Publishing Chapter 01 Key Points Review

Contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance.

Asymmetrical

Attain this by equally distributing the visual weight of various elements such as blocks of text, graphic images, headings, ruled lines, and white space on the page.

Balance

Design technique used to help organize ideas, highlight important information, provide focus and consistency, and reinforce the identity of an organization.

Color

Uniformity among specific design elements in a publication.

Consistency

The difference between varying degrees of lightness and darkness on the page.

Contrast

To remove unnecessary parts of a graphic.

Crop

Positioning elements in such a way that the reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize.

Directional flow

An element that draws the reader's eye to a particular location in a document.

Focus

Areas in a document where no text or graphics appear.

White space

The sizing of various elements so that all parts relate to the whole.

Proportion

A graphical representation of information--graphical lists, organizational charts, and process diagrams.

SmartArt

A visual representation of your information that you can quickly and easily create, choosing from among many different layouts, to effectively communicate your message or ideas.

Style set

Type of balance achieved by evenly distributing similar elements of equal weight on a page.

Symmetrical

Word feature that includes sets of unified formatting choices that affect color, fonts, and effects.

Theme

A preliminary rough draft of the layout and design of a document.

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