MKT 320 Chapter 3 Guidepost questions

An example of s-retailing is when

A customer clicks the buy button on a picture on instagram

________ is a highly interactive retail channel in which considerable information is conveyed to customers through face-to-face discussions and demonstration.

Direct selling

Which of the following is an advantage of shopping through the Internet channel?

Extensive and timely information

Which of the following is an advantage of shopping through the store channel?

It allows customers to make cash payments

A customer researches smartphones online on their computer on apple.com, they make an appointment online to meet with someone at the Genius bar at an Apple store; there they touch and feel as well as test out the features of the different iPhones while asking questions; the customer leaves and goes to a coffee shop, uses an iPad provided at the coffee shop, and orders a new iPhone to be shipped to their home; when the customer receives their iPhone, there are instructions included on how to set up their new iPhone; however when the customer runs into a snag, they use the Chat feature on the Apple website for help. This best describes which type of channel retailing?

Omnichannel

Which of the following statements is not true about online retailing?

The internet is a revolutionary retail format that will eventually replace stores and catalogs

Nancy's Knits has become a popular store with tourists in the area. To expand her market presence, the most attractive strategy would be to

add an internet retailing channel

________ is a retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card.

automated retailing

When customers conduct product research on a retailer's websites but then purchase the product from a competitor, it is referred to as

channel migration

An outdoor specialty store reinforces its image of selling environmentally friendly sports equipment in its stores by using optimal lighting and manufacturing goods from recycled material while encouraging customers to pick up online orders in stores rather than shipping to their home. This scenario demonstrates

consistent brand image across channels

Which of the following is an advantage of the catalog channel?

ease of use

________ involves using more than one channel to sell and deliver merchandise and services to consumers.

multichannel retailing

________ is a seamless and synchronized customer experience, using all of the retailer's shopping channels.

omnichannel retailing

Offering live chats on a retailer's website can increase the opportunity for

personalization

Showrooming

results in loss of revenue for the retailer.

The direct-selling channel

results in the communication of extensive information about the product.

M-commerce refers to

retailing through a tablet or smartphone

The ________ channel is better suited for selling products with important "touch-and-feel" attributes such as the fit of a shirt.

store

The majority of retail sales in the U.S. occur through what channel?

store

The major disadvantage of a mobile channel, compared with a computer-based Internet channel, is

the mobile devices smaller screen