Principles of Marketing Unit 3-Deb Toomey

16. When it comes to the use of color in website design, which of the following colors represents a sense of trustworthiness and openness?

a) Blue

42. Nonpersonal promotional communication about goods, services, or ideas that is paid for by the firm identified in the communication is referred to as

advertising

50. What Is the most common type of sales promotion?

coupons

43. Social media marketing ______ provide date visualizations that illustrate performance over time across a range of measures.

dashboards

47. You placed an order online at Staples.com for a printer and ink cartridges. As part of the checkout process, you were asked to provide an email address. Now you receive emails from Staples regarding products you might like. This is an example of

direct marketing

46. Which website usability attribute addresses how quickly users can perform tasks once they have learned the design?

efficiency

24. The part of supply chain mgmnt that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer is called

logistics

35. According to your text, which of the following is not a fixed cost?

material

23. Billboards, skywriting, and ads on the sides of buses are all forms of

outdoor ads

49. Volume maximization is also referred to as:

penetration pricing

28. A new home depot opened up down the street form Hanks Hardware and has drastically reduced prices on many of the same products that Hank sells, forcing him to go out of business. After Hank closed his store, he noticed that Home Depot began raising prices to a normal level. This is an example of

predatory prices

45. If luxury brands such as Versace clothing, lexus automobiles, and Dom Perignon champagne wanted to promote an image of superior quality and exclusivity to customers, they would most likely use which pricing tactic?

prestige pricing

21. The practice of charging different customers different prices for the same product is called

price discrimination

31. degree to which the price of a product affect consumers purchasing behavior is referred to as

price sensitivity

18. One of the most important strategic decisions a firm faces is ______ because it reflects the value the product delivers to consumers as well as the value it captures for the firm.

pricing

44. The advertising technique in which a company promotes its products through appearances on TV shows, movies or other media is called

product placement

30. All the activities that communicate the value of a product and persuade customers to buy it is referred to as

promotion

27. Disseminating unpaid news items throught some form of media to gain attention or support is

publicity

37. Tristan has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events, Tristan is involved in

relationship selling

40. Which element of the promotion mix refers to the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product?

sales promotion

19. At a local fair, Ford hosted a booth and brought several models of its cars for customers to sit in and look at up close. Customers were then encouraged to fill out a comment care letting Ford know that their favorite model car was. At the end of the fair, one comment card would be chosen to win the car of their choice. This is an example of.

sweepstakes

14. Supply chain mgmnt refers to

the actions a firm takes to coordinate the various flows within a supply chain

38. As noted in your text, managing _____ is one of the most important logistics function because it creates place and time utilities that are essential to keeping customers satisfied

transportation

39. Charging someone less that they are willing to pay is a practice referred to as

underpricing

25. Which of the following social media metrics is the most common and easiest to measure?

volume of mentions

20. A company that outsources some or all of its logistics activities to other companies is engaged in

3rd-party logistics

2. While on vacation in Europe, Maria purchased an antique porcelain vase valued at $25,000. She needs to have it delivered to her home in Kentucky. What would be the best mode of transportation for this item?

Air

9. The almost instantaneous transfer of information from one companys computer to another that allows ERP systems to communicate with the information technology systems of other companies is done through

An electronic data interchange

6. According to social media and customer service expert Jay Baer, what is the new marketing?

Customer service

5. Which of the following is a variable cost?

Delivery cost

15. In November, the appliance store priced its front loading washing machines at $899 and sold 50 units. In December, they reduced the price to $799 and sold 53 units. Which of the following statements is accurate regarding this situation?

Demand is inelastic and total revenue fell

34. Intermediaries through which the flow of products travels are called

Distribution channels

48. Which of the following statement regarding supply chain mgmnt is not true?

Each channel within a supply chain acts independently of the other channels

17. A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to asa) Sustainability

Eco-mgmnt

11. What is the name of the promotional strategy that involves coordinating the vaurous promotion mix elements to provide consumers with a clear and consistent message about a firms products?

Integrated marketing communications

7. Which of the following is not an element of the promotion mix?

Internet ordering

8. of the advantages of radio as an advertising medium is that it

Is cost effective

32. Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as

Loyalty programs

29. The transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection, is a technology known as

Mobile computing

12. A pricing tactic in which a firm prices products a few cents below the next dollar amount is called

Odd pricing

1. What type of media comes from publicity gained via a brand-controlled source such as a website, blog, or FB page?

Owned media

3. Bob's Custom Millwork is a business that provides custom cabinetry and furniture for both businesses and individual customers. Bob does not make any products until he receieves and order from the customer. What type of marketing strategy does this represent?

Pull strategy

13. Jenna was excited to purchase a Bluetooth wireless speaker. She bought her purchase home and is now using it for the first time. What acronym represents where Jenna is at in the purchase process?

SMOT

33. A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called

Search marketing

22. The price strategy of unbundling involves

Separating out the individual goods that make up a product and pricing each one individually

36. type of marketing uses combos of digital tools such as websites, online vids, email, blogs, social media, mobile ads, etc.

Social media marketing

10. The process of ID'ing and assessing what is being said about a company, individual, product or brand on the internet is referred to as

Social media monitoring

4. A set of three or more companies directly linked by one or more of the upstream and downstream flows of products. Services, finances, and information from a source to a customer is referred to as

Supply chain

41. Which of the following is not a purpose of social media marketin listed in your text?

To gain a competitive advantage

26. What is intermodal transportation?

Using several types of transportation for the same shipment