MKTG 1110 - CHP #14

Which of the following are among the seven design elements for website design? Multiple select question. - Connection - Commitment - Communication - Community

- Connection - Communication - Community

Which of these are the primary capabilities of the Internet that provide building blocks for buyer-seller relationships? Multiple select question. - Interactivity - Inventory - Individuality - Intangibility

- Interactivity - Individuality

Communication and control are two of the reasons that consumer do which of these? Multiple select question. - Shop online - Compete online - Buy online - Sell online

- Shop online - Buy online

Which of the following are true of online consumers? Multiple select question. - They are much more likely to be women than men. - They are likely to be younger than the general population. - They are a large buying group; they account for nearly all consumer sales. - They are more affluent and better educated than the general population.

- They are likely to be younger than the general population. - They are more affluent and better educated than the general population.

The seven web design elements that drive the customer experience include which of these?

Commerce

________ are online consumers who shop online but buy offline, or shop offline but buy online.

Cross-channel consumers

Of the following, which product/service category accounts for lowest percentage of online sales?

Health and personal care

What are the two capabilities of the Internet that promote and sustain customer relationships?

Interactivity and individuality

__________ companies, though they operate online today, originated as brick-and-mortar stores in the traditional marketplace.

Legacy

__________ consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases. (one word)

Online

The Internet allows consumers to access on-demand information about products. This is an example of which kind of marketing utility?

Place and time

Customization

Site's ability to tailor itself to different users or to allow users to personalize the site.

Commerce

Site's capabilities to enable commercial transactions

Context

Site's layout and visual design

Connection

The degree that the site is linked to other sites

Which of the following companies would be considered a legacy company in marketspace?

Walmart

Which day of the week is the busiest online shopping day?

Wednesday

The website allrecipes.com is a clearinghouse for recipes of all kinds, with users being able to post new ones as well as try and comment on the recipes of others. Members can get personalized recommendations and find ways to use ingredients they already have on hand. The allrecipes.com website would be considered

a web community.

An example of why the marketspace would be perceived as more valuable than the marketplace by the consumer is that

access is available anywhere and at anytime.

The product/service category that accounts for the highest percentage of online purchases is

apparel and accessories.

The process of ________ gives marketers the ability to make a strong sales recommendation to a buyer in real time.

collaborative filtering

Hill's Science Diet markets high-quality dog and cat food. On its website is a link to its Community Connect web page, where pet owners can sign up for its Pet Chat e-newsletter, subscribe to its YouTube channel, and click on a link that goes to Hill's Facebook page, where they can find out the latest news about or comment on Hill's products. This is a description of a website with a strong ________ design element.

community

Which of the following product categories accounts for over 20 percent of online retail sales today?

computers and consumer electronics

One of the primary purposes of a ______ is identifying the communication and delivery channels engaged by cross-channel consumers.

consumer journey map

Which of these tools is most helpful for successful multichannel marketing?

consumer journey maps

Janet likes to shop online but when it comes to actually purchasing the product, she prefers to buy it in a store. This represents

cross channel shopping.

Maria researches online before she goes to buy her electronics at the local big-box retailer. Maria is a

cross-channel shopper.

United Airlines uses ________ to adjust the price of tickets in response to demand.

dynamic pricing

Marketspace exchanges occur

face-to-screen.

Interactivity and ________ are two important capabilities of the Internet in the ______ relationship.

individuality; buyer-seller

The activity that involves two-way buyer-seller electronic communication in a computer-mediated environment is called

interactive marketing.

In contrast with the traditional marketplace is the ________, which utilizes an Internet-enabled digital environment to provide the forum for marketing exchanges.

marketspace

As a group, ________ are equally likely to be women and men, and they tend to be better educated, younger, and more affluent than the general U.S. population.

online consumers

The eight-second rule indicates that consumers will abandon their efforts on a website if ________ takes more than eight seconds.

page download

When a shopper visits Sunglass Hut's website and clicks on a pair of sunglasses, a "see similar styles" option is shown. This option uses image recognition and artificial intelligence technology to show other sunglasses that might be suitable choices for the shopper based on his or her preferences and features.. This is an example of website

personalization.

Convenience, cost, and choice are among the reasons that consumers

shop and buy online.

When a consumer makes an online purchase directly through social media without using a company's website, it is considered

social commerce.

In the navigation of a website, the eight-second rule refers to

the belief that customers will abandon their efforts if downloads exceed this time.

Social commerce is

the use of social networks for browsing and buying products.

Interactive marketing is the activity that involves ____ communication between ____ and _____ in a ____ computerized environment

two-way; buyer; seller; mediated

The World Wildlife Fund ran a campaign on Snapchap called #LastSelfie. WWF encouraged users to share its photos using Snapchat to emphasize the fact that endangered species are disappearing around the world just as selfies disappear from Snapchat in 10 seconds. This is an example of

viral marketing.

The eight-second rules refers to a time restriction for

website downloads.

Online shopping differs from retail shopping because a larger percentage of it happens during the

week.