Promotional Questions For EOPA Practice Test
Which of the following is an example of specialty advertising?
Key rings bearing a companys name
Which of the following often is included in the copy of an ad?
Testimonial
Which of the following is the basic purpose of a companys promotional mix?
To influence consumers to purchase
A furniture store released an ad in the weekly paper, but readers complained that it was too busy and should have included more
White space
Which of the following is the right time for a business to make promotional decisions in relations to product, price, and distribution decisions
after product, price, and distribution
Salespeople often are able to acquire useful product knowledge by
attending industry training classes
Offering low priced items that are unavailable to attract customers to a business that then tries to sell them high priced items is an example of a. Loss leader promotion b. High pressure selling c. price ticket switching d. Bait and switch advertising
d. bait and switch advertising
Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of coffee to the neighbors every morning. This is an example of
how companies can target the community with public relations efforts
One of the most effective ways of promoting a product to a mass audience is through
Advertising
Which of the following is a type of regulation that discourages predatory pricing practices and encourages fair trade
Anti-Dumping
How can marketing research help a business to evaluate its promotional efforts?
By comparing the results of different forms of promotion used by the business
In order to make marketing decisions that will help them remain competitive, businesses often monitor their competitors' ____________ activities, A. Management B. Personnel C. Financial D. Promotional
D. Promotional
Channel 10 News recently aired a story about a local restaurant providing meals for the winter holidays to people in the community experiencing homelessness. This news story is an example of A. Retailing B. Distribution C. Pricing D. Publicity
D. Publicity
What is a communications channel used in sales promotion?
Discount Coupons
Technology advancements have provided marketers the ability to send cost effective, opt-in, promotional messages to a customers ________ address.
Which of the following is an example of a brand promise?
Henderson Photography
An ad informing consumers of a company's efforts to stop pollution is an example of __________ promotion.
Institutional
An advertisement featuring businesses support of the boy scouts is an example of __________ advertising.
Institutional
The price a business sets on a particular product often has an effect on a business's choice of a ____________________ to promote that item
Medium
Coupons printed in the newspaper are a form of _________ promotion
Non-personal
A sales person who stays up to date on the information provided in company promotional materials usually is able to effectively handle customers
Objections
A character in a movie eating a certain brand of candy is an example of
Product Placement
The section of the marketing plan that addresses advertising, publicity, and personal selling is called the ______________ section.
Promotion
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
Promotion
"I'll buy 30,000 widgets from you, if you buy the same amount of doodads from me."This is an example of an illegal sales activity called
Reciprocity