MR&A CH8 QUIZ

Talking

All of the following are examples of nonverbal behavior EXCEPT _____.

Neurological activities

Angie is participating in a research study in which she has electrodes connected to her head while she is reading a magazine. Researchers are examining her brain wave activity as she encounters advertisements in the magazine. What type of phenomenon is being observed with this physiological device?

Response latency

John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other. The recorded choice time is referred to as _____.

Physical actions

Observing a person's television viewing habits is an example of which type of observation?

Contrived

When an airline passenger (who is really an employee of the airline) complains loudly about his not being served a vegetarian meal so that he can note the behavior of the flight attendant in this type of situation, this is an example of what type of observation?

Magnetic Resonance Imaging (MRI)

Which of the following allows a researcher to measure what portions of the brain are active at a given time?

Psychogalvanometer

Which of the following measures involuntary changes in the electrical resistance of the skin?

Click-Through Rate (CTR)

Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?

Artifacts

_____ are things that people made and consumed within a culture that signal something meaningful about the behavior taking place at the time of consumption.

Observation

_____ is the systematic process of recording actual behavioral patterns of people, objects, and events as they happen.