PUR3622/RTV4930 Exam 1, PUR 3622 Examen 1, RTV 4930 Midterm 1, RTV 4930 Midterm (Quiz Questions 1-7), RTV 4930 Midterm 2, RTV 4930 Midterm 3, RTV4930 Modules, PUR4932, PUR 3622 Final, PUR3622 Week 9 - 15, PUR3622 Final, PUR3622 Midterm

अब Quizwiz के साथ अपने होमवर्क और परीक्षाओं को एस करें!

For a student's LinkedIn profile, listing classes would not be a recommended best practice.

False

LinkedIn was launched after 2005.

False

LinkedIn was launched later than Facebook

False

Pinterest profiles are NOT accessible via search engines like Google.

False

__________ is the latest channel to join the live video bandwagon.

Instagram

One example of a listing on a SERP page is:

Links to ads

LinkedIn is known as the ______________ network

Professional

LinkedIn is the _____ network

Professional

Social Media - Overview

Social media is: "a group of Internet-based applications that build on the ideological foundations of the Internet, and that allow the creation and exchange of User Generated Content (UGC)."

What does SMO stand for?

Social media optimization

"Best Interest" - MLB

• MLB's constitution contains a "best interest" clause, which provides the MLB Commissioner discretion to discipline players that do not behave in the best interest of the game. • Clauses this vague that provide such broad discretion can be dangerous & overturned in court.

According to Moz Academy, which stage would be considered "brand and social nirvana" in regards to how customers feel about your brand?

They defend the brand

In 2015, Facebook Live was available only to influencers.

True

LinkedIn was launched earlier than Pinterest

True

Social Media has changed our news consumption and reporting.

True

Sarah Evans suggests that one "old school" yet relevant way to plan out content is to create a/an __________.

editorial calendar

using _____ on instagram will help extend content's reach

hashtags & keywords

linkedin is known as the _____ network

professional

Tweets with images have a higher average of retweets, clicks and favorites

true

Then and now in PR

-Then: press kits Now: content -Then: Excel Now: Infographics -Then: Evening news Now: Twitter

Which of the following platforms can be used by a brand for livestreaming?

....

A buyer pesona is:

A & B (a representation of your ideal customer, basedon market research and real data)

Did you know...

A Tweet can take just as long as a blog post to write. Write for RT!

What is the definition of a persona?

A fictional character representing and communicating attributes of a set of people within a target market

When announcing an event on live video, be sure to have this

A memorable URL that you can track.

How much longer are real-time Facebook videos watched compared to the videos that are not live?

3 times longer

It is okay to post user-generated content without permission.

False

One Instagram best practice is switching up the filters you use.

False

This visual represents a best practice used in may social media strategies to get positive attention and rewarded by the social networks

False

Fastest growing demographic on twitter

Grandparents

Which PR agency's employee told an influential blogger to f*** off on Twitter?

The Buyer Group

Community management jobs in the future will be most likely handed to qualified candidates who are

candidates over 30

The 'D' in the acronym 'AIDA' stands for

desire

The number one reason 73% of social media users "unliked" a brand on Facebook was because

the brand posted too frequently

All Periscope videos are public.

False

Facebook Messenger is not suitable for business purposes.

False

Gary Vaynerchuk will never invest his time in "rich kids."

False

Most users know the difference between mobile web and mobile apps

False

B2B marketers are more focused on __________.

LinkedIn, Twitter, Google+, and SlideShare.

Your LinkedIn Page's cover image should be changed out 1 x a month.

True

A YouTube video expressing one's love for one's iPad is an example of what type of organic content?

UGC - user generated content

If you were looking for a social media management job internship at Buzzfeed, Joe Puglisi said the following are most important to be a good buzzfeeder:

data and technology

The Story

- Australian start up - 2013 launched - 6M users - Hollywood and Silicon Valley investments

SMM role

- Complex - Not always one person - Multi-faceted

Visualize your story! How?

- Custom imagery - Infographics - Slides - SM Messages - Blogs

Critical questions to ask when identifying the correct SM channel

-Where is my audience? -Where can I/ my company add value and drive interest? -Where can I accomplish my marketing goals directly and indirectly?

How to get more followers on social media according to Ian Cleary

-connect with relevant people -share others' content -participate in twitter chats -don't post cat videos

Common features for persona reports

-descriptive titles -demographic profile -personal identifiers -slogans (all of the above)

What are the two main points to measure using Google Analytics?

1) Referring traffic, 2) The full value of traffic coming from social sites and measure how they lead to direct/future conversions

4 Cs of social media

1. Conversations 2. Community 3. Content 4. Connections NOT corporate branding

Diversity Hiring in Sports Media - Obstacles

1.Economics -Journalism not viewed as a way into sports given that positions are low in pay 2.Access -Lack of visibility of role models -Stigmas/biased 3.History -Minorities & women weren't allowed to play a role in sports media until fairly recently -Limited job availability

What percent of terms typed into Google have never been searched each day?

20%

FB became public when?

2012

Gary Vaynerchuk's hashtag is

#askgaryvee

To achieve success in digital public relations, news content should be optimized for:

All of the above (social media, search engines, human readers)

In the video interview with Sarah Evans, she mentioned which as being focal points of today's Social Media Management?

All of the above.

Because of the nature of social media, it is impossible to use it for competitive research and analysis.

False

Brand posts published between 8 a.m. and 7 p.m., receive higher interaction than those published between 8 p.m. and 7 a.m.

False

Which four types are social publishing sites?

Microsharing sites, media sharing sites, social bookmarking and news sites

Guy Kawasaki's biggest trends in social media predictions include:

Slideshare, LinkedIn and Pinterest

How many users are there on Snapchat?

around 100 million

Which of the following typically does NOT accurately describe public relations coverage?

paid media

By having ___________ in place, a social media manager will know what constitutes a social media crisis and how to respond to consumers who communicate with your brand via social media

social media policy

More people own a mobile device than a toothbrush

true shizzzz

Social KPIs Checklist:

- Amplification Rule - Applause Rule - Economic Value

How to create a great title:

-Optimize for search -Make your title concise, specific and benefit driven -Write to inspire action

Razor Social author Ian Cleary Advice

-the more detailed the content the more people are likely to take interest and share it -1000 word posts -involve many influential people in content -connect with relevant people, share others content, participate in twitter chats to gain more followers

SMM Skills

1. Graphic Production 2. Journalistic Writing 3. Customer Service Mindset 4. SEO and Content Marketing Understanding 5. Social Advertising Experience

Why is it important for a brand to use social media?

1. It allows two way communication between the business and the consumer 2. It allows the brand to become its own gatekeeper (A and B)

Current Trends in Sports

1. Jason Collins 2. Michael Sam 3. Sochi Olympics 4. Super Bowl 2015

Crucial questions to ask when identifying the correct social media channel?

1. Where is my audience? 2. Where can I add value/drive interest? 3. Where can I accomplish my marketing goals directly and indirectly? NOT- what channels are my competitors utilizing?

Today's press release

24/7 140 characters mobile visual news is finding us

The so-called "Busy hours" are:

8 am - 7 pm

When announcing an event on live video, be sure to have this:

A memorable URL that you can track.

A mixed media post is

A post containing a video and an image A post containing an image and an audio

A social media ______ usually includes analyzing your competitors, your brand channel and website traffic.

Analysis

You should post on Facebook:

At least a few times per week.

Evergreen Content

Content that is always relevant no matter how old it is

The most important social platform for marketers is statistically:

Facebook

When it comes to personalized search and social media, it's most evident with:

Facebook

LinkedIn is NOT a valuable network if you're looking to get business leads.

False

Live videos have less potential to become viral than conventional videos.

False

Only 30% of customers trust peer recommendations

False

Snapchat story filters are limited to overall color, contrast, and lighting adjustments. Instagram filters provide more options for customization, motion, and branding from the filters themselves.

False

Snapchat was launched in 2012.

False

Today's version of the press release is always published by the brand

False

Twitter ads are an example of organic content.

False

What is the best example of description for a pin on Pinterest?

Great 40th birthday idea

One example of a listing on a SERP page is:

Links to ads.

The live video capability on Facebook is called Facebook _

Live

What is the definition to of reach?

Potential audience for a message based on total follower count

Haiku Deck is an alternative to:

PowerPoint

Which of the following is FALSE?

The majority of top brands do not have Instagram accounts.

It is harder to promote an account on Snapchat than on YouTube.

True

It's a good idea to create pins from other sources besides your website.

True

It's more important to think about the value your engagement brings to followers versus the value you might gain from your followers. #AskGaryVee

True

LinkedIn came before Facebook

True

On average, companies that post 20 times per month on the LinkedIn Company Page reach at least 60% of their unique audience.

True

Once you post to your Snapchat story, the snap will only be available for 24 hours.

True

The best Tweets share meaningful moments - big and small. Examples could be: Quote a famous artist, share a photo if your customer service department or company mascot, or make a Vine video of your CEO commenting on a product launch

True

The content on Pinterest is not time stamped

True

Tweets with images have a higher average of retweets, clicks and favorites

True

Tweets with images receive more retweets.

True

Weekend tweets get higher CTR.

True

You should always compare your social media strategy to your top competitors

True

The essential components in any social media strategy include everything except:

social network size

When it comes to the number of hashtags per Tweet, studies show

using no more than 3 is best or it could be considered spamming

What is the reason that MOST causes people retweet a tweet

valuable content

What is the reason that MOST causes people to retweet a tweet?

valuable content

Facebook.com/lisabuyer is considered a ___ url

vanity

what app did twitter launch in january 2013?

vine

Which of the following is not something digital markets should be doing in 2015?

writing a script and sticking to it

The most successful content on Facebook is visual.

True

#AskGaryVee recommends __________ as an easy alternative to video.

podcasting

Trade Dress

• The total appearance of a product, including its packaging, label, shape, and size. • A type of trademark.

Women, Sexuality & Sports

• Women in athletics face a major "Catch-22" • Masculinity needed to excel at sports. If women wish to be successful in sports, they often have to exhibit these traits. • However, then they are stepping out of their "gender role", which is often unacceptable

It's best to announce company news last on Twitter.

False

It's not OK to tweet the same thing multiple times

False

It's not OK to tweet the same thing multiple times.

False

Which answer best describes What's IN and OUT when it comes to social media management according to Sarah Evans

In: Collaboration OUT: Silos

In and Out for SM (Sarah Evans)

In: Collaboration tools, high output products, IFTTT and Zaper Out: working in silos, getting distracted by mounds of content on the Internet that is irrelevant to your brand and company

What is the correct order of the content marketing process?

Objectives Audience Content

Defamation - Actual Malice

Occurs when the person who made the defamatory statement knew it wasn't true, or didn't care whether it was true or not & was reckless with the truth .

When someone ____________ your content on Twitter, they're sharing your business with their networks and your reach grows exponentially.

Retweets

Which statement about "then" vs. "now" in public relations is false?

Then we were pitching bloggers, now we are pitching reporters.

How many times should you post on your social media accounts each day?

There is no one right answer -- it depends on your audience and what you have to say.

When can you go "back to normal" in social media after a crisis?

There is no set time

What stage is "brand and social nirvana" in regards to how customers feel about your brand?

They defend the brand

According to Moz, which stage would be considered "brand and social nirvana" in regards to how customers feel about your brand?

They defend your brand

The social media analysis tool used for benchmarking performance against competitors, finding the most engaging content and identifying key influencers is called _____

Zuum

The social media analysis tool used for benchmarking performance against competitors, finding the most engaging content and identifying key influencers is called _____.

Zuum

in the article: The Future of Public Relations - Three Forks in the Road, which is consiered the low end, in dollar amounts, of public relations

social media

Those who share their goals with a friend are 33% more likely to accomplish them than those who merely formulate them.

true

Tweets with images have a higher average of retweets, clicks and favorites.

true

____________ allows you to assess who your public Google+ content is resonating with your audience by visualizing the engagement and shares in a graph

Google+ Ripples

Mentions on Google+:

Google+ notification bell

Where is the best place to look to show you all of mentions of your brand on Google+?

Google+ notification bell

What SN is best to avoid? (Forbes)

Facebook

Facebook algorithms are constantly changing.

True

Twitter is the______

real-time network

Types Of Trademark Applications

1(a) Classification: Already being used in commerce/gaining a profit. 1(b) Classification: "Intent to use basis"

When will social media advertising be bigger than television?

2 decades

The nirvana of social media is

Advocacy

This is an example of "@lukezim Thanks for the recommendation, Luke! :) -Alfred"

Being human

Timing and Scheduling

Best- 1-3 p.m. Worst- 8-9 p.m.

What does CTA stand for?

Call to Action

Which brand did Google's Adam Singer use as an example of a brand doing a mobile app right and finding ways to creatively market via a mobile device

Charmin

Business Interest

Company mission

Which is NOT a way to use Twitter as a customer service tool.

Constant defense of your brand.

This effort will help drive traffic and attention back to your LinkedIn page.

Contribute in LinkedIn Groups

This effort will help drive traffic and attention back to your LinkedIn page.

Contribute in LinkedIn groups.

Which brand deleted their FB?

Copyblogger

On Instagram, using ______________ is something #ASKGaryVee says to avoid as a marketer

DM (direct message)

If you were looking for a social media management job internship at BuzzFeed, Joe Puglisi said the following are most important to be a good buzz feeder:

Data and technology

The customer-brand relationship stage associated with loyal advocates is:

Defend

The viral Chewbacca mom video took place on which platform?

Facebook Live

Which of the following is not a way that paid ads in social media can be targeted?

Distribution segmentation

What is PR?

Editorial coverage that is earned

Which is the best answer according to Andy Crestodina? The greatest key in content marketing is we have to be

Empathetic

Measuring success

Engagement not fans

95% of digital and social agency marketers have tried Snapchat and are innovating their way into the social media revolution with huge success. #AskGaryVee

False

Posting with a 3rd party tool results in 89.5% MORE engagement than directly posting to Facebook

False

SEO and social media marketing should be handled separately.

False

Third-party online newsrooms have a limitation: you cannot post videos and images there.

Fasle

If you're writing for a legal or medical site, still try to have personality in the writing - avoid sounding like an encyclopedia. This is an example of _____________.

Finding the right voice

The best type of content to pin on Pinterest on a Tuesday is:

Gadgets.

Snapchat is helping make this city the scooter capital of the world:

Gainesville

Which Twitter tool mention (and created by) Moz Academy helps you identify demographics, growth, interests, and what time your followers are most active?

FollowerWonk

Organic Content

Free Blog posts SM posts

Right Of Publicity & The Media

Generally, not infringement to use a player's persona for news reporting purposes.

Structure of Federal Court System

Generally: • US Constitution establishes SCOTUS • Authority to Congress to establish lower courts • Judges appointed for life

The best type of content to pin on Pinterest on a Tuesday is:

Gadget

Which of the following represents shared content that others can view and pass on to their respective networks?

Gallery

Which is the best example of description for a pin on Pinterest?

Great 40th birthday idea

All content on Youtube is indexed by ______________

Google

You can buy a sample campaign for keywords on:

Google AdWords and Bing AdCenter.

Buffer's Nicole Miller is on the front lines of a Twitter community with more than 275K followers. One of her favorite secret weapon strategies is to __________.

Hadwrite a personal note to fans

The following tools are primarily used to make infographics except:

Haiku Deck

Forbes

He says: "Canva makes a great design more accessible."

Rite Tag

Helps reach beyond your followers with the right social optimization tags

No social network in the world has its users attention like

Instagram

How Social Media has Changed the Face of Sports - Module 10

Amplification Rate:

How many retweets and share are we getting per post?

What does engagement meausre?

How much and how often others interact with you and your content in social media

A brand on Instagram should be ___________

Human and visual

What guest blogging cannot help you with?

Increasing Google search visibility

If you were launching a business that you wanted to engage with mobile users and utilize crowdsourcing photo campaigns, __________ would be your best bet

Instagram

Intellectual Property Considerations & Issues in Sports - Module 5

Buffer

Is a great way to measure your social media actions and results.

Who created Twitter?

Jack Dorsey

Which person best fits the description of a 'Digital Native'?

Johnny, a college student, does not do anything in the morning until he checks his Instagram account for pictures from last night's party

Which statement is true today?

Journalists use social media to find story ideas

One of the greatest challenges in a social media crisis is

Keeping focused in solving the core catalyst

Journalists & Endorsement Deals - Ethical Dilemmas

Kelly McBride, journalism professor at the Poynter Institute, stated: "Journalists can review products. But they can't take money from a company to endorse them. That totally ruins their credibility...."

Buzzfeed, Upworthy and Gawker made this form of content popular and #AskGaryVee thinks there is still opportunity in using it, but beware that it might run its course in the next year.

LIsticles

Which of the following is NOT a feature of a LinkedIn page?

Limited to 140 characters per post

According to Guy Kawasaki and Peg Fitzpatrick in The Art of Social Media; every social media content post that is curated should contain a _____ back to the source.

Link

The most popular type of posts used by top brands on Facebook are __________ posts.

Link posts

Lockouts v. Strikes

Lockout A temporary work stoppage or denial of employment initiated by the management of a company during a labor dispute. Strike A temporary work stoppage caused by the mass refusal of employees to work during a labor dispute.

What are some results you may want to measure in regards to growing your website traffic?

Loyalty and referrals

True about FB:

Make your audience's experience on FB about their experience and their connections rather than your brand

Broadcasts, digital channels, and print advertisements that reach a large number of people are examples of which type of media?

Mass media

Facebook

Massive PR outlet giving brands a way to socialize the news message, share news and influence publicity through online coverage

The biggest challenge for social marketers in 2016 is

Measuring ROI

Twitter's acquisition of Periscope hurt this platform.

Meerkat

What tool mentioned in the Buffer article lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more?

Mention

MT is an acronym for:

Modified Tweet

Right Of Publicity - Guidelines

Need permission (license or agreement) to use another's identity for profit • Only applies in context of profit-seeking & commercial nature • Must deal with a person not an entity

Social PR Secret #12:

No such thing as a template in the Social PR world- news can trend in a second and we, as Sm pros, must always have our game faces on

Engagement KPIs

Number of @mentions

Twitter Ads emphasize this type of campaign:

Objective-based

Sentiment analysis is also known as:

Opinion mining

Journalists say that ________ are the most important multimedia feature in an online newsroom.

PHOTOS

Google+

Pages: cover and profile image Circles: categorize people you share with Hangouts: video chat Events: web invitation Metrics: analytics

If it's one thing I know for sure, it's that the _______ will be trumped said #AskGaryVee

Phone

One way to get your content is high up on the Facebook page as possible is to ___________ a post. When you do this to an update, the post will appear above the reviews, likes, and photos and just underneath your about section

PDCA

Plan Do Check Act

#AskGaryVee recommends __________ as an easy alternative to video.

Podcasts

SEO (Search Engine Optimization)

Positive brand search results

73% of SM users "unlike" a brand on FB because

Post too frequently

Trademark - Purpose

Protect the way we identify goods and/or services and their source of origin so as to create brand association, avoid confusion & provide quality assurance.

The number of individuals who have seen your content is called:

Reach

As a social marketer on Facebook, you need the clearest and most accurate picture of what's going on across your social channels. __________ give you a unique opportunity to gauge the way a piece of content resonates with your audience in Facebook.

Reactions

Twitter is known as the _____ network.

Real time

AMA sessions are most notably used on:

This is the metric that measures someone who came to your site from a different website, but outside of a search engine.

Referral

Examples of a Facebook campaign could be any of the following except

Scheduling content

Branded lenses and filters are associated with the social media platform

Snapchat

This network is on a significant emerging growth curve.

Snapchat

Low end in $ amounts of PR?

Social Media

__________ is important as a crisis unfolds, but ________ is most important.

Speed / accuracy

LinkedIn's paid advertising tool is called _____ content.

Trending news

Which of the following platforms was never a livestreaming platform?

Triberr

Which of the following is NOT an Instagram for business best practice?

Use stock images.

What app did Twitter launch in 2013?

Vine

What app did Twitter launch in January 2013?

Vine

Some other content options for posting on social media besides marketing and promotional messages can include what?

all of the above -Job openings -Adjacent content -Tips and tricks -Jokes

"If content is popular on a ____________ site, it will most likely be popular on your own blog or website!"

competitors

95% of digital and social agency marketers have tried Snapchat and are innovating their way into the social media revolution with huge success. #AskGaryVee

false

Geofilters, face-mapping filters, and motion filters can be found in both Snapchat and Instagram

false

When did Snapchat introduce lenses?

in 2015

The more often a Facebook user visits a liked page, the more likely that the brand's content will be surfaced in the user's feed.

True

When did Snapchat introduce lenses?

2015

In times of grief and crisis, when in doubt, say nothing.

True

One example of a listing on a SERP page is:

Links to Ads.

Infographics is not the best form of content marketing if most of your site visits are from mobile users

True

Retargeting

When someone come to website and also on twitter your tweets pop up on their timeline

CTA stands for

call to action

SMM Trend

"SMM isn't even a job at all anymore; social media tasks and responsibilities should be everyone's responsibility."

Brand Crisis Examples

*The Scenario:* - Buffer is a social sharing platform - They had about 1 million users who managed multiple social accounts - It was hacked on a Saturday afternoon last fall. *Buffer Acts:* After the hacked happened, Buffer went to straight to social media and said "Hi all. So sorry, it looks like we've been compromised. Temporarily pausing all posts as we investigate. We'll update ASAP. *The good of what happened:* - Immediate response - Communicated through social channels - Provided regular and frequent updates - Shut down app until problem was resolved - Brand culture - employee empowerment *The Result* - In crisis: Tweet volumed increased - Overall negative situation turned positive - Applauded by social community - Created stronger brand advocates - Buffer core value: default to transparency *Community Responds* - "ugh, that sucks. Thanks for the heads up and good luck." - "damn, good luck with the fixing guys!" *The Good Scenario:* - #ID2013 first conference - Celebrity speaker lineup - South Beach glam location - Flawless event execution - Excellent reviews Less than 5 months later, #FAIL video killed the radio star. *The Bad Scenario* - Speakers caught off guard - Facebook thread blows up ~ #ID2013 chimes in - Wrong words: drama queen *The Ugly Results* - Conference reputation hurt - Negativity with speakers and media - Damaging media coverage - Damage done, apologies did not work *What Happened?* - No transparency - Defensive - Name calling - Lack of authenticity *Takeaways* - Have a social media policy - Be human - Don't try to be part of every news story - Have a journalistic approach - Transparency an authenticity are key in handling crisis situations or social media blunders

If you want to call out another Google+ page or person, you can directly link to their Google+ page (which notifies them that you're talking about them) by putting a __ and then typing their name

If you want to call out another Google+ page or person, you can directly link to their Google+ page (which notifies them that you're talking about them) by doing what?

+____ name

Most important networks when it comes to moderating your brand:

- Facebook ****** (people have it on their mobile page and expect an immediate answer) - Twitter ****** (real-time network; very important when it comes to real-time complaints as a customer) - Yelp - Snapchat - Instagram

SMM Tools to Save Time

- Hootsuite - Buffer - Sprout Social - Slack - productivity - Asana - productivity

Which of the following departments in an organization should be engaged in social media management?

