Module 15 - Landscape of Event Planning

The concept of _________ it's essentially the study and usage of data and statistics

Analytics

__________ Is unstructured information created by the activities of attendees, speakers, event staff, and partners

Big Data

________________ Content is widely used an expected before, during, and after the event

Digital

Social media can only be used to promote evrnts

False

The role of the event planner continues to be heavily focused on the glamour of the event, not creating experiences that lead people to respond to cause to action

False

People are used to getting instant information everywhere they go. Which of the following are ways to keep the communication channels open

Focus on bite sized relevant content Utilize social media Provide digital content before, during and or after the event

_________ Is the application of elements of traditional game playing like points scoring in competition to other areas of activity

Gamification

Which of the following are ways you can utilize social media event planning

Promoting events increasing awareness of your brand targeting events to specific demographics

Mini meeting planners are looking for venues with a serious commitment to environmental sustainability

TRUE

Events bring people together in enable social interaction and connection on a level they simply can't get on their smart phones or social media

True

Generation Y and millennials (born between 1981 and 2000) have a firmer grasp on technology than those who came before them

True

Social media can make or break an event

True

The benefit of big day to rest primarily and what kind of information you collect and how you analyze it, there's a lot of room for error

True

Venues should look for more opportunities to utilize new technologies to solve client problems or increase customer comfort

True