MKTG 3301 Assignment 2 (missing Gr .question)

Which is the program that makes it easy for marketing manager to obtain and use information?

Decisions support System

A _____ sets a specific level of profit as an objective

Target return objective

The supporting to sales position that is more skilled in showing the technical details of their product than in trying to persuade customers to buy it are known as?

Technical Specialists

Which of the following characteristics is not true about a private warehouse

Low managerial control

Which describes that it sells directly to large accounts?

Major accounts sales force

Which of the following is not a form of Publicity?

A commercial about a new movie is aired on television

Attitude can best be defined as

A person's point of view toward something

_____________ is a regrouping activity that is performed by a channel specialist which involves assembling and collecting products from many small producers to make the product more convenient and cost-effective to purchase.

Accumulating

What process do consumers have to go through when deciding to accept or reject a new idea?

Adoption Process

When consumers utilize extensive problem solving to decide on a new purchasing product, this is NOT one of the typical techniques.

Coin Flip

What does accumulating involve

Collecting products from many small producers

Which is not a method of Promotion?

Communicating

A source trying to reach a receiver with a message is called?

Communication process

Which of the following assist identify and solve a customer's need prior to closing the transaction?

Consultative selling Approach

One of the five strategies that businesses follow to enter the international market that is characterized by the highest risks, largest investments, and greatest control of marketing is known as:

Direct investment

Which of the following means that a parent firm has a division (or owns a separate subsidiary firm) in a foreign market?

Direct investment

Which one of the following is not a definite step in the adoption process?

Dissonance

Which step is not part of the adoption process?

Dissonance

What is a strong stimulus that encourages action to reduce a need?

Drive

When researchers compare the responses of two or more groups that are similar except a characteristic being tested, it is referred to as

Experimental method

Which of the following is NOT a step in the marketing research process?

Hypothesis

In the new product development process which stage involves getting more reactions from customers even though an actual product has not been developed yet?

Idea Evaluation

Selection of the best channel system to make a product available widely-enough to meet customers' needs without risking unnecessary marketing costs is the definition of:

Ideal market exposure

The intentional coordination of every communication from a firm to their customers to convey, clear, consistent and complete messages is known as:

Integrated marketing communications

Selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product describes?

Intensive distribution

Which of the following is not true about transporting ?

Its cost is more than the value added to products by moving them

What method is used by consumers when some effort is required in deciding the best way to satisfy a need?

Limited problem solving

Which factor does NOT affect the Social Influences of the Consumer Behavior?

Needs

Which consumer is frequently targeted by marketers for their ability to influence purchasing decisions of other consumers through their perceived expertise in a certain area?

Opinion Leader

______ is part of the basic sales tasks.

Order getting

Which of the following is NOT part of the importance of personal selling?

Order-taking

_____________ tries to sell the whole market at one low price.

Penetration Pricing Policy

Which of the following is NOT a part of the strategy decisions?

Personal Selling

What is communication from the receiver back to the source?

Personal selling

A firm's adoption of a (n) ________ promotion objective means that the firm will try to develop a favorable set of attitudes, so customers will buy and continue to buy its product.

Persuading

Which of the following says that all transporting, storing, and product handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level?

Physical distribution (PD) concept

Marketers aim to identify different levels of human needs and to satisfy them with their products or services. The most basic level of needs are known as....?

Physiological needs

What is the legal obligation of sellers to pay damages to individuals who are injured by defective or unsafe products?

Product liability

What describes the stages a really new product idea goes through from beginning to end?

Product life cycle

Which of the following is not a personal selling task?

Prospecting

_____ involves following all the leads in the target market to identify potential customers.

Prospecting

Below are factors that affect Physical Distribution (PD) service levels EXCEPT

Provide information about channel member

What is the term used for the focus on the activities, interests, and opinions in a person's day-to-day pattern of living?

Psycho-graphics

_____ are discounts offered to encourage customers to buy in larger amounts.

Quantity discounts

Which of the following is best for transporting large loads and will be moved at a low cost?

Railroads

Reinforcement strengthens the relationship between the cue and....?

Response

What is NOT one of the personal selling techniques?

Sales Quota

Which type of distribution policy might be chosen by a company in order to avoid selling to wholesalers who have poor credit ratings, make too many returns, or place small orders?

Selective distribution

Customers selection varies in ways that meet their needs sometimes because of perception. Which selective process is, "we remember only what we want to remember"?

Selective retention

Which of the following describes selective distribution

Selling through only those intermediaries who will give the product special attention

4. Which of the following is not a part of the trade-off relationships in trade-offs among physical distribution costs, customer service level, and sales?

Service Levels

A __________ is an informal study of what information is already available in the problem area.

Situation Analysis

Which of the following does not indicate an economic need that would influence a consumer's decision making process?

Social class

Love, friendship, status, and esteem are examples of what kind of need?

Social need

Which of the Five-Step Approach, use the research results to make marketing decisions?

Solving the Problem

Which of the following is the market function of holding goods so they're available when they're needed?

Storing

Missionary salespeople are ________

Supporting salespeople who work for producers

Which promotional job is not a part of the AIDA model?

To adopt or reject an idea

Which promotional job is not included in the AIDA model?

To show relationship

What makes an average freight charge to all buyers?

Uniform Delivered Pricing

Which one of these options is not a legal issue with pricing policies?

Value pricing