MKTG chapter 16 social responsibility and ethics
The societal marketing concept states that companies should try to turn ________.
all of their products into desirable ones
A company should avoid high-pressure selling if it wants to ________.
build long-term relationships with valued customers
Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to ________.
consume now in a way that will preserve the world for future generations
Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.
consumer electronics
Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products.
pleasing
The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities.
pleasing
The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of ________.
predatory competition
According to critics, large marketing companies use patents and heavy promotion spending to ________.
prevent industry competition
The Card Company strives to recover, reuse, and recycle paper at the end of its life cycle to be used in the production of all new greeting cards. In fact, a hundred percent of all of its cards are made from recycled materials. In this case, The Card Company is demonstrating ________.
product stewardship
What are deficient products?
products that have neither immediate appeal nor long-run benefits
Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services.
social
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing.
societal
The ________ concept specifically focuses on the future welfare of customers, but not on future company needs.
societal marketing
The ________ concept specifically focuses on future company needs, but not the future welfare of customers.
strategic planning
Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.
unsustainable overconsumption
________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.
A sustainability vision
Marketing critics claim that the inevitable outcome of successful marketing is unsustainable overconsumption.
TRUE
Marketing critics claim that the overselling of private goods results in social costs.
TRUE
Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.
TRUE
Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.
TRUE
________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Consumerism
________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.
Deceptive promotion
________ involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle.
Design for environment
________ products give both high immediate satisfaction and high long-run benefits.
Desirable
_______ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company.
Environmental sustainability
________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment
Environmentalism
A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interests is practicing consumer-oriented marketing.
FALSE
According to the World Bank, firms from Australia, Denmark, Finland, and Japan engage in the most corrupt business practices.
FALSE
According to the societal marketing concept, firms and managers should focus primarily on what marketing efforts are legal and allowed.
FALSE
Bicycle helmets and some insurance offerings are considered pleasing products that give high immediate satisfaction but may hurt consumers in the long run.
FALSE
Companies that practice perceived obsolescence use product components that will break, wear, rust, or rot sooner than they should.
FALSE
Deceptive pricing practices include misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.
FALSE
In sense-of-mission marketing, a company defines its mission in product terms rather than social terms.
FALSE
In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.
FALSE
Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.
FALSE
Product stewardship is a "beyond greening" activity.
FALSE
Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.
FALSE
When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.
FALSE
When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.
FALSE
While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.
FALSE
Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a salutary product.
FALSE
________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.
Product stewardship
Each basic consumer right has led to more specific proposals from consumerists, such as nutritional and ingredient labeling.
TRUE
________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Sustainable
Cigarettes and junk food are considered pleasing products.
TRUE
Corporate marketing ethics policies should most likely address distributor relations, advertising standards, customer service, pricing product development, and general ethical standards.
TRUE
Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.
TRUE
Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.
TRUE
A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938
Wheeler-Lea Act
Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.
adds value by giving consumers product information
The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?
consumer-oriented marketing
The two major citizen action movements to keep businesses in line are ________.
consumerism and environmentalism
Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.
corporate marketing ethics policy
Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________.
cultural pollution
People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________. A) minimalistic social costs
cultural pollution
Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.
customer value marketing
Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?
customer value marketing
The Great Recession has most likely resulted in a(n)________.
decline in conspicuous spending
Which of the following is the best example of a salutary product?
dental insurance
Maytag's front-loading Neptune washer comes in attractive designs and also guarantees quick cleaning and high energy efficiency. The Neptune washer is most likely an example of a ________ product.
desirable
A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.
excessive markup
Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program.
green marketing
Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?
high failure rate of new products
Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.
high-pressure selling
The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________.
in food deserts
In advertising, puffery refers to ________.
including innocent exaggeration for
Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________.
influence marketing practices in ways that will improve quality of life
What do most companies today focus on when it comes to protecting the environment?
investing heavily in pollution prevention
A common criticism of the marketing system is that intermediaries ________.
mark up prices beyond the value of their services
The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.
marketing
High-pressure selling will most likely work in situations that involve ________.
one-time sales
Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?
perceived obsolescence
Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.
planned obsolescence
Beverages that are high in sugar are called ________ products.
pleasing
Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________.
redlining
The challenge posed by ________ products is to add some agreeable qualities so that they will become more desirable in the consumers' minds.
salutary
Innovative marketing most likely involves ________.
seeking real product and marketing improvements
A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.
selling harmful products
Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing.
sense-of-mission
Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing.
sense-of-mission
The ________ concept focuses on the future welfare of consumers and future company needs.
sustainable marketing
The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.
sustainable marketing
Which of the following is a traditional right of buyers?
the right not to buy a product that is offered for sale
Which of the following is a traditional right of sellers?
the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety
