MKTG The Skinny

Choosing to participate inside supply chains permits partnering organizations to focus on executing their in order to achieve greater specialization.

Core competencies (correct)

Most products feature three levels. The "level of product" that most closely captures the basic benefits provided by the product is called the:

Core product (correct)

In what activity should marketers engage after determining the segments they should target?

Engage in positioning (correct)

When audiences are ______________, programming that can pull a large audience can still command a high price for its ______________________ platform.

Fragmenting, advertising (correct)

According to current current research and what is reported in this module, which is the following is not one of the factors that contributes the most to professional success?

Hard work (correct)

Logistical managerial processes primarily occur _______________ organizations while supply chain managerial processes occur ________________ firms?

Inside; between (correct)

Apart from technological forces, the primary reason marketers need to use ____________ marketing communication approaches is because customers usually don't make distinctions between sources marketers use to convey marketing messages.

Integrated (correct)

The proper use of usually insures that every message, regardless of its source, says the same thing/makes the same basic point.

Integrated marketing communication (correct)

Which of the following is not a strategy to create lasting core competencies through which brands can be differentiated and positioned?

Location leadership (correct)

The activity known as ______ primarily occurs inside an organization?

Logistical managerial processes (correct)

Which brand uses a star to symbolize the firm's dominance in style and quality?

Mercedes-Benz (correct)

The "differentiated" target marketing approach is the one where the firm targets:

Multiple segments with multiple marketing mixes, one marketing mix for each segment targeted. (correct)

Which sort of information will most likely yield insights that prove useful to marketers when they are solving problems or identifying new opportunities?

Primary information (correct)

In advertising contexts, --------- entails purposefully exaggerating benefits, attributes, qualities, and so forth associated with branded products, but doing so in ways that consumers realize is exaggerated.

Puffery (correct)

When advertising, it is legal and acceptable to grossly exaggerate the values or benefits associated with a product so long as customers understand that the message stretches a point. This exaggeration is called:

Puffery (correct)

______________________ entails advertising appeals that contain material featuring clearly over-embellished or boastful claims about brands which no reasonable person would presume to be literally true.

Puffery (correct)

In markets that feature _________________ competition no single firm has the absolute size or power to influence price levels.

Pure (correct)

Absent the presence of this leveraging tool marketers will surely fail, but the tool usually is no longer a winning point of differentiation all by itself.

Quality (correct)

Product ____________ is directly proportional to product ________________.

Quality, efficiency (correct)

Assume a firm is marketing inside in a market that features a high market growth rate. Further assume that the market share of the firm's brand is low. The firm's brand should be treated as a:

Question mark (correct)

According to experts, what emotion is shared most frequently inside social media domain?

Rage (correct)

Other things being equal (i.e., ceterus paribus), when firms determine through marketing research that the demand for their branded products is inelastic, those marketers can INCREASE total revenues by:

Raising their prices. (correct)

______________ strategies use customers' perceptions of value, not marketers' costs, to establish prices for products and services

Value-based pricing (correct)

Tom visits a local burger stand for the first time. He is impressed by the freshness of the food. However, when Tom revisits the stand, his food was cold and stale. Bummer. The change in the quality of Tom's meal reinforces the fact that marketing services are characterized by high levels of _____

Variability (correct)

In statistical analysis, which of the following measurements represents the range of a sample of responses?

Variance (correct)

The word _____________________ represents the statistical measure of the range of answers that are present in the entire data set.

Variance (correct)

_________________ summarize(s) all the reasons and values related to why customers should purchase one marketer's specific brand rather than alternative brands being promoted and positioned by other marketers.

Value propositions (correct)

When communicating with customers, marketers are now operating during an age of:

"Laser-like" target marketing. (correct)

When designing any sort of product or message which total number of attributes, features, roles, etc. appears to be most powerful?

3 (correct)

How much did Facebook pay for Instagram?

3,000,000,000 (correct)

What factors contribute most to most people's professional success?

All of the above (correct)

According to Time Magazine, what percentage of Americans is overweight or obese?

71% (correct)

How many participants usually make-up a focus group?

9 - 12 (correct)

In the increasingly globalized and technologically-driven markets that predominate today, what type of competitors are able to perform the same job just as well and less expensively than most domestic professionals?

A. Foreign professionals B. AI devices C. Domestic professionals D. Robotic devices E. All of the above (correct)

Which individual, from among the list provided below, would most likely function as an opinion leader?

A car mechanic (correct)

What two factors interact and usually provide answers to "why" consumers decide what to buy or not to buy questions?

A combination of genetics and the environment (correct)

What is the worst sort of failure for brands?

A failure to enter or remain at a top-of-the-mind status (correct)

The four-cell BCG Market Share Product Portfolio Planning matrix features two dimensions. The dimensions are:

A given brand's relative market share and the growth rate of the market in which the brand competes. (correct)

Vermont, a northeastern U.S. state, currently offers $10,000 a year for people to move there even if they elect to work in another state. What is being marketing here? Be as specific and as exact as possible in your response.

A place (correct)

New York City's restaurant, Norma's, offers a $1,000 caviar & lobster omelet. This product is a good example of:

A pricing anchor. (correct)

The Deontological approach to ethical decision-making in business settings is most closely related to:

A recognized set of rules or laws that supposedly govern people's decisions and behaviors in situations featuring ethical dilemmas. (correct)

Which answer is NOT a marketing service?

A retail clothing store (correct)

Which of the following descriptions of marketing information systems is wrong? Marketing information systems:

A. Determine and acquire exactly the sort of information that marketers require to properly develop and execute strategic marketing plans. B. Deliver the right research knowledge to marketing decision-makers. C. Balance the information that would prove "nice-to-have" with the information that decision-makers "must-have," and can afford to attain. D. All three preceding answers are correct. (correct) E. All three preceding answers are wrong.

What trend did Levi respond to when the jeans maker and marketer introduced Dockers during 1986?

A trend suggesting that casual dress exercised positive outcomes on the performance of professional men. (correct)

A position is:

A. A place inside customers' minds. B. A place inside targeted segment's collective minds. C. An image and set of benefits presumably associated with well-positioned branded products. D. A, b, and c are correct. (correct)

When organizations form partnering relationships in the supply chain they are usually planning to:

A. Achieve greater efficiency. B. Achieve lower costs. C. Charge higher prices. D. All of the above. E. A & B only. (correct)

The best branding stories are _______

A. Authentic B. Profit-driven C. Clearly defined D. "Living entities" E. A, C & D only (correct)

Why should marketers evaluate the role played by consumers' social class membership as they (the marketers themselves) develop positioning strategies?

A. Because memberships of different social classes are usually attracted to different marketing mixes. B. Because the membership of the same social class is usually attracted to the same marketing mixes. C. Because marketers can often successfully position their marketing mix values based on consumers' social class memberships. D. All of the above. (correct)

Which is the fastest growing religious affiliation in the United States of America?

A. Catholicism B. Christianism C. Islam D. Judaism E. Nones (correct)

The very fact that product life cycles exists suggests that organizations should be prepared to _______ . The very fact that product life cycles exists suggests that organizations should be prepared to _______ .

A. Continuously develop new products. B. Continuously track rising and falling trends. C. Develop ongoing insights about consumer preferences. D. Constantly replace old products with new products. E. All of the above (correct)

Which of the following traits or descriptions do professional managers generally seek from their new hires?

A. Creativity B. Critical thinking skills C. Cognitive flexibility D. Emotional Intelligence E. Managers generally seek each trait (correct)

Which core competency helps marketers achieve sustainable differentiation and more desirable positions?

A. Customer-intimacy B. Technological-leadership C. Cost-based advantages D. All of the above (correct)

Which stages belong to the traditional marketing research process?

A. Define the research problem. B. Collect data (raw information). C. Analyze data. D. Summarize/report results E. Each preceding stage belongs to the traditional marketing research process (correct)

The emotion that people typically experience when they confront change is:

A. Fear B. Thrill C. Excitement D. Anxiety E. All of the above (correct)

A position is a(n) ______ that firms should create in the _____ of ____.

A. Image, minds, market segments B. Point of differentiation, minds, customers C. Place, minds, competitors D. Statements a and b are correct (correct) E. Statements a, b, and c are correct

Which statement is most true about laws and regulations?

A. Laws and regulations influence customer behavior. B. Laws and regulations influence how marketers treat customers. C. Laws and regulations influence competitive practices. D. All of the above are true. (correct) E. Only answers B and C are true.

Supply chain participants might benefit from trying to avoid:

A. Losing too big B. Winning too big C. Constant turmoil D. All of the above (correct)

Which of the following is not a key dimension that can contribute materially to successful brands?

A. Names B. Symbols C. Words D. Designs E. Each of the above may entail a key dimension of successful brands (correct)

Behavior-based segmentation is one of the several segmentation strategies marketers use. Several types of behavioral based segmentation exist. Which one or ones is the behavioral based segmentation strategy?

A. Occasion-based segmentation B. Benefit based segmentation C. Usage rate-based segmentation D. A+B E. All of the above (correct)

Accurate answers to "Why" questions inside the consumer behavior field are often difficult to find. The "why" question is often so difficult to answer because:

A. Often no one best answer exists to "why" questions B. Consumers often lie to marketing researchers C. Consumers often tell marketing researchers what they believe the marketing researchers want to hear. D. Answers to "why" questions reside inside consumers' black boxes E. All the responses accurately describe a source of the difficulty in answering "why" (correct)

Environmental trends offer _______ to marketers:

A. Opportunities B. Threats C. Choices D. Both A and B (correct) E. Both B and C

Successful positions are usually grounded in differences that customers perceive as determinant. What does determinant mean?

A. Positions that are based on actual/genuine differences B. Differences that themselves are important to customers as they choose which brand to select C. Both A and B are correct (correct)

Core competencies:

A. Provide bases through which sustainable competitive advantages (SCAs) can be achieved. B. Can arrive from multiple marketing-controlled sources. C. Can provide solid bases on which to achieve both differentiation and positioning success. D. Only a and c are correct. E. A, b, and c are each correct. (correct)

What is the best strategic approach to pursue when firms seek growth?

A. Pursuing new target markets B. Developing new marketing mixes or refining existing marketing mixes C. Pursuing some combination of choice "a" and choice "b" (correct) D. None of the above

In an effort to revive fragmenting audiences (or target segments) brand managers can engage in:

A. Repositioning B. Rebranding C. New product development D. Revised promotional strategies E. All of the above are true (correct)

Anthropologists suggest that humanity's most basic fears are?

A. Serpents and other reptilian creatures B. Rapacious flying birds C. Animals that feature large and powerful claws D. All of the above (correct)

Which of the following is not an environmental trend?

A. Slightly less than half of adults in the US - a record low - are married. The percentage of people in the US who regularly attend church, mosque, synagogue, or temple, is lower than at any point in US history, and dropping further year by year. B. Between 2000 and 2016 global apparel production doubled. C. Spring is the real time for making New Year Resolutions. Most weddings, gym memberships, new makeup sales and healthy diets rise during this Season. D. All of the above are environmental trends. (correct)

Which of the following activities represents a routine (common) supply chain function?

A. Sorting B. Negotiating C. Financing D. Inventory management E. All of the above (correct)

Brands can be positioned and differentiated based on:

A. Special features B. Special attributes C. Solutions D. Value propositions E. All of the above (correct)

Firms can grow revenues by:

A. Targeting new segments B. Developing new and/or more appealing value through new marketing mixes C. Both A and C (correct) D. None of the above

Which of the following communication outcomes is widely used as an advertising goal?

All of the above (correct)

Successful brands help:

All of the above are correct (correct)

Co-branding occurs when:

A. Two brands from the same company are used on the same product. B. Two brands from different companies are used on the same product. C. One company is seeking to expand its brand equity into a new product category and/or market and is willing to pay for the privilege. D. A and B and C are each correct. (correct)

Various ways exist to differentiate brands successfully. Which way is best when seeking to differentiate brands?

All of the above would work (correct)

How many Americans are annually killed, injured or sickened because of prescription drug or drug dosage mistakes?

About 1.5 million (correct)

Effective, viable and potentially attractive market segments should be measurable, _________________, substantial, differentiable and actionable.

Accessible (correct)

Answering the what, where, when, how, how much and why questions about consumers and their behavior should provide marketers with ________________________.

Actionable strategic knowledge (correct)

AIOs are a segmentation criteria used to measure consumers':

Activities, Interests, and Opinions (correct)

The features, design, quality level, brand and packaging of branded products as well as their shapes and colors describes:

Actual products (correct)

___________________ is any form of one-way, paid (with sponsor identified), and impersonal communication aimed at targeted customers.

Advertising (correct)

Which answer is most purely a service on a "goods <<<>>> services" continuum?

Airline travel (correct)

Which domestic market sector best illustrates an oligopolistic market?

Airlines (correct)

__________ inside the US kills far more people annually than smoking.

Alcohol consumption (correct)

Secondary marketing research information:

Already exists but was originally collected for different purposes (correct)

The argument that innovative successes are "written in sand" implies the marketers should _________

Always be innovating (correct)

MAD is:

An acronym suggesting it was appropriate for the US to keep on building nuclear weapons in the '50s and '60s; just like many marketing firms must keep on advertising. (correct)

The warranty associated with automotive purchases illustrates:

An intangible dimension of a tangible product. (correct)

What behavioral tendency would most hinder a marketer's ability to make predictions in an unpredictable market?

An over-reliance on their own opinions (correct)

Among other things, innovation most prominently refers to:

An overall process whereby inventions are transformed into commercialized products that can be sold profitably (correct)

According to your book, what steps are involved in classic marketing planning processes?

Analyzing marketing opportunities; selecting target markets; developing/executing an appropriate marketing mix (correct)

Price---------- work(s) because human minds assign disproportionate weight to the first information that they (those minds) receive when making decisions. When human see exorbitant prices first, the still high but lower prices that follow those crazy expensive seem like a much, much better deal.

Anchoring (correct)

_________________ makes consumers optimistic and risk-seeking. Meanwhile, _________________ has the opposite effect.

Anger, fear (correct)

Which of the following is not an example of a personal factor that influences consumer behavior?

Annual income (correct)

What firm offers the best example of a marketing organization that has created the core competencies of brand equity and economies of scales?

Apple (correct)

Apple chose to introduce three new iPhones during 2017 because:

Apple marketers knew that large amounts of loyal, addicted and/or status-conscious consumers would willingly pay high prices when new product launch and branding initiatives are done well. (correct)

People, in general, ____________.

Are lying most of the time (correct)

The term _____________ refer(s) to those typically intractable notions that professionals or organizations should not change because "we have always done things this way."

Associative barriers (correct)

The term known as ______ describes a factor that resides rent-free inside most professionals' minds and typically motivates those individuals to believe things should not be changed because ... "things, inside my organization, have always been done this way."

Associative barriers (correct)

Consumers generally over-value ________________, and this tendency often motivates consumers to purchase warranties that cost more than the lost value or repairs of the product itself.

Assurance (correct)

Placing too much faith in the accuracy of information provided by machines is known as:

Automation bias (correct)

Assume that Best Buy (the retailer) announces a huge sale in which a promotion promises the new iPhone 12 is "available at $300.00 below normal prices." This heavily discounted price drives droves of consumers to the only Best Buy store in town. However, this retailing site only has 3 iPhone 12's available at this LOW price. This marketing/promotional tactic is called _________.

Bait and switch (correct)

Sometimes retailers such as Best Buy promote a great low price, for a limited time, for a new hot technology toy, and specify that this ridiculously low price is available for one day only, leaving unsaid that only three such items are in the store. Whenever consumers by the hundreds show up to the store incentivized by the deal and can't find the product, retailers show them an alternative brand. What is this practice called?

Bait and switch (correct)

The presence of high start-up costs, patents, or high tax burdens generally function as__________.

Barriers to competitive entry (correct)

__________________________ is an economic concept that describes the existence of high start-up costs and other marketing-based obstacles that prevent new competition from easily entering existing markets.

Barriers-to-entry (correct)

Constructive criticism leads to more and better new ideas. What is the best reason why this is true?

Because constructive criticism encourages us to more fully reengage with our work (correct)

Why did Patagonia stop selling custom-made vests to some marketing organizations operating inside the business and financial sectors?

Because of the brand's virtue-signaling positioning strategy. (correct)

Why do marketers need primary information?

Because the exact sorts of information that marketers need often cannot be entirely found through secondary information (correct)

According to Dichter, why did General Mills' new cake mix, one requiring that cooks only add water, flopped?

Because using the cake mix threatened women's femininity (correct)

Which answer best characterizes how "The Law of Leadership" actually operates?

Being first to market. (correct)

___________ are descriptive thoughts that consumers develop, have, and hold about something. By contrast, ____________ capture consumers' relatively enduring, consistent, and more deeply-held evaluations, feelings, and tendencies toward stimuli such as ideas, objects, experiences, or people.

Beliefs, attitudes (correct)

The activity called _________ involves taking something and altering a property, aspect, or dimension of the original element or object.

Bending (correct)

Which NPD activity involves taking something and altering a property, aspect, or dimension of the original element or object?

Bending (correct)

The term Demographic Winter refers to:

Birth rates falling below replacement rates, developing economic stagnation or recession. (correct)

If a marketing organization partners with many other firms in its quest to source or sell products, the organization is said to have a short supply chain featuring many levels. If an organization partners with but few firms, the organization has a long supply chain featuring few levels.

Both statements are false (correct)

Marketers should often pressure people into buying stuff then don't currently need and bear the risk of never selling anything to that B2C or B2B customer again. Relationship management, in either the present or future, does not always matter.

Both statements are false (correct)

More often than not, supply chain intermediaries should be eliminated. The cost of each function that these intermediaries perform outweighs the value and solution they create.

Both statements are false (correct)

Innovative ideas must be complex in nature. That's because consumers typically seek many options, choices and features in new products - a tendency that makes complex products much more desirable.

Both statements are false. (correct)

Social status is important because it delivers positional value to consumers. This means, fundamentally, their social status elevates certain consumers above other consumers.

Both statements are true (correct)

The risks associated with engaging in innovation are high. But the long-term rewards associated with innovation usually outweigh the risk.

Both statements are true (correct)

Public relation communications can and should be used to build and protect _________________.

Brand equity (correct)

The extent to which consumers willingly pay more for one branded product than another branded product from the same product category is best described as:

Brand equity (correct)

The presence of ________________ is an earned core competency that often leads to extreme pricing power.

Brand equity (correct)

The physical or mental space that successful brands carve out for themselves inside certain targeted consumers' minds is also known as

Brand loyalty (correct)

The primary mission of _______is to name and brand new products.

Branding agencies (correct)

Who is usually in charge of the branding of new pharmaceutical products?

Branding agencies (correct)

The arrow in the Amazon logo is meant to look like a smile which supports the company's mission to keep customers happy. The arrow is part of (a): ________.

Branding story (correct)

The Democrat and Republican political party's use of an elephant and donkey illustrates which strategic marketing tool?

Branding symbol (correct)

Successful _______________ exist as powerful barriers to competitive entry into the market.

Brands (correct)

Which statement best illustrates the concept of brands as Earnest Dichter defined them?

Brands embody values and meaning inside customers' minds. (correct)

Brand personalities provide depth, feelings, affinity and liking to relationships that exist or could be developed between __________________ and _________________.

Brands; customers (correct)

When engaging in market segmentation, what is the primary goal of marketers?

Breaking larger heterogeneous markets into smaller homogenous segments (correct)

The act of _____________ involves exposing oneself to more intersections or intersectional thinking.

Broadening (correct)

In the contemporary marketplace two primary outcomes contribute most to marketing success. The two outcomes are:

Building appealingly differentiating brands and delivering them successfully to targeted market segments. (correct)

The NPD strategy that entails outright acquisition of entire companies or licenses to produce another organization's products is called a(n):

Buy NPD strategy (correct)

What positioning strategy is being used when Lilly Pulitzer gained a contract for Target to sell her clothing line? What positioning strategy is being used when Lilly Pulitzer gained a contract for Target to sell her clothing line?

Channels (correct)

Which descriptive word should marketers rarely if ever use when seeking to position and/or differentiate their brands?

Cheap (correct)

What three developmental principles must be honored by innovators in order for them to achieve "idea simplicity?"

Clarification, empathy, and distillation (correct)

What term best describes what happens when two well-established brands from different firms are joined together in one product?

Co-branding (correct)

The mental state where consumers experience inconsistent thoughts, beliefs, or attitudes, especially related to decisions they have recently made about important, risky, high-involvement products, is called:

Cognitive dissonance (correct)

The term ______________________ captures the practical marketing mix activities that must be performed in order to actually bring a new product to its targeted market segments.

Commercialization (correct)

Products that in people's perceptions are essentially interchangeable with and indistinguishable from each other are known as:

Commodities (correct)

All marketing messages are conveyed through some form of ___________________________.

Communication channel (correct)

The highest levels of ____ occur throughout the entire marketplace during the "Maturity Stage" of the product category's product life cycle.

Competition (correct)

The _____________ method for budgeting advertising involves following suit, in terms of how much money is spend on advertising, with what competitors are doing.

Competitive parity (correct)

Which statement is NOT true about a product category that is currently experiencing its "Decline Stage?"

Competitive pressures will remain constant at this point. (correct)

Which answer does not describe a marketing organization or entity that is part of traditional marketing channels?

Competitors (correct)

Which of the following words does not belong to the set of five criteria that can be used to identify the best NPD ideas. Which of the following words does not belong to the set of five criteria that can be used to identify the best NPD ideas.

Complex (correct)

Which tests best determines whether customers would like or be inclined to purchase a new products?

Concept testing (correct)

Surrounding oneself, as a path to creativity, entails :

Consciously immersing oneself around or with interesting people or ideas (correct)

Two primary schools of ethical philosophical thinking exist. They are:

Consequentialism (Utilitarianism) and Deontology (correct)

Which type of goods is not typically associated with B2B marketing?

Consumer goods (correct)

Social classes are important to marketers because:

Consumers in the same social classes are more or less likely to "like" or "dislike" the same product or service options. (correct)

The sort of consumer goods that individuals purchase without much effort and that are highly available (widely distributed throughout the marketplace) called a ...

Convenience good (correct)

Which of the following phrases best captures those laws and regulations that allow consumers to extricate themselves from the consequences of purchases where those customers feel they were pressured into buying products they now regret?

Cooling-off regulations and laws (correct)

_____________________ are the truest, most basic problem-solving attributes associated with branded products.

Core benefits (correct)

_______________ provide foundations on which differentiating marketing values can be established, promoted and delivered.

Core competences (correct)

The use of begin with preset prices in mind.

Cost-based pricing (correct)

Which pricing tactic is cost-driven?

Cost-based pricing (correct)

What type of pricing tactic involves summing-up the total unit cost of providing a product or service and then adding a specific amount to the cost to arrive at a final price?

Cost-plus pricing (correct)

Humans simultaneously _________________ and ______________ the new?

Crave, fear (correct)

The term known as _____describes processes by which innovative firms, technologies or ideas displace the value of existing firms, technologies or ideas and usually generates long-term economic growth in the process.

Creative destruction (correct)

Which of the following statements about creativity is not true (false)?

Creative people are more difficult to work with because they are so "scientific-like in nature." (correct)

The primary reason why the majority of messages promoted by the news media are crisis-driven in nature is because:

Crises usually attract people's attention. (correct)

The rise of Civil Rights movements during the 1950s and 1960s and again during the 2020s illustrates a(n)_______ .

Cultural trend (correct)

When a collective group's attitudes and beliefs change environmental dimension has been altered?

Cultural trends (correct)

Biology enables. ______________ forbids.

Culture (correct)

The word ______________ is best defined as the entire set or collection of values, ideas, or attitudes shared among or learned from the members of a group

Culture (correct)

Customers experience ____when they feel a tight affinity with a brand.

Customer intimacy (correct)

The satisfaction of ________________ typically is emphasized during B2B marketing efforts. By contrast, the satisfaction of _________________ typically is emphasized during B2C marketing efforts.

Customer needs, customer wants (correct)

Which phrase describes an element that exists inside all marketing organization's micro-environments?

Customer relationships (correct)

____________________ refers to changes in targeted segments' customer attitudes, likes/dislikes, and preferred lifestyles.

Customer trends (correct)

Each level of a product should contribute additional ______.

Customer value. (correct)

Which statement best describes the type of relationship that ideally arises between consumers and their desired brand personalities?

Customers usually choose brands that feature similar personalities to their own. (correct)

According to this Module, what is the most precious resource for most marketers?

Customers' attention (correct)

The most precious marketing resource in today's noisy, crowded markets is:

Customers' attention. (correct)

__________________ has made more precise and refined market targeting possible.

Data Mining (correct)

Which city features the highest percentage of Muslims of any large to mid-sized city in the US?

Dearborn, MI (correct)

Any marketing organization's sunk costs and switching costs will most likely need to be evaluated during which PLC stage?

Decline (correct)

Inside the U.S. marketplace, brand loyalty is generally ______________.

Declining (correct)

---------- products are difficult to market because they fail to deliver either immediate satisfaction or long-term benefit. Such morally-challenged products would rarely succeed.

Deficit (correct)

What is the first step in the marketing research processes?

Define the research problem (correct)

Marketers should successfully ________________ and _______________ their brands by implanting a compelling story into the collective minds of a targeted customer segment. The two outcomes, of course, should occur inside the collective minds of targeted segments.

Define; position (correct)

The number of customers who want to purchase a specific product inside any market is best described as:

Demand (correct)

What term refers to the desire and willingness of customer to purchase certain amounts of brand goods and services at certain price levels?

Demand (correct)

Which answer is the best example of an uncontrollable marketing stimuli?

Demographic characteristic (correct)

Laundry detergent stories that illustrate how their brands clean clothes whiter and brighter are a good example of:

Demonstration-based portrayals and story appeals (correct)

Ethical rule sets such as the Ten Commandants or the Hammurabi Code illustrate what type of ethical philosophy?

Deontological (correct)

What sort of marketing research knowledge explains what is going right or wrong, and why people - such as customers - choose what they choose?

Descriptive knowledge (correct)

________________ essentially diagnoses and explains what is going right or wrong, and why. By contrast, _______________________ informs marketers about what they should do.

Descriptive knowledge, prescriptive knowledge (correct)

A critical design decision that managers must always make inside supply chains is whether to ...

Design short or long supply chains (correct)

Organizations that strive to be moral should also try to conceptualize, produce, and promote ___________.

Desirable products (correct)

When the dimensions (or attributes) in new products differ from the dimensions (or attributes) present in existing products, and those differences are important to targeted customer segments those dimensions can be described as (choose the best answer):

Determinant (correct)

The infamous advertising acronym MAD is based on ________________ theory.

Deterrence (correct)

The premise of __________ theory is that the threat of using strong weapons, such as advertising, against an enemy prevents the enemy's use of the same weapons (here, again, advertising).

Deterrence (correct)

__________________ innovations are new and useful products that change everything, but particularly customer behavior.

Discontinuous (correct)

The development of fully electric cars offers an example of a(n) _____ .

Discontinuous innovation (correct)

What is the name of the type of innovation in which new and useful products are created that change nearly everything, including how new problems are solved and buyer behavior?

Discontinuous innovations (correct)

What is the final stage (or level) inside supply chains that manage the production, marketing and delivery of tangible products?

Disposing of or recycling old products (correct)

Recently Audi released a new line of electric vehicles and made the promise of developing electric vehicles for all the categories in which Audi competes. Audi expects to target new consumer segments that characterized by extremely high level of environmental awareness. Which type of growth strategy best explains Audi's innovations?

Diversification (correct)

Successful market segmentation entails the act of:

Dividing heterogeneous large markets into more homogeneous and small groups. (correct)

The marketing segmentation process primarily entails and act of:

Division (correct)

What recent development in the modern global marketplace has drastically influenced brand loyalty

E-WOM (correct)

The main goal of promotion is to:

Each preceding answer captures a main goal. (correct)

What does Apple have in common with Big Pharma?

Each preceding choice represents a "commonality" between the two entities (correct)

Which of the following elements are not part of the traditional promotional mix?

Each preceding element is part of the marketing mix (correct)

An organization's mission should be refined if:

Each preceding statement is true (correct)

The presence of boredom facilitates greater creativity inside people's lives. Ohe problem, however, is that today too few people permit themselves to get bored.

Each statement is correct. (correct)

Barriers-to-entry were originally a/ an:

Economic concept describing existing obstacles that prevent new competitors from easily entering new markets. (correct)

Marketing organizations generally create vertically-integrated marketing systems in situations where they can earn and leverage (choose the best choice)

Economies of scale (correct)

___________ refer(s) to the reduced costs associated with making and marketing products on a per unit that essentially automatically emerge from increased total output of product and their marketing processes.

Economies of scale (correct)

The concept known as ___________________ allows manufacturers to specialize on making fewer products in far larger quantities.

