Non-profit Final

In short, nonprofit boards exist to

"establish strategic direction, ensure important resources, and provide oversight."

This chapter advises that your nonprofit website

"have a donate button, but... not be a donate button."

Which of the following was not on the author's list 6 things she wishes she'd known at the beginning of her career?

Wealth is obvious

A nonprofit organization is best defined as

a means for voluntary group action for the mutual benefit of others

Which generation is more likely to define itself through its work

boomer generation

Private inurement doctrine basically says that a nonprofit

can't be set up to benefit a person instead of a cause

According to the author, the most effective leadership style is almost always

charismatic leadership reflective leadership servant leadership none of the above (answer)

In order to establish your organization's competitive advantage, you should not

clearly communicate your organization's products and services

In-kind support is

contributions that help offset other organizational expenses

Before building a website or joining a social network, the authors of this chapter suggest you

define your goals identify where your community hangs out on the web, so that you can meet the where they're at choose the right tools for the job

In order to avoid a digital ghost town, the authors of this chapter suggest

empowering a community builder prioritizing stories being a conversation starter

In order to successfully develop and implement a strategic plan, leaders should

engage the board of directors in planning in substantial ways

Three capacities needed before a nonprofit organization can leverage its online network include:

establishing an online presence, creating an organizational cause and fan base, and leveraging personal social network

When you begin the event day, it is important that

there is nothing left to do that could have been done earlier

The authors of this chapter list 6 actions that can help a leader be sensitive to generational issues. Which of the following is not included within that list

expand the competencies of each generation by highlighting the competencies of other generations

A nonprofit organization should set aside at least 60 days of operating expenses in a "rainy day" fund.

false

In order to increase your likelihood of success, it is always advised to hire a professional grant writer.

false

Leaders need "buy-in" before they can implement a new strategy.

false

Online fundraising is often far more expensive than direct mail or telemarketing.

false

When it comes to social networking, "build it and they will come."

false

When you're beginning to tire of using the same words and phrases, this is often a good indication that your audiences is tiring of them also

false

You should begin planning your event at least 60 days in advance by setting clear and achievable goals.

false

Business, banking, war, and the NBA are all examples of:

finite games

This chapter advocates for giving little or no thought to saving the planet or achieving world peace because

great things tend to be undo able things

Although organizational members and leaders at every level matter, _____________ have a disproportionate amount of impact on an organization's success.

higher-level leaders

The author of this chapter outlines 4 things he wishes he knew when he began his human resources career. Which of the following is not included within that list?

in the short term, diversity often creates more problems than it solves

When recruiting volunteers, you should

interview all volunteers directly to explain the opportunity and learn more about them

By law, a nonprofit organization

is not permitted to distribute its profits to those who control it

A timeless truth of cause-related marketing includes

it takes time

A defining characteristic of nonprofit organizations is

they are private, not governmental they are voluntary they seek to provide a societal benefit

The three forms of cause-related marketing are:

traditional, consumer fundraising, and sponsorship

A successful leader in the nonprofit sector

learns equally from outstanding and mediocre leaders

Within the context of this chapter, LOI refers to

letter of intent

The three steps to successfully raising money through your website include:

make your donate button shine, tell a story to entice giving, and make it easy/quick

The six things that volunteers typically want does not include

making new friends

Rules for pulling off a great event include

no assumptions

Any nonprofit can apply for $10,000/month in free Google AdWords advertising.

true

Different generations are - in essence - different cultures.

true

Diversity helps the organization stay relevant, promotes creativity and innovation, and helps mitigate against "groupthink."

true

For ecological restoration one must "Remove whatever prevents the system from healing itself."

true

Gene has the same etymological root as the words kin, kind, genus, generous, and nature

true

Good leaders delegate - rather than manage - and then hold people accountable for the results

true

If your email is soliciting funds, it is considered an advertisement and must be identified as such.

