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Carissa is highly involved is a purchase decision for a new car. She has searched the internet, visited, car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded

Central route

Which of the following is considered an outward expression of one's self-concept

Lifestyle

Which of the following is used to understand a consumer's cognitive component of attitude?

Multi-attribute attitude model

Which dimension of self refers to how i am or would like to be to myself?

Private self-concept

Kimberly-Clark is interested in mother's emotional reactions to its Huggies brand of disposable diapers, which usually have popular characters or cute designs printed on them. Which component of attitude is Kimberly-Clark interested in?

affective

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as

attitude

Attitude components tend to be ____

consistent

An experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment is known as a(n) _____. A) peak experience B) defining moment C) ultimate experience D) ideal experience E) intense experience

peak experience

The extended self consists of the self plus _____. A) all others B) family members C) friends D) possessions E) the ideal self

possessions

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____. A) self-concept B) lifestyle C) self-profile D) personal space E) ideal-self

self-concept


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