Efficiency (correct)

In marketing settings, virtually all individuals or organizations can achieve everything they could possibly need, value-wise, in this world simply by concentrating on helping enough other people or organizations get what they want; that is, by focusing on solving these others' problems first. This statement, which is true and accurate, most closely reflects the principles of the:

Enlightened Self-Interests Theory (correct)

The affordable method approach to budgeting advertising expenditures:

Entails spending as much as managers believe or feel they can afford. (correct)

_________________ is an activity that entails establishing a business or businesses, taking on the associated financial risks, and doing these things with the hopes of earning market share and profits foremost in one's mind.

Entrepreneurship (correct)

__________ are environmental trends that are breaking favorably for marketers because they enhance the success prospects of their current strategic marketing plans or future strategic marketing plans that they could develop.

Environmental opportunities (correct)

The purpose of is to identify trends that pose opportunities or threats that increase or decrease marketers' survival and future success prospects.

Environmental scanning (correct)

When marketing managers conduct marketing research and carefully track relevant environmental trends, they engage in.

Environmental scanning (correct)

_______________________________ helps firms identify trends that can create opportunities or threats for a strategic organization.

Environmental scanning (correct)

__________ are trends that are breaking badly for marketers because they degrade the success prospects of their current strategic marketing plans or future strategic marketing plans that marketers could develop. Stated differently, existing or emerging environmental trends moving against the best interests of individual marketing organizations or entire marketing sectors.

Environmental threats (correct)

What is an environmental opportunity?

Environmental trends that are breaking favorably for the success prospects of marketers' current strategic marketing plans or the ones they can develop in the future. (correct)

_______ consist of the surroundings in which people, animals, plants, or organizations live or operate—and in which those persons, animals, plants, or organizations strive to survive or hopefully thrive.

Environments (correct)

__________________ consist of the surroundings in which people, animals, plants or organizations live or operate - and in which those persons, animals plants or organizations strive to survive or hopefully thrive

Environments (correct)

Who said "You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do?"

Ernest Dichter (correct)

________________ often arise in exchanges between firms and their customers, other firms, or society. (Choose the absolute best answer)

Ethical conflicts (correct)

---------- addresses questions about and/or situations involving decisions regarding the right or wrong choice for marketers or B2C/B2B customers to make. The right choice would generally be deemed moral; the wrong choice would generally be deemed either as immoral or less moral.

Ethics (correct)

Which step in the five-step CB decision-making process is largely or entirely ignored when customers make impulse purchases?

Evaluation of brand alternatives (correct)

Ford Motor Co.'s decision to stop producing traditional sedan passenger cars illustrates a strategic response to:

Ever-changing customer preferences. (correct)

The market consists of:

Everyone who has purchased or who might purchase a given product (brand). (correct)

The term _________ refers to the limited, usually three to five, number of brands that come-to-mind first when problems that brands from known product categories can solve, arise inside customers' lives

Evoked sets (correct)

Nothing is more important to marketing success than:

Exchange (correct)

The presence of consumer _______________________ often falsely change consumers' perceptions and how consumers interpret their experiences without altering the genuine underlying value of the marketed object or the marketed experience.

Expectations (correct)

Convenience goods are most closely associated with which type of distribution strategy?

Extensive (correct)

Buying a house is an example of which type of problem solving?

Extensive problem solving (correct)

A good or a product is an entity or a thing that has intangible attributes that customers can perceive through their five senses.

FALSE (correct)

A primary truth that frames and explains how decisions are made inside modern capitalist markets is that consumers primarily seek utility (usefulness, or pure problem-solving ability) from the products they buy. This statement is:

FALSE (correct)

According to the book, the equity of the NFL brand has generally grown over the past 5 or so years.

FALSE (correct)

All marketers should identify, develop, and then emphasize the same/similar attributes that imitates or may be closely compared to other competitors' attributes

FALSE (correct)

Bending-inside NPD settings-entails taking whole things apart and then re-assembling something new and useful from the fragments, as in re-engineering.

FALSE (correct)

Commodities are less likely to exist in raw or unrefined product form—such as pork bellies or wheat—than in refined, finished, and branded product form—such as Jimmy Dean pork sausage or Bunny Bread.

FALSE (correct)

Consumers are much more likely to engage in word of mouth (WOM) when they have a positive experience with a brand.

FALSE (correct)

Dynamic changes, when integrated into new products, are always perceived as fresh and exciting outcomes by customers (and prospective customers). This is the primary reason why marketers should always seek to introduce the most innovative products.

FALSE (correct)

Even numbers are more powerful than odd numbers when presenting or designing a product or message. This statement is:

FALSE (correct)

Information represents the truest and most impactful operant resource and source of potential advantage for marketers. Marketing information operates as the foundation for competitive advantage (at individual or organization levels) and for economic growth at micro [individual organizations] or macro [entire economy/market] levels.

FALSE (correct)

Macro-environments can also be described an "internal-environments."

FALSE (correct)

Macro-environments consist of organizations' (a) customer relationships; (b) relationships with suppliers and other marketing intermediaries (together, summarized as the supply chain); (c) competitors; (d) relationships with various publics (i.e., stockholders, public interest groups—who may or may not support what the firm is doing or plans to do), and so forth.

FALSE (correct)

Major pharmaceutical companies almost always only use "push" promotional strategies.

FALSE (correct)

Managing the marketing mix is similar to managing pricing insofar as both the marketing mix and prices can be used as tools that create and capture value from customers.

FALSE (correct)

Market-penetration pricing is best understood as setting premium prices; as going high.

FALSE (correct)

Marketing messages are often designed to make people think rather than feel. This particular sort of message is designed to eliminate emotional and intuitive assessments of product values and deliver accurate logical and objective quality perceptions of brands and products.

FALSE (correct)

Micro-environments primarily consist of demographic, economic, natural, technological, and/or cultural environments. Macro-environmental factors typically harbor and generate threats and opportunities for organizations. Key macro-environmental dimensions include, for example, the economy, society, culture, demographics, technological, governmental/regularity factors, and so forth.

FALSE (correct)

Most marketing organizations that conduct marketing research need both more information and better information.

FALSE (correct)

Most marketing professionals rarely confront ethical dilemmas.

FALSE (correct)

NPD is always entails the creation of new products.

FALSE (correct)

Positioning is tied closely to differentiating, but when products have been successfully positioned they have not necessarily been successfully differentiated.

FALSE (correct)

Prescriptive knowledge describes changing trends—say, changing customer likes or dislikes; or economic surges and declines. Prescriptive knowledge diagnoses and explains what is going right or wrong, and why.

FALSE (correct)

Social class membership is usually determined by a single factor.

FALSE (correct)

Supply chain management decisions usually involve short-term commitments with other marketing organizations.

FALSE (correct)

The age of shotgun marketing has now, finally, arrived. This statement is:

FALSE (correct)

The lifestyle choices that consumers make usually does not influence the consumer product choices that consumers make.

FALSE (correct)

The metric known as "frequency," when used in an advertising context, measures "how many" consumers within targeted segments are exposed to a message during a specified time frame.

FALSE (correct)

The percentage-of-sales advertising budgeting method is usually not as effective as the objective-and-task-of-sales advertising budgeting method.

FALSE (correct)

The same opinion leader generally enjoys the opportunity to influence consumers' thoughts and decisions across a wide range of product categories.

FALSE (correct)

The use of sales promotions has rapidly decreased during the past several years in the United States

FALSE (correct)

Whenever possible, most firms should attempt to compete primarily on the basis of price. This statement is:

FALSE (correct)

Whenever research metrics are used, marketers can be confident that the information they have generated is perfectly accurate.

FALSE (correct)

Without marketing efforts customers will not be able to position brands inside their minds.

FALSE (correct)

Who said "The only thing we have to fear is fear itself?

FDR (correct)

What's the most important reason why firms (and their managers) should carefully choose their supply chain partners?

Failed relationships are extremely painful to exit. (correct)

Societal critics have often rightfully accused marketers of creating ______________ and too much _________________ inside domestic markets.

False needs; materialism (correct)

Most people are economically rational. In other words, consumers respond mostly to rational incentives. The preceding two statements are:

False, false (correct)

According to Ernest Dichter, what is the main factor that drives consumer decisions?

Fears (correct)

Which of the following is not mentioned in this module as a factor that contributes materially to successful NPD efforts?

Financial budgeting (correct)

Entities known as __________________________________ are designed and executed to secure consumer perceptions and insights about particular topics or areas of interest in non-threatening environments.

Focus group discussions (correct)

Small gatherings of deliberately selected people who participate in planned discussions that are intended to secure consumer perceptions about particular topics are known as:

Focus groups (correct)

Because consumers usually do not pay close attention to advertising messages, advertisers strive to reach the same individual more than once. The average number of times a person in the target audience is exposed to a message or advertisement is called:

Frequency (correct)

Which of the following positive (desirable) outcomes is least likely to arise when marketers are creative and deliver successful new products?

Fresh and fair feelings (correct)

New products that are most likely to succeed are those that are:

Fresh and familiar (correct)

What is the first thing that marketers should either do or achieve before attempting to create a "brand name" for a new product?

Fully understand the product and its purposes. (correct)

One the following answers is wrong. Which one: The best branding stories should be:

Gently exaggerated (correct)

________________________ is the best example of a firm (brand) that has successfully executed the market skimming pricing strategy.

Gillette (correct)

Which two characteristics make glaciers a useful analogy when describing the effects of marketing practice?

Glaciers and marketing practices each change and are each changed by their surrounding environment. (correct)

Which description most accurately describes a key difference between marketing goals and marketing objectives?

Goals are qualitative; objectives are quantitative (correct)

The surprisingly important communication human activity known as _________ entails two or more people telling things about a third person or entity like a brand that the third party would prefer not to be known or said.

Gossip (correct)

______________ strengthens any product's brand, contributes to the perceived and practical usefulness of the product, makes the product more appealing, and can drive innovation.

Great design (correct)

According to Module 9, ____________________ are most likely to create success and wealth.

Great ideas (correct)

What huge environmental threat recently emerged for Planned Parenthood?

