Mrkt Ch10 Quiz

D

A(n) _____ is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers. A. channel level B. franchise C. administered vertical marketing system D. conventional distribution channel E. corporate vertical marketing system

B

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A. Sales criteria B. Adaptability criteria C. Profitability criteria D. Control criteria E. Investment criteria

A

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners. A. partner relationship management B. customer relationship management C. channel management D. distribution E. logistics

D

Companies today see channel members as​ first-line customers and practice strong​ ________. A. trade promotions B. discount pricing C. consumer advertising D. partner relationship management E. B2B selling

A

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Administered VMS B. Conventional distribution channel C. Franchise D. Contractual VMS E. Corporate VMS

B

One key function performed by channel members is​ ___________, or shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging. A. contact B. matching C. risk taking D. promotion E. negotiating

E

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____. A. horizontal conflict B. vertical conflict C. franchising D. an administered VMS E. disintermediation

B

Producers of convenience products typically use​ ______ distribution. A. exclusive B. intensive C. franchise D. direct E. selective

E

The length of a channel is indicated by​ ___________. A. the number of wholesalers in the channel B. the number of final consumers C. the number of retailers in the channel D. the number of producers E. the number of intermediary levels

A

Under which type of system does the customer share​ real-time data on sales and current inventory levels with the​ supplier, and the supplier then takes full responsibility for managing inventories and​ deliveries? A. ​Vendor-managed inventory B. RFID C. Reverse logistics D. ​Just-in-time logistics E. Piggybacking

D

What are the four major functions of​ logistics? A. ​Retailing, inventory​ management, transportation, and logistics information management B. Inventory​ management, transportation,​ shipping, warehousing C. ​Warehousing, inventory​ management, retailing, logistics information management D. ​Warehousing, inventory​ management, transportation, logistics information management E. ​Warehousing, inventory​ management, transportation, retailing

A

What is the first step in marketing channel​ design? A. Analyzing consumer needs. B. Evaluating major channel alternatives. C. Identifying the types of intermediaries to use. D. Setting channel objectives. E. Identifying the number of intermediaries to use.

A

What is the most common type of a contractual​ VMS? A. A franchise B. A supplier C. A wholesaler D. A channel intermediary E. A retailer

D

When setting channel​ objectives, companies should state the objectives in terms of​ ______. A. expected profitability B. ​competitor's objectives C. exclusive distribution arrangements D. targeted levels of customer service E. the length of the channel

C

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. economic criteria B. consumer needs C. the responsibilities of channel members D. whether to use intensive or exclusive distribution E. the profitability of the channel

E

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer? A. Wholesalers B. Retailers C. Business distributors D. Customers E. Suppliers.

A

Which of the following describes a​ just-in-time logistics​ system? A. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. B. ​Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. C. ​Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed. D. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs. E. ​Just-in-time logistic systems eliminate the need for forecasting.

A

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. B. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C. Using marketing channels allows producers to retain control over how and to whom they sell their products. D. Marketing channel decisions only require a​ short-term commitment. E. Using channel intermediaries increases the number of contacts with customers.

C

Which of the following is an example of horizontal channel​ conflict? A. A consumer complaining to a retailer about the service he received. B. A retailer complaining about receiving damaged goods from a wholesaler. C. A Ford dealer complaining that another Ford dealer is advertising in its territory. D. A consumer complaining to a producer about the quality of a product. E. A retailer complaining about a​ producer's pricing.

D

Which technology could one day make the entire supply chain intelligent and​ automated? A. Vendor managed inventory B. Electronic data interchange C. ​Just-in-time D. Radio frequency identification E. Third party logistics

D

______ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers. A. Inventory management B. Outbound logistics C. Inbound logistics D. Reverse logistics E. Warehousing

D

​A(n) _______ is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system. A. marketing channel B. contact C. channel level D. value delivery network E. supply chain

C

​A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer. A. marketing channel B. supply chain C. channel level D. contact E. value delivery network

A

​Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding​ full-line forcing? A. It may or may not be legal. B. It is only legal in New​ York, California and Texas. C. It is always illegal. D. It is always legal. E. It is only illegal in Europe.

E

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. vertical marketing system B. administered VMS C. conventional distribution channel D. contractual VMS E. corporate VMS