MKTG 409 exam 1 mindtap

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Recently Lululemon, a popular clothing brand, recalled the "Carry and Go Hoodie" as they determined that when the elastic draw cord with a hard tip in the hood or around the neck area is pulled or caught on something and released, it can snap back, impact the face area, and result in injury. This recall was most likely influenced by which of the following agencies or legislation?

Consumer Product Safety Commission

Which of the following companies would be most interested in tracking consumers' levels of discretionary income?

Louis Vuitton

Which of the following statements best describes the application of marketing activities to organizations?

Marketing activities can be utilized by a variety of organizations, such as governmental agencies, nonprofit, and for-profit businesses.

Marketing is important to businesses and the economy. Which of the following statements best summarizes the importance of marketing activities?

Marketing helps create a successful economy and contributes to the well-being of society.

Recently, the federal government of the United States began investigating major airline companies such as Delta, American Airlines, and Swissair for possible price fixing allegations. If the airlines are found to be engaged in price fixing, which law could they be charged with violating?

Sherman Antitrust Act

Which of the following statements best reflects the level of acceptance of the marketing concept by firms in the United States?

The marketing concept has yet to be fully accepted by all organizations

The first step in the marketing research process is to locate and define issues or problems. Which of the following best identifies how a problem or issue might be recognized?

a departure from some normal function, such as the failure to attain objectives

Which of the following best defines the research design phase or step in the marketing research process?

an overall plan for obtaining the information needed to address a research problem or issue

Target has been very innovative in creating partnerships with well-known brands to provide high quality but lower-priced products of items that are typically sold in department stores such as Macy's. For example, Target offers its Calphalon Kitchen brand of cookware at $120 for a set while a similar set of Calphalon Contemporary cookware sells at Macy's for $300. Target is appealing to customers who value the brand name of Calphalon and are sensitive to price. In this example, Target is utilizing _____ variables for market segmentation.

behavioristic

The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.

behavioristic

Which of the following statements best exemplifies the requirements for maintaining exchange relationships?

both the buyer and seller must be satisfied

Diet Coke, Diet Pepsi, and Diet RC are categorized as soft drink or beverage companies, which market products that are similar in features, benefits, and prices to the same customer or target market. Therefore, these companies can be classified as __________ competitors.

brand

A company can utilize two different methods to determine its company sales potential. The _____ method begins with the marketing manager first developing a general economic forecast for a specific time period.

breakdown

Martin Engineering sells conveyer belt systems and cleaning tools such as scrapers that are utilized in mining operations such as coal and mineral mining. He contacts one of his largest customers, Peabody Coal to discuss the company's needs for cleaning tools, conveyer belts, and scrapers for the next fiscal year. Martin Engineering next utilizes this information as a multiplier to calculate the amount of products that potential buyers might purchase in the next year. Martin Engineering is using a ______ approach to measure sales potential.

buildup

Marketers segment _____ markets according to geographic location, type of organization, customer size, and product use.

business

Beats by Dr. Dre (Beats), is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine and was acquired by Apple Inc. in 2014. Beats has become a favorite brand among consumers who enjoy listening to music and somewhat of a status brand. The company markets a variety of products including headphones, earphones, speakers, and accessories. Beats works with companies such as Target, Best Buy, Amazon, and Game Stop who represent the company's __________ market, and also supports efforts to engage with individuals who will ultimately purchase the Beats products for their own use while listening to music or other audio files. The individuals who purchase Beats for their own personal use represent the company's _____ market.

business; consumer

Firms utilizing customer relationship management (CRM) must first identify patterns of ____ and then use that information to focus on the most promising and profitable customers.

buyer behavior

Managing customer relationships requires identifying patterns of ____ and then using that information to focus on the most promising and profitable customers.

