Practice Test #4

Which of the following is a true statement about marketing-research studies:

Each marketing-research study is unique.

Molly offers to take her new coworker out to lunch. She remembers what it was like when she was a new employee two years ago, and she wants to help her new coworker feel comfortable and welcome. What trait is Molly showing towards her new coworker?

Empathy

Which of the following would be done first in an environmental scan:

Identifying participants and responsibilities

An example of a natural resource is

Iron Ore

Which of the following is essential to all marketing research:

Primary data

How can a business build its customers' trust and communicate its commitment to ethical practices?

Publish its confidentiality statement

The office photocopier is jammed again! Fortunately, there is an instruction manual to guide you through the process of removing the jammed paper. What is the best way to use the manual to clear the photocopier?

Read step one and then perform step one. Repeat this process in sequential order until all of the steps are completed and you have removed the paper.

Which of the following expenses should Charlene categorize as a fixed cost:

Rent

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products:

Slotting allowances

Which of the following is a purpose of the competitive bidding process:

To obtain lower prices from bidders

During periods of economic expansion, businesses are likely to

increase their production.

When trying to persuade others, it is often helpful to use stories and anecdotes because they

reinforce your message.

Businesses are being socially responsible to their customers when they

test the safety of their products.

A manufacturer that decides to sell directly to large retailers rather than through wholesalers might create __________ conflict within its distribution channel.

vertical

One of the freedoms provided to individuals by the private enterprise system is the freedom to choose

where they will work.