Principles of Marketing

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Attitudes toward religion

Problem recognition occurs when a consumer:

Becomes aware that there is a difference between a desired state and an actual condition.

Companies that market products with similar features, benefits, and prices to the same customer group are known as___ competitors.

Brand

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as:

Cause- related marketing

Which of the following statements about the consumer buying process is true?

Consumers making limited decision making decisions may not go through all five steps of the process

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called:

Corporate culture

The three primary bases for developing prices are:

Demand, competition, and cost

Amtrak is considering two pricing strategies for its services. One is to price its train tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel, which illustrates___ pricing. The second is to price its train tickets so that the further away the travel date, the greater the discount, which is best described as___.

Demand-based; differential pricing

Many health care companies are making adaption to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in:

Demographics

The Lazy-Boy Company collects information about a wide variety of competitive, economic, political, legal, and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called:

Environmental scanning

A schedule in which advertisements run for set periods of time, alternating with periods in which no ads run is known as:

Flighting

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called___ advertising.

Institutional

Within the information search step of the consumer buying decision process, what two primary aspects exists?

Internal search and external search

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ___ responsibilities.

Legal

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called:

Marketing citizenship

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of responsibility.

Philanthropic

Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as _______, while the focus on the great taste of Tropicana would be best classified as_____.

Pioneer advertising; competitive advertising

The two major types of product advertising are:

Pioneer and competitive

Texas rice farmers wish to get their product into Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?

Political

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy go the book The Goal. At which stage of the consumer buying decision process is Julia?

Problem recognition

The "Got Milk?" print campaign is advertising that stimulates demand for a_____, known as______ advertising.

Product category; pioneer

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of:

Reach

Socially responsible business practices have provided all of the following benefits except:

Reducing marketing costs

Perception is a three-step process that involves:

Selecting, organizing, and interpreting inputs

Which of the following statements about social responsibility is correct?

Social responsibility refers to a company's to maximize its positive impact and minimize its negative impact on society.

Any constituent who had a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a:

Stakeholder

The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental forces?

Technological

Which of the following is not a diversion of social responsibility and marketing citizenship?

Technological

Consumerism is:

The efforts of independent individuals, groups, and organizations to protect the rights of consumers.

Logan is reading the online report of the tuition and fees he owes for this semester of college. Since he has signed up for online banking, he pays the amount immediately. The amount Logan just paid is considered to be:

The price

Price is:

The value that is exchanged for products in an marketing transaction

Motives can affect the direction and intensity of behavior

True

The best approach for a company to take when monitoring its competitors is:

developing a system for gathering ongoing information about competitors.

The type of competitive structure that exists in the case where there are almost no substitutes for a product in an:

monopoly

The four main competitive structures are?

oligopolies, monopolies, monopolistic competition, and pure competition.

The five major stages of the consumer buying decision process, in order, are:

problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation.

Assuming that inflation is low, high buying power characterizes the ___ stage of the business cycle:

prosperity

The two least common competitive structures are:

pure competition and monopolies

Although marketing theory supports the contrary, it is more probably that marketing budgets will be cut during periods of economic

recession

Marketing ethics

refers to principles and standards that define acceptable conduct in marketing

Technology is:

the application of knowledge and tools to solve problems and perform tasks more efficiently