buying behavior

Scenario 3.2. The Whole Foods Market began in 1980 with one store in Austin, Texas, and now maintains over 400 stores across North America and the United Kingdom. According to its website, Whole Foods Market is America's Healthiest Grocery Store™ and "seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture." However, the Whole Foods chain has been implicated in several high profile cases involving price gouging. In 2014, Whole Foods paid an $800,000 fine in California after Santa Monica, Los Angeles, and San Diego brought a civil protection case against the chain, accusing it of overcharging customers. In 2015, the New York Department of Consumer Affairs accused Whole Foods of overcharging its customers by overstating the weight of some prepackaged products. For example, consumers buying vegetable platters priced at $20 each were overcharged an average of $2.50. In another example, eight packages of chicken tenders priced at $9.99 a pound on average cost $4.13 more than they should have. According to a report published in the New York Times, the Department of Consumer Affairs said the fine in New York for falsely labeling a package was as much as $950 for the first violation and up to $1,700 for a subsequent violation. In response to these allegations, joint CEOs Walter Robb and John Mackey issued a video apology and stated they made mistakes and want to show their responsibility for these mistakes. In addition, they mentioned that they would employ a third party auditing system to ensure they are making progress in correctly pricing products and encouraged customers to ask a store employee to check pricing and if a mistake is made, the consumer could receive the item free of charge. Refer to Scenario 3.2. The Whole Foods Market started in 1980 but has expanded over time to 400+ stores across North America and the United Kingdom. Its mission is to be known as America's Healthiest Grocery Store by providing organic products and a commitment to sustainable agriculture. Which of the following factors most likely helped Whole Foods Market achieve success?

changes in cultural values

You are an analyst in the marketing department for a major grocery store chain, and you recently submitted a report to your boss regarding potential market segments the company should consider targeting. Your boss just sent the report back to you with the following questions: What are the strengths and weaknesses of the competitors who are also targeting these markets? Does any firm dominate the market currently? Can we create a compelling marketing mix to effectively compete for business in this market segment? Based on the questions being asked, it appears your boss is using which one of the following segment evaluation approaches?

competitive assessment approach

Aldi's, the grocery store chain partners with a large number of consumer products companies to manufacture private label products that are similar to name-brand products found in other grocery store aisles. One cookie manufacturer suggests that Aldi's modify the volume of product they include in the package but keep the package size the same. Thus, consumers would receive fewer cookies but not recognize the difference because the packaging looks the same as the name-brand variety. Aldi's marketing buyer warns the cereal manufacturer that this might be a bad idea because Aldi's long-term survival, like most companies, depends on

creating and maintaining satisfying exchange relationships

The Ford F-150 brand of trucks has one of the highest customer loyalty ratings in the automobile industry with approximately 66% of new truck purchases coming from customers who already own a Ford F-150. Ford F-150 trucks are typically priced between $25,000 and $30,000 depending upon options and add-ons. One local Ford dealer actually made some calculations based upon a very loyal customer who over a 10-year period had purchased three different F-150s. The dealer realized that this one customer had spent over $75,000 with his dealership. Which of the following marketing terms best captures the importance of customer loyalty and its impact on the local Ford dealership?

customer lifetime value

Companies today are seeking ways to create stronger and more frequent interactions with customers to establish beneficial long-term relationships. For example, Southwest Airlines encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Southwest Airlines offers benefits such as upgrades and free travel based on the number of flights or points a customer has accumulated. This example demonstrates how Southwest Airlines is utilizing

customer relationship management

The central focus of all marketing activities is

customers

The primary focus of a marketing research information system is

data storage and retrieval.

Sherwin Williams has a proprietary computer system that enables the company to maintain a _________ of customers, which contains contact information as well as purchase history, such as the quantity and types of materials purchased.

database

A collection of information arranged for easy access and retrieval is called a(n)

databse

Which of the following might be an example of a marketing problem or issue that could lead managers to engage in the marketing research process to gain insight into the problem?

declining sales

Rainbow Outdoor is a family-owned business that sells play systems, basketball goals, and trampolines. They also install fence systems and tennis courts. Rainbow Outdoor has had the most success targeting families with children under the age of 15 and incomes of $100,000 or more. Rainbow Outdoor is using _________ variables to segment its market.

demographic

The United States is becoming increasingly diverse and companies are hoping to capitalize on the growth in certain market segments, such as the Hispanic market. In fact, the buying power for Hispanics in the United States is approximately $1.5 trillion, which is a sizeable market. Department store retailer J.C. Penney is changing its marketing strategy to target the Latina population and hopes to become the department-store destination for Hispanic shoppers. They have bilingual signage in stores, are promoting the store with tie-ins to the World Cup and modifying its product offerings to appeal to this target market. J.C. Penney's recent efforts in becoming a destination store for the Hispanic shopper is an example of how a change in ________ can affect store strategy.