- Human resources - Customer service - Products and services - All of the Above **All of the above**

You SM strategy should include

-Business interests -Newsworthiness -User interests

Angie Schottmuller's Triangle of Relevance

-Business interests: products, services company mission, goals or people relevant to the business -User Interests: goals, aspirations, pet peeves, turn-ons, hobbies, favorites, values of your target audience -Time significance: seasons, weather, holidays, major sporting events, current events, trending news ((present urgency or popularity))

Latest trends/ features on a FB page include:

-Call to action buttons -Featured videos -Detailed "about section"

Today's press releases

-Can happen in 140 characters or less -Are 24/7 -Are measurable -Are social - optimized -visual -mobile (All of the above)

Ways to optimize LinkedIn page

-Keywords in description -Business hours -Location -URL of website

Journalism style content

-Most newsworthy info -Important details -General info

4 Stages of Crisis Management

-Preparation -Response and Measure -Recovery -Prevention

Promoted Accounts

-Quickly reach more followers -Build community faster -Targeted specific people -Only pay when someone follows you back

Measuring success of a SM page:

-Shares -Clicks -Likes

Andy Crestodina gives this advice for social media in 2015 success

-Usa Canva -Contain human images in visuals -Include multiple images in a post -Make social media more visual

Buffer's Nicole Miller: Social media and customer service secrets

-Utilize twitter bio -track your twitter activity -be available -be rap -have awesome names for job titles -strive to be honest and transparent -be aware and considerate of audience

The Negotiation

1. Determine Negotiation Strategy -High-ball/Low-ball •Idea is to meet in the middle -Hard-ball •High leverage -"Phantom Negotiation" •Inability to "sell" the deal -Bluffing & Puffing •i.e. false deadline 2. Identify Deal Breakers 3. Flexibility & Creativity 4. Close the Deal

Having an Google+ Page can allow your brand to:

1. Gain more exposure from users recommending your content with +1s 2. Leverage Google's other powerful products such Youtube 3. Improve your ranking in Google search results

Google+ unique features

1. Highly visual nature 2. users can organize their connections into 'circles' 3. live video chats called 'hangouts'

Benefits of looking at social media demographics

1. Knowing what networks your target audiences uses so as to focus efforts there 2. Knowing how your fans access your social media pages (both A and C)

Factors that Can Limit Contractual Liability

1. Minors -"Minors" are not capable of entering into contracts. -Meaning? Contract cannot be enforced against minor but can be against the other party. 2. Duress/Undue Influence -Contract has to be freely entered into 3. Mistake -i.e. - John Elway & Tim Tebow signed football example 4. Misrepresentation -Person is induced to enter into a contract due to a factual misrepresentation by the other party. 5. Illegality -Unenforceable if it is illegal or becomes illegal

Categories Of Contracts

1. Professional Service Contracts (aka Standard Player Contract) 2. Endorsement Contract 3. Appearance Contract

What are some reasons to utilize Twitter as mentioned in the lecture?

1. direct audience relationship building 2. building community 3. promotion

Why do visuals matter in social media?

1. visuals get the most interaction over any other content 2. consumers in social media prefer images and visual content

According to Kim Garst in her interview, how many of those who liked a fan page revisit that page later?

10%

Your social media strategy should include all except

100% branded content

Your social media strategy should include all except __________.

100% branded content

Twitter videos can be up to how many seconds long?

140

Tweets with images receive ____% more retweets than those without.

150%

The Media Reacts To Muhammad Ali

1964 Post editorial: ""For a time, when he was confining himself to bad poetry, Cassius was a loudmouth but a likable character who seemed to be harmless in or out of the ring. Then he won the championship and became, in his own estimation, "The Greatest." After the fight, he acknowledged that he was a Black Muslim, converted by the arch-extremist, Malcolm X, the man who crowed that President Kennedy's assassination was "a case of the chickens coming home to roost." Malcolm X was separated from the Black Muslim movement after that remark and is now attempting to organize his own black nation. He wants to arm all the Negroes in the U.S. and ultimately take them back to Africa. Clay's history of calculated deceptions now prompts the suspicion, of course, that his present case of galloping religion is but another decoy to serve who knows what end. Clay himself strengthened the suspicion when he declared, "Just by my being a Muslim, that should draw a bigger gate...On reexamination, however, Clay's remarks were nothing more than cute verbiage. He well knows... that his commitment to Islam has cost him roughly two million dollars in commercial endorsements."

Each day, what percent of the terms typed into Google have NEVER been searched

20%

When was Instagram launched?

2010

When was Pinterest launched?

2010

What does Weintraub and Donovan's 50/30/20 rule imply?

50% news + 30% personality + 20% business

When writing a blog post title, how long should it be for best results in SERP? Which is the best answer?

55-70 characters

The length of a video on Instagram can be up to how many seconds?

Companies with corporate blogs:

60%

The so-called "Non-busy hours" are:

8 pm - 7 am

In regards to using Facebook for business, it is a best practice to follow the _____ rule for content when it comes to fun content versus serious content.

80/20

Facebook posts containing photos accounted for ____% of all network interactions.

87%

Your ___________, also known as your handle, is your business's unique identifier on Twitter. It should be 15 characters or less and should be memorable and representative of your business so that you can be easily found.

@username

One of the results that can happen if you are this type of social media manager is: 8 news junkie skills for social media managers - professional communication skills - effective monitoring - content curation - hungry for information - quick decision making - good judgement - ability to think globallly - calmness in the face of stress

A spike in website traffic

What wins the race according to Kevin when it comes to providing information after a tragedy?

Accuracy

If Traditional PR is a megaphone aimed at a specific segment of journalists, ______________PR is a team of hundreds of electric guitars, drummers and singers blasting the same message 24-7 using a row of speakers taller than the World Trade Center.

Advocacy

Businesses can use YouTube Annotations to entice viewers with a specific call to action such as _____________.

All of the above -'Like' all of their videos -Subscribe to their channel -Watch more content

Using keywords is important to ___________.

All of the above -SEO -SMO -Search Engines and Social Media Networks

When optimizing your social media marketing for mobile users, it is important to take into consideration

All of the above -Image sizes -Ad offerings -Landing pages -Content length

Which is an example of SMO?

All of the above -Social Plugins -Make content east to subscribe and follow -Share buttons

An example of mobile-friendly content would be _____________.

All of the above -videos -recipes -lists

In the event of natural disaster or a national tragedy, which of the following steps should be done by a community manager?

All of the above (Cease all scheduled or planned content for a period of time, Check ad schedule and pull content promotion or campaigns for a period of time, Remove recent postings that might be offensive to current events)

Which of the following departments in an organization should be engaged in social media management?

All of the above (Customer service, Products and services, Human resources)

What result can happen from this type of social media manager? 4 community facilitation skills for social media managers - ability to stimulate discussion - firm but empathetic - resourceful - ability to connect people

All of the above (More reach, More exposure, More recommendations)

Matt Siltala's favorite brand(s) on Pinterest includes

All of the above (Southwest Airlines, Sharpie, Duct Tape)

An example of dark social

All of the above (a link in Snapchat, a link in text message, a link in emails)

A tip to going live using streaming video is

All of the above (avoid music in the background, because of copyright issues, have your lighting right, pick the social platform where your audience is)

The benefits of social media for business include

All of the above (customer insights, customer service, lead generation, and use targeted ads with real time results)

An example on integrating your LinkedIn Company Page to corporate communications would be to add it to

All of the above (email signatures, company blog posts, email newsletters)

Human Resources uses social media to:

All of the these. (Find and connect new recruits; Only encourage employee engagement and to find and connect new recruits; Help with retention efforts; Encourage employee engagement)

Savvy brands are using this as a staple technique:

All of the these. (Newsjacking and real time marketing)

Social media marketing efforts are built on:

All of these (Engagement, community, trust)

When identifying the right social channels for your brand, it is important to keep in mind:

All of these (Where you can accomplish your marketing goals directly; Where you can add value and drive interest to the company; Where you can accomplish your marketing goals indirectly; Your audience)

Which is NOT an example of good content.

All of these three are examples of good content.

You should share content more than once to:

All of these: driving traffic, different timezones and reaching new followers.

Which of the following is NOT a tip given on how to create a great time?

Always save the best for last, put facts at the end of title

Recommended for your avatar and cover photo:

Avatar: consistency Cover: display creativity

Using _____________ on Instagram will help extend content's reach

B and C -hashtags -keywords

Now of PR

Blogger Text messages Phone calls and Skype Second hour news Twitter chat Influence Pinterest Your point of view News links Social media chatter Content FB friends Video demos Twitter Youtube Info graphics Mobile news apps

Which of the following should be categorized as original content?

Blogs.

The app that records one full second of video and loops it-much like a GIF on Instagram is called

Boomerang

Sports Blogs - Legitimate News Source?

Brett Favre & Deadspin •August 4, 2010- Deadspin reported that Brett Favre made sexual advances on Jenn Sterger, a NY Jets employee & TV personality •Titled "Brett Favre Once Sent Me Cock Shots': Not a Love Story" •Deadspin Editor AJ Daulerio printed claims from Sterger that Favre had sent her pictures of his genitalia, presumably taken from his cell phone & left flirtatious voicemails for her •Daulerio framed information from Sterger as claims & not facts; included quotes from email exchange even though she asked for anonymity •October 7, 2010- Deadspin published another article based on evidence received from an anonymous individual known as Mr. X, whom Daulerio met in a NY hotel room & paid him $12,000 for the material •The story got a lot of media attention & Favre was fined $50,000 following NFL investigation •Conflict between journalist ethics & sports blogging • ESPN.com's Editor-in-chief Rob King said- "They're just in a different business with a different mission serving the audience in a different way" •"Checkbook journalism"- the concept of paying for stories •Often looked at as an unethical approach to reporting •This type of journalism is seen more in the blog-o-sphere

Social Media in College Sports

Buck Burnette •Texas lineman posted a derogatory Facebook message after Barack Obama's 2008 election vitory stating: "All the hunters gather up, we have a n***** in the White House" Will Hill •A Florida football player, posted a series of vulgar tweets about drugs, sex and his dislike for university-provided meals... later claiming that his account had been hacked. Marven Austin •North Carolina defensive linemen posted pictures of a luxury vacation in Miami & within weeks the NCAA announce an investigation of NC players receiving illegal benefits from agents. •In 2011, USC coach Steve Spurrier announced that his players were banned from using Twitter during the season •Arizona's athletic department requires all athletes to set their accounts to private •Other schools include clauses in the student-athlete handbooks with guidelines of social media use •Many schools monitor social media accounts with specialized software Contacting Potential Players: •According to the NCAA: "Tweeting is permissible as long as coaches are not using it to contact prospective student-athletes and are abiding by the standard recruiting rules such as not discussing specific recruits or contacting them when it is not permissible." •In 2009 the NCAA said North Carolina State violated recruiting rules when students, who were not affiliated with the athletic department, set up a Facebook page urging a basketball player to sign with the school. •Blogs and Twitter have revolutionized sports media by giving athletes and teams an active role in content production •However, sports media outlets appear to be losing some edge due to athletes' increased social media use

Which is an ideal example of social media avatars/or screen names according to Guy Kawasaki?

Business: Your logo as your avatar

Ideal example for SM avatars/ screen names (Guy Kawasaki)

Business: logo as avatar

If one of your goals is to drive traffic back to your website, you would look at

CTR

In Google+ you can easily manage whose updates you see and choose who you'd like to share with. You can broadcast to the world or keep convos private. What features allow you to do this?

Circles

In Google+ you can easily manage whose updates you see and choose who you'd like to share with. You can broadcast to the world, or keep your conversations private. What features allows you to do this?

Circles

According to Martin Shervington, founder of Plus Your Business, "With the release of the latest version of Google+ we see a new incarnation for the platform aspect, with a focus on ____________ and Communities.

Collections

___________ gives people the ability to curate the world's view of them. Which is the best answer?

Content

______________ gives people the ability to curate the world's view of them. Which is the best answer?

Content

This measurement describes the number of people who completed to your desired result. This may be buying a product, requesting a demo, downloading content: whatever goal you have chosen.

Conversions

According to the lecture video, which of the following is NOT a step in the measuring checklist?

Count the number of fans on a social media page

Course Welcome And American Legal System - Module 1

If Adam Singer was your boss, before starting a social media campaign the would have you

Create a measurement plan

Tactic you can use to make sure you're getting all the benefits of customer feedback without artificial weight:

Create beta/ tester communities

Name one tactic named in the Moz article you can use to make sure you're getting all the benefits of customer feedback without artificial weight

Create beta/tester communities

Name one tactic named in the Moz article you can use to make sure you're getting all the benefits off customer feedback without artificial weight.

Create beta/tester communities

Facebook.com/services and Facebook.com/places is an example of how Facebook is expanding

Facebook search

Edison v. Edison Polyform Mfg. Co.

Facts: • Thomas Edison invented "Polyform", which he assigned in 1879 for $5,000 • New Jersey company d/b/a "Edison Polyform" got its hands on the "Polyform" formula & began selling it • However, on the bottle's label was a picture of Thomas Edison & the caption: "Edison's Polyform. I certify that this preparation is compounded according to the formula devised and used by myself. Thos. A. Edison." Holding: • Court granted the injunction stating: "[i]f a man's name be his own property . . . it is difficult to understand why the peculiar cast of one's features is not also one's property, and why its pecuniary value, if it has one, does not belong to its owner, rather than to the person seeking to make an unauthorized use of it." • Based on Edison's right to privacy (one's likeness) & not economic benefit/detriment

Haywood v. NBA (1971)

Facts: •Spencer Haywood was a starting player at the University of Detroit •Recognized as an All-America forward during the 1968-69 season •Proceeded to sign with the Denver Rockets of the American Basketball Association (ABA) & became the league's rookie of the year for the 1969-70 season •Afterwards Sam Schulman, the owner of the Seattle SuperSonics, called & offered him a six-year contract worth $1.5 million. •Haywood was only 3 years out of high-school and had a year to go •Haywood signed the contract but it was declared invalid by the NBA commissioner on the grounds that it violated the NBA's eligibility rule •SCOTUS holding: -NBA's eligibility rule was a per se violation of Section 1 of the Sherman Act, rationalizing that it was overly broad in its exclusion of all college basketball players and those who did not want to attend college or lacked the mental or financial ability to do so.

According to Gary Vaynerchuk, a question about Disney's MagicBand is completely pointless because it has nothing to do with the future of social media.

False

According to Gary Vaynerchuk, too much encouragement is detrimental to creativity.

False

Actively using Google+ Pages would not improve a brand's discoverability on Google search

False

Actively using Google+ Pages would not improve a brand's discoverability on Google search.

False

Always use the maximum amount of characters when writing a Tweet or Facebook Post

False

Always use the maximum amount of characters when writing a Tweet or Facebook Post.

False

Analytics is a scoreboard

False

Artisto, Ripl and Adope Spark are the top brands on Facebook.

False

As of 2016 most businesses declare the are able to quantify revenue driven by social.

False

Brands should stay away from using photos with Snapchat filters on other platforms.

False

Brands should stay away from using user-generated content.

False

Buying links is an example of white hat SEO

False

Collin Austin advises against posting personal information on Snapchat.

False

Companies should discourage their employees from posting about them on Twitter.

False

Content marketing is a new concept developed in the context of emerging social media

False

Custom audiences in Facebook typically are made up of email addresses and/or website visitors by not phone numbers.

False

David Meerman Scott advises students never to ask if they can use social media at work during an interview.

False

Desktop has already eclipsed mobile to become the primary screen for many people, and marketing opportunities are rapidly evolving to keep up with that crucial change

False

During a crisis, it's a good time to offer discounts since you have the attention of an audience

False

Each "pin" that a user attaches to one of his or her Pinterest boards is worth, on average, 20 cents in additional sales to the brand whose merchandise is featured.

False

Every brand should have a social crisis plan in place that everyone in the company should be able to execute not just one person.

False

Facebook ads are the best way to grow audiences on other platforms.

False

Facebook ads cost the same from day-to-day.

False

Facebook has had the "like" button since its origin.

False

Facebook has lots of organic opportunity, but is very difficult to measure.

False

Facebook is NOT a supply-and-demand marketplace.

False

Facebook is dead. #AskGaryVee

False

Facebook is increasing organic reach so that it can show users more relevant posts.

False

Facebook recent news says it's not important to give people more options than just 'LIKE' as a quick way to emote and share what they are feeling on a post

False

Facebook recent news says it's not important to give people more options than just 'LIKE' as a quick way to emote and share what they are feeling on a post.

False

Famous Armstrong's words "That's one small step for man, one giant leap for mankind" were actually written for him by NASA PR team

False

Gary Vaynerchuk believes that tech is an intruder in children's lives.

False

Geofilters (Links to an external site.), face-mapping filters, and motion filters can be found in both Snapchat and Instagram

False

Geofilters (Links to an external site.), face-mapping filters, and motion filters can be found in both Snapchat and Instagram.

False

Google+ is one of the most used social media channels

False

If there is an official hashtag in place during a crisis, it's best to create a branded hashtag related the crisis

False

If you are a social media manager; chances are your job is 24/7 and you will need to manage your social media via a mobile device. Jennifer Lopez recommends to have all your personal and business social media accounts managed from one app for ultimate speed and accuracy

False

If you are going live for a brand it's ok to go live from a personal page and it's ok to try to sell and promote products and services.

False

If you are looking for a job, make it clear on your LinkedIn profile.

False

If you log into Google Analytics and see Facebook has the highest quantity of referring traffic, Adam Singer suggests this type of traffic is most important.

False

Impressions are the actual amount of times your content was seen.

False

In Facebook, use promotional phrases such as "buy now" and "shop now." This language may make it easier for your posts to reach the people you care about. True

False

Including videos with the press release decreases search visibility due to slower page downloading.

False

Instagram is not factored in Klout Score

False

Instagram is the most commonly used social media platform.

False

It is a best practice to get ever Tweet approved before it is published to avoid community management issues

False

It is better to distribute your press release among the journalists before posting it on your company's website.

False

It is better to post official press releases on a company's website in PDF than in HTML text format.

False

It is not possible to measure Snapchat in Google Analytics

False

It is not possible to measure Snapchat in Google Analytics.

False

It is very important to put relevant, intriguing information at the end of your social media post. In other words, save the best for last.

False

It's not a good idea to create a PInterest board for blogs, white papers and company news.

False

It's not a good idea to create a Pinterest board for blogs, white papers and company news.

False

It's not oK to tweet the same thing multiple times

False

It's ok to have your Pinterest account tied to your Twitter account.

False

Just as with Twitter, the less hashtags the better on Instagram.

False

Less than 50% of top brands are on Instagram

False

LinkedIn does NOT offer an analytics feature for a company page.

False

Mark Zuckerberg recently announced in his Town Hall meeting reported in Marketing Land that the best way for businesses to grow Page Likes is to buy Likes

False

More than 30% of the Fortune 500 brands are active on Pinterest.

False

More women use Google+. According to a 2015 article Social Media Examiner - The most active Google+ users fall into the 16 to 34 age range, with women outnumbering men by about 12%.

False

Morning tweets get a higher click-through rate than tweets posted later in the day.

False

Most agree that social media has gotten easier in the last 5 years.

False

New Scooters 4 Less has over 10k followers on Instagram. This shows the importance of having a large quantity of followers.

False

On average, customers interact with a brand 2 times over a 1-day period before they finally make a purchase.

False

Once you post to your Instagram story, the gram will only be available for 36 hours.

False

One of Gary Vaynerchuk's tips to success is reading lots of book about business.

False

One of the downfalls of LinkedIn Company updates is you must publish to all followers.

False

One way to personalize your LinkedIn personal profile is to connect your Instagram account as potential recruiters can access this

False

One way to personalize your LinkedIn personal profile is to connect your Instagram account so potential recruiters can access this.

False

Only 30% of customers trust peer reviews

False

Organic reach has never been better with Facebook

False

Sarah Evans does NOT recommend changing your profile picture to your Snapchat code.

False

Snapchat is the perfect outlet for sharing announcements and important information

False

Social media can simply be tacked on to the rest of your marketing, branding, PR and advertising efforts; it does not need to be an integrated part of the mix.

False

Social media does not impact a consumer's journey.

False

Social media does not influence public relations.

False

Social media is very powerful, but not powerful enough to destroy a business

False

Social media managers should ideally have some background in calculus, statistics and/or managerial accounting

False

Speed is the most important as a crisis unfolds.

False

Speed must always take precedence over accuracy when a crisis unfolds.

False

Targeting fans of other Facebook pages, such as your competitors or people who are aligned with your business is against Facebook Terms of Service

False

Targeting fans of other Facebook pages, such as your competitors or people who are aligned with your business is against Facebook Terms of Service.

False

The Meta Keywords tag is NOT used by search engines to determine the topic of a page.

False

The Twitter algorithm change is more valuable because it shows us the feed in chronological order. #AskGaryVee

False

The best time to post content across most social media channels is 5 p.m.

False

The best way for marketers to look at social media networks is all or nothing.

False

The half-life of a pin is shorter than a Facebook post.

False

The majority of Pinterest users are male.

False

The majority of Twitter users use a desktop to view the app.

False

The majority of marketers still agree that social media is NOT important to their business.

False

The mobile version of most bank websites would be an example of responsive design

False

The more post per day you post, the higher interaction rate

False

The more time you spend on haters, trolls, and spammers, the more time you're spending on quality community engagement and content

False

The most growth of Snapchat audience in 2016 was among teenage users.

False

Third-party online newsrooms have a limitation: you cannot post videos and images there.

False

This Tweet was very well received by the Moz community: "In the wake of the national tragedy in Ferguson, we're not posting today as there are more important, non-marketing conversations to be had.

False

According to the Art of Social Media, you can have more fun and display creativity with your avatar, but stay consistent with your cover image

False- stay consistent with avatar

Gary Vaynerchuk believes that tech is an intruder in children's lives.

False.

Which Twitter tool mentioned (and created by) Moz Academy helps you identify demographics, growth, interests, and what time your followers are most active?

FollowerWonk

First step in getting social with PR

Getting your brand's news optimized with search engines

____ allows you to assess how your public Google+ content is resonating with your audience by visualizing the engagement and shares in a graph.

Google+ Ripples

Formalization of Right to Publicity

Haelan Laboratories v. Topps Chewing Gum (1953) • Court created a quasi-property right to control the commercial use of one's likeness & dubbed it the "right of publicity" • Recognized injury was not the loss of the use of one's likeness so much as the loss of value associated with losing exclusive use of one's likeness. "This right might be called a 'right of publicity.' For it is common knowledge that many prominent persons (especially actors and ballplayers), far from having their feelings bruised through public exposure of their likenesses, would feel sorely deprived if they no longer received money for authorizing advertisements, popularizing their countenances, displayed in newspapers, magazines, busses, trains and subways."

Buffer's Nicole Miller is on the front lines of a Twitter community with more than 275K followers. One of her favorite secret weapon strategies is to ________________.

Handwrite a personalized note to fans

Which answer best describes What's IN and OUT when it comes to social media management according to Sarah Evans?

IN= Collaboration OUT= silos

From the Infographics, what makes Google the top search engine today?

Its relevancy algorithm

Who is credited with creating Twitter

Jack Dorsey

It's important to create content that fulfills the customer's needs. Topics for content will likely fall in one of these three buckets:

Learn and improve explore and discover question and answer

What is NOT something you should do when using Facebook for business.

Leave your page's "About" section blank

What is the average for fan page engagement?

Less than 2%

Newsle

Lets you know when journalists you follow or your friends on SM make the news

#tagboard

Lets you search any hashtag and create "tag boards" Collect and display social content from events, topics and branded hashtag posts

Perks of digital PR

Leveled the playing field by creating opportunities for large and small brands

Recommendation, endorsements, groups and Company Pages can be found on this network

Create a __________ Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Which type of page does this best describe?

