MKTG 409 Exam 4-Practice Questions

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its own retail outlets. This is an example of a. vertical channel integration. b. horizontal channel integration. c. channel conflict. d. channel cooperation. e. channel leadership.

a. vertical channel integration

In an administered vertical marketing system (VMS), inter-organizational relationships are a. guided by legal agreements. b. achieved by informal coordination. c. combined under the ownership of a single organization. d. achieved by clearly defining the obligations and rights of all channel members. e. formalized through contracts.

b. achieved by informal coordination

Companies that sell products with high profit margins are more likely to use _______________. Companies selling products whose sales are directly related to product availability will most likely use ______________. ​ a. ​selective distribution; intensive distribution b. ​extensive distribution; intensive distribution c. ​intensive distribution; extensive distribution d. ​extensive distributive; selective distribution e. ​selective distribution; extensive distribution

b. extensive distribution; intensive distribution

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is a. order entry. b. warehousing. c. information processing. d. order handling. e. materials handling.

d. order handling

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using a. distribution services. b. logistics. c. sole-sourcing. d. outsourcing. e. wholesaling.

d. outsourcing