demographics

According to the text, the second step in the target market selection process is to

determine which segmentation variables to use

A form of question that gives respondents two options—either "yes" or "no"—is called a _________ question.

dichotomous

Colgate manufactures and markets several varieties of toothpaste such as Colgate Optic White Whiten & Protect, Colgate Sensitive Complete Protection, and Teenage Mutant Ninja Turtles—Mild Bubble Fruit Toothpaste to name a few. These products are designed to appeal to different markets with specific marketing mixes for each segment. Colgate is using a(n) __________ targeting strategy.

differentiated

Lenovo has a variety of computer models to serve distinct consumer needs. A small tablet computer is targeted to young children, a sleek but powerful laptop is targeted to business people who frequently travel, and larger desktop models are targeted to businesses that purchase the computers for workers who use their computers at their desk in the office. What approach to market segmentation is Lenovo utilizing?

differentiated

The Cannon Mills Company markets towels and linens using the brand name, Fieldcrest. Fieldcrest is sold at a variety of retail outlets including Macy's, Target, and Bed, Bath, & Beyond. The Cannon Mills Company offers a variety of models of Fieldcrest products to appeal to customers who are interested in owning the "best" products, those that are "good" and those that are in between. For example, at Macy's the Fieldcrest Luxury bath towels sell for $15, Bed, Bath & Beyond sells the Fieldcrest Resort towels for $12 each, and Target sells the Fieldcrest Home towels for $8 each. Cannon Mills Company is most likely using a(n) ________ targeting strategy.

differentiated

_________ income is a ready source of buying power and is the type of income that most marketers track or measure to determine or predict sales of their products.

disposable

You are starting a new job next week at a consumer products company in Redmond, Washington. You will be responsible for managing the company's inventory levels, as well as the related transportation and storage costs. You will rely heavily on some previously-established relationships as you refine the firm's interactions with its various intermediaries. Your job responsibilities primarily relate to which of the following marketing mix variables?

distribution

The chief marketing officers of most multinational corporations consider the marketing function as very complex. The practice of marketing is difficult due to the long list of variables and factors that impact a company's marketing success, which are part of the marketing environment. One important factor impacting organizations is the unemployment rate. Which environmental factor is most associated with unemployment rates or the percentage of people employed?

economic

In managing customer relationships, the three primary ways profits can be obtained are by _____.

enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

environmental analysis

Research involving the manipulation of an independent variable and the observation of a dependent variable is known as

experimental research

Research that provides marketing managers with information regarding evidence of a cause and effect relationship is called

experimental research.

Environmental analysis is the process of collecting information about forces in the marketing environment.

false

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

false

Which of the following is an advantage of using a concentrated targeting strategy?

firms can develop a special marketing mix for a single market segment

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ____ competitors.

generic

When organizations pursue initiatives to improve their ability to make a positive impact on society and the natural environment, they are engaging in _______.

green marketing

Suzy Davis is working with a marketing research consultant and trying to decide whether to use a mail survey or telephone survey for her study regarding frequency of grocery shopping. The marketing researcher has told her that compared to a mail survey, telephone surveys result in

higher response rates but higher costs.

When research is conducted, the primary conclusions are typically the reflection of _______ that are either accepted or rejected.

hypotheses

Subway would like to capture a greater proportion of market share from families with children under 12 years old and is interested in making changes to its menu to appeal to children. Subway believes that children would respond favorably to classic foods, such as macaroni and cheese or grilled cheese sandwiches. The statement about Subway's beliefs regarding children's opinions about menu items is an example of a(n):

hypothesis

The real value of marketing research to the organization can best be measured by _____.

