Property Management Ch. 13: Marketing, Promotion, and Advertising

Property is bought primarily for income and/or value appreciation by: a. real estate investors b. property managers c. real estate professionals d. actors

a. real estate investors

The best days to advertise in the classified ads are: a. Mondays and Tuesdays b. Saturdays and Sundays c. Thursdays and Fridays d. all answers are incorrect

b. Saturdays and Sundays

Besides using popular internet websites like Craigslist for advertising, one of the most cost effective forms of advertising a space as available is the use of: a. the telephone b. signs and banners c. flyers and mailings d. local newspaper ads

b. signs and banners

Which of the following is NOT a source for obtaining management? a. Banks b. Neighbors c. Wishful thinking d. Bird dogs

c. Wishful thinking

In developing a digital presence for the property management division of your firm, the first thing you should do is: a. create a Twitter account b. create a Facebook business page c. develop a website d. all answers are correct

c. develop a we

Which of the following has become a good source to connect with possible renters? a. Zillow.com b. Apartments.com c. Craigslist.com d. All answers are correct

d. All answers are correct

In a press release about your property management firm: a. don't hesitate to discreetly blow your own horn b. promote your people and their achievements c. announce new property management laws d. all answers are correct

d. all answers are correct

Types of billboards include: a. junior posters b. bulletins c. bus stop displays d. all answers are correct

d. all answers are correct

When searching online, or in newspaper ads, opportunities for offering your property management services can be found in: a. for sale by owner ads b. rental ads c. ads for trade of income property d. all answers are correct

d. all answers are correct

Many property managers use the internet to help advertise their business. Besides using the internet, one of the things you can do as a property manager to "get your company name" out there include: a. meeting the owners b. belonging to professional associations c. personal promotion d. all of the above

d. all of the above