negotiation final again
Carissa is highly involved is a purchase decision for a new car. She has searched the internet, visited, car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded
Central route
Which of the following is considered an outward expression of one's self-concept
Lifestyle
Which of the following is used to understand a consumer's cognitive component of attitude?
Multi-attribute attitude model
Which dimension of self refers to how i am or would like to be to myself?
Private self-concept
Kimberly-Clark is interested in mother's emotional reactions to its Huggies brand of disposable diapers, which usually have popular characters or cute designs printed on them. Which component of attitude is Kimberly-Clark interested in?
affective
A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as
attitude
Attitude components tend to be ____
consistent
An experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment is known as a(n) _____. A) peak experience B) defining moment C) ultimate experience D) ideal experience E) intense experience
peak experience
The extended self consists of the self plus _____. A) all others B) family members C) friends D) possessions E) the ideal self
possessions
The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____. A) self-concept B) lifestyle C) self-profile D) personal space E) ideal-self
self-concept