improvements in the ability to make decisions

Scenario 3.1. The Harvest Café is a locally owned restaurant providing farm-fresh ingredients to consumers by partnering with farmers in its region. They routinely purchase organic chicken from Singley Farms who also supplies other local restaurants with chicken. Marco Rubio, head chef of the Harvest Café noticed a price increase of almost $1.00 per pound and contacted one of his friends at the Fresh Restaurant in another city to inquire about what they were paying for their chicken. Marco learned that the Fresh Restaurant orders similar quantities of chicken from Singley Farms and pays about 75 cents less per pound than the Harvest Café. Marco was very upset and concerned about this finding since it impacts his ability to fairly compete and keep his menu prices in line with other restaurants, such as the Fresh Restaurant. Marco contacted his attorney to assist him in filing a complaint with the Federal Trade Commission. Refer to Scenario 3.1. The Harvest Café promotes its restaurant as a farm-to-table eatery and lists the names of local farms such as Singley Farms on its menu. Their advertising strategy and menu listings lead consumers to believe that all menu items are locally sourced from farmers in its region. Kenisha Smith was dining at the restaurant and inquired about which farm had supplied the lamb for the lamb chop dish listed on the menu. The waiter didn't know so she asked the chef. The chef told the waiter that the lamb had been ordered from Sysco Foods and was frozen—not fresh nor locally sourced. The waiter told the customer who later filed a complaint with the Better Business Bureau (BBB). What action could the BBB take against the Harvest Café if its investigation revealed deceptive practices regarding locally sourced ingredients?

issue a warning to consumers through a local newspaper

Which of the following are the three primary ways firms can achieve profits through managing customer relationships?

keeping customers for a longer period of time, enhancing profitability of existing customers, and acquiring new customers

Which of the following is a disadvantage of mail surveys?

low response rates

Firms can divide a market according to consumer behavior toward a product which commonly involves an aspect of product use. Which of the following is an example of a behavioristic variable relating to product use?

loyalty to a brand

A group of individuals or organizations that have a desire or need for products in a product class and have the ability, willingness, and authority to purchase those products are known as a

market

A change in the national standards and requirements for school lunches and dietary guidelines is an example of a change in the ____________ for companies like Aramark that serve more than 3.8 million meals in 300 school districts around the United States.

marketing environment

A marketing manager for a regional distributor of beer and alcoholic beverages is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

marketing environment

Utility companies like Ameren are classified as ________.

monopolies

_____________ competition exists when a firm with many potential competitors attempts to develop a marketing strategy to differentiate its product.

monopolistic

The Federal Trade Commission (FTC) blocked a merger attempt by Whole Foods Market to purchase Wild Oats, a natural foods retail chain operating over 100 stores across the United States. According to the FTC, purchasing Wild Oats would give Whole Foods the power to "avoid nasty price wars" in several markets, as well as "eliminate forever" the threat of a major nationwide competitor in the natural-foods space. If the FTC had not blocked the merger attempt, what type of competitive structure could Whole Foods Market have achieved?

monopoly

Personal appearance, affiliation, status, safety, and health are examples of __________ affecting the types of products purchased and the choice of stores in which they are bought. They reflect the reasons consumers use when making a purchase.

motives

Mechanical devices such as eye-tracking stations, cameras, scanners, and other equipment that measures physiological changes is most often utilized in _____ research.

observation

The American automobile industry was historically dominated by "The Big Three," referring to General Motors, Ford, and Chrysler. However, as many more foreign competitors began influencing this market, the American companies had to modify and differentiate their products. The automobile industry moved from a(n) ____ structure to a(n) ____ structure

oligopolistic; monopolistic competition

Recently, marketing research companies such as Focus Global have been offering ______ focus groups which are more convenient for participants and enable a company to gather data from large and geographically diverse groups in a less intensive manner than traditional focus group interviews.

online

Which of the following is a major limitation of telephone surveys?

only a small portion of the population likes to participate in telephone surveys

The BASF Company sent their chemical customers an invitation to an online survey via e-mail. The final question of the survey asked, "Please provide one suggestion to help us better serve your needs." This is an example of a(n) _________ question.

open-ended

Focus Research Inc., a marketing research services supplier counsels its clients that survey research is more difficult today because

people are less willing to participate.

Which of the following is the most accurate listing of marketing environmental forces?

political, legal, technological, sociocultural, competitive, and economic

What type of data are marketing researchers collecting when they are making decisions about sampling techniques?

primary

Blue Cross and Blue Shield of Illinois is a health insurance company that provides millions of members across the state of Illinois with comprehensive and affordable health plans. The Illinois-based company is a licensed affiliate of the Blue Cross and Blue Shield Association, which operates affiliate organizations in all 50 states. The Association is one of the top five organizations that pays lobbyists millions of dollars to influence state and federal legislators or senators to enact legislation, which would be favorable for their member companies. In 2014, the Association spent $17 million and was actively involved in the Affordable Care Act and legislation regarding Medicare. The Blue Cross and Blue Shield Association is engaging in a ______ approach to environmental forces.