Greater availability of early pregnancy stage heartbeat monitoring and/or sonograms. (correct)

Concern about the environment has spurred growth in what is called-------- marketing.

Green (correct)

During which PLC stage are marketing organizations most concerned with gaining and maintaining market share?

Growth stage (correct)

The development and introduction of ____________________ to any new market can create temporary monopolies.

Innovations (correct)

Who wrote: "The only constant is change"?

Heraclitus (correct)

A cash cow is a branded product that enjoys a:

High market share of a low growth market. (correct)

Ethics provides a _______ standard for morality than does the law.

Higher (correct)

Market-skimming is a pricing strategy in which marketers charge __________ for their branded products.

Higher prices (correct)

New products are usually accompanied by and consequently .

Higher prices /higher profit margins (correct)

Marketing organizations' choices to offer ______________________ often attracts competitive entry; whereas a decision to offer ________________ generally discourage market entry by new competitors.

Higher prices; lower prices (correct)

In the absence of other information customers perceive ______________ products as ______________ product

Higher-priced; better-quality (correct)

The recent proliferation of _________________ is an example of an environmental trend that has changed how many consumers acquire their food.

Home delivery (correct)

Price elasticity describes:

How changes in price elicit or effect changes in demand. (correct)

The number of rolls of toilet paper consumed in the Metroplex was discussed in order to illustrate:

How supply chains fulfill consumers' rights. (correct)

The seemingly crazy word _______________ is the actual name for scientists who study the behaviors and habitats and other factors that influence the reproduction and well-being of sea (or water) creatures.

Ichthyologists (correct)

The marketing concept prescribes that firms should focus almost all efforts on:

Identifying and satisfying customer needs. (correct)

What is at the core of a good mission statement?

Identifying and satisfying the customers wants and needs at a profit (correct)

The term (or phrase) called _____ refers to an overall process whereby inventions are transformed into commercialized and marketable products that can be sold profitably.

Innovation (correct)

When addressing an organization's weaknesses a good strategic planner should never:

Ignore that weaknesses exist (correct)

When making CB choices most humans naturally default to:

Imitation of others (correct)

__________ could include anything, factor or stimuli that motivates or encourages people to do something. Agreeing to not charge homeowners who use less than a pre-agreed amount of water during a drought is an __________. To striking degrees, most voluntary human behaviors are driven by __________, as all economists understand.

Incentives (correct)

Price elasticity measures how changes in their prices creates changes in demand for brands. Which elasticity condition creates the best opportunity for marketer to raise prices?

Inelastic demand (correct)

In a marketing context, _______________ entail(s) the tendency of customers to do nothing or remain locked in on decisions or behaviors they have already made or are living out.

Inertia (correct)

Many consumers continually rebuy the same brand but have little or no emotional commitment to the brand. This behavior represents a purchasing decision that is primarily based on:

Inertia (correct)

The most important flow that transpires between one partner firm and other partner firms inside supply chains is:

Information flows (correct)

Which statement least effectively characterizes what actually happens during the "routine decision-making process" for products and brands?

Information search and brand evaluation are likely to be very extensive. (correct)

Supply chain _______________ cannot be eliminated. That's because the solution and value created by each function that supply chain partners perform cannot be eliminated.

Intermediaries (correct)

Every organization that operates between source firms and retailers inside supply chains can be described as a(n) ________ .

Intermediary (correct)

For-profit or not-for-profit organizations (including individuals such as agents) that play fundamental roles in facilitating, promoting, or encouraging B2B relationships between marketing organizations or B2C relationships between marketing organizations and end-use consumers are best described as:

Intermediary firms (correct)

What communication medium features an essentially endless number of communication channels through which marketers can present promotional messages?

Internet-based media (correct)

A fireman and an ecologist working together to develop ideas about how best to prevent future forest fires inside the state of California illustrates the concept of __________.

Intersectional thinking (correct)

To become and remain more creative, marketing professionals should establish more ---------- in their thought-life. Which is the best fill-in-the-blank answer?

Intersections (correct)

____________ are produced whenever anyone introduces two or more sets of disciplinary thinking in their own minds.

Intersections (correct)

The ability to engage in ___________________ interactions is the key factor that makes personal selling a highly persuasive form of promotion.

Intimate (correct)

Which of the following is not an NPD stage?

Introduction (correct)

During the _______ stage of the PLC the primary marketing mix goal is to develop greater awareness of the existence of the new product among its audience.

Introduction stage (correct)

Which PLC stage features the lowest level of competition in the market?

Introduction stage (correct)

Supply and demand usually have a(n) _________ relationship. This relationship means that higher prices usually _________ demand.

Inverse/decrease (correct)

Society, defined,

Is any known group of people living together in a more or less ordered, or hierarchical fashion. (correct)

The tendency to be outdoorsy, nature-loving and/or physically-active illustrate which key consumer segmentation criteria?

Lifestyle (correct)

What is an essential first step when marketers engage in the service failure recovery process?

Listen (correct)

Salutary products deliver:

Little short-term satisfaction but substantial longer-term benefits. (correct)

If Sun Tzu was a marketer, what type of knowledge would he recommend that strategists gather before they develop their marketing plans?

Knowledge about themselves, their competitors (enemy), and their terrain (marketplace) (correct)

Which brand is not currently engaged in co-branding strategies, at least according to your book?

Kroger's (correct)

Which statement is least accurate? In contrast to products, services are:

Less variable in quality (correct)

Integrating multiple perspectives, avoiding psychological traps, and committing to learning from and managing failure are three methods that marketing professionals can learn and leverage in order to _______________________.

Lessen or eliminate associative barriers. (correct)

Which brand discovered that workplace productivity materially increased when professional workers could dress more casually, and developed a brand that could meet these new needs?

Levi Strauss & Co. (correct)

Marketers should relentlessly tell great branding stories in hopes of creating larger amounts of brand _________________________.

Loyalty and equity (correct)

Which of the following descriptions is not one of the six primary brand personalities?

Luxurious (correct)

The opportunities for self-expression and social emulation are factors that regularly motivate consumers to purchase _____________________________.

Luxury products. (correct)

Great brands usually tell great stories, or narratives. The first rule of successful storytelling is:

Make hearers, readers, or viewers care. (correct)

Which answer is NOT part of promotional management?

Managing the supply chain (correct)

Who said "Being powerful is like being a lady. If you have to tell people you are a lady, you (probably) aren't."

Margaret Thatcher (correct)

When a company pursues new target segments by using existing products and the same marketing mix, they are adhering to the ________ growth strategy.

Market Development (correct)

At times, marketers identify new market segments to pursue and do so by using existing products and the same marketing mix. The sales of Estee Lauder's premium priced cosmetics took off after the cosmetics marketer began selling them extensively throughout airports. This example illustrates a:

Market Development Growth Strategy (correct)

What marketing activity is used to discover environmental opportunities and environmental threats?

Market research (correct)

____________________ exist when there not enough products are available to satisfy demand.

Market scarcity (correct)

__________ are relatively homogeneous, smaller submarkets (groups) existing inside much larger and more heterogeneous markets.

Market segments (correct)

Which is not a condition for effective segments?

Market segments should have a high income (correct)

The process of evaluating a series of market segments to determine which segment or segments the firm should pursue is called:

Market targeting (correct)

What factor has functioned as the most dominant force that has contributed to a deluge of unhappiness (or dissatisfaction) among women about their weight?

Marketers (correct)

Which statement does not describe a right that marketers currently enjoy?

Marketers can charge any price for their products (correct)

Which answer best explains the role that marketers could play as they manage customers' perceptions?

Marketers occupy platforms from which they could manage customers' perceptions (correct)

What is the best way to understand marketing organizations and their problems, challenges and opportunities?

Marketers should step out of their own so-called "organizational boxes" and take a look at things from the outside? (correct)

Which of the following best describes the law of unpredictability?

Marketers will succeed by relentlessly re-calibrating their beliefs and predictions about the future in ways that more accurately capture actual rather than desired or imagined market or environmental conditions (correct)

What is the origin (source) for most useful marketing insights about environmental trends?

Marketing Research (correct)

...... .. consist of a group (set) of independent (but often interdependent) organizations involved in the process of making products or services available for use by consumers or business organizations. This type of system also begins with producers or manufacturers.

Marketing channels (correct)

The best definition of _______________________ is that they are organized collections of independent organizations that inter-dependently partner in order to execute the process needed to make a product available for consumption.

Marketing channels (correct)

Product, Price, Promotion and Place are all part of the _______________

Marketing mix (correct)

The first issue that should be considered as organizations develop their strategic pricing plans is what the organization intends to do or is currently doing with the rest of their _______________.

Marketing mix (correct)

What is the one and only complete tool that marketers can use to initiate marketing growth?

Marketing mix (correct)

Knowledge about any organization's relevant environment usually is derived through:

Marketing research (correct)

Marketers typically should use ___ insights collected about personal consumer characteristics to classify individual consumers into specific market segments.

Marketing research (correct)

The word _______ describes sets of potential/actual purchasers and/or users of products who also can actually afford a product.

Markets (correct)

What tool best helps marketers and students understand the way that most consumers' needs and motives actually operate in the real world?

Maslow's hierarchy of needs pyramid (correct)

The supply chain function through which buyers and sellers are brought together so that each can execute exhanges is:

Matching (correct)

The highest level of competition prevail inside markets during the _________ stage of the product life cycle

Maturity (correct)

The German grocery store chain called Aldi specializes in leveraging innovative supply chain design details in order to:

Maximize efficiency and speed (correct)

Valid information is secured from questions that:

Measure exactly what they purport to measure (correct)

The first step that should be executed when establishing an advertising strategy is:

Media selection (correct)

___________________ activities include the management of in-store display techniques, shelf-talking, spot demonstrations, personal selling in general, and other point-of-sale methods.