LinkedIn Company

Create a _____________ Page to raise awareness, promote career opportunities, and educate potential customers on your products and services. Which type of page does this best describe?

LinkedIn Company

LinkedIn is known as the __________ network.

Which is the correct order of when these social media sites were launched? (oldest to newest)

LinkedIn, Facebook, Twitter, Instagram

B2B marketers are more focused on

LinkedIn, Twitter, Google+, and SlideShare.

On the GLIDE framework on Twitter's Flight school, what does the "L" stand for?

Listening

Buzzfeed, Upworthy and Gawker made this form of content popular and #AskGaryVee thinks there is still opportunity in using it, but beware that it might run its course in the next year.

Listicles

The live video capability on Facebook is called Facebook _____

Live

The live video capability on Facebook is called Facebook ______

Live

Which statement is true?

Make your audience's experience on Facebook about their experience and their connections rather than your brand

PitchEngine

Makes it easier to get the word out to journalists and your audience (publishing platform)

What is a hashtag (#) used for?

Mark keywords topics in a tweet

Measuring what matters:

Measuring and monitoring what we are doing and can always adjust to see what is working well or what is not working well.

The live streaming platform that has started moving away from live streaming and in a different direction is:

Meerkat

What tool mentioned in the Buffer article lets you monitor mentions of your brand specifically, as well as industry keywords, competitors, and more?

Mention

What tool mentioned in the Buffer article lets your monitor mentions of your brand specifically, as well as industry keywords, competitors and more?

Mention

Which is NOT one of Instagram's most engaging filters?

Moon

According to the infographic in the lecture, how should you write journalism style content?

Most newsworthy info, important details, then general information

According to the infographic lecture, how should you write journalism style content?

Most newsworthy info, important details, then general information

Preliminary Motions

Motion to Dismiss: Dismissal of a case or counts of a complaint based on the fact that plaintiff failed to state a claim. Motion for Summary Judgment: Dismissal of case or counts of a complaint based on facts that are not in dispute. -Rationale is that there is no need for it to go to trial because the facts are clear one way or another. *** Decided by a judge ***

Instagram Stories is NOT useful for __________.

Moving away from Snapchat.

With its most recent changes; the Google+ brand and local business pages are now split between Google+ and Google ____________.

My business

Current Eligibility Rules

NBA's "One-And-Done" Rule •1972-2005: Kobe, Garnett, LeBron, Dwight •2005 CBA negotiations: Established "one-and-done" rule •Rule-a prospective rookie must be at least 19-years old, and at least one year removed from his high school graduation in order to be eligible for the rookie draft •Could it go higher? NFL •Rule stayed in place after Clarett •In the 2011-re-adoption of eligibility rule. •Rule -prospective rookie must be three years removed from high school to be draft-eligible WNBA •Only other professional sport with eligibility rules •Most restrictive of age constraints •Rule: US woman basketball player must be a college graduate or 22 years old •International female basketball player-20 years old

NCAA Bylaws & (1)b Applications

NCAA rule does not expressly prohibit a student-athlete from filing under a 1(b) intent to use basis • Remember, (1)b application places a hold] on the mark but generates to financial benefit • NCAA has not weighed in one way or another • Players generally weary for fear of sanctions

Which of the following typically does NOT accurately describe public relations coverage?

NOT: -Paid Media IS: -earned editorial/media coverage -the equivalent to organic/natural content -3rd-party credibility

Which types of video are getting the most reach for 2016 on Facebook

Native videos

The ability to (tactfully) capitalize on a news story, trend, or hashtag is called:

Newsjacking

The ability to (tactfully) capitalize on a news story, trend, or hashtag is called:

Newsjacking.

Social Media Manager

No two days are ever the same.

Small companies do not need social media because:

None of these (Their customers are not online, Their competitors are not online, and Social media is only for big companies)

Applause Rate:

Number of favorites and likes on Google Plus

Today brands must have a social crisis plan in place, supported by a__________ structure that can execute it at a moment's notice during impossibly stressful

Personnel

A cross between a phone and a tablet is called a _______________.

Phablet

Pros & Cons of Eligibility Rules

Pros/Benefits: •Vast majority go to college •More time to evaluate players •"Time to develop as leaders as part of college programs"-NBA Commissioner Adam Silver Cons/Criticisms: •Make no money •College debt •Most don't stay long enough to graduate •Risk of ending career before making a profit •Mixed success with opting for pro-hoops in Europe or Asia as opposed to college •Inability to earn D1 eligibility -Eric Swann & test anxiety •Attempt to keep top college sports profitable

If you are a social media manager, the most important aspect to focus on to keep the VP of Marketing happy i

ROI

Which of the following is a massive problem for marketers?

ROI

Right of Publicity - "Readily Identifiable" Test

Readily Identifiable" Test: If the identity of the person claiming infringement cannot be ascertained in the allegedly infringed work, then there is no cause of action.

Promote on LinkedIn

Recruit Sell Influencers Publish Monitor Educate Engage Exposure

The 'R' in the acronym SMART stands for

Relevant

Religion & Sexuality in Sports - Module 6

The difference between responsive design and M dot design would be:

Responsive is flexible and M dot is the mobile version

A tactic called _____________, is when you place a pixel on your website (down to the specific blog post), then start driving traffic to your blog. Facebook can then track that person. If the person also has a Facebook ad account, they go into a bucket and you can ___________ them with something such as a webinar or produce that's related to that blog post topic.

Retargeting/retarget

Sport Agent Styles

Ron Shapiro Style: Nice Without Being Soft •Never went into negotiations looking for war—didn't want to burn bridges •Saw the benefit of building long-lasting relationships and helping both sides achieve what they wanted Drew Rosenhaus Style: Aggressive/Take No Prisoners •Terms that have been used to describe him: Swarmy, arrogant, deceitful, a cancer, a low-life •Aggressively represents clients •A self-named shark

Using hashtags is an example of __________.

SMO

What does SERP stand for?

Search Engine Results Page

A SWOT analysis is often performed during which section of the strategic plan?

Situation analysis.

This is LinkedIn's version of PowerPoint:

SlideShare

A place to host your visual presentations, Jason Miller calls this a visual content thought leadership platform.

Slideshare

When using the partner category targeting with Facebook ads, an example would be:

Targeting people looking to buy a car

When using the partner category targeting with Facebook ads, an example would be:

Targeting people looking to buy a car.

Media & Homosexuality in Sports

The Infamous "Kiss" - ESPN's Role • ESPN made the decision to air the footage not Michael Sam. • Michael Sam, like many potential draftees, simple let the ESPN film crew into his house like countless. • Media who chose to talk about it for weeks & glossed over the fact that the moment was historic. Playing Up Sexuality • Michael Sam: - Talks of whether he'd be a distraction to the NFL & whether the NFL was ready for a gay player. - Focus on his sexuality when drafted & whether that helped him get drafted - BUT Sam won SEC Defensive Player of the Year en route to helping his team get within a game of playing for the national championship • Jason Collins - After Collins came out there was a lot of talk about whether he would get picked up by a team given his sexuality, yet the media put very little attention on his possible lack of appeal as an athlete - Similarly, when Collins got drafted, a lot of media outlets implied that it was his sexuality and the NBA trying to seem more tolerant and gay friendly. Yet they seemed to ignore that Collins is an experienced player with skills & height. Coach of the Nets, Jason Kidd, was asked whether he thought signing Collins would be a distraction & Kidd responded with: "That's you guys. We're basketball players, and we're here to do one thing — and that's to find a way to win. You guys are the distraction. You guys are. It doesn't bother us."

Sentiment KPIs

The percentage of positive or negative comments across the social and search graphs

Women Coaches in College Sports

Title IX's Surprising Negative Effect: •Created gender inequity in hiring of coaches & staff steady decline of women in head coaching positions at educational institutions •Almost all men's college teams are coached by men, but less than half of women's college teams are coached by a female head coach Explanation for Title IX & the decline: •As interest in women sport grows, coaching positions become more desirable & a viable career path for both men & women •In turn, when up for a position women are removed or not given a coaching position in favor of male coaches who may be seen by athletic directors and hiring staff (generally males) as more qualified to coach or to bring in the necessary revenue to fund the sport.

In the next five years, businesses using social media will expect:

To double their social media marketing budgets

What is the best example of a goal for SMO?

To generate traffic to a website or blog

An example of how and why to use a conversion pixels with Facebook include:

Track newsletter sign ups

56% of customers expect a company's response on social media within 30 minutes.

True

Gary Vaynerchuk never wanted a mentor.

True

If your company has a personal tie to a person who passed away, it is okay to post about it online.

True

In Kim Garst's opinion, there is no business that cannot be benefitted from Facebook.

True

In order to upload a GIF to Facebook, you need to copy and paste the URL into the "status update" box.

True

Including multimedia into a press release increases its reach.

True

Instagram does have an account switching option for mobile devices.

True

Instagram is the fastest growing social network in history.

True

Instagram uses an algorithm to organize which posts users see on their feed.

True

It's important for a social media crisis plan to be flexible

True

Lighting is key to good visual content.

True

Long tail keywords often convert better

True

Major social media networks are high impact, but noisy.

True

Marketers should consider investing in additional video equipment and tools for Live videos to improve their quality

True

Metrics like conversion rates and sales figures should NOT be guiding philosophies for what you want to achieve with your community.

True

More people own a mobile device than a toothbrush.

True

More than half Americans say they would not consider taking a vacation without their mobile device

True

More than half of the pins represent brands and products.

True

One metric will rarely tell the whole story. Often you will need to examine a combination of metrics.

True

One of the best ways to build a following on Twitter is to follow as many people as you can.

True

One user may view multiple pages on your site, but if they do so on the same day, or before 30 minutes of inactivity, it will count as one session.

True

One way to increase engagement in Facebook is to ask questions in posts.

True

People will watch live videos longer than they will native videos.

True

Pins have a longer lifespan than Facebook posts.

True

Pinterest Guided Search is image-based.

True

Reaction buttons are a new way people can convey their emotions on Facebook posts.

True

Reciprocity is the core of a community; the more value you provide to who your audience is, the more likely they are going to add meaningful value to this community.

True

Retweeting messages from accounts you want to align your brand with is recommended strategy to maximize your Twitter presence

True

Scheduling both, place and time for an action, increases the chances to have it done.

True

Snapchat counts on editors and artists, not clicks and shares, to determine what's important.

True

Snapchat does not have a help tab.

True

SoLoMo stands for social, local, mobile.

True

Social media and SEO are both inbound techniques.

True

Social media can become an invaluable source of insights and feedback.

True

Social media has grown exponentially over the last decade, with new networks, components, features and technologies.

True

Social media has grown exponentially over the last decade, with new networks, components, features and technologies. Correct!

True

Social media is not something that should be solely utilized by any one team within a company

True

Take a journalistic approach and write like a reporter on your social media accounts.

True

The best Tweets share meaningful moments - big and small. Examples could be: Quote a famous artist, share a photo of your customer service department or company mascot, or make a Vine video of your CEO commenting on a product launch.

True

The company's contact information should be included into a press release.

True

The majority of LinkedIn users are mobile.

True

The majority of pins on Pinterest are repins.

True

The way you use Facebook largely determines what shows up in your News Feed

True

When starting out, #AskGaryVee does not think it's best to own all your content and post mainly on your blog and website.

True

You should "go pro" when using a social media page for business.

True

You should always check your past content to make sure that it is still relevant and appropriate

True

You should always compare your social media strategy to your top competitors.

True

You won't see any pinned tweets on mobile

True

Your brain processes images 60,000 times faster than text

True

A "reblog" is a way to measure which social media platform?

Tumblr

Which was NOT a result of how Buffer handled the hacking crisis?

Tweet volume decreased

A favorite social media tool by both Merry and Kevin the expert interview included

Tweetdeck

Your ______________ now show up in Google desktop search results.

Tweets

Enforcing Duties Under SPARTA

Two ways to enforce duties under SPARTA: 1. State action taken by the state's Attorney General; or 2. Federal action is taken by the FTC

Economic Rate:

We want to see the value we are giving per visitor.

According to Moz Academy, which of the following is NOT a key question you should answer when defining your brand?

What can we do to look similar to our top competitor?

MuckRack

Where journalists and sources connect

Social PR Secret #7

Write four or more versions of a company press release 1- for paid distribution 2- Company blog 3-website version of your online newsroom 4- social version crafted with your brand's social net work channels

Something you can tell your boss if working for an agency, Adam Singer suggests:

Write into agreements what the success metrics look like.

David Meerman scott advises students to....

ask if they can use social media at work during an interview

CRM stands for

customer relationship management

Google+ is one of the most used social media channels.

false

Increase your Company Page's visibility on LinkedIn by encouraging __________________to add their current position at your company to their profile.

fellow employees

What client won the number one award for best Facebook brand in 2014?

heineken

Which of the following is NOT part of the 8-step social media and strategy plan?

hire qualified employees

In this network ____________: Your feed is permanent, whereas your stories have a 24-hour shelf life.

instagram

_________________ lets you share content through two tracks: the feed and stories.

instagram

When writing a press release announcing company news and you want to get found in Google search results by reporters or customers, ideally it should include?

keywords

According to Guy Kawasaki and Peg Fitzpatrick in the Art of Social Media, every social media content post that is curated should ___ back to the source

link

Which tools did public relations professionals use to target their press-releases in the beginning of the era of optimization?

links stock symbols

One of the most important aspects of social customer service is

listening

Keep each Tweet focused on one specific ___________ rather than trying to communicate multiple things.

message

People are drawn to YouTube amor its rich content and ____________

none of the above -its ability to effectively share engaging photos -its ability to communicate in short, 140 character messages -its ability to provide location-based marketing

An example of Twitter PR Tips to Increase Media Coverage include: Keep your company's ______________ Twitter-friendly and up to date with fresh content.

online newsroom

What is the difference between organic and paid content distribution?

organic consists of blog posts and free distribution while paid consists of things such as Facebook promoted ads

Today brands must have a social crisis plan in place, supported by a__________ structure that can execute it at a moment's notice during impossibly stressful

personnel

If it's one thing I know for sure, it's that the _______ will be trumped said #AskGaryVee

phone

The number one reason 73% of social media users "unliked" a brand on Facebook was because the brand

posted too frequently

The number one reason 73% of social media users "unliked" a brand on Facebook was because the brand __________.

posted too frequently

What is the best method when attempting to post to multiple time zones?

posting the same content multiple times with minor variations

What sit eh best method when attempting to post to multiple time zones?

posting the same content multiple times with minor variations

Social media success can happen during non-business hours. A smart strategy for message posting is to ____.

schedule evergreen content in the middle of the night and during your weekend or nightly hours

Matt Siltala says the biggest mistake brands make with visual social media such as infographic is

strategy

The majority of B2B Marketers prefer LinkedIn over Twitter and Facebook.

true

Those who share their goals with a friend are 33% more likely to accomplish them then those who merely formulate them.

true

While many social media tools and platforms allow you to post from them to Facebook, you'll have the best results by posting directly to Facebook from Facebook itself

true

Your brain processes images 60,000 times faster than text.

true

If you are trying to use social media to reach the media, which network does Neal Schaffer recommend?

twitter

When it comes to the number of hashtags per Tweet, studies show __________.

using no more than three is best or it could be considered spamming

Almost anything can be a _____ metric if it is measurement for measurements' sake.

vanity

marketers have the most control over content on:

websites you own

From Moz Academy Video 2, what is NOT a crucial question to ask when identifying the correct social media channel?

what channels are my competitors utilizing?

The advantage of email marketing is

you own the list

Overview: MLB's Labor Disputes

~1972: 14-day strike •Issue: player pensions & binding arbitration ~1973: 12-day lockout •Issue: Salary arbitration ~1976: 17-day lockout •Issue: Free agency & re-entry draft ~1980: 8-day strike •Issue: Free-agency compensation ~1981: 50-day strike •Issue: Free-agency compensation ~1985: 2-day strike •Issue: Salary arbitration ~1990: 32-day lockout •Issue: Salary arbitration & salary cap ~1994-1995: 232-day strike •Issue: Salary cap & revenue sharing

Overview: NFL's Labor Disputes

~1982: 57-day strike •Issue: Revenue Sharing ~1987: 24-day strike •Issue: Free Agency Status •Players supplanted by replacement players during strike ~2006: Existing CBA extended through the 2011 season ~2008: Owners voted to end the CBA after the 2010 season instead of 2011 season ~2011: 136-day lockout •Longest work stoppage in NFL history •Players decertified & brought anti-trust lawsuit

Overview: NHL's Labor Disputes

~1992: 10-day strike •Issue: Marketing rights & playoff revenue ~1994-1995: 104-day lockout •Issue: "Luxury tax" & free agency ~2004-2005: Cancellation of entire season •Issue: Salary cap ~2012-2013: 119-day lockout •Issue: Revenue shares & limits a player contracting rights

Overview: NBA's Labor Disputes

~1995: 79-day lockout •Issue: player dissatisfaction with their union & salaries 1996: Few-hours lockout •Issues over revenues from TV contracts ~1998-1999: 204-day lockout •NBA owner voted to reopen 1995 CBA at the end of 1998 season •Secret all-night negotiation session ~2005: 1999 CBA modified & in place until 2011 •First CBA negotiation in NBA history that didn't end in a lockout! ~2011: 161-day lockout •lockout ends Christmas day 2011 •10 year CBA signed

Ali Is Drafted For Vietnam

• 1967 was drafted • Ali refused stating: - "War is against the teachings of the Holy Qur'an,' he said. 'I'm not trying to dodge the draft. We are not supposed to take part in no wars unless declared by Allah or The Messenger. We don't take part in Christian wars or wars of any unbelievers.' " • April 28, 1967- failure to enlist led to his arrest, suspension of his boxing license, & his title stripped • Prevented from fighting 1967-1971

FIFA & Religious Headscarves

• 2007 Fédération Internationale de Football Association (FIFA) banned headscarves as a safety precaution • Lead to the withdrawal of Iranian women's soccer team from 2011 Olympic qualification match against Jordan • Just months prior to 2014 Brazil World Cup FIFA lifted ban

Trade Secret

• A formula, process, device, or information that is used in a business, and is of such a nature that it gives the owner an advantage over competitors who do not have the information. • Made Public = Loss of Protection

United States Courts of Appeal

• A party to a case may appeal as a matter of right to the circuit court of appeal -exception - government has no right of appeal if it loses in a criminal case, i.e., if the jury gives a verdict or judgment of not guilty. • Panels of three judges hear appeals from the district courts. • There are 12 of these regional intermediate appellate courts located in different parts of the country.

State Law Protection

• According to the ACLU: 19 states plus the district of Columbia have a state-wide employment non discrimination law that covers sexual orientation. • Of those 20, 17 of those states also cover and protect gender identity. Gender Identity: A person's private senses & subjective experiences as to their own gender. Limitation: • Does not mean that you have to hire someone whom you know is gay. • The courts have consistently held this would be a severe intrusion on an organization's right to freedom of expressive association.

• An original work of authorship fixed in any tangible medium of expression. • Owner of the copyright has the exclusive right to reproduce, adapt, distribute, perform, and display the work. • Works include: Literary works, movies, poems, musical compositions, movies, choreographic works, radio & TV broadcasts, paintings, photographs, sculptures

Restrictive Covenants & The NCAA

• Article 14 of NCAA Bylaws governs eligibility of athletes. • Rationale -"to promote competitive equity among institutions." • Article 14.5 - The "Sit-out year" : while a transferring athlete may freely transfer to another school, the ability of that athlete to compete will be contingent on the athlete satisfying a one-year academic residency requirement. • One-Time Transfer Exception excludes: -Division I men's or women's basketball -Division I-A football -Division I-A men's ice hockey

Sports Agent Responsibilities

• Be the ultimate protector of their client • Represent client's interests zealously • Negotiate athletes employment contract with team • Communicates with team owners, managers, coaches and other individuals/companies

Arbitration/Mediation

• Clause pursuant to which parties agree to settle any disputes that arise under the contract through either arbitration or mediation. • Quicker & more cost effective than litigation. -Arbitration = Binding (most often)

Professional Service Contract

• Contracts under which at least one party contracts their unique talents, abilities and skills. • Major Difference: Athletes can't assign their contracts.

Lower/Trial Courts

• Courts of Limited Jurisdiction- -presided over by a single judge -minor civil and criminal cases •i.e. suits under a certain amount of money or DUI cases • Circuit/Superior Court -trial courts presided over by a single judge -major civil and criminal cases •Specialized Court -hear only certain kinds of cases •i.e. traffic law cases or family law cases

Washington Redskins

• Daniel Snyder, owner of the Redskins, wrote: "'Washington Redskins'" is more than a name we have called our football team for over eight decades...it is a symbol of everything we stand for: strength, courage, pride, and respect — the same values we know guide Native Americans and which are embedded throughout their rich history as the original Americans." • UPSTO has disagreed & cancelled the mark June 2014

Restrictive Covenants

• Defined - a clause that prohibits the other party from doing something • Often included by teams when contracting with athletes because: -Assessing financial damages is difficult when an athlete breaches a contract -Courts don't recognize specific enforcement of contracts -Can prevent an athlete from playing for another team

Element # 2 - Consideration

• Definition - Mutual promise to perform some act or undertake to perform some obligation for the other's benefit. • Easier way to think about it: There has to be some benefit and/or detriment to each of the parties • Contract v. Gift

Element # 3 - Assent or "Meeting of the Mind

• Definition - Parties must agree to the same thing, in the same sense, at the same time. • Not "Meeting of the Minds": -Mistake -Duress/Undue Pressure -Deception ~Example - Mistake: Party #1 says I'll sell you my football signed by the best Broncos QB of all time for $500... party #2 is stoked, thinking it's a great deal, and agrees instantly. He forks over the $500 and party #1 goes home and brings back a football signed... Party #2, however, is shocked when he realizes the signature on the football is that of none other than John Elway. Party #2 is angry and says, "woah, hold on, I thought I was getting a football signed by the best Broncos QB of all time... dude everyone knows that's Tebow.

Cybersquatting

• Definition: Registering, selling or using a domain name with the intent of profiting from the goodwill of someone else's name or trademark. • Generally refers to the attempt to profit from domain by either ransoming the domain back to owner or using domain to divert business.

Right Of Privacy Basis

• First half of the 20th century, publicitybased lawsuits were filed based on rights to privacy • Problem --> famous people had no right to privacy with respect to the unconsented use of their image • i.e. - Davey O'Brien & Pabst Beer

United States District Courts

• First level of the federal court system • Trial courts of the federal system • 94 such district courts throughout the US • At least one district court is located in each state and/or territory • In addition to district judges, there are bankruptcy judges (who hear only bankruptcy cases) and magistrate judges (who assist the trial judge) are located within the district courts

Element #6 - Form Required By Law

• Get it in writing. • A contract should generally always be in writing and signed by all parties. • In certain instances, an oral contract can be found to be legally enforceable, but avoid this. --Manu Ginobli & The Spurs --Takeaways: •Birds are viscious •Get a Contract in WRITING!

Supreme Court Of The United States (SCOTUS)

• Highest court of the United States • Nine (9) justices • Discretion to hear appeals from the federal circuit courts of appeals as well as the highest state courts if the appeal involves the U.S. Constitution or federal law.

