One last ride mother****ers
________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.
Benchmarking
Which of the following is a benefit of using blogs as marketing tools for companies?
Blogs can offer a fresh, original, personal, and cheap way to enter into consumer conversations.
From a market point of view, Universal Pictures film studios might see its competition as ____
Broadway
The company wants to know the relative importance that a competitor places on all, EXCEPT ____
Company history
Gaining ___ requires delivering more value & satisfaction to target consumers than competitors
Competitive advantage
You're guilty of ___ if the you forget latent competitors & only focus on current competitors
Competitor Myopia
___ involves sending an announcement, reminder or other item to a person at a their address.
Direct-mail marketing
Which of the following is NOT a reason that companies use social media?
Ease of creating content
Industrializing economies are also known as ________ economies.
Emerging
Critics point out that a pen that costs 0.50 to make costs $10 to buy, this is an example of __
Excessive Markups
According to "Market Concept" an organization should ____
Exist to identify and satisfy the needs of its consumers
Which of the following was designed to help foster trade between nations?
GATT
A ________ firm is one that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.
Global
According to the text, what location does Coca-Cola consider a long-term growth opportunity?
India
A country's ___ shapes it product and service needs, income levels, and employment levels.
Industrial Structure
_____________ refers to continually changing acceptable styles to encourage more and early buying
Perceived Obscolecence
Consumer advocates, Govt agencies, &critics have accused marketing of harming consumers throug
Planned Obselecence
Which of the following is the first step in the personal selling process?
Prospecting and Qualifying
The concept ___ specifically focused on the future welfare of consumers
Societal Marketing
In the audio equipment industry, Philips and Sony belong to the same ____
Strategic Group
A firm should compete with ____ competitors in order to sharpen its abilities
Strong
Which of the following is a type of industrial structure?
Subsistence economies
Term that refers to a tax levied by a foreign government against certain imported products.
Tariff
An integrated social marketing campaign likely could include all of the following EXCEPT ________.
Television Ads
Which of the following is NOT a deception or fraud concern for internet users and marketers?
Viral Marketing
A company can protect its market share through all of the following EXCEPT ________.
attacking its competitors directly
What is the primary advantage of printed catalogs?
building emotional connections with customers
Marketing can facilitate the exchange process by performing ____
buying, selling, storing (All of the above)
________ involves first identifying and assessing competitors and then selecting which competitors to attack or avoid.
competitor analysis
If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.
customer intimacy
Which of the following would be considered part of environmental scanning?
economic environment, technological environment political and legal environment (All of the above)
A market challenger that matches the competitor's product, advertising, price, and distribution efforts is most likely ________.
launching a full frontal attack
Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or ________.
make shopping easier
When a company provides superior value by leading its industry in price and convenience, it has obtained ________.
operational excellence
Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?
to drive online sales and services
The first step in initiating competitive marketing strategies is to ____
Conduct competitor analysis
In advertising, "puffery" is a term that refers to _____
Innocent exaggeration for effect
Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
It provides something tangible for people to keep.
According to the text McDonald's was criticized for all of the following EXCEPT ____
Marketing Tasty Fast Food
Identifying customers wants or needs is best accomplished by ____
Marketing research
A market nicher can most likely specialize along all of the following lines EXCEPT ________.
Mass Marketing
Advantages of direct and digital marketing for sellers include all of the following EXCEPT ___
Need for sales training
Which of the following is an advantage of using digital catalogs?
eliminates printing and mailing costs
Whereas the mass marketer achieves ________, the nicher achieves ________.
high volume; high margins