proactive

St. Theresa Hospital is a regional hospital system operating two major hospitals and approximately 50 physician offices in its region in the western United States. St. Theresa Hospital is a member of the American Hospital Association that spent over $14 million to lobby national and state legislators and senators to pass favorable legislation related to health care issues. In addition, the American Hospital Association provides financial support to governors whose opinions and perspectives align with their mission. As part of the American Hospital Association, St. Theresa Hospital is engaging in a ______ approach to environmental forces.

proactive

While Diet Coke and Diet Pepsi are brand competitors, they must also realize that their target customers have other alternatives for quenching their thirst such as juice, water, sports drinks, coffee, or alcoholic beverages. Therefore, they face ____________ competition from companies who compete in the same product class but market products with different features, benefits, and prices.

product

The world economies suffered a major economic event in late 2007 that some economists referred to as a recession. Which of the following marketing strategies is recommended during a recessionary period?

promote value and utility of products

During _________, unemployment is low and total income is relatively high. If inflation rates are low, consumers have high levels of buying power.

prosperity

Starbucks has introduced some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Starbucks has chosen to expand its distribution is to

provide greater value to customers

Stephanie Riggings works for Maui Jim, a manufacturer of sunglasses sold through specialty optic boutiques, directly to consumers via the company website and shopping mall kiosks, such as the Sunglass Hut. Stephanie is interested in determining consumer satisfaction with the company's sunglasses and wishes to gather data from people who utilize the sunglasses in different sports: golf, tennis, and boating/swimming. Stephanie has hired a marketing research consultant to assist her who recommends that Stephanie utilize her company database to segment the recent purchasers into three categories according to the sport (golf, tennis, and boating/swimming). Next, the marketing researcher would contract with a telephone survey provider to seek customer participation in a telephone survey. Surveys would be attempted with each group of consumers until 100 completed surveys from each group had been obtained. This is an example of the _____ sampling method.

quota

Floral Designs wants to conduct a customer satisfaction study to determine how well they're meeting customer needs with floral gifts, wedding flowers, and other special occasion arrangements. They have a list of 1,000 names and will use a computer program to automatically select 500 names from the database to include in the sample. All customers on the list will have an equal chance of being included in the sample and receiving a survey. What type of sampling method is Floral Designs using?

random

The broad nature of technology as it moves through society is referred to as _____.

reach

Samsonite Luggage has developed a new line of luggage designed for business travelers who carry their bags and desire lighter weight luggage that complies with the airlines' guidelines regarding size and weight restrictions for airline passengers. Travelers using the new line of luggage can now carry more personal items in the luggage since the luggage itself is lighter. Samsonite is using a(n) ________ response to environmental forces.

reactive

Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is Katy using?

regression analysis

Ford Motor Company continues to demonstrate a high level of value to customers and recent industry research reported that 1.05 million customers made repeat purchases of Ford automobile products in 2014. In addition, Ford maintains a high level of customer loyalty with an overall loyalty rating of 63.7% indicating that 63.7% of customers buying Ford products in 2014 were previous owners of Ford automobiles or trucks. In fact, truck buyers are even more loyal, which is fueled by the popularity of the Ford F-150 pickup truck. A whopping 66% of customers purchasing a 2014 model year Ford F-150 were owners of an earlier model F-150 truck. Ford's ability to generate high levels of customer loyalty demonstrates the firm is engaging in ________ marketing.