Factors in Negotiating a Sports Contract

• Knowledge of CBAs, trends, terms -Most leagues have a Collective Bargaining Agreement in Place • Knowledge of structure of contracts • Familiarity with salary growth & fluctuation -Increase in salary caps -Average salary for player's: years of experience, position, etc. • Fair market value > Ability • Negotiation Position -Do other teams want your player? Rookie or vet? Injuries?

Protecting Trademarks

• Lanham Act (1946) - the primary federal trademark statute in the US that prohibits activities such as trademark infringement, trademark dilution, & false advertising. • United States Patent & Trademark Office (USPTO): - A trademark may be registered with USPTO if the mark distinguishes a person's product or service from products or services of competitors - Provides exclusive use - Proof of ownership - Not necessary (common law protection- first to use)

New Orleans Saints - "Who Dat"

• NFL's controversy surrounding Super Bowl XLIV • Striking a balance between active trademark protection & overprotection

Right Of Publicity - Parameters

• No specific list of specifically protected elements of rights to publicity • Reasoning: finite list would invite marketers to find loopholes • Abdul-Jabbar v. General Motors Corp.(1996): "A rule which says that the right of publicity can be infringed only through the use of nine different methods of appropriating identity merely challenges the clever advertising strategist to come up with the tenth."

Managing the Media

• One of the most important tools and booby-traps in negotiations- generally should be avoided. • Generally should be avoided. • Keep in Mind: -Public is generally not sympathetic to an player complaining about only signing a 50 million dollar deal. -Most teams control the access players have to the media.

Right Of Publicity - Reasons For Having Protection

• One should have the right to profit from personal achievements, talent & public image • Critical to secure compensation for one's contribution society • Incentivize individuals to utilize their skills • Protects from overuse & depreciation • Protects from unwanted association to a particular product or service

Media Responsibility

• Report in a manner that is both sensitive and unbiased • Have your own beliefs/religious affiliation, but try your best to consciously separate such beliefs from your reporting • Become knowledgeable

1(b) Trademark Application

• Requires an applicant to possess a demonstrated "bona fide" intent to use the mark in commerce in the future • Some form of documentary evidence is usually necessary

Ways An Offer Is Terminated

• Revocation • Rejection • Counteroffer • Lapse of Time • Death or Disability of either party • Terms of the Contract Become Illegal

Severability & Waiver

• Severability -Provision that allows one part or single section of a contract to be struck down without making the entire contract invalid. •i.e. - lawfulness of section • Waiver -Provision that allows a party not to enforce strict compliance with a particular term of condition in the contract without losing all other rights and enforceability under the contract

Perception of Sports Agents

• Sleazy • Unscrupulous • Morally Reprehensible

Skirts & Female Boxers

•"Dress Code" debate prior to 2012 London Olympics •AIBA suggested that wearing skirts would help the women stand out from the men's competitions •Spectators had complained that they couldn't tell the difference between the men & women & that the shorts looked sloppy on women Sepp Blatter, FIFA president, stated in 2004 that female soccer players should wear "tighter shorts" to increase the game's popularity. Met with backlash & criticism: •Katie Taylor, a 3-time world champ out of Ireland, notably said: "I don't even wear miniskirts on a night out, so I definitely won't be wearing one in the ring," However, not everyone was against it: Tyrieshia Douglas, US boxer from Baltimore, stated, "I mean, women can wear shorts, but it's boxing....We need to look more feminine. Under the headgear, you don't know if it's a man or a woman if we don't have any boobs. You don't know until we take off the headgear. `Was that a girl? Yeah, that was a girl.' We're women, and we need to let people know we're women, because you can't tell." •AIBA ended up amending policies so that skirts were optional but not mandatory at London Olympics •Some national federations, however, made the skirts compulsory •For example, Poland required their women boxers to wear skirts because they were more "elegant" & gave a "womanly impression"

Title IX - Tests for Compliance

•According to the U.S. Department of Education, in order to comply with Title IX a school must meet 1 of 3 tests •If a school passes any 1 of the 3 tests, then theoretically there is compliance Test #1: Substantial Proportionality Question: Is an institution providing participation opportunities for women and men that are substantially proportionate to their respective rates of enrollment as full-lime undergraduate students? Test #1: Substantial Proportionality •In order to comply, ratios between women & men must be substantially proportional •Most often used by institutions to comply with Title IX because seemingly most straightforward •What qualifies as "substantially proportional" not define, however, courts have held that a disparity of about 5% is ok, while a disparity of 10.5% was deemed to have failed the test Test #2: History of Expansion of Women's Programs •Question: Has an institution demonstrated a history and continuing practice of program expansion for the underrepresented sex? •If institution can demonstrate a history of expansion of women's sports programs, then the institution is likely to survive a claim against it charging noncompliance Test #3: Full & Effective Accommodation of Women's Interests •Question: Has an institution fully & effectively accommodated the interests & abilities of the underrepresented sex? •Proving that women (or men) are having their interests effectively accommodated •Virtually impossible to prove; attempts have included conducting on-campus surveys

Hazardous Activities

•Allows the team, at its option, to modify the financial obligation to a player if a player is involved in an activity outside the context of their sport and is injured as a result. -i.e. : NBA's Uniform Player Contract prohibits a player from engaging in a lot of things such as "any activity that a reasonable person would recognize as involving or exposing the participant to a substantial risk of bodily injury" including "driving or riding a motorcycle or moped" •Defining a "hazardous" activity can be challenging -i.e.: Joel Zumaya, then relief pitcher for the Detroit Tigers, played PlayStation 2 guitar hero and suffered inflammation to throwing wrist and forearm.

Sports Labor Unions

•Almost all players in professional sports are members of their respective players' union -National Hockey League Players Association (NHLPA) -Major League Baseball Players Association (MLBPA) -National Football League Players Association (NFLPA) -National Basketball Association Players Association (NBAPA)

Reconciling Labor Law & Anti-Trust Law

•Anti-Trust-discourages cooperation among competitors in context of unfair competition •Labor Law-encourages cooperation among competitors in context of employment •SCOTUS has had to reconcile laws •The Result?

History of NFL's Age Requirements

•Early on-honor system •Chicago Bears signed Harold "Red" Grange in 1925 •Strict eligibility rules from 1926-3 years removed from high school •However, a number of players successfully petitioned to waive the requirement

Eligibility Rules

•Eligibility requirements have long been a source of contention pitting labor law against anti-trust law

Sports Agent Responsibility Trust Act (SPARTA)

•Enacted by Congress in 2004 •Partially enacted because the UAAA didn't establish the uniformity it was intended to •Establishes uniformity & provides regulations for states that haven't adopted the UAAA •Enforced & regulated by the Federal Trade Commission (FTC)

Rooney Rule - History

•Established in 2003 in face of potential lawsuits against NFL for discriminatory hiring practices •In 2003, only 6% of the NFL coaches were minorities •By 2006, 22% of NFL coaches in the league were minorities •However, approximately 70% of league players are minorities

Additional Anti-Trust Statutes

•Federal Trade Commission Act (1914) -Established the Federal Trade Commission (FTC) -Authorized to issue "cease and desist" orders to large corporations to curb unfair trade practices •i.e. deceptive advertisements and pricing •Clayton Act (1914) -Added further substance to U.S. antitrust law by seeking to prevent anticompetitive practices in their inception -Signed 3 weeks after FTC Act

Discrimination of Women in Sports

•In 1972, only 1 in 27 girls in secondary schools participated in sports- approximately 300,000 girls •In 2008, almost 3 million girls participated in high school athletics, or about 1 in 3

National Labor Relations Act

•July of 1935 --> President Roosevelt signed the National Labor Relations Act into law •Act set forth employee rights, including the right to negotiate with an employer over hours, wages, terms/conditions of employment •Right to collective bargaining •Created the National Labor Relations Board (NLRB)

Sports Agent Regulations

•Limited regulations controlling agents' actions •College-level agent regulations only place duties on sports agents when they are either recruiting or signing student-athletes

Social Media - Obstacles

•Maintaining social media presence is a major overtaking & requires a great deal of resources •Many sports organizations' arenas have infrastructures that cannot support mass 3G-cell reception & Wi-Fi •Caution when running campaigns- possibility of backlash Washington Redskins' Twitter Fail •May 2014- Senate majority leader Harry Reid & 49 other US senators signed a letter urging the NFL commissioner to force name change •Redskins GM responded with a letter

Rooney Rule (cont.)

•Many have been accused of following Rooney rule as protocol but not actually considering minorities for the open positions •In 2013, no minorities were hired into coaching or general managing positions •Others accuse the rule of being racist in & of itself but providing an unfair advantage instead of focusing on best individual for the job

NCAA & Student-Athlete Eligibility

•Player who violates an NCAA Bylaw through his/her conduct with an agent can lose their eligibility, scholarships and may not earn theirdegree •Only apply to conduct of student-athletes and schools but not the agents

What does the UAAA do?

•Prohibition from "buying" student-athletes •Requirement to register in a state & notify schools in order to be granted permission to initiate communication -i.e. Agent Jason Wood met with a pair of UM baseball players in 2006 to talk about going pro and his failure to notify the school and register with the state cost him $2,500 in fines •Requires athletes and agents to notify the schools when sport contract signed

Technology & Greater Access

•Sports programming is now delivered through a variety of forms of media •Popular technology mediums such as websites, blogs, Twitter, & text message notifications •Technology has made it easier for fans to become a "part of sports" & players have a more "personal" relationship to sports

Trends of Inequality

•Team owner tend to go with preemptive lockouts- why? •Unlike athletes, team owners derive the vast majority of wealth from outside the sports franchises •Team owners make up a small group versus a much larger group of players (~ 30-32 owners)- easier to present a united front •Players' association large & less shared interests •NLRB role has been limited - complaints often filed but dropped or deemed moot before a ruling

Personal Jurisdiction

•The power of the over the parties in the case (as opposed to the subject matter). •Types of personal jurisdiction: 1. In Personam 2. In Rem 3. Consent 3 •The power of the over the parties in the case (as opposed to the subject matter). •Types of personal jurisdiction: 1.In Personam 2.In Rem 3.Consent 1. In Personam: •Court has the power over a particular person if minimum contacts is established. •Minimum Contacts- applies to a non-resident of a state, if that person regularly does business in the state in question. •Minimum contacts is defined state by state. 2. In Rem: •A court has power if a particular property at issue is in that state. 3. Consent: •When a contract specifies in which state a dispute is settled.

Branches of Government

•Three branches: 1. Legislative 2. Executive 3. Judicial •Separation of Power •Judicial Review - the power of a court to declare legislative or executive acts invalid, if those acts are deemed to be contrary to the federal or state constitutions. -i.e. DOMA, Section 3

Title IX

"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance."

FB Pages

-Connect with audience -Are discoverable -Share info and messages -Host conversations -Engage community -Are measurable

Features of LinkedIn pages

-Engage with other members -Recruit potential employees -Publish within site

Which statement is true today?

-We no longer search for the news, the news finds us -Brands are now publishers -Journalists use social media to find story ideas (all of the above)

If Adam Singer was your boss, before starting a social media campaign the would have you

Create a measurement plan.

Brand advocates are:

Dedicated fans that your should focus relationship-building efforts with

According to Hubspot, Facebook Page posts with more than 80 characters on average receive more engagement.

FALSE

Which Twitter tool mentioned by Moz academy helps you identify demographics, growth, interests, and what time your followers are most active?

FollowerWork

Where is New Scooters 4 Less, the company using Snapchat for business, located?

Gainesville

When Melissa Fach refers to TAGFEE, the G stands for ___________.

Generous

Twitter chats are interactive conversations that happen on Twitter with a group of people all using the same _______ and a certain topic.

Hashtag

In the computer social media checklist by Mari Smith, the first step is

Have a budget

Intellectual Property Defined

Is defined as legally recognized exclusive rights to the creation of the mind.

You can order an Uber ride via which App

Messenger

Racism in Sports

Racism - the transformation of race prejudice through the exercise of power against a racial group defined as inferior, by individuals and institutions with the intentional or unintentional support of the entire culture Unconscious Racism: •Racism that is in large part a product of the unconscious •Based on a set of beliefs whereby individuals irrationally attach significance to something called race •More difficult to identify given that it is less clear, straightforward & open Jimmy "The Greek" Snyder (CBS commentator) - MLK 1988 •Regarding the role of African-Americans in football: "The black is a better athlete to begin with because he's been bred to be that way because of thigh size and big size... all the players are black; the only thing that the whites control is the coaching job." Margot Schott (Cincinnati Reds owner) - 1992 •Schott was fined and suspended for conuct that included the following statements regarding black players: "Million-dollar n*****s" & "Rather have a trained monkey working for me than a n*****" Fuzzy Zoeller (American golfer) - 1997 Masters Golf Tournament •During a post-final round interview, Zoeller said the following about fellow golfer Tiger Woods: "He's doing quite well, pretty impressive. That little boy is driving well and he's putting well. He's doing everything it takes to win. So, you know what you guys do when he gets in here? You pat him on the back and say congratulations and enjoy it and tell him not to serve fried chicken next year. Got it. Or collard greens or whatever the hell they serve." Donald Sterling (LA Clippers owner) - 2014 •Banned by the NBA for life following recorded racists remarks that included: -"It bothers me a lot that you want to broadcast that you're associating with black people. Do you have to?" -"You can sleep with them. You can bring them in, you can do whatever you want. The little I ask you is not to promote it on that ... and not to bring them to my games." -"Don't put him [Magic Johnson] on an Instagram for the world to have to see so they have to call me. And don't bring him to my games." Mark Cuban (Dallas Mavericks owner) - 2014 •Made the following statements just days after Sterling was banned by the NBA: -"If I see a black kid in a hoodie at night on the same side of the street, I'm probably going to walk to the other side of the street." - "If I see a white guy with a shaved head and lots of tattoos, I'm going back to the other side of the street." ~Washington Redskins ~Banning the N-word in the NFL ~MLB & Spanish Interpreters MLB & Spanish Interpreters - Cont'd. •Many Spanish-speaking players join the MLB from homelands of Dominican Republic, Venezuela & Puerto Rico (US territory but Spanish is predominant language) •Yankees don't have a dedicated Spanish interpreter & usually use any available bilingual players on the team •Yankees have 3 translators for their 3 Japanese players

Volume and Depth KPIs

The number of articles that communicate the brand's message

A tweet is a new form of a press-release.

True

Google+ is a failure.

True

Pins have a longer lifespan than Tweets.

True

Tweets with images get more retweets.

True

Only 30% of customers trust peer recommendations

false

Breach of Contract & Damages

•Breach of Contract - when a term, clause or provision of a contract is violated. •Damages - the injured party has a right to be compensated for a breach of contract -Relief varies - most common is financial damages -Restrictive covenants - team doesn't want to go through hassle of getting money damages and instead prevents player from playing on another team for a period of time. -Specific Performance - not allowed under performance contracts

Force Majeure aka "Act of God"

•Clause that protects parties against events that are beyond the reasonable power of a party to control - i.e. Lockouts/Strikes

Role of the NLRB in Professional Sports

•Didn't fall under NLRB's jurisdiction until late 1960's-early 1970's •NLRB deals with two issues in professional sports: 1.unfair labor practices, and 2.the scope of bargaining •During collective bargaining process, the NLRB acts as a regulator between management and the players' union, usually hearing claims that the other party is not bargaining in good faith •NLRB is often asked to make a ruling on whether a particular issue is negotiable under the CBA

Racism in the Media - ESPN

•ESPNEWS anchor Todd Grisham referred to Oklahoma's loss to Texas Tech as the "Trail of tears" •ESPN announcer Bob Griese, when asked where NASCAR driver Juan Pablo Montoya was in the standings, said, "He's out having a taco."

Agent Dependency

•Many criticize that athletes have become too dependent on agents •Agents are also criticized for fostering this dependency •LeBron James's Reaction

Team Owners & League Commissioners

•Team owners have control over decisions that affect their individual team (i.e. employment of coaches, player trades, negotiating individual contracts with players) •Teams in each sport come together to negotiate one uniform CBA for the league •League commissioners are supposed to act as buffers between the two sides; however, usually align with management

Evolution of Sports Media

•Technology & Globalization: sports is now accessible by anyone, anywhere •Cable TV & ESPN transformed sports reporting, production & the viewing of sports in the last 30 years Media outlets not only deliver the games, but also ancillary programming, such as: -Pre and post game shows -Fantasy game shows -Coaches' shows -Draft programs -Myriad of talk shows

Rooney Rule - Reasoning

•The idea behind the Rooney rule is that if minority candidates are given the opportunity to be put in front of the decision makers of each franchise, these applicants will get a fair shot when in most situations they may not even be considered.

What should digital marketers be doing in 2015?

-Having real-time mind set -Creating brand ambassadors -Newsjacking

Racism In Sports - Are We Too Forgiving?

-Riley Cooper - Philadelphia Eagles wide receiver -Steve Williams - former caddie of Tiger Woods -Donald Sterling - Owner of LA Clippers

In the video interview with Sarah Evans, she mentioned which as being focal points of today's Social Media Management?

1. Content - story identifications 2. Platform specific apps and tools 3. Marketing and automation 4. Analytics and monitoring (ALL OF THE ABOVE)

How can we use live video as a social media manager?

1. Report news 2. Press conference 3. Behind the scenes 4. Product launches 5. Shows

Your social media strategy should include all except _____________.

100% branded content

Each day, what percent of the terms typed in Google have NEVER been searched?

20%

On Facebook, you can stream live video for up to:

90 minutes

@Username

A mixed media post is...check all that apply

A post containing an image and an audio and A post containing a video and an image

Which of the following is the example of conversion?

All of the above

Whether it's a national tragedy or something your brand has done that's brought attention, you have to have a plan of action in place and make sure everyone on your social team is aware of it. A community manager should know the answers to which question?

All of the above -Do you cease all planned content? -Do you have a plan to stop promoted posts from still showing up? -Do you have an outreach list of who needs to know when blinder happens on social media?

What are some places that search engines get recommendations from in regards to social media?

All of the above -Facebook Likes -Pinterest Repins -Twitter Retweets -Google+ Shares

During a tragedy, what is a question you need to know the answer to?

All of the above -Do we cease all planned content? -Is there a plan to stop promoted posts? -Do we comment during a tragedy? -Who will enact this plan?

What is a "pinnable image" according to Krista Neher?

An image that by itself tells your story

The main advantage of a PR live chat is:

An opportunity to provide journalists with a requested information in a timely manner

Defamation

As to a Private Individual: 1.False statement purporting to be fact concerning another person or entity; 2.Publication or communication of that statement to a third person; 3.Fault on the part of the person making the statement amounting to intent or at least negligence; and 4.Some harm caused to the person or entity who is the subject of the statement. As to a Public Individual: -More difficult to prove -Public figures are of concern to general public & in turn lose a certain degree of privacy & protection -Prove all 4 Elements + ACTUAL MALICE

Ethics & Athlete Privacy

At what point is an athlete's private life off limits? Brett Favre & Jenn Sterger LeBron James' Vegas Trip Tiger Wood's Sex Scandal

The best way to respond to this would be "@Company I've just received your new product but its not working as expected. Could I get refunded?"

Be polite and respectful and avoid being defensive

Which is an ideal example for social media avatars/screen names according to Guy Kawasaki?

Business: your logo as your avatar

SMM Tools for Creativity

CANVA

Community management jobs in the future will be most likely handed to qualified candidates who are

Candidates over 30

The design tool launched in 2013 that allows users to easily make content like resumes, infographics and more is called

Canva

When adopting a journalistic set of standards, it is important to __________.

Check facts, state opinions, check copyright

What is an example of what could be measured to find the conversation rate?

Comments you receive per post

According to Joe Puglissi, social media has come a long way but one of the things that is limiting us is

Connectivity

What is the definition of evergreen content?

Content that is always relevant no matter how old it is

The four C's of Social Media Management are:

Content, connections, community, conversations.

Element #5 - Lawful Purpose/Objective

Contract is made for a legal purpose.

Discrimination of Black Athletes

Descriptions: •Black athletes are often described in ways that attribute their athletic success to natural ability •In contrast, white athletes are described as intelligent & hard working •Implication - black athletes are "unthinking, natural performers - born with an advantage" •These perceptions lead to a belief that black athlete are less deserving of their success Perceptions: •Black athletes are athletically superior but intellectually lacking & work ethic •Black athletes don't need the commitment that white athletes need •White athletes are physically inferior but intellectually superior Culture: •Culture, including black culture, add to problem by promoting athletics as the avenue of success •Theories: -Historical racism has limited opportunities for black individuals -Lack of visible black role models outside of sports & entertainment -Sports used to promote "manhood" in a culture where such attribute is often crucial Black football players as quarterbacks: •While there are a lot of black athletes in football, history shows that they are underrepresented in the "coveted" role of quarterback •Quarterback role is often denoted as an "intelligent" position & white athletes are in turn the most "appropriate" fit ~Warren Moon Black Quarterbacks - Present Day: •Better represented now then ever before- subtle racism still persists

What are some reasons to utilize Twitter as mentioned in the lecture?

Direct audience relationship building, building community, and promotion

When a social media crisis or conflict is under way, it is best to _________ everything in a timely manner.

Document

"People mentioning your brand outside of social media in blogs, news and other outlets" describes:

Domain level Brand Metrics.

Social PR Secret 4:

Don't call reporters, email them instead and if they don't reply they aren't interested (Catherine Rampell NY Times reporter)

Jennifer Lopez shared her "Don't List" when it comes to social media community management. Which was not on list?

Don't reply to complainers and whiners

Matt Siltala's favorite brand(s) on Pinterest includes

Duct Tape All of the above Sharpie None of the above Southwest Airlines **ALL OF THE ABOVE**

One of the ways that Buzzfeed got its start was through

This is at the top of the list of #ASkGaryVee's marketing strategy

According to the Art of Social Media, you can have more fun and display creativity with your avatar, but stay consistent with your cover image.

False

Twitter ads dominate in 2016.

False

In Facebook you can "Like" an update. The equivalent to this in Twitter could be considered to _______________ a Tweet

Favorite

An example of getting social with the media would NOT be __________.

Following up with a phone call

As an example of getting social with the media would NOT be ___________.

Following up with a phone call

An example of getting social with media would NOT be:

Following up with a phone call would be: -leaving comments on their stories or blogs -interact with the media via twitter -create a social media list dashboard in a platform such as Hootsuite

According to Buzzfeed's Joe Puglisi, people share because of

Identity, Emotion and Information

Google Analytics

Is a platform that is FREE. There are many things you can use this for besides social media. As a social media manager, you should request that you have access to the Google Analytics so you can see what is happening behind the scenes of your company.

@Moz says your road map for your social media strategy should have __________ based goals?

Metric

David Meerman Scott's latest book, The New Rules of Sales and Service, talks about the social media revolution shifting into an era with a focus on _________.

One to one

When it comes to establishing your company's social media guidelines, the optimal strategy is to consider striking a balance between the need to ___________ and the desire to leverage social media channels to promote your brand

Protect and control

Affected brands should do which of the following during a crisis?

Provide factual information to the social world

Affected brands should do which of the following during a crisis?

Provide factual information to the social world.

___________ data is based on observations, and it often takes the form of hypotheses that stem from smaller sample sizes than you'd morally need for a true scientific study

Qualitative

Which of the following highlights relevant aspects of the firm's internal and external environment that could affect the organization's choices, capabilities, and resources?

SWOT analysis

What is most likely not included into the list of desirable skills for a Social PR community manager?