Merchandising (correct)

___________________ permit and facilitate measurement of progress or lack of progress toward _____________ and ___________________.

Metrics, goals and objectives (correct)

Lockheed-Martin only targets government military agencies with interests in aerospace. This extremely narrow strategy is known as _________ targeting.

Micro (correct)

_______are useful because they designate opportunities that marketers can and cannot pursue, as well as opportunities that marketers should and should not pursue.

Mission statements (correct)

An organization's _______________ equals that organization's current __________________ that equals that organizations future _______________________.

Mission, vision, direction (correct)

Which brand (and firm) strategically uses colors to symbolize its promise and ability to deliver strength, faithfulness and security to consumers?

Mobile (correct)

Which of the following is not a critical component of most successful NPD efforts?

Money (correct)

_________, by definition, are the only or the overwhelmingly-dominant competitor marketing inside monopoly market. ---------- enjoy extreme pricing power and can generally maintain this power so long as they do not price at exploitative levels. Price exploitatively, and government regulators step in and either impose price ceilings or break out the monopoly.

Monopolies (Monopolists) (correct)

When---------- conditions prevail, many sellers and buyers are present in the market. Said sellers, or marketers, price at higher, lower, and in-between levels. The ability of any single organization to raise prices usually depends on how much actual or perceived differentiation that specific marketer's brand has achieved.

Monopolistic competition (correct)

Price skimming is a(n) ___________ marketing tactic.

Moral (correct)

Ethical guidelines and philosophies exist to help people to make informed decisions about which choices are _________ in certain situations.

Moral or Immoral (correct)

As compared to the use of personal selling or sales promotions, the use of advertising is usually .

More effective at informing more customers (correct)

The word obese is generally used to describe people who are dangerously (for their own health) overweight. Growing amounts of obesity is definitely an American environmental trend. According to the book, ___ of Americans are obese.

More than 1/3 (correct)

Customers are willing to spend _________________ money in _____________ places.

More; fancier (correct)

Once a need has been sufficiently aroused to direct the consumer to satisfy that need it is referred to as ______________.

Motive (correct)

Why did movie theaters hit a twenty-five-year low in 2017?

Movie ticket prices went through the roof (correct)

Opportunities are environmental trends that are:

Moving in favor of the best interests of the firm. (correct)

Their ability to effectively execute _____________ and _____________ initiatives successfully allows marketers to raise and maintain higher prices.

NPD; branding (correct)

The campfire metaphor was used to explain and justify the:

Need to partner and work cooperatively/collaboratively with each other. (correct)

____________information tends to be highly contagious, meaning that initial recipients are more likely to spread this information to others. (Choose the best answer.)

Negative (correct)

Which type of WOM activity is more common?

Negative WOM (correct)

_________________ information is more contagious than __________________ information.

Negative; positive (correct)

Based on presumed characteristics that should be associated with a good brand name, is "Duncan Hines" a good name for cake mixes? (Assume that you have never heard of the "Duncan Hines" brand before.)

No, because the name suggests nothing about the product. (correct)

A skimming-the-cream-pricing policy will likely prove most effective when:

None of the above are correct. (correct)

_____________________ often drives parents and grandparents to buy and give certain types of toys.

Nostalgia (correct)

The word "Donuts" no longer part of Dunkin's brand name because:

Of growing cultural concerns about fat. (correct)

Which answer best describes how consumers normally respond as they are exposed to controllable marketing stimuli such as the marketing mix?

Offering more choices to consumers usually leads to fewer sales. (correct)

______________ feature only a few large and usually dominant competitors. Meanwhile, the customers who purchase goods or service inside this type of market are often quite price-sensitive.

Oligopolistic markets (correct)

Applebee's pursues customers who want healthy foods, those who want fun and tasty foods, and those who are seeking a reasonably priced meal. How many marketing mixes does Applebee's need to prepare to satisfy the needs of these target segments?

One marketing mix per target segment (3 in total) (correct)

The word operant means that something, say, an asset:

Operates in ways that produce useful results (correct)

"Social media influencers" can also be described as:

Opinion leaders (correct)

The term ___________________ is used to describe individuals who are generally well-known to other consumers that they influence and who are viewed as experts about one or so product categories by those consumers that they influence.

Opinion leaders (correct)

The __________ of marketers derives from the fact that everything marketers say is directly or indirectly said for the money. And from the fact that B2C or B2B customers widely recognize this condition, at least implicitly.

Original sin (correct)

The act of ______________________entails buying an entire companies whole, acquiring rights to patents, or acquiring licenses to produce someone else's products.

Outright acquisition (correct)

A current US environmental trend that provides an opportunity for marketers that are promoting exercise and fitness solutions is the increasing percentage of American adults that are _________________ or ______________.

Overweight or obese (correct)

The 80-20 principle suggests that 20% of the consumers buy 80% of the products sold by most marketing companies. This principle has another name. What is it? The:

Pareto Principle (correct)

Inside the United States which of the following sectors or brands boasts more locations?

Payday lenders (correct)

Which of the following tools are tactics is not included in the Promotional mix?

Penetration Pricing (correct)

Which of the following elements is not an ingredient for the classic product-related marketing mix?

People (correct)

The process by which consumers select, organize and interpret information is known as:

Perceptions (correct)

The word ___________________ captures and describes the process by which people select, organize and then interpret stimuli.

Perceptions (correct)

Services must be consumed at the point when they are created. Which service trait best underscores the preceding point?

Perishability (correct)

Which service characteristics best describes the fact that organizations cannot store up, or inventory, services to satisfy customer demand during high demand periods?

Perishability (correct)

Maslow's hierarchy of needs features five stages. Which item among the following answers does not belong to those five stages?

Personal needs (correct)

What famous dead European/American male wrote (and is famous for having said) "the only constant is change."

Philosopher Heraclitus (no, not Hercules) (correct)

The white packaging that accompanies most Apple products illustrates a(n)______

Physical characteristic (correct)

According to the hierarchy of needs, which need must be met first before consumers will respond to others?

Physiological (correct)

Which of the following is not a typical consumer response to marketing stimuli?

Physiological responses (correct)

The ________________ suggests that in the absence of other information or knowledge, medical patients will usually believe (or assume) that higher-priced medicine is more effective than lower-priced medicine.

Placebo-pricing-effect (correct)

_________ is a strategic marketing practice wherein marketers design or market products with artificially limited useful lives so they become prematurely outdated in terms of function or fashion.

Planned obsolescence (correct)

The second step in creating an effective advertising message entails determining the ______________________.

Primary advertising appeal (correct)

---------- products deliver immediate satisfaction and consequently are easier to market. Yet---------- products may actually injure people who consume them because they often generate radically non-beneficial longer-run consequences.

Pleasing (correct)

Cigarettes illustrate a:

Pleasing product (correct)

The purchase of luxury branded purses or expensive art illustrate which sort of consumer goods category?

Positional goods (correct)

When ___________ are bridged, products can be accessed by customers in the product's most useful form.

Possession gaps (correct)

During what stage of the consumer decision making process are consumers most likely to engage in WOM?

Post-purchase processes (correct)

Actionable insights about which strategic actions marketers should pursue to solve customer problems, secure gains from environmental opportunities, or avoid disastrous losses from environmental threats are best described as ____________?

Prescriptive knowledge (correct)

The development of _______ helps marketers develop useful inferences about the next decisions they should make to address environmental opportunities or threats through thoughtful and informed management of their marketing mixes.

Prescriptive knowledge (correct)

What type of knowledge best informs marketers about next logical strategic steps that firms should pursue?

Prescriptive knowledge (correct)

Which pricing tactic should most likely be used when marketing organization are targeted quality-conscious consumers?

Prestige pricing (correct)

---------- is the amount of value that any customer must give up to get (obtain) a product.

Price (correct)

Consumers should be aware that ____________ is only one of several product attributes that should be considered when determining the value of something. Type: Multiple Choice

Price (correct)

_________ represent(s) the sum of ALL values customers must give up in order to get the benefits and values that result when customers own and/or use/consume products or services.

Price (correct)

What happens when serious price wars arise occur among competing marketing service providers?

Price competitions drive down profit margins of all competing service providers (correct)

The presence of means that decreasing prices will usually increase customers' desire for the product.

Price sensitivity (correct)

What type of competition should marketers usually avoid - because use of the strategy typically leads to negative outcomes for all marketing organizations competing inside a particular market?

Price-based competition (correct)

The circumstance in which two or more firms mutually agree to set prices at some predetermined level is known as:

Price-fixing (correct)

When the first person with COVID-19 passed away in the United States, a couple of people decided to buy all the hand sanitizers they could find all over the State of Tennessee. A few week later, they started selling these products on Amazon and made 300% to 400% profit. This illustrates:

Price-gouging (correct)

Brand equity can also accurately be described as:

Pricing power (correct)

The term known as ____________________ exists when firms can raise product prices or sustain already high product prices without losing substantial market share.

Pricing power (correct)

The accurate development of _______ allows marketing researchers and strategic planners to quantify, measure, and assess the level of uncertainty—risk—embedded in given strategic marketing decisions.

Probability assessments (correct)

Creative professionals usually excel at which desirable trait?

Problem-solving skills (correct)

Anything that can be offered to individuals, market segments, or entire markets for customers' attention, acquisition, use, or consumption that might also satisfy their (i.e., individuals', segments', or markets') wants/needs-or solve their problems is best described as a:

Product (correct)

Which element (listed below) does not belong to the promotional mix?

Product (correct)

Product quality is directly proportional to ____ and ultimately to ____ .

Product efficiency/successful marketing (correct)

__________________ is often executed by supply chain professionals who are called agents or jobbers.

Product placement (correct)

The most accurate reason why marketing organizations that want to sustain their revenues should engage in new product development is because:

Products usually pass through a life cycle that culminates in the demise of the product. (correct)

The type of bias that arises when consumers erroneously assume that everybody else's thinking is the same as their own is called:

Projection bias (correct)

The _____________________ mix consists primarily of some combination of advertising, personal selling, public relations, sales promotions and direct marketing.

