Public Speaking Chapter Five
A seventeen-year-old African-American from the south side of Chicago and a forty-five-year old Caucasian businessman from Boston would likely have very different ______ based on demographics. A. standpoints B. credibility C. validity D. reliability
A
Analyzing and adapting to the audience is crucial to all public speakers. This approach to preparing and delivering you speech is called ________. A. an audience-centered approach B. a media-centered approach C. developing a target audience D. marketing your speech
A
Your textbook encourages a(n) _______________-centered approach to public speaking. A. Audience B. Speaker C. Relational D. Philosophical
A
__________________ refers to the location or place from which an individual views, interprets and evaluates the world. A. Standpoint B. Value C. Belief D. Attitude
A
According to your textbook, which of the following audiences would most likely be considered a "captive audience?" A. A political rally B. A sociology class at your college C. A story-book reading time at the local library D. A parade
B
As he spoke, his audience perceived Daniel to be competent about his topic, honest and sincere, and to be a dynamic speaker. These perceptions greatly increase Daniel's ______________. A. ego B. credibility C. demographics D. attitude
B
Information in the responses to an audience research questionnaire that reflects trends and comparisons is called __________. A. demographics B. summary statistics C. psychographics D. personal
B
Lisa believes that females are the ones she most wants to persuade with her speech on detecting breast cancer. As such, women would be considered her _________________. A. Goal Audience B. Target Audience C. Center Audience D. Specific Audience
B
Should the U.S. continue to pursue the use of nuclear power as an energy source in the future? This type of audience research question is called _____________. A. personal B. closed-ended C. informational D. open-ended
B
When using an audience research questionnaire, you can clarify audience positions and obtain additional useful information by A. asking only open-ended question. B. asking both open-ended and closed-ended questions. C. asking only closed-ended questions. D. None of these answers are correct.
B
When you judge something as good or bad, right or wrong, or attractive verses unattractive, you are expressing your __________. A. point of view B. values C. standpoint D. goodwill
B
A person's standpoint can best be described as A. their beliefs. B. their attitudes. C. their perspective on the world. D. their dynamism.
C
According to your textbook, how a person feels about something is the definition of ____________. A. Demographics B. Audience Beliefs C. Audience Attitudes D. Audience Values
C
An individuals' psychographic factors-standpoints, values, beliefs, and attitudes—can all be better understood by using _____________________. A. the Internet B. logic C. an audience research questionnaire D. your textbook
C
Asha's audience questionnaire was designed to gain information about her audiences' age, sex, race, educational level, income level, and religious affiliation. This type of data is called ________. A. psychographics B. summary statistics C. demographics D. sociographics
C
Bill's speech about the effects of recycling on the environment made extensive use of data and quotes gathered from his audience. These data and quotes will most likely ______________ the likelihood that his audience will be persuaded by his speech. A. decrease B. not influence C. increase D. none of the above
C
Which of the following components of credibility measures the degree to which an audience feels a connection to a speaker? A. Trustworthiness B. Dynamism C. Sociability D. Competence
C
Which of the following questions is open-ended in nature? A. What is your name? B. Did you like the movie? C. How do you feel about your job promotion? D. Did you vote in the last election?
C
Which of the following was NOT discussed in your textbook as an effective technique for adapting to diverse audiences? A. Establishing credibility B. Using appropriate language C. Dress accordingly D. Identify commonalities
C
Which was Aristotle's term for speaker credibility? A. Logos B. Mythos C. Ethos D. Pathos
C
According to your textbook, adapting to the setting requires you to consider all of the following EXCEPT ______________. A. The location B. The time C. The occasion D. The audience
D
Blake was asked to speak at his local Kiwanis club meeting. In this case, his best source of audience information would likely be A. the Internet. B. a book about the history of Kiwanis. C. the library. D. the person who invited him to speak.
D
Demographic information about an audience can best be obtained through A. consulting people familiar with that audience. B. using a questionnaire. C. personal observation. D. All of these answers are correct.
D
If Kwon wants his audience to believe that he is qualified to speak on a certain topic, he should focus on which of the components of credibility discussed in your textbook? A. Trustworthiness B. Dynamism C. Sociability D. Competence
D
Which of the following are factors to consider during speech preparation and delivery? A. the location of the speech B. the time of day when delivering the speech C. the occasion of the speech D. All of these answers are correct.
D
Which of the following question is closed-ended in nature? A. How do you feel about the rise in college tuition? B. What is your experience with public speaking? C. What are your goals for this class? D. How long have you lived at this address?
D
According to your textbook, demographics focus on the psychological data such as standpoints, values, beliefs and attitudes of an audience.
False
According to your textbook, the setting or location in which you will be giving your speech should NOT factor into how you adapt to the audience.
False
Asking closed-ended questions on your audience research questionnaire is a good way to generate quotes you may be able to use in your speech.
False
Close-ended questions are designed to elicit more in-depth information.
False
Individuals coming from different cultures will always fall into different demographic categories.
False
Successful speakers speak about what they know, regardless of the make-up of their audience.
False
Taking an "audience-centered" approach to your speech means that they will be physically seated in a full circle with you speaking in the center of the circle.
False
When giving your speech, concentrate on your delivery, notes, etc. Knowing how the audience is reacting will only distract you from delivering a good speech.
False
A person's standpoint will influence their values, beliefs, attitudes, and behaviors.
True
According to your textbook, audience research questionnaires can be useful in gathering data about your audience.
True
According to your textbook, generally speaking, captive audiences are less motivated to listen than voluntary audiences.
True
According to your textbook, the target audience is the particular group or sub-groups a speaker wants most to impact.
True
According to your textbook, when speaking to a diverse audience it is important to promote a supportive communication climate that welcomes differing perspectives on topics and issues.
True
Competence refers to the qualifications a speaker has to discuss their chosen speech topic.
True
Open-ended questions are designed to elicit more in-depth information.
True