Sales experience

NCAA Bylaws

Section 12.5.2.1 of the current NCAA Division 1 operating bylaws states: "[A]fter becoming a student athlete, an individual shall not be eligible for participation in intercollegiate athletics if the individual: (a) Accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind ..."

Measure success of social media page?

Shares Clicks Likes NOT- quantity of fans

What's more valuable "likes" or "shares"?

Shares- they mean more people endorse your content to the point of putting their reputation on the line

A big mistake on blogs, when it comes to mobile and social experience, is ________________.

Sharing buttons not configured

Matt Siltala's favorite brand(s) on Pinterest includes

Sharpie Duct Tape Southwest Airlines

Your avatar should NOT:

Show your family or friends.

Variables in the ranking algorithm on search engines are often called ranking:

Signals

The visual content/thought leadership platform that works very well on LinkedIn is

Slideshare

Guy Kawasaki's biggest trends in social media 2015 predictions include:

Slideshare, LinkedIn and Pinterest

Generally Homophobic Culture Of Sports

Sports lies in direct proportion with virility • Tim Hardaway (2007): "I let it be known, I don't like gay people....I don't like to be around gay people .... I'm homophobic. I don't like it. It shouldn't be in the world for that or in the United States for that.""

THEN and NOW in pr examples?

THEN: press kits & NOW: content THEN: evening news & NOW: twitter THEN: Excel & NOW: infographics (all of the above)

What is the goal of SMO?

To generate traffic to a website or blog. How? - Using keywords and phrases that your audience would be searching for. - Links - Hashtags relevant to your company or industry. - Tagging

According to Joe Puglisi, context is key in social media.

True

Ads are available to all brands on Instagram.

True

All you have to do is put the time in and be aware of emerging social networks.

True

An example of a conversion KPI may be the number of white papers requested from a webinar

True

Do NOT set metric-based goals for a social media strategy until you have started your campaign and run some tests.

True

If you have a good image that's valuable and relevant to your followers, it's likely that it will be repinned over and over again.

True

Marketers should consider investing in additional video equipment and tools for Live videos to improve their quality.

True

More people own a mobile device than a toothbrush

True

Joe Pugilists presented these 3 questions to ask to check if your content is share-worthy would be?

Would anyone share this? Is it human? Is it relevant?

Joe Puglisi presented these 3 questions to ask to check if your content is share-worthy would be?

Would anyone share this? Is it human? Is it relevant?

Will Facebook video become a rival to YouTube as a monetized video platform? #ASkGaryVee

Yes, it already has

Will Facebook video become a rival to YouTube as a monetized video platform? #ASkGaryVee

Yes, it already has.

Which of the following is NOT a feature of LinkedIn page?

You are limited to 140 characters per LinkedIn post

The advantage of email marketing is

You own the list

Which of the following livestreaming platforms is used by "America's Got Talent" to broadcast live auditions?

YouNow

What's the next big thing in live video?

YouTube Live on Mobil

When creating a plan to measure analytics, what basic web analytics should you begin with?

Your owned media

With Twitter and customer service, __________ is a way to communicate privately. It's a way to take a conversation offline and out of your public feed.

a direct message (DM)

If traditional PR is a megaphone aimed at a specific segment of journalists, ___ PR is a team of hundreds of electric guitars

advocacy

An example on integrating your LinkedIn Company Page to corporate communications would be to add it to

all of the above

Andy Crestodina gives this advice for social media in 2015 success

all of the above

Neal Schaffer's strategies on personal branding include

all of the above

Tailwind, TweetDeck and Sprout Social are examples of tools/platforms that help social media managers

all of the above

Twitter cards are a great way to promote:

all of the above

The most important type of content for social media marketers is __________.

blogging and visuals.

Which channel is typically a prmary source of social media content and also reaps SEO benefits?

blogs

The design tool launched in 2013 that allows user to easily make content like resumes, infographics and more is called

canva

Evergreen content

content that is always relevant no matter what

According to Joe Puglisi, _________ is key in social media.

context

The majority of B2B Marketers prefer Twitter over LinkedIn and Facebook

false

According to the "Marketing the Moon" article, the best people to hire for the NASA public affairs team were:

former journalists

Which of the following is NOT one of the four steps mentioned that will help you determine your audience

friend request/message potential clients on their social media channels

The top 2 benefits of social media marketing are __________.

increased exposure and traffic

Social media skills are...

increasingly required across all roles. It's not just one person is responsible for social media today. - Human Resources - Customer Service - Product and Services - Marketing - Public Relations - Communications - Media Relations

David Meerman Scott defines the term newsjacking as:

injecting your ideas into a breaking news story

To find the analytics of a FB page:

insights

The 4 P's of your LinkedIn Profile include personalize it, make it professional,

keep up with progress and start publishing

It's important to create content that fulfills the customer's needs. Topics for content will likely fall in one of these three buckets:

learn and improve, explore and discover, question and answer

Anti-Trust Law Applicability to Sports -Cont'd

•1922-SCOTUS granted MLB an antitrust exemption on the theory that professional baseball was not involved in interstate commerce •1955-SCOTUS ruled that there was nothing unique about boxing nor sports in general that was deserving of refuge from antitrust scrutiny because sports were in fact involved in interstate commerce, given the travel state to state and purchases of tickets from individuals all over the country, etc.

United States Constitution

•Establishes the federal system of government. •Provides specific powers to national government. •Remaining powers go to States.

Interesting Clauses in Sports Contracts

•Right of First Refusal •Restrictive Covenants •Arbitration/Mediation •Severability •Waiver •Force Majeure •Governing Law •"Best Interest" •Hazardous Activities •Termination "For Cause"

Snapchat was launched by Harvard students.

False

Sponsored posts in Facebook and promoted tweets in Twitter are an example of?

Native advertising

Your Social Responsibility (in a tragic event)

- Addressed what happened - Stop automated posts - Confirm sources before you share - Adopt a journalistic set of standards - Be caring, sensitive, and considerate * Be Human: Acknowledge what happened (Boston Bombing - #Boston <3 * Be Real: Stop automated posts, make sure you are not cluttering someone's news feed with unnecessary information * Be Credible: If you are going to share news, confirm sources first. * Adapt a journalistic set of standards: Ethics, fact checking, privacy, copyright, opinions. * Caring and Sensitive: Consider the subject matter, graphics and your audience * Considerate: These are times when your brand comes second. * Be Alert and Aware: Have staff meetings, put someone in charge of monitoring real time news * Look at your most recent posts: Maybe the content is no longer appropriate in light of recent news * Every media has a style and a voice: As a brand in social media, be responsible.

Tips for SM Writing

- Put *relevant, intriguing information* at the beginning of your post. Can you ask a question? Make sure that information is FRONT LOADED (at the beginning of the post). Start with most important *first.* - User *fewer* characters than allowed to make sharing easy. - Keep messages *short* but relevant. - Provide enough context so your message can *stand alone*. - Make sure content is action-oriented and concise. *Example: Call to Actions* - Learn More - Read This - Sign Up Here - Get Offer *More Tips:* - *Link* to *website* *or* *blog* details to offer more information and can drive quality traffic to your owned media. - Create a *visual* with *a call to action* or a headline overlay on top of the image that describes the story (TIP: Great for Pinterest users to share your story). - Keep it relevant and *write about what matters* to your community! - Timely - Geography - Audience - Interests - Keep it *friendly* and conversational - remember it is social media *NOT* technical and boring media.

Editorial Calendar Benefits

-Accountability -Commitment -Accomplishment -Planning -Creativity -Trends (boost SEO) -Measurement

Why Twitter ads?

-Best real time network -Hard to get following now -Builds reach and audience -72% of followers are more likely to make future purchase if business is on twitter

Which of the following services can be set up to share your scheduled content?

-Buffer -Edgar

In the 18-minute Social PR day, it says every hour you should do what?

-Check all your social network status -take one minute to see where you are on your daily list

Can be found on Google+

-Communities -Metrics -Events -Circles

In the video interview with Sarah Evans, she mentioned which as being focal points of today's Social Media Management?

-Content- Story Identifications -Platform Specific Apps and Tools -Marketing and Automation -Analytics and Monitoring

Focal point of today's SMM?

-Content- story identifications -Platform specific apps and tools -Marketing and automation -Analytics and monitoring

4 Steps to become a SM Management pro (Sarah Evans)

-Content: create relevant content -Platform specific apps and tools -Marketing and Automation -Analytics and Monitoring

4 C's of Sm?

-Conversations -Community -Content -Connections

Why Twitter?

-Direct audience relationship -Customer service -Media relations -Building community -News feed -Reputation management -Promotion -Marketing plan

Why utilize twitter?

-Direct audience relationship building -Community building -Promotion

Why do people RT?

-Incentive given in exchange → 32% -Because there was a request made → 26% -Tweet came from celebrity → 21% -Valuable Content → 92% -Personal connection to original tweeter → 84% -Funny tweet → 66%

Where do we find some of the best content?

-Industry blogs -Trending news stories -Looking within company news

Scaffer's strategies on personal branding including:

-Invest time in your own brand and be active on social channels -Follow and engage on SM with people and brands coming from certain industry into which you want to go -Share with people on SM about what you are passionate about

Neal Schaffer's strategies on personal branding include

-Invest time in your own brand and be active on social channels - Follow and engage on social media with people and brands coming from certain industry into which you want to go -Share with people on social media about what you are passionate about

Why is it important for brands to use SM?

-It allows two-way conversation between business and consumer -It allows the brand to become its own gatekeeper

Some other content options for posting on social media besides marketing and promotional messages can include what?

-Job openings -Adjacent content -Tips and tricks -Jokes

Optimize Company LinkedIN Pages for SEO Benefits (Jabez LeBret)

-Keywords in description -business hours -adding location -website URL

Benefits of looking at SM demographics

-Knowing what networks your target audience uses so as to focus efforts there -Knowing how your fans access your SM pages

It's important to create content that fulfills the customer's needs. Topics for content will likely fall in one of these three buckets:

-Learn and Improve -Explore and Discover -Question and Answer

Promoted Tweets

-Regular tweets but with added bonus of reaching both current and potential targeted followers -Found in timeline and search -More exposure -For PR news

Why is SM important?

-Relationship building -Brand awareness -Communication -PR (don't need journalists) -Reaching media -Customer service

Search and Social Relationship

-SMO is becoming an increasingly important factor with SEO. -Search engines utilize the recommendations of users on social networks ~ Facebook Likes ~ Twitter RT and engagements ~ Pinterest Repins ~ Google+ Shares

Tips for creating an Editorial Calendar

-Set goals -Frequency and timing -Themes for each month -Share, play nice, collaborate -Take inventory -Social mobile messaging -Connect with print campaign

Who What When Where and Why of content

-WHO: Its not about you its about the audience -WHAT: Its about what they care about, not what products you care about -WHERE: Its about where your audience is not where you want them to be -WHEN: Its not when you can do it, its when you audience is on the social media network -WHY: Purposeful Inspiring Newsworthy Helpful

The 8-Step Program:

1) build an ark 2) listen and compare 3) what's the point 4) success metrics 5) analyze audience 6) what's your one thing? 7) engagement and humanization 8) channel plan

So What Can Alex Smith Do?

1. Accept - Agreement is Made 2. Reject - This automatically terminates the offer. 3. CounterOffer - Also automatically terminates the offer but creates a new Offer. Now the ball is in the court of Party #1, to accept, reject or counter the new Offer. 4. Do Nothing - After a "reasonable amount of time" passes, the offer expires and is no longer good.

Elements Of A Contract

1. An Agreement 2. Supported by Consideration 3. Based upon the Mutual Assent of the Parties - "Meeting of the Minds" 4. Between Competent Parties 5. Made for a Lawful Purpose/Objective 6. In the Form Required by Law - Writing

8 step program

1. Build an ark 2. Listen and compare 3. What's the point? 4. Success metrics 5. Analyze your audience 6. What's your one thing? 7. Engagement & humanization 8. Channel plan

Sources of Law

1. Constitutional Law 2. Statutes & Ordinances 3. Common Law 4. Administrative Law

10+ Tips and Tools

1. Design Tools (PicMonkey, Canva, Pixlr, Easel.ly, WordSwag, and more 2. Infographics (Info.gram, Canva, Visual.ly, Piktochart1) 3. Add CTA to images (Call To Action) 4. Responsive Design (Your images should be mobile friendly) 5. Create a Slideshow (Embed and save as video) 6. Visual Storytelling (A picture is worth 1,000 words [or shares!]) - Images behind the scenes (#BTS images and/or audio) 7. Video (Communicate Key Messaging - 3, 2, 1, action!) - Explainer videos ~Tool: makewebvideo.com 8. GIFs (Make it interactive! Tool to Use: Giphy) 9. Add Visual Assets (to your press release) 10. Know When to Design and when to outsource 11. Haiku Deck (Buh bye Powerpoint) 12. Buddhify App (Visualize Creativity: #Whitespace. Clear the Mind Clutter. 13.

What year did Facebook become public?

2012

An example of being more immersive in video for success on Facebook would be to use more of

360 videos

Which statement is true today?

All of the above -We no longer search for the news, the news finds us -Brands are now publishers -Journalists use social media to find story ideas

What are some things you should take photos of to post on Instagram for business?

All of the above -events -behind the scenes at your company -contests with hashtags -tadeshows

Having a Google+ Page can allow your brand to ___________.

All of the above -gain more exposure from users recommending your content with '+1's - leverage Google's other powerful products such as YouTube -improve your ranking in Google search results

Th most important elements on a mobile friendly home page would be ___________.

All of the above -easy navigation -speed -contact information -directions

Social PR is written with __________ in mind?

All of the above - The journalist -The audience -Search engines -Social media networks

When a community members gets angry, the best thing to do is ___________.

All the above -take the offline via email or DM -respond quickly -reach out to your team for support

What does AllTop stand for?

All the top stories

Perks of SM and self-published company news blogs

Allow the brand to take a positive editorial step outside the contact box and offer up relative newsworthy content that supports the brand but isn't always talking about the brand

Google+ Ripples

Allows you to assess how your public Google+ content resonating with your audience by visualizing the engagement and shares on a graph

Social PR Secret #10:

Always post a press release on your website first before submitting it to the wires to maximize authorship benefits and authority in the discussion which also enhances visibility in search

First rule of PR, according to Forbes

Always under promise and over deliver

First rule of PR? (Forbes)

Always under-promise and over-deliver

David Meerman Scott's newsjacking do's:

Be quick and utilize blogs

This is an example of (BUFFER TWEET): @lukezim Thanks for the recommendation, Like! :) - Alfred

Being human

The best example of the relationship of search and social would be a ___________.

Blog post that is highly shared

Which of the following services can be set up to share your scheduled content?

Buffer and Edgar

Social PR Secret #13

Buffer is the secret to bringing old blog content and news releases back to life and send new vistis to otherwise dead pages

Religion In Schools: College v. High School

College: • Inconsistent court decisions have generally concluded: - Public universities are free to hold prayers before football games as long as they only cite God and do not mention Jesus. • Reasoning: A general acknowledgement of a deity serves a non-religious purpose, giving fans a moment to reflect, while not advancing any particular faith. High School: • Far more restrictive • Santa Fe Independent School District v. Jane Doe : SCOTUS banned student-led prayers over the loudspeaker at a football game. • Why? - Creates an appearance of endorsement of religion. - High school students are more susceptible to school or peer pressure than college students

Top performing press releases...

Contain strong visuals

Social PR Secret #2:

Create a social media list dashboard using a platform such as TweetDeck or HootSuite that enables you to see at a glance the social news stream of what is happening with the media you follow.

Name one tactic named in the Moz article you can use to make sure you're getting all the benefits of customer feedback without artificial weight.

Create beta/tester communities

Which of the following is a DO in regards to posting content on Twitter?

Create timely, relevant and on brand content

Which of the following is a DO in regards to posting content on Twitter?

Create timely, relevant and on brand content.

"Being Human" on Sm

Creating an original post using a unique and creative voice

Which of the following would be considered an accurate example of "being human" on social media?

Creating an original post using a unique and creative voice

First step in the complete SM checklist (Mari Smith)

Define your target audience

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Direct mail, advertising, and personal selling

With Twitter and customer service, __________ is a way to communicate privately. It's a way to take a conversation offline and out of your public feed.

Direct message

With Twitter and customer service, __________ is a way to communicate privately. It's a way to take a conversation offline and out of your public feed.

Direct message (DM)

How do you know which social networks are the best for building community as a business?

Do audience reach

Do's and Don'ts of Newsjacking (David Meerman Scott)

Do utilize blogs Do be Quick Don't newsjack death and destruction (sensitive topics) Don't spam hashtags

Which of the following platforms can be used by a brand for livestreaming?

Facebook and Periscope

A best practice in 2016 for Facebook: Keywords are becoming less popular and directories are not as important.

False

Over 90% of companies are using LinkedIn pages.

False

Pinterest shoppers spend less money per session than Facebook and Twitter users

False

You CANNOT schedule native Retweets from Twitter on Buffer.

False

You can now use functional hashtags within stories on Instagram or Snapchat.

False

You need not know the Snapchat users' exact name to find them

False

You need not know the Snapchat users' exact name to find them.

False

Your cover photo should never change.

False

Your product features and benefits will be enough to create passion for your brand

False

Your products, features, and benefits are going to be enough to create passion for your brand

False

David Meerman Scott advises students never to ask if they can use social media at work during an interview

False- he wants you to ask

What has New Scooters 4 Less become popular for?

Fast-Forward Friday

"like" on FB is to ___ on Twitter

Favorite

Sport Agent Roles & Duties

Fiduciary Responsibility: •This responsibility results from the manifestation of consent by an athlete to an agent that the agent will act on the athlete's behalf and be subject to athlete's control Duty of Good Faith: •Must keep best interest of client in mind at all times during the representation process Duty to Discover & Disclose: •Inform clients as to all material information that is reasonably obtainable •Discuss terms with a client about an agreement •Communicate with athlete about an endorsement or sponsorship opportunities before making any commitments or promises. Duty of Loyalty: •Duty to avoid all actual and potential conflicts of interest Duty of Accounting: •Must inform client of "all facts that come to his/her knowledge that are or may be material or which might affect client's rights or interests or influence the action client takes" •Must account for all funds handled on behalf of client Duty of Care: Duty of Confidentiality:

Twitter War Tips

Go 3 Rounds R1: commenter comments R2: you respond R3: commenter responds to response

Social PR Secret #6:

Go beyond reading an article on SMO and SEO writing, get certified and add some credentials to your social PR life

Hashtracking.com

Go-to source when looking for insight, trends and memes

Which of the following is important to keep in mind when creating a social media strategy?

Goals, audience, the best channels and types of engagement are all important to consider.

_______ allows you to assess how your public Google+ content is resonating with your audience by visualizing the engagement and shares in a graph.

Google+ Ripples

__________ allows you to assess how your public Google+ content is resonating with your audience by visualizing the engagement and shares in a graph.

Google+ Ripples

Which of the following is not one of David Meerman Scott's newsjacking do's?

Hijack a hashtag

Which of the following is NOT part of the 8 step social media and strategy plan?

Hire qualified employees

From Cassius Clay to Muhammad Ali

History: • Cassius Clay v. Sonny Liston (1964) • Shortly thereafter Ali Clay announced he'd joined the Nation of Islam & chosen the Islamic name Muhammad Ali • He credited being a new Black Muslim to Malcolm X

Non-Statutory Labor Exemption

Holds that antitrust law does not apply to disputes between unionized employees & management for the protection of mandatory bargaining subject, such as: wages, hours, and terms and conditions of employment. Idea behind the exemption: In order for collective bargaining to function properly, the core subjects of the negotiation—which by definition restrict the market through collective employer and employee action—are exempt from antitrust law.

NBA & Social Media

I. Social Media Strategy -Primarily a branding & marketing tool -Drive fans back to teams' respective websites for ticket purchases, merchandise sales & sponsorship deals -Directly impacts the NBA's bottom-line II. Social Media Platforms -Teams have expanded onto numerous platforms but most success: Twitter & Facebook -Platforms promote different efforts: •Facebook: brand extension of NBA or teams' websites •Twitter: Relationship building via conversations with fans and up-to-the-minute updates •Foursquare: maximize in-arena interaction •YouTube: give fans interactive visual content outside of photos & commercials II. Social Media Platforms -Teams have expanded onto numerous platforms but most success: Twitter & Facebook -Platforms promote different efforts: •Facebook: brand extension of NBA or teams' websites •Twitter: Relationship building via conversations with fans and up-to-the-minute updates •Foursquare: maximize in-arena interaction •YouTube: give fans interactive visual content outside of photos & commercials III. Content -NBA teams stress that the most important aspect of a social media presence is the content. -Quality content: content that is authentic, exclusive information in varying forms, that is posted with appropriate length & frequency, & gives value to customers/fans -Exclusive content: content that highlights the proximity to the team, behind the scenes information, & player contact IV. Social Media Campaigns -Many teams have found success in developing social media campaigns around specific thematic content. -Twitter is especially useful in developing hashtag campaigns around a season-long hashtag or using game-night hashtags •#KingsAllDay- season-long hashtag by Kings •#WizNets; #WizGrizzlies- game-night hashtags by Wizards V. Offline Presence -Using social media efforts & campaigns to further offline efforts •i.e. Houston Rockets - Social Media Night 2012 VI. In-Arena Presence -Teams' brands are everywhere inside NBA arenas from the players, employees, the Jumbotron, and all signage -Integrating social media efforts into the live fan experience in the arena is crucial •i.e. Denver Nuggets - find the mascot VII. Connecting With Fans Not At Games -Enables fans to interact with NBA teams when not in attendance of games -Providing fans with frequent updates & team discussions keep them engaged & a "part of" the experience

Media Coverage of Women Athletes

Infantilization of Women Athletes: •Women athletes infantilized by media has a marginalizing effect by giving women a lower status then their counterparts •Women athletes are often described using words like "girls," &"young ladies" •Contrarily, men athletes are described using words like "men," "young men," and "young fellas" but never "boys" Women Athletes as Sex Symbols: •Women athletes covered by the media are commonly sexualized & objectified •Commentary does not focus solely on their skill or athletic ability but also on their appearance & attractiveness •Comments have included: -"chicks with sticks" - when referring to US Women's hockey team -"have you seen any diva moments yet?" commentator asked Russian women's gymnastic team during summer London Olympics -"Semi-naked women... glistening like wet otters" - London Mayor Boris Johnson describing women's beach volleyball in Olympics References to Maintain Femininity •Tendency of commentators discussing women athletes' dating habits, marriages, pregnancies, & family lives •Studies show that commentators will talk about the nurturing side of athletes & their husbands to combat the idea of threat to masculine hegemony & homosexuality

Which of the following people will propagate a brand's message and invite others to the experience?

Influencers

In Krista Neher's interview, she talked about taking a five-page document that was not sharable and turning it into ___________ to make it more interesting and visual

Inforgraphics

David Meerman Scott defines the term newsjacking as:

Injecting your ideas into a breaking news story

Newsjacking (by David Meerman Scott)

Injecting your ideas into a breaking news story

If you wanted to see the analytics of a Facebook Page, you would look at its

Insights

There is a huge opportunity for organic posts on:

Instagram

KPI (key performance indicator) and ROI (return on investment)

KPI: - Lead generation: ROI: How many leads did you get from social media? Out of those leads, how many people actually bought something? - Relationship building - Credibility - Media coverage

The platform that measuring influence is __________________.