Promotional (correct)

Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that collectively make up a marketing organization's:

Promotional mix. (correct)

Marketers can effectively position their products to target segments by: Marketers can effectively position their products to target segments by:

Properly managing the marketing mix (correct)

_____________________ proposes that most people hate losing more than they love winning.

Prospect theory (correct)

____________________________ segmentation involves dividing consumers into groups based on social class.

Psychographic (correct)

As a psychological measure, __________ is a combination of consumers' preferred AIOs, lifestyle choices, and their dominant personality traits.

Psychographics (correct)

A primary purpose of ______________________ is to manage customer perceptions about brands by developing and executing news releases, speeches, promotional events and websites.

Public relations experts (correct)

Which are the two most important metrics to evaluate advertising effectiveness?

Reach and frequency (correct)

Which of the following "terms" measures "how many" (as in advertising and ears or eyeballs)?. Which term measures "how often" (again, as in advertising and ears or eyeballs)?

Reach; Frequency (correct)

What is the name of the group that consumers consciously look toward in order to secure insights and implicit/explicit recommendations regarding what they should or should not choose to consume?

Reference groups (correct)

Marketing "hand-holding" (with prospective or actual customers) functions as a metaphor for:

Reinforcing activities (correct)

________ information is free of systematic error.

Reliable (correct)

The ___________________________ regulates humanity's vital, naturally arising needs.

Reptilian brain (correct)

The word _____________, when applied to new ideas, means that the idea would speak directly to someone.

Resonate (correct)

Which of the following is not among the top five corporate donors to charitable causes?

Roche (correct)

When consumers are engaged in __________ the decisions and products usually feature (a) little to no risk; (b) low (relative) costs, including the costs associated with making bad choices; and (c) little to no information search. The menu of solutions is already known.

Routine Problem-Solving (correct)

Jeep, the automobile brand is positioned based on its core personality. Which of the following best defines Jeep's personality?

Ruggedness (correct)

__________ deliver(s) short-term incentives aimed at encouraging near-term customer purchases of products or services. Near-time, here, would usually involve forty-eight to seventy-two hours. __________ also deliver(s) short-term incentives.

Sales promotions (correct)

What sales promotional tool regularly draws customers to Costco or Sam's on weekends?

Sampling (correct)

What is the best supply chain design? The supply chain that:

Satisfies customers' needs at optimal costs. (correct)

__________ is information that already exists because it was previously collected for other purposes.

Secondary (correct)

Marketers use _____ to group together individuals or organizations based on various characteristics that they share.

Segmentation (correct)

Blocking, tackling, and game plans matter greatly inside American football. Marketing features three similar principles. What are these principles called?

Segmentation, targeting and positioning (correct)

Which of the following is not a type of perception?

Selective information (correct)

The only controllable factor that is known to contribute materially to professionals' prospects for success is:

Self-control. (correct)

Good ______________________ can turn angry customers into loyal customers.

Service failure recovery (correct)

Starbuck's addresses and solves the problem known as ____ by using the LATTE recovery approach to solve customers' problems.

Service failures (correct)

The development and delivery of---------- involves applying specialized competencies and performing deeds and processes for purposes of benefiting others that also profit the marketer. Benefitting others generally means customers' problems are solved (i.e., their needs are satisfied). There is one absolutely best answer, because the initial statement always defines this specific word.

Services (correct)

Which logistical function is highly specialized, often globalized in nature, and has achieved mind boggling economies of scale?

Shipping (correct)

For which classification of consumer goods would consumers expend the most effort as they attempt to make just the right choice?

Shopping (correct)

The act of indiscriminately tossing out marketing messages without much bothering about targeting the messages toward any specific group is called:

Shotgun marketing (correct)

Which famous psychologist contended that people are governed by irrational, unconscientious urges?

Sigmund Freud (correct)

Which core pricing strategy is being used when marketers are able to create extreme differentiation and/or branding power for their products and charge premium prices?

Skimming (correct)

The price-demand curve for positional goods is usually:

Sloped upward (correct)

The sum of potential and actual values that positioned products offer to prospects or customers is known as a(n):

Value proposition (correct)

Earning the reputation for making decisions and behaving in __________________ fashions generally elevates the value of marketing brands across the long run.

Socially responsible (correct)

Successful supply chain relationships usually feature partners who remain committed to each other during both successful and challenging circumstances. The social norm described in the preceding sentence is called as .

Solidarity (correct)

The supply chain norm called ___________ is embodied in the sense that even when times are challenging, we are will work things out together.

Solidarity (correct)

Supply change relationships that successfully bind together marketing organizations as cooperating partners are generally based on the presence of certain desirable norms and values. These norms and values include shared trust, collective acceptance, shared commitments, _____________and _______________.

Solidarity, reciprocity (correct)

What supply chain function entails creating right-sized product assortments in order that 1) customers can buy the quantities they seek to acquire and that 2) organizations can make the larger quantities they typically seek to manufacture?

Sorting (correct)

Which of the following is not a primary logistical function that must be performed inside any supply chain

Sorting (correct)

At what point do traditional supply chains begin?

Source firms (correct)

Think about the fifth category in our consumer goods classification, the one called "positional" products. Did the natural human desire to acquire and display positional products in order to elevate their social status:

Speak poorly (in an unflattering fashion) about human nature. (correct)

What are the five requisites of smart goals and objectives?

Specific, Measurable, Actionable, Realistic, and Time-sensitive (correct)

During which new product development stage are most ideas eliminated?

Stage 3 (correct)

Statement A: Many products feature a substantial service—or intangible—component. Statement B: Many services feature a substantial product—or tangible—component.

Statements A and B are each true. (correct)

________________________ allow large amounts of data to be compressed into a few meaningful numbers.

Statistical analysis (correct)

When conducting a SWOT analysis _______ and ________ exist within (i.e., are internal to) the firm.

Strengths and Weaknesses (correct)

___________________ describes the entire package of product characteristics or features that directly or indirectly communicate anything about a branded product.

Style (correct)

Market segmentation involves .......

Subdividing larger markets into smaller subsets. (correct)

________________________ effects can be described as people's whims, desires and fears that operate and influence people below the threshold of human awareness.

Subliminal (correct)

The best way for firms to be socially responsible and more ethical is to _____________.

Succeed as marketers by honoring the marketing concept (correct)

............ involves planning, implementing, and controlling the flow and storage of products, services, and related information from the point of origin to the point of consumption, with the end goal of satisfying customer needs

Supply chain management (correct)

The marketing activity called ________ involves planning, implementing, and controlling the flow and storage of products and services from their points of origin (source points) to their points of consumption.

Supply chain management (correct)

______________ involve(s) planning, implementing, and controlling the flow and storage of products and services from their points of origin to their points of consumption ... and always have the end goal of satisfying customer needs in mind.

Supply chain management (correct)

--------- are groups of independent firms involved in the process of making products or services available for use or consumption by organizations or consumers.

Supply chains (correct)

The modern marketing term ________________________ emerged directly from the historical concepts known as marketing channels.

Supply chains (correct)

___________,defined, include upstream (i.e., toward the originating sources of any products, such as cotton fields or dirt) and downstream (i.e., toward retailers and final customers) business partners for all marketing organizations. Choose the best and most contemporary choice from the items listed below.

Supply chains (correct)

The word or phrase __________ refers to the amount of products available inside any marketplace. The word or phrase ________ refers to how many customers want those products, typically at differing price levels

Supply; Demand (correct)

A decision to follow the ten rules for ethical guidelines introduced in this module should ensure a greater likelihood that managers enjoy ________________ sorts of success.

Sustained (correct)

Regardless of their dominant form, brands primarily exist as:

Symbols (correct)

The symbols that marketers use to differentiate their brands matter greatly because :

Symbols can say in an instant what words cannot. (correct)

__________________ can say in an instant what _____________ cannot.

Symbols; words (correct)

Marketers usually should only introduce new products that are as simple as possible for purchasers to use

TRUE (correct)

Marketing research related problems that are well-defined are already half-solved.

TRUE (correct)

Almost all global religions brand themselves as problem-solving and value-adding products.

TRUE (correct)

Almost every marketer should wake up thinking, how can I ethically make price a less important consideration inside my customers' or prospects' minds as they deliberate purchasing decisions?

TRUE (correct)

Brands, regardless of their dominant form (colors, designs, signs, names), exist as symbols.

TRUE (correct)

By themselves, symbols such as Nike's swoosh or McDonald's golden arches have no value.

TRUE (correct)

Cost-plus pricing involves adding standard markups to whatever amounts, cost-wise, are required to make, distribute, and market (i.e., sell, promote, merchandise) products.

TRUE (correct)

Defined technically, environmental-scanning entails observing, researching, and interpreting various, almost inevitably uncontrollable environment trends that might impact an organization. Explained more practically, environmental-scanning is a process that entails continuously monitoring firms' external and internal environments

TRUE (correct)

During most consumer decision-making processes consumers fail to engage deeply with branded products.

TRUE (correct)

Every element of the marketing mix (i.e., product, price, promotion, or place) can be used to position a brand.

TRUE (correct)

For determinant differences to exist, actual or perceptual differences must exist between brands. And the brand difference must be important to customers as they decide which brand to purchase.

TRUE (correct)

Heterogeneous—in marketing, the word means (markets that) consist of dissimilar or diverse constituents.

TRUE (correct)

In any given day, more than half of the women in the US are dieting

TRUE (correct)

Information that is collected through marketing research can be reliable without being valid.

TRUE (correct)

It is not only ethical but strategically appropriate to switch to new supply chain partners if other partners can be identified who can perform the function less expensively, more efficently/effectively, or both.

