MKT Exam 3 Chapter 10
To increase efficiency
Why do producers use intermediaries?
contractual vertical marketing system
A(n) __________ consists of independent firms at different levels of production and distribution joining together through contracts.
administered vertical marketing system
A(n) __________ coordinates successive stages of production and distribution through the size and power of one of the parties.
horizontal marketing system
A(n) __________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
conventional distribution channel
A(n) __________ is a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
vertical marketing system
A(n) __________ is a channel structure in which producers, wholesalers, and retailers act as a unified system.
indirect marketing channel
A(n) __________ is a marketing channel containing one or more intermediary levels.
direct marketing channel
A(n) __________ is a marketing channel that has no intermediary level.
marketing channel
A(n) __________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
inbound logistics
The average Toyota car contains more than 10,000 moving parts, all manufactured by hundreds of independent suppliers that Toyota neither owns nor controls. The process by which Toyota identifies and ensures that parts arrive on time to its manufacturing facilities is known as __________.
integrated
Toyota develops intimate relationships with many of its key suppliers, many of whom build distribution facilities in close proximity to Toyota's relay centers and assembly plants. For new car models, these suppliers often work together with Toyota engineers during the early stages of the design process and work collaboratively to come up with innovations that lower costs and improve the quality of its finished vehicles. This type of team approach is referred to as __________ logistics management.
supply chain management
Toyota sources parts from suppliers globally, ships them to manufacturing plants all over the world for vehicle assembly, and sells the finished new automobiles to end consumers through an international network of franchised and company-owned dealerships. The process by which the company manages upstream and downstream value-added flows of materials, final goods, and related information is known as __________.
just-in-time
Toyota suppliers are required to adopt information and automated communication technologies that ensure that Toyota's relay centers and assembly plants have just the right amount of parts on hand to satisfy sales forecasts and the corresponding production schedule. This inventory management practice is described in the book and video as __________ logistics.
value delivery network
Toyota works closely with its suppliers, distributors, and, ultimately, customers who collaborate with each other to improve overall channel performance. This intricate and evolving system of downstream and upstream partners can be described as a(n) __________.
Producer-wholesaler-retailer-consumer
Which of the following channel structures would be best suited for a ballpoint ink pen?
Production
Which of the following functions do intermediaries not perform?
Direct channel
You have developed a new product and have created a website where customers can go to order the product. Which type of channel are you most likely utilizing?
Marketing channel
Your favorite ice cream travels from the producer, who manufacturers the product, through several other organizations before arriving at the local grocery store, where you purchase the product. What is this set of organizations called?
Channel level
__________ is a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer.
Exclusive distribution
__________ is giving a limited number of dealers the exclusive right to distribute the company's products in their territories.
Supply chain management
__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Intensive distribution
__________ is stocking the product in as many outlets as possible.
Disintermediation
__________ is the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.
Integrated logistics managememt
__________ is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system.
Selective distribution
__________ is the use of more than one but fewer than all of the intermediaries who are willing carry the company's products.
A third-party logistics provider
__________ performs any or all of the functions required to get a client's product to market.
A multichannel distibution system
__________ uses a single firm sets up two or more marketing channels to reach one or more customer segments.
Direct channel
a distribution channel in which producers sell directly to consumers
A marketing channel is __________.
a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
Marketing logistics is __________.
planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit
Multichannel marketing is __________.
selecting, managing, and motivating individual channel members and evaluating their performance over time
Indirect channel
the means of delivering a service or product indirectly to the customer, such as through a wholesaler