Klout

The viral Chewbacca mom video was a win for which company?

Kohls

Lawyer Agents v. Non-Lawyer Agents

Lawyers - •Make up more than 50% of agents •Held to a higher standard •Trained in contracts, negotiations, anti-trust and agency law •Greater redress available to athletes as a result -i.e. malpractice claim or file a grievance with state bar Non-Lawyers - •No mandated ethical codes of conduct •Cannot sue for malpractice (except for NFLPA)

Examples of getting social with the media

Leading comments on stories or blogs, interact with media via twitter and create a social media list dashboard in a platform such as HootSuite

Create a ____ Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Which type of page does this best describe?

LinkedIn Company

Create a __________ Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services.

LinkedIn Company

Live streaming takes digital video one step further...

Live Video: - Raw - Real - Immediate - Exciting - Viral potential increases *Letting marketers have a two-way conversation with consumers. *Real-time video is today's social media platform of choice. Periscoping? - The Today Show Who is using? - Celebrities, brands, real people Why Go Live? Digital Video is nothing new but.... - Live Video allows us to hit in the heat of the moment, which is compelling for users. - A Facebook Live video is watched 3X longer than a video that isn't live.

Which is not a best practice during a time of tragedy in social media

Live streaming video

Which of these type of keywords often convert better, because they catch people later in the buying/conversion cycle?

Long tail keywords.

#AskGaryVee points out some ways to stand out on Instagram and look for growing opportunities. One of those trends Gary V says he is attracted to is

Longform content.

When you create a _______________ audience of your Facebook fan base, this means you tell Facebook that you have these fans, and you want to target people who are similar in likes, interests, activities and behavior

Lookalike

Retraction Laws

Majority of states: -If retraction is published, then the amount of punitive damages are lowered or even eliminated Minority of states: -Person must first demand that the media outlet publish a retraction & give them a window of time to publish such a retraction -If the outlet does publish the retraction, then person can no longer sue

Social PR Secret #9:

Pay attention to the types of links in a press release and make sure they follow Google's best practices and recent changes

Potential Conflicts Faced by Agents

Potential conflicts almost always exist Horizontal Conflicts v. Vertical Conflicts •Horizontal Conflicts - conflicts that arise from representing individuals in the same level of organizational hierarchy •Vertical Conflicts - conflicts that arise from representing individuals in different levels of organizational hierarchy

Haiku deck is an alternative to:

PowerPoint

Which of the following is NOT a Snapchat ad product?

Promoted 360 Live Video

When trying to reach new followers:

Repost old content

ROI stands for

Return on Investment

How can you build your audience on your Facebook page

Share, invite friends, find current customers

The most common title in social media is __________.

Social Media Manager

What term ranks #1 in Google and Bing thanks to Mel Carson?

Social Media White Paper

Social media and traditional media are most alike which regard?

Social and traditional media include several channels, and within each channel there are specific vehicles

The social media mix is composed of which of the following?

Social communities, social publishing, social entertainment, and social commerce

Pick the true statement.

Social media and SEO are both inbound techniques.

What's the big deal?

Social media can have a massive impact on search results and on your traffic coming to your website. You want to make sure that you are measuring both your search and social public relations. Measuring checklist: 2. Social Network Referrals 3. Set up Conversion Tracking 4. Check Conversion Paths 5. Monitor Email Address Signups

A trend in social media strategies happening inside big brands such as Google and Audi includes

Social media channel management

Social Media - Overview

Social media has 7 main functions: 1. Establishment of identity 2. Conversation/communication 3. Sharing 4. Presence 5. Relationships 6. Reputation 7. Groups/Community Social media falls into 6 categories: 1. Collaborative projects (Wikipedia) 2. Blogs 3. Content communities (YouTube) 4. Social networking sites (Facebook, Twitter) 5. Virtual social worlds (Second Life) 6. Virtual game worlds (World of Warcraft)

Which of the following represents the three channels in social community zone?

Social networking sites, message boards and forums, and wikis

Which of the following terms may involve humanizing the brand, showing a vulnerability to the customer and working as a steward to customer service, or providing a value to the customer?

Social persona

ESPN - THE Sports Media Giant

The Decision - LeBron James •Some news outlets have used the practice of employing an ombudsman either on a permanent or temporary basis •Ombudsman- a person or entity essentially acts like a police and investigates complaints and/or tries to deal with problems fairly •From August 2009- January 2011, Don Ohlmeyer served as ESPN's ombudsmen -former US television producer & president of the NBC network's west coast division •February 2011- ESPN chose to bring in Poynter Institute to handle the watchdog role traditionally filled by an ombudsman •In an experimental move, the parties joined forces & called the 18-month initiative "The Poynter Review Project" •Final Report: pointed out the pitfalls of ESPN, but also seemed to "shed some truths" in defense of the sports media giant

Social PR Secret #11:

The key to magnetizing your social PR content is effectively incorporating all 3 angles of relevance: business interests, user interests and time significance

Which of the follow best explains what social media are?

The online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks

A score card is a list of communication goals ranked in accordance with their value for your public relations project.

True

Always compare your SM strategy to competitors

True

As people come to your social channels for information about a tragedy, it's best if your profile page matches the tone and mood of the situation.

True

Brands are using live streaming video to create engagement

True

Brands are using live streaming video to create engagement.

True

Brands can communicate with customers using the Messenger app.

True

Customer service is an important aspect of community engagement on social media.

True

Email is still a leader in digital communications

True

For sales and marketing teams, Instagram is a fantastic medium for previewing or highlighting the newest product, services and trends, or for promoting the latest digital campaign

True

Frequent Newsroom updates improve your website's search visibility.

True

Gary Vaynerchuk's favorite part of a presentation is the Q&A.

True

General public got access to Facebook Live in 2016.

True

Google Analytics is free.

True

Google offered to pay more money for Snapchat than Facebook.

True

Grandparents are the fastest growing demographics on Twitter

True

Grandparents are the fastest growing demographics on Twitter.

True

Having a PR editorial calendar can help you to be more creative.

True

If a person decides to stop following but continues to like, they won't see your posts.

True

If you're waiting for your CEO to tell you to stop posting on social media during a tragedy, you are waiting too long. You are on the front lines of your community, and you are the one who must make that call.

True

In 2016, HOA are no longer part of the Google+ home page.

True

Likes versus Shares. "Shares" are considered more valuable because "Share" means people endorse your content to the point of putting their reputation on the line.

True

Likes versus Shares. "Shares" are considered more valuable because a "Share" means people endorse your content to the point of putting their reputation on the line.

True

LinkedIn business pages are SEO friendly.

True

LinkedIn can help HR teams save time in the screening process by verifying potential candidates by going through their profiles

True

LinkedIn can help HR teams save time in the screening process by verifying potential candidates by going through their profiles.

True

Live video is one tool businesses can use on Twitter.

True

When dealing with difficult people in social media; it is not what's best for your, what matters is what's best for them

True

When distributing and promoting, you should attempt to create lookalike audiences to get more visibility and build community

True

While many social media tools and platforms allow you to post from them to Facebook, you'll have the best results by posting directly to Facebook from Facebook itself.

True

With Twitter Ads, businesses ONLY pay for the results that matter to them.

True

You can create a secret boards for research or special projects you don't want public.

True

Your content will get more views if you add compelling visual elements and graphics.

True

retweeting messages from accounts you want to align your brand with is a recommended strategy to maximize your Twitter presence. Correct! True

True

One way to increase engagement in Facebook is to ask questions in posts

True (Maximize Your Social p.63)

Social media is not something that should be solely utilized by any one team within a company

True/ all teams

#SEOchat, #Socialchat and #Brandchat are examples of an event that happens on

Twitter

If you are trying to use social media to reach the media, which network does Neal Schaffer recommend?

Twitter

Scaffer recommends _____ if you want to reach the media

Twitter

Video marketers can choose to share their Periscope broadcasts on:

Twitter

Which of the following companies owns Periscope?

Twitter

___________ is/are a way to increase your follower account more quickly than you could on your own.

Twitter Ads

Which of the following is NOT an SEO tool:

Twitter Engage

_________ is/are a way to increase your follower account more quickly than you could on your own.

Twitter ads

The two social media platforms most used for customer service include

Twitter and Facebook

Which of the following statements is correct?

Using emoticons in Facebook posts increases comment rate, share rate, and like rate.

If you want your PIns to "go viral", you should

Watermark" your pin by adding your business name and URL to the image. Create vertical images as they stand out in Pinterest. Add a Pinterest "Save it" button Use catchy titles to garner more repins.

From, Moz Academy, what is NOT a crucial question to ask when identifying the correct social media channel?

What channels are my competitors utilizing?

Which of the following questions should NOT be brainstormed with the crisis communications team on potential situations and conduct in-house "fire drills" to identify:

What time should we talk to the CEO

Google+ Review

What: Google's SN and identity platform, connects Google search Who: mostly males average age of 28 Opportunity: business can create pages which can house reviews and can share status updates, photos and videos with followers Bottom line: is a must if you care about search and having an online presence

Twitter Review

What: people share short messages; most tweets are public so it a social discovery site connecting people to their interest Who: equal use by male and female, most 18-29 year olds Opportunity: business create accounts and post tweets/ the pubic nature of twitter means you can search for people talking about things related to your business and respond Bottom line: can be powerful network to reach people who are interested in your brands or areas related to your business

Facebook Review

What: people use FB to connect with each other, discover things they like and to share interesting things in their lives Who: FB is so large the demographics are significantly different v. the online population Opportunity: businesses have pages on FB that connect with people who like them as fans Bottom line: more people spend time on FB than any other network

LinkedIn Review

What: social network for business professionals to connect and share Who: 80% of users are 30+ Opportunities: business professionals can use profiles to create a presence and growing their network// businesses can crate page to share their story Bottom line: every business professional should be on LinkedIn and every business should at least have a profile

CTA stands for...

call to action

Collin Austin's advice on tackling the "professional world" is to __________

differentiate yourself

Sarah Evans suggests that one "old school" yet relevant way to plan out content is to create a/an __________.

editorial calendar.

Sarah Evans background is in communications for __________.

healthcare

Some other content options for posting on social media besides marketing and promotional messages can include what?

job openings adjacent content tips and tricks jokes

"The Tweet heard round the world" -- was a glaring reminder that every word uttered on the Internet can be heard by seemingly everyone on the Internet, sometimes with serious consequences. Who wrote that Tweet?

justine sacco

Today it is fair to say that brands on Facebook can expect to reach about how many Page followers? Which is the best answer?

less than 1 in every 50 followers

Snapchat's digital eyewear is called

spectacles

When using the partner category targeting with Facebook ads, an example would be:

targeting people looking to buy a car

The way you use Facebook largely determines what shows up in your News Feed

true

USPTO Registration Limitations

• "Merely descriptive": Generic terms that merely describe a class of products cannot be registered • "Genericize": This is when a mark originally has trademark protection, however, the owner of the mark permits widespread use of the mark to describe a general class of products & loses exclusive right to the mark - i.e. Aspirin, Escalator, Laundromat, Thermos • Offensiveness: Mark cannot consist of or include a matter which may disparage, bring into contempt or disrepute persons, institutions, beliefs, or national symbols.

Anti-Trust Law -Defined

• Law intended to regulate the conduct and organization of business corporations, generally to promote fair competition for the benefit of consumers. • "Competition Law"

Subject Matter Jurisdiction

• Subject matter jurisdiction is the power of a court to hear the type of claim being asserted. • Article III of the U.S. constitution states that federal courts have only certain types of subject matter jurisdiction. •To satisfy subject matter jurisdiction, a federal court must have either: 1. Federal question jurisdiction 2. Diversity Jurisdiction •$75,000; & •Parties are residents of different states 3. Suit by or against the US government; OR •Commit federal crime 4. Miscellaneous •Patents, bankruptcy, admiralty, trademarks, copyrights

Classifications of Law

• Substantive Law v. Procedural Law • Common Law v. Statutory Law • Criminal Law v. Civil Law

The Media & The BCS - BCS Controversy

•2003 season - BCS came under fire when USC, ranked #1 all season by AP & Coaches' poll, was excluded from the championship game (played by Auburn & Oklahoma) even though the Sooners lost their Big-12 Conference championship game against Kansas State •2004 season - BCS caught in controversy surrounded around Rose Bowl when the Cal Bears were booted out for the first time since 1959 because some voters in AP poll put Texas ahead of Cal

Sherman Act -1980

•Adopted to protect the free market, preserve competition and provide for equal opportunities and fairness in trade dealing •Section 1: specifically prohibits "every contract, combination... or conspiracy in restraint of trade or commerce among the several States" •SCOTUS has established a test to determine a violation of the Sherman Act: Whether "the challenged restraint merely acts to regulate and thereby promote competition or whether it restrains trade to the extent of suppressing and/or destroying competition."

So what does SPARTA do?

•Agents cannot recruit or solicit student athletes with money or other valuable presents -i.e.- Reggie Bush •Must refrain from giving false or misleading information -i.e.- agent can't promise a college junior basketball player that he'll be an NBA Draft Lottery Pick without foundation •Requires athletes & agents to notify the school of contract

State Supreme Court

•All states have a highest court •Serves as the final decision at the state level •These decisions can be overturned by SCOTUS -i.e. Prop 8 in California & 14th Amendment

Governing Law

•Clause that specifies which state law and jurisdiction applies so that there isn't a later dispute. - Preferential laws = upper hand

Termination "For Cause"

•Clause usually used by teams that allows them to terminate a player "for cause" based on their actions, misconduct, etc. -Ie- Aaron Hernandez & Patriots

Olympics & Coverage of Women Athletes

•Closest gender-equal media coverage of athletics •2014 Sochi Olympics - 10% gap of coverage favoring men •2012 London Olympics- women made up greater % of Olympics participants & coverage actually spent more time covering women athletes Possible Explanation? Nationalistic aspect- athletes aren't women athletes so much as they are American athletes representing our country Criticisms: •Commentators continually referred to women cyclists as "girls" (even though top US finishers were 28, 32 & 39) •"Have you seen any diva moments yet?" one Olympic commentator asked of the Russian women's gymnastics team. •Obsession with motherhood in London Olympics- NBC discussed motherhood about every woman athlete with a child But who's to blame? Olympic viewers repeatedly took to Twitter during London Olympics to disparage Gabby Douglas' hair : •"needs to get her hair done" •"she shouldn't be the standout in those [women's gymnastics] commercials with that hair"

Anti-Trust Law Applicability to Sports

•Commerce Clause -US Constitution provides Congress the power to regulate, among other things, commerce among several states •Interstate Commerce Act -Provides federal government the ability to regulate interstate commerceamong using the Commerce Clause -Originally designed to prevent unfair business practices in the railroad industry, the statute shifted responsibility for the regulation of economic affairs from the states to the federal government. •Interstate Commerce -Occurs when a business crosses state lines. By crossing state lines, more than one state is now involved making it a federal issue. -Creates a very broad power and is the reason a lot of other federal laws have come into play.

National Labor Relations Board (NLRB) Today

•Consists of 40 Administrative Law Judges & a Board made up of 5 members. •5 main functions of the NLRB: 1.hold elections for employees when deciding whether to approve or decertify their union 2.investigate charges of unfair labor practices 3.facilitate settlements 4.adjudicate disputes 5.enforce orders of the NLRB

Criminal Law v. Civil Law

•Criminal Law - Between private parties & society -Tried by State or the United States (state v. federal law) -May face jail time •Civil Law - Between private parties only. -Tried by a private party or parties -No jail time

The Media & Cultivation Theory

•Cultivation theory focuses on heavy television viewers & how they perceive the real world based on common & repeated messages received through television •Intended to explain the effects sports commentator discourse & media portrayal has on viewers. •Result? Heavy TV viewers are more likely to apply images, values, & beliefs obtained from TV to the real world around them •The accumulation of images & stories are absorbed by viewers & biased their perceptions of the real world

The Media & Agenda Building

•Describes the ability the media to influence public by telling them what events & issues are important & what they should & should not pay attention to •In this way, the media influences how audiences perceive women's sports & female athletes •Combination of not only commentator language crucial but packaging & production by networks •Sports media more or less decide what athletes to focus on & what events are given prominence •Generally, women sports & championships garner limited media attention, coverage or hype •Sports media more or less decide what athletes to focus on & what events are given prominence •Generally, women sports & championships garner limited media attention, coverage or hype •Media implements strategies which they employ to attract attention to specific upcoming sporting events, including: (1) showing television teasers, (2) using halftime to hype an upcoming sporting event, and (3)using coach and athlete interviews to talk about upcoming competitions •The idea is to build anticipation for specific events and garner a large viewing audience.

Labor Law History

•During nineteenth century, concerted activities by workers (i.e. strikes, work slowdowns, and picketing) considered criminal conspiracies •1920s, labor strikes were widespread in US •With little success, workers started using anti-trust laws, aka competition laws, in order to fight employee challenges

History of Sports Media

•Fans followed only their local teams & attended local games •Before cable TV, sports programming limited (mostly baseball games)

Female Sports Journalists

•Far more men employed in sports newsrooms •Average career span of women in sports is 10 year, unequal pay & lack of promotion •High-levels of discrimination & sexual harassment

Federal Mediation and Conciliation Service (FMCS)

•Federal agency created to: 1.Provide voluntary mediation and arbitration services to assist in collective bargaining negotiations; and 2.Provide labor-management training. •Mediation - a neutral third party is brought into the negotiation process as a facilitator. Parties may or may not come to an agreement. •Arbitration- when the parties agree to allow a neutral third party to impose a binding agreement on them upon the conclusion of the process.

Concerns

•How to better control agent behavior •Agents often more interested in making the most money •Except in extreme circumstances, generally there has been little enforcement of rules against agents •Most states still have no reported disciplinary or criminal action against sports agents

Knowledge of Team

•Impact of Player on Team •Team Needs •Know your Opponents Power -Authority of opponent -Opponent's objectives -Possible Trade-offs i.Length of contract ii.Security iii.Maximization of Profits

The Media & The BCS - ESPN & the Coaches' Poll

•June 2005 - ESPN withdrew its attachment to the weekly college football coaches' poll ranking •Until then ESPN had sponsored the Bowl with USA Today since 1997. •In 2005, ESPN asked that the poll become public after Cal incident (always secret) •Coaches only agreed for the final regular-season poll & none others.

Sports Agents' Fees

•Large criticism as to huge payouts to sports agents- especially non-lawyers -Scott Boras negotiated Alex Rodriguez's $252 million K with the Texas Rangers, his service fee was $12 million -David Falk received $1.8 million for negotiating a $45 million K for NBA player Shawn Bradley •Endorsement deals- usually earn more than sports contracts (10%-20% of deal) •NFLPA -Limits to 3% of player's contract •Model Rules of Professional Conduct -Rule 1.5 "A lawyer shall not make an agreement for, charge, or collect an unreasonable fee or an unreasonable amount for expenses."

Regulation by Law

•Laws, whether state of federal, provide little protection for athletes & repercussions for agents •Some states, such as Florida, have introduced civil remedies -i.e. denial, suspension or revocation of an agent's license •However, athletes, especially student athletes, are still left pretty unprotected because they can't really prove damages •Professional athletes have limited recourse through damages for breach of contract

Diversity Hiring in Sports Media - ESPN

•Leader in diversity hiring •Of the 12 people of color who are sports editors at "Circulation A" media outlets ESPN employs 4 of them, including 2 of the 6 African-Americans & 2 of the 4 Latinos •Of the 11 women who are sports editors at "Circulation A" media outlets ESPN employs 6 of them •ESPN has a strong diversity hiring policy in place •Has won numerous awards for hiring a diverse cast of writers, editors, and columnists •Regularly features minority and female hosts, analysts, announcers, & journalists •Problem - ESPN can cherry pick from the entire sports world, however, problem usually starts in trying to break into the sports media world

Types of Defamation

•Libel - defamation in written form •Slander - defamatory gestures & verbal statements

Trends in Labor Disputes

•MLB is the only sports league to go more than a decade without a labor dispute resulting in a lockout or strike •Why? -Strong players union -No salary cap -Generally longer careers

Brandi Chastain & 1999 Women's World Cup Final

•Media focused on Chastain's shirt removal with pictures of the image plastered everywhere & commentators making constant sexual remarks -Chastain's celebration was described as a "strip tease" -One commentator joked that Chastain "managed to keep her shirt on" when she attended a golf tournament later on

Social Media & Professional Athletes

•Most professional sports leagues only ban tweeting while games are being played and for a period of time before & after games. •Player's have to be careful what they tweet because it is an extension of their image & brand •Tendency to get more careless behind the keys of a computer screen or phone

NFLPA's Regulations

•NFL - first professional sports league to regulate agents (1983) •NFL holds that teams can only negotiate player contracts with certified agents •Certification process includes: (i) background check; (ii) graduate degree (Masters, MBA, JD); (iii) exam; (iv) insurance requirement; (v) hefty fees •Limited disciplinary enforcement

History of Sports Agents

•Negotiations conducted without agents •Owners/Management of sports teams enjoyed the upper hand •Agents were generally not welcome -i.e. Vince Lombardi & Jim Ringo •Abuse of players resulted in the evolution of sports agents and their roles -1970's MLBPA collective bargaining

Title IX - History

•Passed by SCOTUS in 1972 •Evolved from Title VII of the Civil Rights Act of 1964 •Assigned to US Department of Education's Office of Civil Rights (OCR) •Anti-discrimination statute in response to employment & admission departments' discrimination against women at colleges and universities. •Has had the most notable impact on the field of play & not the classroom

Taft-Harley Act

•Passed in 1947 •Amended the NLRA by putting unions and not just employers under the jurisdiction of the NLRB •Created the Federal Mediation and Conciliation Service (FMCS)

Landrum-Griffin Act

•Passed in 1959 •Allows for state courts & state labor relations boards to have jurisdiction over disputes that the NLRB declines due to jurisdictional standards

Uniform Athlete Agents Act (UAAA)

•Passed in 2000 & adopted by 41 states in some form •Passed in reaction to NCAA concerns •Purpose of Act: provide uniformity to inconsistent state legislative structure concerning sports agents. •Regulates conduct of agents contacting student-athletes for the purpose of obtaining agent contracts

CBAs v. Individual Athlete Contracts

•Professional sports are unique in that the league as a whole operates under a CBA •However, individual players have the power to negotiate specific terms of their own employment contract so long as it does not conflict with any term under CBA (i.e. salary cap)

Non-Statutory Labor Exemption -Test

•SCOTUS set for 3-part test to determine whether non-statutory labor exemption applies: -Whether the restraint occurred during or immediately after a collective bargaining negotiation -Whether the restraint is a matter that must be negotiated collectively; and -Whether the restraint concerns "only the parties in the collective bargaining relationship"

"Proper" Roles for Women

•Social and cultural messages of the "proper" roles for women pervade virtually every aspect of a woman's life •Part of this cultural message is that participation in sports is not a particularly female agenda to pursue, given the perceived lack of femininity

Social Media - Overview

•Social media & mobile marketing has become crucial to business efforts •Traditional means of communications, marketing, and regular business functions such as research, marketing, sales, support, & development can now be accomplished in the social media space.

Social Media Use By Sports Organizations

•Sports organizations are now utilizing an increased number of social media platforms (i.e. Facebook, Twitter, YouTube, Foursquare, Instagram, Pinterest, Google+, blogs, & live chats) •Sports organizations are able to connect with the public, build a brand, conduct customer relationship management, & manage reputations.