true

Nonprofit organizations are where social reform has most often arisen

true

Nonprofit organizations may engage in legislative activities to the extent that lobbying is not a substantial part of their overall functions

true

Partners and donors don't want to fund your organization's work, they want to purchase impact

true

The title of your volunteer listing/opportunity is really important

true

To support diversity, emerging leaders should identify and build relationships with organizations and partnerships that may serve as sources of diverse candidates for staff, volunteer, and board openings

true

When fundraising, don't talk about how great your organization is, talk about the change you make in people's lives and in the community.

true

Wise online networkers seek to cultivate connections to other individuals with large social networks

true

With email fundraising, you should set a goal of at least one email per month to ensure your cause stays top-of-mind with supporters.

true

You should avoid being overly modest in informational meetings and interviews, using this time instead to "sell" yourself.

true

Your nonprofit website should include your organization's size, staff names and contact information, board meeting minutes, and IRS Form 990s.

true

In order to harness the "power of networks" you should never

use email to ask for advice

According to the seven golden rules of email solicitation, which of the following is not true:

you can contract away your responsibility

When it comes to your audience opting-out of email solicitations

you can transfer addresses to a company if that company has been hired to help you comply with the CAN-SPAM Act.

In regard to volunteer recruitment, the author of this chapter claims that

our discomfort asking for help leads us to assume others are more likely to say no

As a general rule, which of the following is not include in a typical gran

personal reflection

"Marketing" is defined in this chapter as

process of listening and responding

Effective nonprofit leaders should

produce monthly or quarterly financial statements share financial data with their board, funders and internal/external stakeholders compare year-to-date actuals to the proposed budget

The three sectors of society include

public, private, and nonprofit

To "know yourself, your interests, and your skills as well as possible" the authors suggest

reflecting in what "makes your heart sing" testing your interests against reality attending conferences and events sponsored by local nonprofit organizations

More than anything, the author of his chapter argues that seeking a grant is

relational

When working with a web designer, you should always

solicit proposals from at 2 or 3 venders

In relation to board size, the authors of this chapter write that

state law defines the minimum size for your board ideally, board sizes range between 5-20 members the average board in the US has 16 members

The author of this chapter also outlines 10 factors that should be incorporated into a nonprofits diversity plan from the beginning. Which of the following is not included within that list?

take an inside-out approach by seeking "buy-in" from those on the frontlines

In 2009, charitable giving in the US was approximately

$303.75 billion

Nonprofits typically raise ________ for every $1 they spend on online fundraising services

25.00

Tax-exempt organizations are most commonly referred to as being a _____________ because of the section they must file with under the Internal Revenue Code.

501(c)(3)

________ of donors visit an organization's website prior to giving

65%

According to Karen Armstrong, many nonprofit ideals (e.g., charity, volunteerism, etc.) can be traced back to the ______________.

Axial Age

Specific technologies discussed in this chapter for building your own online community include

Facebook listservs Ning

The 4 generations discussed in this chapter's opening section include:

Silent Generation

S.W.O.T. is an acronym for

Strengths, Weaknesses, Opportunities, and Threats

Event planning is described in this chapter as having the potential to be

a tremendous benefit a way to increase to membership a big headache

Diversity includes - but is not limited to - issues of

all of the above

"Fundraising" - as opposed to "fund development" - is characterized in the book as

an important but small piece of fund development

Restricted contributions are funds that

an organization must use only to pay for specific business costs are generally geared towards program expenses, rather than overhead costs donors have placed a cap on how/when they can be used

A strategic plan is

an organized pattern of behavior toward an end

The seven steps for creating a marketing plan include three of the following

analyzing your situation, establishing your goals, & determining your audience

According the to authors of this chapter, 501(c)(3)s (i.e., nonprofit organizations)

are businesses

Which of the following guidelines was not discussed in this chapter?

assign a chair, treasurer, and secretary to each committee

Four ways to develop yourself personally and professionally include

assuming added roles, reading, working freelance, & applying for leadership training

One step that is not discussed in this chapter for how to approach web design is

avoid a technically crude website that attempts to engage visitors