relationship marketing

Scenario 1.1. Use the following information to answer the questions. A new company, Cleanethics is marketing a cleaning product called Bottle Bright. Bottle Bright is available on Amazon.com in two sizes: a 10 count pouch for $7.99 or a twin-pack 10 count pouch (20 tablets) for $11.99. The Cleanethics founders were featured on the popular TV show, Shark Tank and shared their idea and product history. Their journey began appropriately at a trailhead—fresh off a mountain bike ride that was endured with noticeably less than fresh tasting water. They were fed up with the grime that plagued their hydration packs and water bottles, and the lack of suitable methods to clean them. After years of choosing between stains and odors or toxic chemicals, they set out to create the safest and most effective product for maintaining hard-to-clean drinking containers. In addition, the founders conducted considerable market research to determine consumers' needs for cleaning products and likelihood to purchase an environmentally friendly cleaning product. Their background in renewable fuel production provided the relevant experience in chemistry and product development. After countless hours spent researching and testing, their unique all natural formula was born. Bottle Bright cleans water bottles, travel mugs and other hard-to-clean drinking vessels, is biodegradable, chlorine free, all natural, removes stubborn stains and odors, and is certified by The Natural Products Association. In addition, the founders recognized that the problem of dirty water containers carries more serious risks to people in developing countries and they committed to leveraging sales to give Bottle Bright to the people that need it most. The company uses the slogan, Buy clean, give clean—Clean in Kind to educate and remind consumers about this mission and how a purchase of Bottle Bright tablets will provide clean water to those who need it most. Refer to Scenario 1.1. Cleanethics' competitors, the traditional cleaning companies such as Procter & Gamble, focus on advertising and promotion of their products. This indicates a____ orientation.

sales

U.S. Electric, the maker of a highly innovative xenon light bulb used in large, manufacturing facilities, finds that it has excess inventory. The firm increases its direct marketing budget by 20 percent and adds three new sales representatives. This company is operating as if it were in which of the following orientations?

sales

Guess? will be spending $22 million on marketing activities next year and expects to sell 30 million pairs of jeans. These 30 million pairs represent the company's _____.

sales forecast

The _______ is defined as the amount of product a company expects to sell during a specific period at a specified level of marketing activities.

sales forecast

Carson is a marketing research intern for a consumer products company and has been asked to obtain information about consumer needs and perceptions of products that are labeled as "green." Carson must make a presentation about consumer trends and perceptions in one week and has limited amount of time to spend on the project. What type of data would be most appropriate for Carson to use for the report and presentation?

secondary

Ethnicity, city size, benefit expectations, brand loyalty, and personality attributes are all examples of common _________ variables used to divide a market into segments.

segmentation

Tim has just opened a CherryBerry self-serve yogurt bar in his Midwest community of 250,000 people. He's identified several market segments: families with young children, teens and young adults, active adults, and active seniors and has utilized the breakdown approach to assess the market potential or his locations' sales potential. He has also assessed the competition since the market already supports one OrangeLeaf yogurt shop and several ice cream locations such as Culver's and Baskin Robbins. In addition, Tim has developed cost estimates to develop and maintain a marketing mix that meets the wants and needs of the various segments. Now, Tim is ready to

select specific target markets.

In order to be successful in creating mutually-beneficial exchanges with customers, the marketer must focus on creating value in fact and in the mind of the customer. For the most part, value is a customer's ________________ assessment of benefits relative to costs. The marketer should recognize that the process people use to determine value _______________.

subjective; is not scientific

Generic competitors are those who provide very different products that solve the same problem or satisfy the same basic consumer need. Which of the following would not be a generic competitor for Jimmy Johns Gourmet Sandwiches?

subway

In 1982, astronauts working on the lunar surface wore liquid-cooled garments under their space suits to protect them from temperatures approaching 250 °F. These garments, further developed and refined by NASA's Johnson Space Center, are among the agency's most widely used spinoffs, with adaptations for portable cooling systems for treatment of medical ailments such as burning limb syndrome, multiple sclerosis, spinal injuries, and sports injuries. Which environmental force enabled the adaptations for portable cooling systems to aid medical patients?

technological

In April 2015, the restaurant chain Chipotle announced it would stop using genetically modified food products. "This is another step toward the visions we have of changing the way people think about and eat fast food," said Steve Ells, founder and co-chief executive of Chipotle. This decision indicates a response to concerns about

the marketing environment

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about _____.

the marketing environment

Which of the following has become a significant ethical issue in marketing research with the advance of technology?

the privacy of consumers

The hypothesis being tested determines the general data-gathering approach to use.

true

Dell segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is _____.

type of organization

A(n) ________ strategy is defined as one in which an organization designs a single marketing mix and directs it at the entire market for a particular product.

undifferentiated

The National Pork Board encourages consumers to buy pork through its advertising messages and theme, Pork—Be Inspired. The National Pork Board is utilizing a(n) _________ targeting strategy.

undifferentiated

The first step in the market segmentation process is to select the appropriate targeting strategy. Which of the following are the three strategies for market segmentation?

undifferentiated, concentrated, and differentiated


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