Module 4 Section E: Search Engines

A search engine ____ culls keywords from the gathered pages and stores them in a(n) ____.

1. Indexer 2.Database

The search engine's query ____ accepts one or more words called search ____,

1. Search 2.Quotes

To keep track of the Web pages where you obtained info or images, you can highlight the Web page's ___ and copy-paste it into a list of sources

URL

Link popularity

a measure of the quality and quantity of the links from one Web page to others

search algorithm

a method of locating a specific item in a larger collection of data

search operator

a word or symbol that describes a relationship between search terms and thereby helps you create a more focused query

What does a search engine use to rank pages before they are displayed?

an algorithm

Which of the following would not be considered part of the invisible Web?

an article on CNN entertainment news

What does a search engine use to organize the data pertaining to Web pages?

an indexer

Search Engine Optimization

can affect the ranking and visibility of Web pages

Most search engines keep track of users by assigning a unique ID number, which is stored in a ___ on the hard disk of the user's device

cookie

A Web ____, also called a Web spider, is automated to methodically visit Web sites and gather Web pages.

crawler

To sift through the massive amounts of information available on the Web and locate pertinent information about a topic, Web surfers utilize programs called search ____.

engines

Search engine optimization ________________

helps Web sites get higher search engine rankings

A search engine's ___ pulls keywords from a Web page and stores them in a database

indexer

Web search engine

is a computer program designed to help people locate information on the Web by formulating simple queries consisting of one or more words called keywords or search terms

Web crawler

is a computer program that is automated to methodically visit Web sites

The order in which Web sites are returned in response to your query is dependent on relevancy criteria, such as keyword matches and ____ popularity.

link

query processor

looks for your search terms in search engine's indexed database and returns a list of relevant Web sites

AND, OR, and NOT are examples of search ___

operations

When you enter search terms, the search engine's ___ processor looks for the terms in the search engine's database

query

Which of the following is stored on search engine computers?

search history

search engine indexer

software that pulls keywords from a Web page and stores them in an index database

Invisible Web

which encompasses pages that require password-protected logins and pages that are dynamically generated with server-side scripts