POMark Chapter 6 Quiz

Which of the following is an effect of social influences on consumer buying decisions? a. Consumers seek out the opinions of others for decision making. b. Consumers base decision making on the values and beliefs of their culture. c. Consumers rely on personal experience while making a buying decision. d. Consumers make decisions based on their ideal self-image.

a. Consumers seek out the opinions of others for decision making.

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decision is responsible for this change? a. Creation of poverty of time b. Changes in lifestyle c. Increased motivation d. Increased involvement

b. Changes in lifestyle

Which of the following is a psychological factor that impacts consumer buying decisions? a. Social class b. Lifestyle c. Learning d. Age

b. Lifestyle

By sending post purchase letters and giving guarantees on products, marketing managers can help reduce _____. a. selective exposure b. internal stimuli c. cognitive dissonance d. want-got gap

c. cognitive dissonance

To increase the sales of low-involvement products, marketing managers can: a. promote the products extensively to the target market. b. adopt strategies that are used for marketing high-involvement products. c. focus on the package design of the products. d. design advertisements with highly emotional messages.

c. focus on the package design of the products.

In the context of the purchase process of a family, _____ are members who suggest or plant the seed for the purchase process. a. purchasers b. influencers c. initiators d. consumers

c. initiators

Social influences on consumer buying decisions are most likely to help in: a. shaping human behavior and transmitting it from one generation to the next. b. making impulse purchase decisions. c. reducing a feeling of uncertainty among consumers. d. recognizing one's feelings and formulating opinions.

c. reducing a feeling of uncertainty among consumers.

Which of the following is a social factor that can influence consumer buying decisions? a. Gender b. Ethnicity c. A social class d. A reference group

d. A reference group

In which of the following ways are consumers influenced by reference groups? a. Consumers are influenced only by the reference groups to which they belong. b. Consumers are prohibited from dissociating themselves from reference groups. c. Norms of reference groups do not constrain consumer behavior. d. Consumers use the same criteria as their reference groups to make their own consumer decisions.

d. Consumers use the same criteria as their reference groups to make their own consumer decisions.

A _____ is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing. a. need b. want c. consideration set d. stimulus

d. stimulus