multichannel marketing

Which of the following allows a marketer's website to record a user's visit, track visits to other websites, and store and retrieve this information in the future?

cookies

The practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

customerization.

Two unique capabilities of Internet technology, __________, promote and sustain customer relationships.

interactivity and individuality

Internet-enabled technologies provide communication capabilities that take three forms. They are

marketer-to-consumer email notification; consumer-to-marketer buying and service requests; and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

bots

electronic shopping agents or robots that comb websites to compare prices and product or service features

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

real time

Interactive marketing refers to

the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyercontrols the kind and amount of information received from the seller.

in terms of the online customer experience, commerce refers to

the website's ability to conduct sales transactions for products and services.