presentations

Art Nouveau

A decorative style of art, popular in Europe and America from the 1880s to the 1930s. This style is usually characterized by flowing lines, flat shapes, and vines and flowers.

Memphis Design

A late-twentieth-century design group who challenged modernist design views

Kelmscott Press

A publishing company founded by William Morris which produced beautifully crafted books using only the finest materials etc.

Cubism

A style of art in which the subject matter is portrayed by geometric forms, especially cubes

W.A. Dwiggins

Coined the term "Graphic Designer"

De Stijl

Dutch post-WWI movement that believed that their style revealed the underlying structure of existence; art was simplistic and used primary colors and horizontal and vertical lines (invented by Piet Mondrian and Theo van Doesburg)

Futurism

An early-20th-century Italian art movement that championed war as a cleansing agent and that celebrated the speed and dynamism of modern technology.

Koloman Moser

He played a major role in defining the graphic approach to The Vienna Secession. His illustrations in Ver Sacrum incorporated elemental geometric forms that were repeated, building complex kinetic patterns. His poster for the thirteenth Vienna Secession exhibition is a masterpiece of the mature phase.

Paula Scher

Her style of design communicates with contemporary audiences through the use of pop iconography, music and film.

Plakastil

Began in 1905 by Lucian Bernhard and lasted through 1930 • Was a trend focused on the design of posters - nearly 150 posters were created using this style • Featured: - flat colors and shapes - simplicity to sell products or advertise events

Laszlo Moholy-Nagy

Hungarian painter and photographer as well as a professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the integration of technology and industry into the arts.

Frank Lloyd Wright

Considered America's greatest architect. Pioneered the concept that a building should blend into and harmonize with its surroundings rather than following classical designs.

Chérettes

Created by Cheret; dubbed the name by an admiring public, were archetypes, not only for the idealized presentation of women in mass media but for a generation of French women who used their dress and apparent lifestyle as inspiration

Art Deco

Descended from Art Nouveau, this movement of the 1920s and 1930s sought to upgrade industrial design in competition with "fine art" and to work new materials into decorative patterns that could be either machined or handcrafted. Characterized by streamlined, elongated, and symmetrical design.

Rudolf Koch

Designed a very popular geometric sans-serif typeface, Kabel, which was enlivened by unexpected design subtleties

Neville Brody

Designed graphics and album covers for rock music and art directed english magazines... project emblematic authority... load layout with levels of meaning

Cubo-Futurism

Early Russian modern art developed around 1910. It was essentially a synthetic style, a reinterpretation of the French Cubism (Picasso and Braque) and Italian Futurism (Marinetti, Boccioni) popular at that time in Europe, combined with a strong Neo-primitivist belief in the dynamic possibilities of color and line

Edward Johnston

English calligrapher. Was commissioned to design an exclusive, patented sans-serif typeface for the world's first underground electric railway system in London.

Kurt Schwitters

Famous for his collages Strong visual interest in objet trouvé (found object) like train tickets, food stamps, address forms, labels on packs of cigarettes, etc. called all his pictures Merzbilder (Merz pictures), appropriating the "merz" from the name of German bank called "Commerz- und Privatbank"

Robert Venturi

Forms accommodates function.

Theo van Doesburg

Founder of De Stijl movement

William Morris

Founder of the Arts and Crafts movement. This movement rejected mass production of products and sought to revitalize careful hand production of goods.

Henri de Toulouse-Lautrec

French artist, synonymous with the image of an absinthe-soaked, bohemian 19th century Paris

Jules Chéret

French painter and lithographer who became a master of Belle Epoque poster art He has been called the father of the modern poster His Cheret girls became synonomous with product representation and product sales

Wolfgang Weingart

In his teaching at the Basel School of Design and his personal projects, ____________ consciously sought to breathe a new spirit into the typography of order and neatness by questioning the premises, rules, and surface appearances of the Swiss masters. In the mid-1970s, he experimented with offset printing and film systems and embraced collage as a medium for visual communication.

