition planned Sales, market-share, and goals

__________ is marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.

descriptive research

influencer marketing

enlisting established influencers or creating new influencers to spread the word about a company's brands

__________ is gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.

experimental research

__________ is marketing research to gather preliminary information that will help define problems and suggest hypotheses.

exploratory research

line extension

extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category

response

his or her interest in buying the product

__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible.

idea screening

materials and parts

include raw materials and manufactured materials and parts usually sold directly to industrial users

A(n) __________ is a product bought by individuals and organizations for further processing or for use in conducting a business.

industrial product

In the __________ stage, the consumer seeks information about the new product.

interest

Marketers can obtain the needed information from

internal data, marketing intelligence, marketing research

A(n) __________ refers to electronic collections of customer and marketing information obtained from data sources within the company network.

internal database

Commercialization

introducing a new product into the market

A company can expand its product line in two ways:

line filling or line stretching

Customer Relationship Management (CRM)

managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty

Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase.

maturity

The __________ is the PLC stage in which a product's sales growth slows or levels off.

maturity stage

cues

minor stimuli that determine when, where, and how the person responds

greater service value

more effective and efficient customer value creation and service delivery

satisfied and productive service employees

more satisfied, loyal, and hardworking employees

product line depth

number of versions offered of each product in the line

concept testing

testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

competitive marketing intelligence

the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment

idea generation

the systematic search for new product ideas

mail questionnaires

used to collect large amounts of information at a low cost per respondent

style

A basic and distinctive mode of expression.

Central question for marketers

How do consumers respond to various marketing efforts the company might use?

ideas

Intellectual concepts—thoughts, opinions, and philosophies.

LATTE method- service recovery

Listen, acknowledge, take action, thank them, and explain

online social networks

Online social communities - blogs, social networking Web sites, and other online communities - where people socialize or exchange information and opinions

supplies and services

Operating supplies, maintenance items, services

mechanical instruments

People meters, checkout scanners, neuromarketing

__________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

competitive marketing intelligence

person marketing

consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people

organizational marketing

consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization

__________ is the set of all products and items that a particular seller offers for sale.

product mix

nonprobability sampling

-convenience sampling -quota sampling -judgement sample

5 stages of adopting a new product

1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption

Buyer Decision Process

1. Need recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior

early adopters

13.5% between one and two standard deviations. guided by respect, opinion leaders

straight rebuy

a business buying situation in which the buyer routinely reorders something without any modifications

modified rebuy

a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers

convenience products

a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort

unsought products

a consumer product that the consumer either does not know about or knows about but does not normally consider buying

shopping products

a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style

business analysis

a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives

sample

a segment of the population selected for marketing research to represent the population as a whole

__________ links service firm profits with employee and customer satisfaction.

a service profit chain

individual interview

involves a single researcher asking questions of one respondent

A drive becomes a motive when

it is directed toward a particular stimulus object

__________ is the changes in an individual's behavior arising from experience.

learning

product quality has two dimensions

level and consistency

A(n) __________ is people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

marketing information system

__________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

marketing research

descriptive research

marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers

Exploratory Research

marketing research to gather preliminary information that will help define problems and suggest hypotheses

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.

marketing stimuli

__________ is designing an initial marketing strategy for a new product based on the product concept.

marketing strategy development

__________ are segments of the population selected for marketing research to represent the population as a whole.

samples

Personality

the unique psychological characteristics that distinguish a person or group

social marketing

the use of traditional business marketing concepts and tools to encourage behaviors that will create individual and societal well-being

product image

the way consumers perceive an actual or potential product

Lagging Adopters/Laggards

traditional bound, suspicious of changes and adopt innovation only when it has become something of tradition itself

interactive marketing

training service employees in the fine art of interacting with customers to satisfy their needs

casual research

Marketing research to test hypotheses about cause-and-effect relationships

__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process.

crowdsourcing

marketing strategy statement pt 2

planned price, distribution, marketing budget

researchers usually start by gathering

secondary data

Selective Distortion (perception)

the tendency of people to interpret information in a way that will support what they already believe

lifestyle

A person's pattern of living as expressed in his or her activities, interests, and opinions

__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity.

a fad

__________ are part of the buyer's black box and produce certain responses.

buyer characteristics

__________ is the practice of using the established brand names of two different companies on the same product.

co-branding

quality level

how well a product performs its core functions

3 groups of industrial products and services

materials and parts, capital items, supplies and services

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

perception

marketing strategy statement pt 3

planned long run sales, profit goals, marketing mix strategy

The first step of the business buying process is __________.

problem recognition

A __________ is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

product

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

social class

A(n) __________ is a consumer product with unique characteristics of brand identification for which a significant group of buyers is willing to make a special purchase effort.

speciality product


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