Public Speaking Chapter 15
After showing how the speech topic applies to the psychological needs of the audience members, the speaker must then
solve the issue.
A good way to earn subjective credibility is to
speak loudly, clearly, and confidently.
Ethos is a type of appeal to an audience based on
the speaker's personal credibility.
Emotional appeals are effective as a rhetorical device but considered a logical fallacy because
they often appeal to the prejudices of listeners rather than offer logical assessments.
The dog is panting and the cat is sleeping, therefore the cat sleeps because the dog pants. This is an example of a logical fallacy known as
two events co-occurring is not causation.
A politician gives a speech during a campaign in which she misrepresents her past in order to appear more credible. This is
unethical. The audience should not be lied to about the politican's experience
Which of the following must a public speaker do to ensure that the evidence in his or her speech withstands audience scrutiny?
All of these answers.
When crafting a speech, speakers must consider which of the following to ensure their evidence is accurate?
Ensure that facts, statistics, and personal testimony come from credible sources.
What is the primary role of evidence in persuasive speaking?
Evidence builds credibility.
According to Maslow, which of the following must be met on the Hierarchy of Needs before satisfying self-esteem, recognition, and achievement?
Love and friendship needs
A woman gives a press conference because her daughter has been kidnapped. The woman cries and begs for her daughter to be returned. This exemplifies which type of appeal?
Pathos
You are government official speaking to an audience of senior citizens about changes in their government-sponsored health care benefits. Which of the following would be a good way to establish your credibility with that audience?
Summarize what you know about the audience's health care concerns and provide information that addresses those concerns.
How can context be used to strengthen evidence in a persuasive speech?
The evidence must be defined within the subject matter of the speaker's appeal.
You are giving a speech on Italian performance art. You spent a month studying Commedia dell'Arte in Italy. You refer to your time in Italy in your speech, boosting your credibility. This is an example of
credibility from training.
Which of the following types of persuasive appeals focuses on appealing to the audience's sense of logic and reason?
logos