Merz

Nonsense word invented by the German Dada artist Kurt Schwitters to describe his collage and assemblage works based on scavenged scrap materials. He founded this one man Dada group,Hanover,1919.

April Greiman

One of the first graphic designers to use computer technology as a design tool. Established New Wave design style. Integrated video into architecture.

Akzidenz Grotesk

One of the first high quality sans serif typefaces, it was released by the German foundry Berthold in 1896.

Arts and Crafts movement

Opposed modern mass production and embraced natural forms, William Morris was a major force.

Ver Sacrum

Periodical produced by the Vienna Secession movement between 1898 and 1903. It was a design lab that allowed amazing creative latitude to its designers, but required advertisers to only use Vienna Secession designers.

Eugene Grasset

Plants and Their Application to Ornament, 1897

Alexander Rodchenko

Russian photographer who made use of extreme angles and photo-montage.

Russian Constructivism

Sparked by the Russian Revolution, this movement sought to combine the new technologies of photography and film to create dynamic compositions for posters, books, magazines, buildings, and interior designs.

Rosmarie Tissi

Swiss designer who used a strong graphic impact, a playful sense of form, and unexpected manipulation of space.

Klingspor Type Foundry

The Klingspor Type Foundry was a German hot metal type foundry established in 1892 when Carl Klingspor bought out the Rudhard'sche Foundry of Offenbach

Jan VAN KRIMPEN

The preeminent book designer of his generation in the Netherlands. All his typefaces were designed for use in books.

Glasgow School of Art

They made a distinctive and highly influential contribution to international art nouveau and are sometimes referred to as the Spook School.

Golden typeface

William Morris' first typeface, which was originally meant to be used in his edition of The Golden Legend, by Jacobus de Voragine, printed as his first book. This typeface was based on the Venetian roman faces designed by Nicolas Jenson between 1470 and 1476, and was designed to capture the essence of Jenson's work but not slavishly copy it.

Filippo Marinetti

Wrote the Futurist manifesto

Fortunato Depero

________ published Dinamo Azari in 1927. Bound by two bolts, this precursor to the artist's book was actually a catalogue of the designer's graphic work.

Ladislav Sutnar

________ worked in close association with Sweet's Catalog Service and defined informational design as a synthesis of function, flow, and form. He and Sweet's research director Knut Lönberg-Holm explained their approach in two books on catalog design.

American Type Founders

a business trust created in 1892 by the merger of 23 type foundries, representing about 85 percent of all type manufactured in the United States at the time.

Vienna Secession

a group of young artists and craftsman who broke away from the mainstream of traditional art and design around 1897. the group eventually evolved into a more formal workshop the Wiener Werkstatte.

Photomontage

a picture made of a combination of photographs

concrete poetry

a type of poetry that uses its physical or visual form to present its message

Frederic W. Goudy

an American typeface designer with a love of books and diligent work. He became a freelance designer in Chicago, specializing in lettering and typographic design. Goudy designed a total of 122 typefaces, many of which were based on Venetian and French Renaissance type designs.

Dada

artistic movement in which artists rejected tradition and produced works that often shocked their viewers

London Underground

london subway

Supergraphics

oversized graphics, usually bold and dynamic

Lucian Bernhard

poster for Priester matches, 1905

private press

printing press operated as an artistic or craft-based endeavor

Doves Press

started by T. J. Cobden-Sanderson and Emery Walker, who set out to "attack the problem of pure Typography" with the view that "the whole duty of Typography is to communicate to the imagination, without loss by the way, the thought or image intended to be conveyed by the Author."

Functional Design

the phase of a product design concerned with how the product performs

A.M. Cassandre

was a painter, commercial poster artist and typeface designer. His inventive graphic techniques executed in clear, simplified forms show influences of Surrealism and Cubism and became very popular in Europe and the US during the 1930s

Aubrey Beardsley

was the most controversial of the artists associated with the Art Nouveau movement. His illustrations featured grotesque and erotic subjects drawn from mythology and the Bible done in the style of Japanese woodcuts