Objective 4.01-4.02 Quiz

Can any brand name be selected and used by a business?

a. No, the name must be legally available for use. b. Yes, a business can use any name it wants to use. c. No, the name must be registered before it can be used d. Yes, brand names cannot be owned by a business.

Which of the following is the most effective mission statement?

a. We sell toys, clothing jewelry, housewares, books, movies, and much, much more! b. We create happiness by providing the finest entertainment for people of all ages everywhere. c. We want to become a 100 billion corporation by the end of the 21st century d. We own the most well-known, popular amusement parks and resort hotels in the world.

the plan to increase production by 10& over a two-year period is an example of which management activity:

a. developing objectives b. directing employees c. controlling expenses. d. assigning job tasks

An effective mission statement should effectively reflect the business's

a. ethics policies b. specific goals. c. touch points d. core values

One way a national business chain can make sure that customers will remember its name is to develop a brand name that is

a. long and complicated b. easy to read and pronounce c. associated with a specific period of time d. similar to those used by competitors

Which of the following characteristics is descriptive of a meaningful company objective:

a. measurable b. unlimited c. vague d. general

What is a disadvantage of entrepreneurship?

a. personal satisfaction b. lower taxes c. fewer resources d. uncertain income

Managers use the broad objectives they develop for a business as the basis for setting

a. recruitment quotas b. performance targets. c. salary ranges d. benefit levels

Which of the following should be included in a marketing plan's executive summary:

a. the organization's mission statement b. A SWOT analysis chart c. a description of the target market d. The names and numbers of marketing team members.

When Kate selects a name and obtains a web address for her new catering business, she needs to make sure tht the name of the business is:

a. unique and available b. catchy and copyrighted. c. abstract and patented. d. specific and formal.