mktg exam 4

Millie Foods, producers of baby food, offers a monetary sum to retailers who agree to feature its new products on their shelves for a considerable time period. In this case, the promotion tool used by the company is referred to as a(n) ________. A) price pack B) rebate C) sample D) allowance E) discount

allowance

Many brick-and-mortar stores use digital marketing __________

as a supplementary sales channel

Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n) ________.

brand community website

A company should avoid high-pressure selling if it wants to __________

build long-term relationships with valued customers

The consumers' use of multiple marketing channels, both digital and nondigital, to help them make a buying decision is known as _________

consumer omni-channel navigation behavior

In which step of the selling process does a salesperson set call objectives?

preapproach

The European Commission accused Google of abusing its web-search dominance, harming both competitors and consumers in European Union markets. The commission also began investigating antitrust issues related to Google's android mobile operating system. If the accusations prove to be true, Google is practicing _________

predatory practices

GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure.

product

A country may place a limit on the volume of imported citrus fruit that is allowed. This is an example of a(n) ________.

quota

Home Depot is offering a cash incentive to buy a particular brand of power tool. The customer will receive a cash refund after sending in proof of purchase. This cash refund is known as __________

rebate

The presentation stage of the selling process most likely involves ___________

showing how a company's products can solve a customer's problems

the fastest growing sales trend is ___________ that involves the usage of online, mobile, and social media to engage customers build stronger customer relationships, and augment sales performance

social selling

The growth of the Internet caused many traditional companies to ________ in response to customer demands and a changing marketplace.

use omni-channel retailing

which of the following is true of industrialized nations?

Industrialized nations have low-, medium-, and high-income households.

Which of the following statements is most likely true of team selling?

It can unearth problems and provide solutions that no individual salesperson could.

Many companies have shifted their sights to the so-called __________, the vast untapped market consisting of the world's poorest consumers

"bottom of the pyramid"

__________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers

Consumerism

_________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment

Environmentalism

which of these sentences best describes global trade since 1990?

Global trade has grown from about $3.5 trillion to $25 trillion

The ________ PESTLE framework is a useful tool for analyzing the forces that might impact marketing decisions in various global environments

PESTLE

which of the following is most likely an advantage of social media marketing?

Social media are targeted and personal.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

adds value by giving consumers product information

sales managers use a ____________ that shows which customers and prospects to pursue and which activities to carry out

call plan

A product or service's ________ is calculated by adding together the greenhouse emissions from every stage of a product or service's lifetime, from raw material production, sourcing, manufacturing, packaging, transport, and wholesale and retail processes to consumer usage and end of life disposal

carbon footprint

In a global value delivery network, the first link, ________, moves company products from points of production to the borders of countries within which they are sold.

channels between nations

In which of the following steps of the selling process does a salesperson ask a buyer for an order?

closing

the two major citizen action movements to keep businesses in line are ________

consumerism and environmentalism

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________.

cultural pollution

__________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

deceptive promotion

which of these is the fastest-growing forms of marketing?

digital

Which of these major steps is the first step in the digital marketing process?

understanding digital marketing

_________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company

environmental sustainability

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.

excessive markup

The simplest way to enter a foreign market is through ________.

exporting

__________ is the process of marketing products and services within and across multiple countries

global marketing

Which of the following is generally regarded as the most challenging issue with regard to public policy and ethics confronting the direct marketing industry?

invasion of consumer privacy

An emerging market economy is one which ________

is experiencing rapid economic growth

Which of the following describes the WTO?

it imposes international trade sanctions

Companies often form ________ ventures to merge their complementary strengths in developing a global marketing opportunity

joint ownership

A country's ________ shapes its product and service needs, income levels, and employment levels.

level of industrial development

The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as ________.

licensing

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

marketing

Which of the following is an online tool designed to engage customers and move them closer to a direct purchase or other marketing outcome?

marketing website

_________ can provide on the go product information, price comparisons, advice and reviews from other consumers, and access to instant deals and digital coupons

mobile marketing

Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________.

nontariff trade barriers

________ refers to marketing via the internet using company websites, online advertising and promotions, email marketing, online videos, and blogs

online marketing

Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates. The e-mail asked customers to provide their address, date of birth, Social Security number, and current mortgage information in order to receive a free loan quote. Suspicious of the offer, Fox researched the company and discovered that the e-mail was fraudulent. This is an example of ________.

phishing

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called _________

planned obsolescence

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national, chain stores refuse to establish stores. This is known as the discriminatory practice of ________

redlining

When a salesperson acts in their role as "champion" of the customers' interests and managing the buyer-seller relationship they might __________

relay customer concerns back to the company

________ are the standards stating the amount salespersons should sell and how sales should be divided among the company's products

sales quotas

Which of the following account for the largest portion of firms' online advertising spending?

search-related advertisements

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned the the fast food industry is _________.

selling harmful products

Lakeland inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. lakeland could be most accurately described as practicing __________ marketing.

sense of mission

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

sustainable

A tax on an imported product designed to raise revenue or protect domestic firms is referred to as a ___________

tariff

A company that sells only one product line to one industry with customers in many locations would typically use a ________.

territorial sales force structure

Which of the following is a traditional right of buyers?

the right not to buy a product that is offered for sale

Which of the following is a traditional right of sellers?

the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety

One of the challenges of understanding consumer omni-channel navigation behavior is that ___________

the specific pattern of channel navigation varies across consumers

Which of the following statements is true of salespeople?

they represent a company to its customers by communicating and selling

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

viral marketing

Companies often enter global markets _______

when they have saturated domestic markets