TRUE (correct)

Marketers cannot control most of the stimuli that influence consumers' behavioral choices. However, certain stimuli can be controlled by marketers by managing their marketing mixes.

TRUE (correct)

Marketers could plan all day long and operate within the bounds of what's legal, but still fall outside the bounds of what's ethical.

TRUE (correct)

Marketers should carefully mix various communication tools into one integrated whole for the purpose of achieving one or more communication goals.

TRUE (correct)

Probability assessments allow marketers to quantify (measure/assess) the level of uncertainty—or risk—embedded in given strategic decisions and eventually let marketing planners remove much of the uncertainty that they otherwise would have to manage.

TRUE (correct)

The Viagra brand name is based on an intersection between the words "vigorous," "virile" or "vigor," and "Niagara."

TRUE (correct)

The marketing of positioning goods often inverts (turns upside down) traditional pricing laws; meaning that higher brand prices often actually increase demand for the branded item.

TRUE (correct)

Typically, consumers are not really motivated by brands or marketing firms themselves. Consumers, instead are typically motivated by other people associated with particular brands.

TRUE (correct)

Undifferentiated or mass marketing treats all potential buyers as one homogeneous group, and focuses what is common or similar across all those potential customers.

TRUE (correct)

___________________ marketing entails evaluating different identified segments as more or less attractive and deciding which ones to pursue.

Target (correct)

What is a target market?

Target markets are groups of customers/prospective customers that marketing organizations are best prepared to pursue, serve, and satisfy (correct)

Marketers should "fish" in ponds, rivers, lakes or oceans where specific "consumer" types are most likely to be found. What marketing activity is depicted in the preceding analogy?

Targeting (correct)

Which of the following is not an opportunity or threat that consists outside the organization?

Technological strengths (correct)

Pinkwashing is an unethical marketing practice. Pinkwashing occurs when marketers promise or imply:

That a portion of the price paid will go to charitable causes when in fact only an extremely small percentage goes to support said charitable causes. (correct)

The reason why consumers typically ascribe (assign) higher value to goods (assets) than they are actually worth to products they already own is called (the):

The Endowment Effect. (correct)

Which marketing planning law does Big Pharma do well?

The Law of + One (creating and marketing problems) (correct)

Which marketing law did Levi Strauss and Co exploit when the marketer introduced Dockers casual slacks?

The Law of Category (correct)

The ethical guideline known as "doing well [for oneself] by doing good" for others is most consistent with which ethical theory?

The Theory of Enlightened Self-Interests (correct)

What is most difficult question that marketers should answer about consumers and their behavior?

The Why consumers buy question. (correct)

What is the singular task that highly successful marketing must master?

The ability to manipulate, usually in subtle fashions, customer's perceptions (correct)

_______________ can be described as over-and-above the normal and expected services, applications or solutions that might be associated with a product.

The augmented product (correct)

Occam's razor implies that:

The best solutions to complicated problems are usually the simplest. (correct)

Which answer is NOT a brand level?

Which answer is NOT a brand level?

What statement best describes the general quality of products made in the US today?

The delivery of high quality now is viewed as a necessary condition to effectively compete. (correct)

Two conditions must be present in order for a product (brand) difference (in a branded product) to be determinant. These conditions are:

The difference must be real (genuine) and the difference must be important to customers as they make decisions. (correct)

Which of the following reasons (i.e., factors) is often associated with high rates of new product failure?

The dogs won't eat the dog food. (correct)

Which characteristic that is associated with advertising creates situations where marketers do not get a second chance to make an impression on recipients?

The fact that advertising is one-way (correct)

Which entity, from among the following alternatives, is most responsible for generating social goods?

The government, at various levels (correct)

The three ellipses depicted in the Toyota logo symbolizes a number of hearts. Which of the following is not one of the hearts in the Toyota logo?

The heart of opportunity (correct)

In 2016 Wells Fargo was fined about $185 million because the bank had created around 1,534,280 unauthorized deposit accounts and 565,433 credit-card accounts during the previous five years. After the scandal, in 2018, the bank released a new integrated marketing campaign called "re-established" to emphasize the company's commitment to trust. Which of the following marketing laws best explains Wells Fargo's reaction?

The law of candor (correct)

Which marketing planning law discusses the importance of maintaining first place, top-of-mind, or top-rung

The law of the Mind (correct)

In the equation R = Bz, where "R" stands for the reproduction rate of posts, what does "z" stand for?

The message's likelihood of being shared (correct)

Every firm must make its plans and execute its decisions in light of what is happening in its micro- and macro-environment. You already knew this. You should also know that:

The micro-environment exists inside the firm, the macro-environment exists outside the firm. (correct)

The phrase "replacement rate" is a measure that indicates:

The number of babies each woman needs to birth to replace a county's population. (correct)

Beyond the traditional elements, other parts of the promotional mix include product design, prices, features, colors, packaging, or even the retailer brands (high-end or low-end) that primarily market the brands.

The preceding statement is completely true and accurate. (correct)

Which analysis (or test) provides insights about how changes in pricing strategies will impact demand for individual brands or branded product lines

The price elasticity test (correct)

Brand personalities are generally reflected in:

The primary attributes of brands. (correct)

What is meant by high-involvement purchase decision?

The purchase is very important to the customer (correct)

Which word or phrase is not one of the three main motives for consumers (as referenced in your book)?

The pursuit of pain (correct)

The primary reason that marketing information systems exist is to deliver:

The right information at the right form at the right time (correct)

The best branding stories are those that are appropriate for _________________________.

The segments being targeted (correct)

The baud is used to measure:

The speed at which information travels along the internet. (correct)

In statistical assessments, the measurement known as the median is the:

The value that sets right in the middle in any list of values (correct)

Which of the following statements are not associated with (or characterize) services?

Their quality (correct)

Which of the following factors usually distinguish creative professionals from other, less creative professionals?

They establish associations and connections between existing and new ideas. (correct)

According to this book, "First-in-the-Mind" is the:

Third marketing law (correct)

One of the best reasons why marketing decision makers should be nice to people they pass on their way up the ladder is because.

Those marketers may see the same people again on their way back down. (correct)

Is the following environmental threat or opportunity to U.S. funeral home marketers? The cultural and social trend that clearly suggests cremation is becoming more acceptable to families.

Threat (correct)

Evolution has wired human brains to allocate far more attention to (choose the best answer):

Threatening stimuli (correct)

When _________ are bridged, the right products are made available to customer at the right time.

Time gaps (correct)

What is the best reason for marketers to study consumer behavior?

To help consumers solve their problems (correct)

The Pareto Principle suggests that marketers should target their marketing mix efforts and resources toward the:

Top 20% of heaviest product users. (correct)

What famous company's branding symbol is meant to epitomize three beating hearts?

Toyota (correct)

The DeBeers positioning statement that states, "Diamonds are forever," illustrates which positioning strategy?

USP-based (correct)

Among other undesirable outcomes, who does creative destruction injure or destroy?

Uncreative professionals (correct)

Which answer is wrong (i.e., does not fit)? The best NP ideas, the ones that do the best job of solving complicated customer problems, are typically:

Unexpectedly brilliant (correct)

What entity should be developed for each segment that marketers pursue?

Unique and uniquely desirable marketing mix (correct)

A ____exists when one brand is perceived to possess and deliver qualities and benefits that competitive brands do not possess.

Unique selling proposition (correct)

Jeremy Bentham (1747-1842) wrote, ''The right (ethical) thing to do is that which maximizes utility." Stated differently, inside marketing settings the right thing to do is the choice that generates the highest overall happiness. These two statements illustrate:

Utilitarian principles (correct)

Information that is _______ measures exactly what is purported to be measured.

Valid (correct)

__________ marketing research information is secured from questions measuring exactly what they're supposed to measure. Valid questions capture no more and no less information than what they purportedly measure. Marketers cannot develop valid information unless they have first developed reliable measures, or questions.

Valid (correct)

When communicating with customers, marketers usually should emphasize the aspects of their brands that are more:

Valuable for most of their customers. (correct)

---------- entails and measures the degree to which one marketing partner, or firm, owns/controls upstream toward "sourcing-from-the-dirt" suppliers or control/own downstream shippers, other intermediaries such as warehouses, or retailers toward end-use B2B customers or B2C consumers.

Vertical integration (correct)

When marketing organizations enjoy opportunities to develop economies of scale, strategic firms should strongly consider the development of:

Vertical marketing systems (correct)

---------- entails conspicuous expressions or demonstrations of one's moral values or social superiority. The wealthy might signal their charity; the religious their piety; the environmentally-conscious their green bona fides. Marketers routinely exploit consumers' propensity to engage in---------- .

Virtue-signaling (correct)

__________ occurs when folks or firms strategically strike poses and publically display the right behaviors toward targeted audiences, publically support the right causes, or purchase and publicly display the right products.

Virtue-signaling (correct)

Which product would prove most appropriate for an age-based segmentation approach?

Walking canes (correct)

In capitalist economies and markets B2B and B2C consumers alike usually have the freedom to vote with their _______________.

Wallets (correct)

Which grocery brand succeeds primarily based on a low-cost provider core competency?

Walmart (correct)

Which marketing organization is most likely to benefit from economies of scale?

Walmart (correct)

Who said, "The further one can see back into the past the further ahead one can see in the future"?

Winston Churchill (correct)

What current cultural buzzword indicates that consumers are alert and tuned into perceived or actual social injustices?

Woke (correct)

Supposedly, two great truths prevail inside marketing. First, the most precious resource in today's noisy, crowded markets is customers' attention. Second, consumers don't just seek utility (usefulness, or pure problem-solving ability) from products they buy; consumers often also seek meaning. Are both statements actually true?

Yes (correct)

Is marketing success really so simple to achieve that the firm or brand that tells the best story usually win?

Yes it is (correct)

Acts of ______________ are actually acts of __________________.

innovation, recombination (correct)