MKTG 3335 Quiz Chapter 8 3e Visual Storytelling
Which BEST practice of video marketing states that videos that are NOT shot in a live setting should be professionally produced? Encourage viewers to share videos. Match the production techniques to the intent of the video. Don't make a sales video. Design and produce videos for mobile-first and always. Optimize videos to be found in search.
Match the production techniques to the intent of the video.
A story is about how and why life changes.
True
According to the Visual Storytelling Institute, visual storytelling should empower customers' lives and drive business results.
True
Since social media sites are free and generate revenue through advertising, they provide tutorials and educational resources such as blog posts to help social media marketers create engaging content.
True
The visual media experience can include photos or graphics and videos that create an emotional connection and drive the consumer to action.
True
Creating offbeat and unusual content can be effective and become: text-based. viral. sponsored. altruistic. banned.
viral.
Which individual can legally reproduce original artwork? SEO manager Copyright holder Graphic designer Business owner Paid influencer
Copyright holder
Every post in The Hero's Journey will have a beginning-to-end story, especially when using images.
False
The Everyman archetype is playful, witty, and humorous.
False
The hero in The Hero's Journey is the brand.
False
Which of these is NOT a best practice for using images and photos? Optimize your content. Don't forget to use text for your story. Benchmark against others. Don't just display products. Post content the same way on every site.
Post content the same way on every site.
Three of the main advantages of marketing with online videos include engaging viewers, reaching large audiences, and what? Posting comments Showcasing products Evaluating analytics Hosting webinars Prospecting customers
Showcasing products
The basics of design principles for using images and photos include all BUT which of these? The rule of three Static images contrast Focal points The color wheel
Static images
Which type of sharing occurs when content is spread on the Internet by people who likely do NOT know or have connections with the original video's creator? Generational Primary Secondary Tertiary Corporate
Tertiary
A post should reinforce which aspect of the brand? Previous designs of the product Data about the sales cycle What influencers have reported about other brands Why a brand is more expensive than competitive products What consumers already know
What consumers already know