LinkedIn generates social media's lowest lead conversion rate.

False

Most news sites get more traffic from desktop computers than from mobile devices.

False

It doesn't matter how many people are in your community if they are not engaged

True

It is harder to promote an account on Snapchat than on YouTube

True

B2C marketers are more focused on __________.

Facebook, YouTube, Instagram, and Pinterest.

You can buy a sample campaign for keywords on:

Google AdWords and Bing Adcenter.

When it comes to personalized search and social media, it's most evident with:

Google+

____________ might have the most seamless experience between desktop and mobile among all the social networks

Google+

Social PR Secret #17:

"An excellent infographic is one that not only makes readers say this is awesome, it makes them say this is awesome-and now I'm going to share it with everyone I know" -Jesse Thomas

If Gary Vaynerchuk were to create a class, he would name it:

"Why You Shouldn't Have Signed Up for This Course in the First Place."

How much do you need to spend on Facebook to influence the influencers according to Dennis Yu and Alex Houg?

$1 to $2 a day

The most important resources social media managers need to do their best is _

Publishing and Analytics Software

If you write a good long form content update on LinkedIn, it is possible it can be syndicated in

Pulse

Exposure measures not just your followers, but the number of followers your followers have

True

Facebook ads are also known as Unpublished Page posts.

True

Social media is not something that should be solely utilized by any one team within a company.

True

Social media managers should understand basic SEO principles.

True

Social media marketing helps increase exposure and traffic.

True

Which of the following is a good way to plan out your social media content?

Using an editorial calendar.

In Social PR, today's version of the press release is always published by the brand.

true

Search results with rich snippets have a higher click-through rate than those without.

true

Which of the following is an example of social PR-friendly content?

both B & C

_________ is the gateway drug to subscriptions, sale and everything else.

content

Media Ethics - Conflicts of Interest

•Recognizing & avoiding conflicts of interest are essential to the integrity of a media outlet •Conflict of Interest: A situation that has the potential to undermine the impartiality of a person/organization because of the possibility of a clash between multiple interests •Essence of journalistic integrity is independence

Media Ethics - Generally

•Reporters & writers wield a great deal of power & enjoy a tremendous amount of freedom in this country •Power to control fates, reveal devastating truths & perpetuate lies •Ethical duties & responsibilities to report accurately, fairly, comprehensively &, in most circumstances, without biased

Substantive Law v. Procedural Law

•Substantive Law - creates, defines & regulates legal rights and applications. •Procedural Law - defines the rules that are used to enforce substantive law.

Media Ethics - Technology & Retractions

•Technological age means a new story can be transmitted instantaneously •Increase competition - pressure to be first •"Competition" versus a reporter's due diligence •Mistakes of course happen but must be promptly corrected or risk defamation suit

Origins of Anti-Trust Law

•Trusts-giant businesses in the 1800s that controlled whole sections of the economy -i.e. U.S. Steel & Standard Oil •Trusts acted as monopolies that controlled the supply of their product—as well as the price. •Result: -no competition -increased prices -neglect of quality

Limitations of UAAA & SPARTA

•Under SPARTA and the UAAA an athlete, student or not, has no statutory cause of action •While an athlete is a student, the student athlete has no method of enforcing a sports agent's duties

Selection of State Judges

•Varies from state to state •Dependent upon the type of court •The most common selection systems: -commission nomination -popular election •Commission nomination system - judges are appointed by the governor, who chooses from a list of candidates selected by an independent commission made up of lawyers, legislators, lay citizens, and sometimes judges •Popular elections - elected by registered voters; may be partisan or non- partisan.

5 Mantras from the New Rules of Sales and Service (David Meerman Scott)

1) Authentic storytelling sets the tone 2)Content is the link between companies and customers 3) Big data enables a more scientific approach to sales 4) Agile selling brings new business to your company 5) Real-time engagement keeps customers happy

Steps for Getting Social with the Media

1) Identify the social networks for your target media 2) Follow them and spark online conversation 3) Interact and even collaborate with the media in social 4) Share their stories 5) Leave comments on their stories and blogs 6) Update all your media lists with social networks ID

What can you design with Canva?

- Instagram Posts - Profile and Cover Images - Social Messages - Infographics - Book Covers

SEO Goal

- Look for page one visibility in SERPS (search engine results pages) - Higher Ranking = More visitors How? *Web/Blog Content* - Keywords - Links - Optimization - Authorship (The best investment you can make is into the quality content and quality writing when it comes to optimizing for search. Make sure there are keywords that are important for your business, including links, optimization, and the author)

Instagrams most engaging filters are:

- Mayfair - Inkwell - Amaro - Walden - Lo Fi

Community Management

- Moderating - Engaging - Brand Personality - Customer advocacy - Nurture customers - Publishing and Managing Content - and more...

What result can happen from this type of social media manager? (blue diagram): 4 Community Facilitation Skills for Social Media Managers: - Ability to Stimulate Discussion - Firm but Empathetic - Resourceful - Ability to Connect People

- More reccomendations - More exposure - More reach - All of the above **All of the above**

Social Media Management

- One person managing it, a team, department, agency, or ALL OF THE ABOVE

Four Factors that make or Break a Press Release

1) Only issue press releases that are truly newsworthy (include grand opening, new product, service or program, upcoming events, award, donation, acquisition, VIP hires of departures) 2) Get to the point (400-600 words) 3) Leverage stats, quotes, photos, and videos 4) Take format, spelling and grammar as seriously as an editor would

Social PR is written with _____ in mind?

-The journalist -The audience -Search engines -social media networks (All of the above)

Social PR is written with what in mind?

-The journalist -audience -search engines -social media networks

Social Media Calendar

-Theme out months -Leave room for breaking news -Plan out predictable events such as holidays -Mark when conferences or trade shows are

Best tips:

-Use images and rich media to stand out -Involve your audience with questions -Sponsor content -Show your company culture

True today about news:

-We no longer search for the news, it finds us -Brands are now publishers -Journalists use SM to find story ideas

Social PR Friendly Content

-Well-written blog posts with author -Expert guest blog posts (no longer acceptable SEO strategy) -How-to guides -Visuals -Infographics -Video -Illustrations -Testimonials -Case Studies -Memes -Email newsletter -eBooks -Studies -Cheat Sheets -Mixed Media Posts -Social Promotions

According to Moz Academy, what are key questions you should answer when defining your brand?

-What are our defined visual elements? -What is our value proposition and differentiating factors? -What is our brand voice and personality? -What do we stand for, and what do we represent?

What is the best example of a goal for SMO?

...

Main Sources of Homophobia in Sports

1) Perceived risk of transmitting HIV • World Health Organization & International Federation of Sports Medicine in 1989 report: "[t]here is a very low risk of HIV transmission if an infected athlete with a bleeding wound or a skin lesion comes into direct contact with another athlete who has a skin lesion or exposed mucous membrane that could possibly serve as a portal of entry for the virus." • There has never, however, been a proven case in which HIV was transmitted in a sport. 2) 2. Fear of being "hit on" or "checked out" • Former NBA player John Amaechi: ""The NBA locker room was the most flamboyant place I'd ever been in. Guys flaunted their perfect bodies. They primped in front of the mirror, applying cologne and hair gel by the bucketful .... Surveying the room, I couldn't help chuckling to myself: And I'm the gay one..."

Four Steps to an Effective Social PR Content Strategy

1) Pick newsworthy topics and themes 2) Write, create and optimize being sure to use keywords, hashtags and Google's best practices in linking strategies 3) Publicize and share 4) Follow KPIs

6 LinkedIn Management Mistakes (Jabez LeBret)

1) Sloppy executive profiles 2) Not fact heckling and optimizing every area of linkedin 3) No goals no results 4) Falling off the grid 5) Shortsighted visuals 6) Forgetting the numbers

8 Social PR Lessons from Marketing the Moon:

1) Teach your PR and marketing teams to work as reporters 2) Brand journalism as marketing strategy 3) Hire former journalists 4) content that address the needs of your audience 5) content that lasts forever 6) Learning as you go pays off 7) Transparency and authenticity win 8) Reporting not selling

Social PR Tips (Lisa)

1) Your private messages aren't always private 2) Think like a reporter 3) Proactive policies now, mean less social PR headache later 4) Be selfless to your community and brand advocates will follow 5) Stay fresh, find inspiration

Four steps to help determine your audience

1. Learn where personas spend time online 2. Do in-house research 3. Do market research online 4. Create persona profiles NOT- friend request/message potential clients

Lifecycle of a Lawsuit

1. Plaintiff files Complaint 2. Defendant files Answer and/or CounterClaim 3. Discovery 4. Preliminary Motions Filed -Motion to Dismiss -Motion for Summary Judgment 5. Pre-trial Conference 6. Trial -Pick jury; present evidence; opening/closing statements 7. File Appeal -Judge can uphold, reverse and/or remand

Best Practices to keep in mind when using live video:

1. Plan and Promote Ahead 2. Content Strategy 3. Production Tools 4. Comment Management 5. After Party - Repurpose

Current Trends Nationally

1. SCOTUS struck down the Defense Of Marriage Act (DOMA) (2013) - Without DOMA, same-sex couples in legal marriages and unions can now get federal benefits (places such as Social Security Administration, IRS, the VA) 2. SCOTUS struck down Prop 8 in California 3. Since then, a slew of states have legalized gay marriage & pushed LGBT rights - i.e. Delaware, New Jersey, New Mexico, Oregon, Pennsylvania, Hawaii, Illinois, Minnesota & Rhode Island

10 Things to Know: Social Customer Service

1. Social Media is the New 1-800 Number. People are turning to social media to reach out and look for customer support within a brand. 2. Social Media does NOT have a HOLD button. People are expecting immediate gratification when they reach out to a brand for a customer service request or complaint. 3. Be real-time. Negativity spreads like wildfire. when a customer doesn't receive feedback, one thing can lead to another. *30 minutes or less. 56% of consumers want a response within 30 minutes.* 4. Listen: less talk. People want to be heard. Listening means more moderating. Be as immediate as possible and acknowledge their message. 5. Monitor your brand. Track @mentions and use different keywords. 6. Be real: don't automate the message for a solution. 7. Turn complaints into content. You can turn those issues into a frequently asked questions page or blog content. Create educational content around some of these complaints and/or compliments. 8. Respect customer privacy. 9. No Silos: Social PR and customer service are a team. 10. Hire people who want what's best for your brand.

Which of the following can be found on Google+?

1. communities 2. metrics 3. events 4. circles

ways to optimize a linked in company page include:

1. using keywords in the company description 2. including business hours 3. adding the location if its a brick and mortar company 4.including the website's URL

Remedies

2 types of remedies: Legal and Equitable •Legal remedies - seek to financially compensate a party for the damage that has occurred -Most Common •Equitable remedies - require a specific performance because it's determined that financially compensation just won't do. -i.e. injunctions

When did Google introduce Hangouts?

2011

On average, how much time do users spend on Snapchat daily?

25-30 minutes

No more than __ # per tweet:

The capability to upload a panorama photo to your Facebook page and having users being able to see the photo from all areas is called:

360 Photos

Social media is:

A way for people to interact and communicate online.

Your ______________, also known as your handle is your business's unique identifier on Twitter. It should be 15 characters or less and should be memorable and representative of your business so that you can be easily found.

@username

When using Pinterest, you should try to post visuals that are what?

A and B only -Visually appealing -Simple

Google+ has a number of unique features including its highly visual nature and ____________.

A and C -it's ability for users to organize their connections into 'Circles' -live video chats called 'Hangouts'

__________ was one of the oldest traditional ways to measure and track earned media coverage in public relations before the internet?

A clipping book

Collective Bargaining Agreement (CBA)

A collectively negotiated agreement between management & union that regulates the terms & conditions of employment. What specifics are in a CBA? 1. Length of the contract 2. When specific provisions are up for renegotiation 3. Player salaries (including minimum and maximum individual player's salaries and for each team as a whole) 4. Rules concerning the utilization of labor, including scheduling of games, practices & free agency of players 5. Individual job rights 6. Rights of both sides 7. Methods for day-to-day enforcement of CBA Keep in mind that CBAs: -Must be negotiated in "Good Faith" -Are not industry wide- each sports league negotiates its own CBA

One of the most central parts of SM content starts at:

A company blog

One of the most central parts of social media content starts at

A company blog

So What Is A Contract Exactly?

A contract is an expression of mutual agreement by 2 or more parties who intend to be bound by their promises.

Which of the following best fits the road of a 'Digital Native'?

A current Sophomore in college

User Interest

A hobby of the target audience

Which of the following statements is true?

A snap posted on Snapchat Story disappears in 24 hours

One of the results that can happen if you are this type of social media manager is: (green diagram): 8 News Junkie Skills for Social Media Managers - Professional Communication Skills - Effective Monitoring - Content Curation - Hungry for Information - Quick Decision- Making - Good Judgment - Ability to Think Globally - Calmness in the Face of Stress

A spike in website traffic

What is a Sports Agent?

A sports agent is an individual whom procures and negotiates employment and endorsement contracts for an athlete.

Social PR Secret #3

Add social PR live chat to your company's newsroom or homepage so that a journalist/ blogegr can get an immediate response while working on a story deadline

Social Pr Secret #15

Adding strong photo or video and/or downloadable files to a press release distribution can increase your online visibility by 10 times the views

If someone has a complaint about your brand specifically, Jennifer's community management tip is to ___________.

Address it empathetically

The best way to reach people who matter to you when promoting your products or services in your Facebook posts is with ____________ Posts.

Boosted

Pick the true statement:

At first, companies hired interns and young people to manage their social media.

Peg Fitzpatrick mentioned this visual tool as one of her "go to" alternatives to Canva that is also easy to use.

Adobe Spark

Search Engine Optimization (SEO)

Affecting the visibility of a website or blog in a search engine's natural or unpaid results.

Element #1 - Agreement

Agreement = "Offer & Acceptance" Offer - Party #1 makes and offer to Party #2 ~Example: San Francisco Niners say to Alex Smith.... "Hey Smith, we'll take you back to the Niners as our backup QB"

A tip going live using streaming video is

All of the above

In the event of natural disaster or a national tragedy, which of the following steps should be done by a community manager?

All of the above

What is something you can do with a social media calendar?

All of the above

Where do we find some of the best content ideas?

All of the above

Which of the following is an example of THEN and NOW in public relations?

All of the above

Which of the following explains the value of strategic planning?

All of the above -An organization comes to understand its markets and its competitors -An organization becomes aware of the changing marketplace environment -Organizational partners are better able to communicate and coordinate activities -Helps managers better allocate time and resources

Which of the following can be found on Google+?

All of the above -Communities -Metrics -Events -Circles

Which of the following is an example of THEN and NOW in public relations?

All of the above -THEN: Press Kits NOW: Content -THEN: Excel NOW: Infographics -Then: Evening News NOW: Twitter

What is something you can do with a social media calendar?

All of the above -Theme out months, weeks or days - Leave room for breaking news -Plan out predictable events such as holidays -Mark when conferences or trade shows are

Ways to optimize a LinkedIn Company Page include:

All of the above -Using keywords in the company description -Including business hours -Adding the location if it's a brick and mortar company -Including the website's URL

What is a common feature for persona research reports?

All of the above.

Model Rules of Professional Conduct

American Bar Association: "Provides leadership in legal ethics and professional responsibility through the adoption of professional standards that serve as models of the regulatory laws governing the legal profession" •Regulates: conduct of lawyers, fees charged & conflicts of interest •Regulation crosses over to lawyers working as sports agents •Lawyer-Agents are reprimanded or disbarred for violating the MRPC •Compensation is different from non-lawyer agents usually •Lawyer agents cannot "charge unreasonable fees"—compensation is usually hourly(not a %)

Which of the following is NOT measured by Kred Score?

Amplification

Assignment Of A Contract

An assignment is a the right of a party to assign their duties under a contract to a third party.

Which of the following is the example of conversion?

An email sign up A filled out form A product order

Pick the true statement:

At first, companies hired interns and young people to manage their social media

On the morning of the interview with Guy, which video conferencing brand announced the integration with Facebook Live making it possible to have multiple people on a Facebook Live event?

Blue Jean

InkyBee

Blogger outreach

Erin Andrews & ESPN's Change of Policy

Backstory: •January 2011- Andrews announced she would endorse Reebok's ZigTech Cleats Campaign •2 weeks prior- Andrews reported Texas Christian were slipping in their new Nike Zoom Alpha Talon cleats during Rose Bowl ESPN backed Andrews up stating: "We are confident in Erin's reporting ability and journalistic role." & "If an instance of inherent conflict arises, we would obviously be transparent with the audience." ESPN's New Policy - a Two-Tiered Approach: •Reporters are treated differently from analysts •Analysts can enter into most endorsement deals, from Adidas cleats to Yonex rackets, pending approval. •Non-analysts, including anchors, writers, reporters, hosts and insiders -- those who do the work of journalists -- can take outside money only from organizations that don't create a conflict of interest, or even an appearance of one. •Reasoning for the tiered approach: It would be too difficult to attract top-flight talent if they banned those deals.

Want to be a social media community manager? Which is the least likely qualification?

Be able to take a sales oriented approach

Facebook cover photos are an opportunity for brands to make a statement. Which is not a good example of making a statement?

Be consistent with your cover image, don't change it too often.

The best way to respond to this would be: (Ashley Read TWEET): @Company I've just received your new product but it's not working as expected. Can I get a refund?

Be polite and respectful and avoid being defensive

The benefits of looking at social media demographics are

Both A & C (knowing what networks your target audience uses so as to focus efforts there; knowing how your fans access your social media pages)

why is it important for brands to be on social media?

Both A & b (it allows two-way conversation between the business and consumer; it allows the brand to become its own gatekeeper)

Which of the following are an example of the amplification rate?

Both A + B -Retweets -Shares

The benefits of looking at social media demographics are ______________.

Both A and C -Knowing what networks your target audience uses so as to focus efforts there -Knowing how your fans access your social media pages

Which of the following is true?

Both, Instagram Stories and Snapchat have geofilters

This is the measurement that describes the percentage of people who leave your site after viewing only one page.

Bounce rate

Which of the following completes the sentence, 'The __________ is a key aspect of the external environment'?

Brand's competition

What does Sway Group's Danielle Wiley note as an example of what's trending in Influencer Marketing?

Brands making personalized videos similar to #LikeAGirl

Social PR Secret #8

Break the press release up into 5-10 newsworthy tweets with a link to the story on the corporate blog or company newsroom

Editorial Calendars

Bridge together content and themes for SM, PR and beyond

A visual with a __________ and appropriate links is a great example of social media content for Pinterest and can ideally drive traffic to your website or blog.

CTA

A visual with a ___________ and appropriate links is a great example of social media content for Pinterest and can ideally drive traffic to your website or blog.

CTA

CTA stands for

Call to action

When you tag every link that you share with a url that includes something like "Holiday Sale 2016" this would be called

Campaign tracking

The following tools are primarily used to make infographics EXCEPT:

Canva Haiku Deck infogr.am Piktochart **HAIKU DECK**

Facebook _____ is a full-screen, video mobile format intended to engage people more than a regular video ad.

Canvas

Women & Sex Verification

Caster Semenya •Barred from competition & forced to undergo "sex testing" in 2009 •Tests showed she had triple the amount of testosterone levels as other women because she lacked a womb, ovaries & had undescended testes •Confirmed she was indeed "female" & allowed to compete once again 2012 London Summer Olympics: •International Olympic Committee's (ICO)instituted a new policy governing sex verification that banned women with naturally high testosterone levels from women's competitions, claiming they have an unfair advantage •Hyperandrogenism- female condition of having naturally high testosterone levels •Other major sports governing bodies with similar policies: Fédération Internationale de Football Association (FIFA) & International Association of Athletics Federations ICO policy noted that: "Nothing in these regulations is intended to make any determination of sex. Instead these regulations are designed to identify circumstances in which a particular athlete will not be eligible (by reason of hormonal characteristics) to participate in the 2012 Olympic Games in the female category." Treatment: •If a female athlete's testosterone level is deemed too high, a medical team selected by the sport's governing bodies develops a "therapeutic proposal" •"Therapeutic proposal" involves either surgery or drugs to lower the hormone level •If doctors can lower the athlete's testosterone to an "appropriate level", she may return to competition •If she refuses, she is placed under a permanent ban from elite women's sports Propagation of Male Superiority • Research has consistently shown that T levels can't predict who will run faster, lift more weight or fight harder to win • Sex Verification in sports reinforces idea that: (i)females are the weaker gender & (ii) females need constant protecting •Under sex verification policies, men enjoy freedom from scrutiny, even though they have greatly varying T levels & other varied attributes

In the event of natural disaster or a national tragedy, which of the following steps should be done by a community manager?

Cease all scheduled or planned content for a period of time Check ad schedule and pull content promotion or campaigns for a period of time. Remove recent postings that might be offensive to current events.

PDCA stands for Plan, Do, ___, Act

Check

One way that Nicole Miller from Buffer recommends getting to know her audience and customers on Twitter is to

Check out interests listed in their Twitter bio

Social PR Secret #16

Check out twitter cards to add visual impact from your content to twitter

In Google+ you can easily manage whose updates you see and choose who you's like to share with. You can broadcast to the world, or keep your conversations private. What features allows you to do this?

Circles

QB Robert Griffin III - RG3 vs. The "12th Man"

Coexistence agreement: An agreement made by 2 parties to use a similar trademark without interfering with each other's services and/or products.

If Adam Singer was your boss, before starting a social media campaign he would have you

Create a measurement plan

Opportunity: The Media

Combining Social Media and Public Relations can be extremely powerful. - The media; Using social media to leverage your publicity is putting together two supersonic powers. The opportunity when it comes to social media is gaining media attention because journalists are asking for visuals. Visuals are going to help you tell your story to the media which will help them tell your story to the audience.

Which of the following can be found on Google+?

Communities Metrics Events Circles

Which of the following is NOT a social media analytics tool?

CompetitorIQ

4 C's of SM

Content Conversations Community Connectons

Which brand deleted their Facebook page

Copyblogger

Copyright Act 17 U.S.C. § 107: "[T]he fair use of a copyrighted work, including such use by reproduction in copies . . . for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright."

Which of the following is NOT one of the 4 C's of social media?

Corporate branding

An example of ROI in social media strategy that Sarah Van Elzen gave for the KSwiss account

Cost savings

Twitter DO:

Creative, timely, relevant, onbrand content

When brand conversations about an event not fully understood permeate at a rate faster than the company is able to manage, this is best described as a ______________.

Crisis

A trend in social media measurement and in Google Analytics is something called

Cross device reports

Creating a _________ for your Google+ HOA will increase its visibility and also help promote the event's topic

Custom header

CRM stands for

Customer relationship management

Which of the following departments in an organization should be engaged in social media management?

Customer service Products and services Human resources

If you were a social media manager, one of the hottest trends in 2016 that you should consider testing out is __________.

Facebook ads

Which of the following is not something digital marketers should be doing in 2014?

DONT: write a script and stick to it DO: -have a real-time mindset -Create brand ambassadors -Newsjack

David Scott Meerman's newsjacking "do's"

DOs: -Be quick -Utilize blogs DON'T: hijack a hashtag

Marketing the Moon

David Meerman Scott How NASA put the first man on the moon and pioneered the use of brand journalism, product placement and real-time storytelling

Brand advocates are:

Dedicated fans that you should focus relationship-building efforts with

A business can now add this to their tweets to automatically display a call to action button.

Deep link

Social Media Optimization (SMO)

Definition: Using social media sites and communities to generate publicity and exposure.

Sarah Evans describes a new role she has morphed into that mixes public relations and social media strategies. What is her current title?

Digital Correspondent

Sarah Evans describes a new role she has morphed into the mixes public relations and social media strategies. What is her current title?

Digital Correspondent

Sarah Evans describes a new role she has morphed into that mixes public relations and social media strategies. What is her current title?

Digital correspondent

Sarah Evans: title that mixes PR and SM strategies

Digital correspondent

Equal Pay Act (EPA)

EPA requires virtually all employers to provide equal pay for men & women performing similar work •Women coaches, trainers, & administrators have increasingly sued colleges and universities for gender discrimination under the Equal Pay Act (EPA) - with limited success •Must prove that her employer paid her less than a male for substantially equal work •Exceptions are made based upon: seniority system, merit system, measurement of earnings by quantity or quality of production

Element #4 - Competent Parties

Each party has to have the legal capacity to enter into the contract, including: -Legal Age -Actual Authority -Sound Mind (Not Donald)

Facebook's free live streaming app is called

Facebook Live

What does the success of any campaign depend on?

Efficacy of content in attracting attention and influencing a particular outcome

One of the ways that Buzzed got its start was through

According to the 2013 Edelman Trust barometer, who ranks highest in public trust

Employees

Which of the following is an example of a CTA?

Ending a post with "Sign up here!"

Journalists & Endorsement Deals

Endorsements are generally uncommon amongst media members given possible conflicts of interest.... The exception seeming to be in the sports media world.

Which of the following is NOT an Instagram power tool?

Engage

Which of the following is NOT measured by Klout Score?

Engagement

Content marketing IS which of the following?

Engaging your audience

Live Streaming Video

Evolution: - Around since 1990's - Ustream one of 1st services in 2007 - Now owned by IBM 2011: Google+ introduced handouts on air. (still around) 2015: Meerkat debuts @SXSW 2015: Twitter introduced Periscope. 2016: Facebook came into the picture and introduced Facebook Live. 2016: YouTube this years launches 360 Live Mobile Streaming. The Players: - Facebook Live - Dominant - Periscope - YouTube - Snapchat Live Video Chat

Tools for creating an Editorial Calendar

Excel Google Drive Wordpress plugin HootSuite 21 Habit Trackey ContentDJ Marketing.ai software Asana

In the video interview with Bruce Clay Inc.'s content team, Virginia Nussey referred to Google's latest quality ranking guidelines when it comes to writing called E-A-T. What does E-A-T stand for?

Expertise authority trust

In the video interview with Bruce Clay Inc.'s content team, Virginia Nussey referred to Google's latest quality ranking guidelines when it comes to writing called E-A-T. What does E-A-T stand for?

Expertise, Authority and Trust

In the video interview with Bruce Clay Inc.'s content team, Virginia Nussey referred to Google's latest quality ranking guidelines when it comes to writing called E-A-T. What does E-A-T stand for?

Expertise, Authority, and Trust

Paid Distribution

FB promoted posts Twitter ads LinkedIn

According to the Forbes article, what social network is best to avoid?

Facebook

Instagram is owned by:

Facebook

The type of paid social media marketers use most regularly is:

Facebook Ads

As in 2016, what is the dominant live streaming platform?

Facebook Live

Title IX Compliance

Factors considered when determining Title IX compliance between programs: •equipment and supplies •scheduling of games and practice time •travel and per diem allowances •tutoring •coaching •locker rooms, practice, and competitive facilities •medical and training facilities and services •housing and dining facilities and services •publicity •support services •recruitment of student-athletes (e.g., budget)

Fair Use Doctrine - Factors

Factors determining whether or not the fair use doctrine applies: • Purpose of the use (i.e. satire) • Nature of the copyrighted work • Amount used • Effect of use on market

Clarett v. National Football League (2004)

Facts: •Clarettstarting freshman running back & a leader in OSU's march to the college football national championship in 2002 •Received Big Ten Freshman of the year honors in 2003 •Clarettwas suspended for the entire 2003 season •Clarettopted to pursue a professional football career in the NFL-precluded by eligibility rules. •Filed a lawsuit in the alleging that the NFL player eligibility rule violated Section 1 of the Sherman act •Citing Haywood's successful suit back in 1971 Holding: Held that the non-statutory labor exemption was applicable to the NFL's eligibility rules because the eligibility rules affected wages and working conditions

A hashtag should NEVER be used when there is a crisis.

False

This Tweet was very well received by the Moz community: "In the wake of the national tragedy in Ferguson, we're not posting today as there are more important, non-marketing conversations to be had." - 25 RT, 47 Likes

False

Twitter chats are NOT a good way to increase brand and page visibility.

False

Twitter has about 100 million monthly active users.

False

Twitter was created before 2005.

False

Updating online newsrooms is a waste of time for small companies because journalists visit them only when an organization is large.

False

Using a paid budget will NOT amplify successful organic posts.

False

Using your snapchat profile picture as your Facebook profile picture is a social media practice you should avoid.

False

Ustream is now owned by Google.

False

When negative reviews and accounts of a poor brand experience show up in a social media feed, it is best to removed or delete them

False

When trying to reach new followers it is not okay to repost old content

False

When trying to reach new followers it is not okay to repost old content.

False

You can NOT retweet your own tweet.

False

You can include hyperlinks on your Instagram posts

False

You can include hyperlinks on your Instagram posts.

False

organic reach has never been better with Facebook

False

In Facebook, use promotional phrases such as "buy now," and "shop now." This language may make it easier for your posts to reach the people you care about.

False -connect with words and pictures

According to Hubspot, Facebook Page posts with more than 80 characters on average receive more engagement.

False- less than 80

According to the "Marketing the Moon" article, the best people to hire for the NASA Public Affairs team were __________.

Former Journalists

According to the "Marketing the Moon" article, the best people to hire for the NASA Public Affairs team were __________.

Former journalists

According to the "Marketing the moon" article, the best people to hire for the NASA Public Affairs team were:

Former journalists

What is a NOT a channel you should consider using when creating a social media strategy.

Forums, blogs, Google+ and Pinterest are all channels you should consider when creating a social media strategy.

Journalists & Endorsement Deals

Fox Sports: "People give us the heads up on what they have been offered and then there are a few of us who discuss whether it is reasonable and does not negatively affect the schedule for the on-air talent, or negatively affect the Fox Sports brand. For the most part, we take a pretty liberal view because we like people to make a little extra scratch if they can." CBS Sports: "We basically do it on a case-by-case basis. There is no real prohibition on them doing it since so many major talent are doing it now. They ask us our permission and tell us the type of commercial and what the product is. We make a decision based on that. Generally speaking, we try to be relatively liberal with the opportunities." NBC Sports: "We look at what the opportunity might be and see how it fits in with where we are and where that talent is. If it is some product that we don't think is appropriate to be tied to our brand, we certainly would not okay the relationship. If it's a brothel in Nevada, I have a feeling that we would say that is not a good thing for anyone involved in our department to endorse."

___________, PepsiCo's longtime chief marketing officer of global consumer engagement recently joined BuzzFeed as the company's chief marketing and content officer. Joe Pugilists told us in the interview to "Google him!"

Frank Cooper

_______________, PepsiCo's longtime chief marketing officer of global consumer engagement recently joined BuzzFeed as the company's chief marketing and content officer. Joe Puglisi told us in the interview to "Google him!"

Frank Cooper

2 Types of Canvas Accounts:

Free and Paid

Jurisdiction

Generally: •Jurisdiction is the power of a court to hear a particular case. •In order for a court to have jurisdiction, it must have both subject: (1) matter jurisdiction & (2) personal jurisdiction.

Using one of these can help promote an event using Snapchat

Geofilter

Creating one of these is a low risk, low cost way of running hyper local ads on Snapchat which any small business can use to promote their brand.

Geofilters

Right Of Publicity In Context of NBA

Group Licensing Agreement: • Located in uniform player contracts used with all players • Allows the league to use player likenesses to promote the league, its teams and the players themselves. Objectives of Licensing & Merchandising Efforts: • Promote sport & league • Focused marketing • Licensing of memorabilia & souvenirs Cross-Promotion Between League & Players: • Players can promote/endorse on their own but cannot wear uniform without league licensing/permission

__________________ allow multiple pinners to collaborate and share ideas in one space. B2B companies can use this capability to encourage more engagement and collaboration with influencers, or get company employees involved in contributing to the board.

Group boards

____________________ allow multiple pinners to collaborate and share ideas in one space. B2B companies can use this capability to encourage more engagement and collaboration with influencers, or get company employees involved in contributing to the board.

Group boards

When it comes to curating content, @AskGaryVee said he should be more like:

Guy Kawasaki

Yesterday's press release

Hardly made it to users Measured by clippings

"HT" stands for _____. It's a way to add an @ mention of an author in your tweet to give them credit.

Hat tip

Tweets that contain pictures and videos drive a 3x _______ engagement rate than Tweets with copy only.

Higher

Paying to play on FB

If you have good content, it is not necessary to use the paid side of FB

When did Google introduce Hangouts?

In 2011

When did Snapchat introduce lenses?

In 2015

The hardest and the most important things to do should be scheduled:

In the beginning of the day

The biggest impact on social media has occurred _______________.

In the last 5 to 10 years

The biggest impact on social media has occurred....

In the last 5 to 10 years

The biggest impact on SM has occurred

In the last 5-10 years

Which of the following questions should be answered by 'A competitive social media analysis'?

In which social media channels and specific vehicles are competitors active? How do competitors present themselves in those channels and vehicles? Who are competitors' fans and followers? How do fans and followers respond to the competitor brand's social activity?

What's in and out when it comes to SMM? (Sarah Evans)

In: Collaboration Out: Silos

Newsjacking

Injecting your ideas into a breaking news story

In this network ____________: Your feed is permanent, whereas your stories have a 24-hour shelf life.

Instagram

__________ is one of the fastest growing social networks in history.

Instagram

______________ is the latest channel to join the live video bandwagon.

Instagram

_________________ lets you share content through two tracks: the feed and stories.

Instagram

An example of more content publishing on Facebook would be where online publishers give up content on their own website is

Instant Articles

Twitter Chats

Interactive conversations that happen via Twitter with a group of people all using the same hashtag for a certain topic

Types of FB Ads

Interest Workplace Partner

A Facebook ad about a new yoga opening up to a user who likes yoga is called:

Interest ad

Trademark - Defined

Is any word, name, symbol, design, or combination therein used by an individual or a business to identify its products or services.

Categories of Intellectual Property

Is traditionally comprised of four categories: 1. Trademarks/trade dress 2. Trade secrets 3. Patents 4. Copyrights

The four factors "to make or break a press release" do NOT include

Issuing as many press releases as possible

Why is it important for brands to be on social media?

It allows two-way conversation between the business and consumer

One of the benefits to using Twitter for business is:

It can help drive app downloads.

Social PR Secret #5:

It's better to send out one press release a month that is substantial than 4 insubstantial

Which is NOT a tip Neil Patel lists as a key ingredient for a Twitter bio?

It's concise

Who is credited with creating Twitter?

Jack Dorsey

Who is the founder of Twitter?

Jack Dorsey

Right Of Publicity & The First Amendment

Joe Montana v. San Jose Mercury News • Issue: whether a newspaper may republish its front sports page and sell it for a profit • Holding: "the right of publicity has not been held to outweigh the value of free expression," & "[a]dvertising to promote a news medium . . . is not actionable under an appropriation of publicity theory so long as the advertising does not falsely claim that the public figure endorses that news medium." Zacchini v. Scripps-Howard Broadcasting Co. • Issue: does the First Amendment entirely shield a news outlet from an individual's right of publicity • Holding: if rights to broadcast play-by-play are not secured, the media is restricted to showing only segments of a performance (not the whole thing) Michael Jordan v. Jewel Food Stores

"The Tweet heard round the world" was a glaring reminder that every word uttered on the Internet can be heard by seemingly everyone on the Internet, sometimes with serious consequences. Who wrote that Tweet?

Justine Sacco

"The Tweet heard round the world" was a glaring reminder that every word uttered on the Internet can be heard by seemingly everyone on the internet, sometimes with serious consequences. Who wrote that Tweet?

Justine Sacco

Measuring your _____is crucial to ensure that not only is your social media strategy working, but that you're not actually losing money on it.

KPI

In LinkedIn, filling out your specialties will help potential employers find you through:

Keyword searches

When writing a press release announcing company news and you want to get found in Google search results by reporters or customers, ideally it should include?

Keywords

The platform that measuring influence is ____________.

Klout

This platform is used to measure your level of influence. These people have one thing in common, they have an influential ______ score.

Klout

Which tool measures influence?

Klout

___ measures the strength of people's reputations based on their social media power. In 2014 it repositioned itself to help people "create and share great content"

Klout

Social PR Secret #1

Leverage of the power of social advertising to promote and amplify reach in the social media news feeds. You can generate publicity using a blend of organic and paid social PR.

According to Andrea Vahl's interview, some of the latest trends/features on a Facebook Page include all except

Like Gates

according to Andrea Vahl's interview, some of the latest trends/features on a Facebook page include all except:

Like Gates

What is the difference between "Like" and "Follow" and on a Facebook Busines Page

Like simply means they are part of your audience, and follow means they will see your posts

According to Guy Kawasaki and Peg Fitzpatrick in The Art of Social Media; every social media content post that is curated should contain a ___________ back to the source

Link

According to Guy Kawasaki and Peg Fitzpatrick in The Art of Social Media; every social media content post that is curated should contain a ____________ back to the source

Link

As a college graduate, if you don't have this social profile optimized and up to date, you might as well not exist says Guy.

On this network, the fastest growing demographic is college students __________.

People that monitor what you share but don't interact and are usually the majority of your audience are called:

Lurkers

Assuming the brand's persona is likable and credible, it can facilitate the process by which a consumer adopts a brand belief of their own. This process is also known as which of the following?

Message internalization

A synchronous interaction is best exemplified by which of the following?

Messaging back and forth via text messaging with your friend

Businesses can keep customers up to date in Facebook via which trend

Messenger

Facebook users can buy products and get recommendations through:

Messenger

@Moz says your road map for your social media strategy should have ____________ based goals?

Metric

This company recently bought LinkedIn.

Microsoft

Doesn't boost visibility in FB:

Mixing it up between personalities

Examples of ways to boost visibility in Facebook include everything except ___________.

Mixing it up between personalities

MT is an acronym for:

Modified Tweets

Module 8 - Race in Sports

Module 9 - Law & Ethnics in Sports Media & Reporting

The Media Reacts To Muhammad Ali

Mohammad Ali v. Floyd Patterson (1965) • Battle of Religions

Conversation Rate:

Monitor how many comments per post

The Media's Treatment of Tebow

Nation Sports editor Dave Zirin on Tebow's move to NY: "There are a lot of LGBT people that live in New York City who are also football fans.... the new, possibly, starting quarterback for the New York Jets wants them to move backwards 30 or 40 years." The Atlantic's headline: "New York City Sports, Now with Even More Jesus" CBSChicago.com writer Dan Bernstein: • Called Tebow fans "lunatic-fringe cultists" • Pronounced Tebow to be "little more than an affable simpleton" Jewish Week: Had to apologize after publishing a controversial column about Denver Broncos quarterback Tim Tebow that said a Super Bowl victory by the Evangelical Christian QB could incite others to burn mosques, bash gays and banish immigrants.

What type of advertising is based on a form unique to the vehicle within which it is placed?

Native advertising

Do you have a social media plan for how to handle tragic news in the newsfeed?

Need-To Know Answers: ~ Do we cease all planned content? - If yes, for how long? ~ Is there a plan to stop promoted posts? ~ Do we comment during a tragic event? - If yes, what does it look and feel like? - *Who* will enact this plan?

An example of Twitter PR Tips to Increase Media Coverage include: Keep your company's __________ Twitter-friendly and up to date with fresh content.

Online newsroom

Gary Vaynerchuk believes we need to start educating people by supplying them with:

Only tactical information and real-world advice.

Which of the following best describes a social publishing site, such as a blog?

Operates like an online new source for which readers can share information, create discussions, and learn about a narrow range of topics

Social Customer Service: Social Media Management

Opportunity: - 80% of companies say they deliver "superior" customer service - 8% of people think these companies deliver superior customer service - 66% of consumers expect a response time on social media within ONE hour -

Creating a great title

Optimize your title for search Concise, specific and benefit driven Write to inspire action

Which gets a higher percentage of search traffic?

Organic Traffic

What is the difference between organic and paid content distrbution?

Organic consists of blog posts and free distribution while paid consists of things such as Facebook promoted ads

Which gets a higher percentage of search traffic?

Organic traffic -Gets more than 80% of search traffic

Organic v. paid content

Organic: consists of blog posts and free distribution Paid: FB promoted ads

Community managers in the future will be cross trained in Communication, _________ and __________

PR and Analytics

Community managers in the future will be cross trained in Communication, _________ and ___________

PR and Analytics

Influencer marketing is an example of _____________ media that can turn into ____________ media

Paid, Earned

Which of the following is referred to as the 'fifth P' of marketing?

Participation

one way to be sure your brand's social media presence is optimized for mobile would be to __________.

Pay attention to ad targeting and image sizes

Cathy Hackl was one of the first people on

Periscope

The live streaming video app owned by Twitter is _____________.

Periscope

Cathy Hackl was one of the first people on

Persicope

Tweep

Person who uses the online messaging services Twitter to send and receive tweets

2015 is the year of ___________ according to Jason Miller

Personal branding

2015 is the year of _____________ according to Jason Miller

Personal branding

Four P's of LinkedIn Profiles (Jabez)

Personalize it Professional keep up with Progress start Publishing

Use this feature to make sure visitors to your profile can't miss your latest news, products, offerings, or events.

Pinned Tweet

#AskGaryVee calls this social network a search engine for visuals and is bullish on its opportunity.

Facebook, Twitter, and _________ dominate the sharing numbers, accounting for nearly 75 percent of mobile shares

If you are trying to reach 25 to 45-year-old men, this social network is not the best fit.

The visual social network that comes with a powerful potential for referral traffic to a website is

if you worked for a brand primarily targeting women, which social media network would be the best fit?

PDCA stands for

Plan, Do, Check, Act

BuzzStream

Platform that helps build authentic relationships with word-of-mouth influencers across social web

Which one of the following would not be an example of a recommendation in a social media employee guideline?

Post content on behalf of the company anonymously

The number one reason 73% of social media users "unlinked" a brand on Facebook was because the brand ___________>

Posted too frequently

Which is NOT a valuable way to use LinkedIn?

Posting longer statuses with sales language.

What is the best method when attempting to post to multiple time zones?

Posting the same content multiple times with minor variations

Haiku Deck is an alternative to:

Powerpoint

What are the correct four stages in regards to crisis management?

Preparation, response and measure, recovery and prevention

Decertification of a Union

Procedure by which a union is voted out of a work place and loses the power to collectively bargain on behalf of its members **Removes the union as the "exclusive bargaining representative" of the employees**

In his interview, Jabez LeBret claims the LinkedIn ____________ platform is the biggest opportunity right now for getting reach. He notes being an early adopter can only benefit you

Publishing

In his video interview, Jabez LeBret claims the LinkedIn __________ platform is the biggest opportunity right now for getting reach. He notes being an early adopter can only benefit you.

Publishing

If you want to call out another Google+ page or person, you can directly link to their Google+ page (which notifies them that you're talking about them) by doing what?

Putting a + and then typing their name.

Followers/fans, engagement, timing, CTR are examples of ___________ data.

Quantitative

Media Ethics - Before Publishing/Airing

Questions to ask when reporting a news story: -Does the story present both sides of the issue? -Were both sides of the dispute given a chance for equal input in the story? -Does the story show bias in any way? -Does the story deceive the reader or viewer in any way? -Was every reasonable effort made to determine the truth of the matter?

Pre-Game Prayers

Religion in Schools • Separation of Church & State v. First Amendment • Under the Constitution, government is prohibited from promoting religion. Public universities and high schools are government entities. • However, under pursuant to the First Amendment, public school students are generally free to exercise their faith on campus and on the field. • Challenge: When school employees & resources are involved.

The best way to respond to this is "@companyhere my delivery was meant to arrive yesterday, but I heard nothing. Where is it?"

Reply as soon as possible

The best way to respond to this is: (Grumpy Cat TWEET): @CompanyHere My delivery was meant to arrive yesterday, but I heard nothing. Where is it?

Reply as soon as possible

Then of PR

Reporter Direct mail In person media tour Second day news Press conference Impressions Product shots Your product News clips User feedback Press hits Focus groups Live demos Evening news TV Spreadsheets Online news

LinkedIn is a good place to sell which of the following? (Check all that apply)

Research capabilities Public relations services.

LinkedIn is a good place to sell which of the following? (Check all that apply)

Research capabilities Public relations services.

When Buffer was hacked, what was a good thing they did to handle the situation?

Respond immediately and communicate to users

Racism in the Media

Richard Sherman - "THUG" Jeremy Lin

Social media objectives should be:

S.M.A.R.T. - specific, measurable, attainable, realistic and time bound include qualitative and quantitative key performance indicators aligned with larger business goals

Using hashtags is an example of __________________.

SMO

On social media, this measures what percentage of mentions within your industry are about your brand, and what percentage are about your competitors.

SOV

What advice does Adam Singer give to new students entering the social media professional world

Start a sandbox project such as a blog, Etsy store.

Social media success can happen during non-business hours. A smart strategy for message posting is:

Schedule evergreen content in the middle of the night and during your weekend or nightly hours.

Which of the following would be included in an editorial calendar?

Schedule for publication. Identification of relevant topics. Publication venues. Types of content.

SEO stands for

Search Engine optimization

SEO stands for

Search engine optimization

SERP stands for

Search engine results page

Which of the following refers to the emotion behind a social media mention

Sentiment

If you don't have good images on your website, that means your website is not ___________ on Pinterest or even Facebook

Sharable

Promote your Company Page by linking it to your other marketing channels - such as your emails, newsletters, and blogs. You do this very effectively with a _________ button.

During a tragedy, which of the following is NOT your social responsibility?

Share news and developments as soon as possible

What are some ways you can build your audience on your Facebook page?

Share your page, invite friends, find current customers

One way to boost engagement and exposure for a LinkedIn Company Page would be to use ________________ updates.

PUR3622/RTV4930 Exam 1, PUR 3622 Examen 1, RTV 4930 Midterm 1, RTV 4930 Midterm (Quiz Questions 1-7), RTV 4930 Midterm 2, RTV 4930 Midterm 3, RTV4930 Modules, PUR4932, PUR 3622 Final, PUR3622 Week 9 - 15, PUR3622 Final, PUR3622 Midterm

संबंधित स्टडी सेट्स

Chapter 5

Chapter 3

APES Chapter 10

Scientific Notation

Applied Behavior Analysis (Cooper)

Ch. 7 Patent

N5 - OB Exam 2: Unit 2 & 3

Prep U Hepatic disorders

Final Exam Sample Questions

MHR Final Questions

MGMT 320 Midterm

exam 2

Italy

Plate Tectonics and the Earth's crust

LIFEPAC Study Set Science 1004

CHAPTER FIVE: SHORT-TERM WORKING MEMORY

lab 2 pics

WGU Business Law Ch 18

Intermediate Accounting Chapter 14: Bonds and Long-Term Notes

critical life threatening EAQ