Questions 61-90.

During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of:

A. Arbitration.

One reason it is important for marketing professionals to follow ethical standards is to...:

A. Build positive relationships with other individuals and businesses.

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process?:

A. Concurrent engineering.

The purpose of a company's operations function is to manage its...:

A. Day-to-day activities.

Most marketers cannot expect to maintain their profit rates unless they...:

A. Introduce new products from time to time.

A project is officially authorized to begin by the...:

A. Project Charter.

Which of the following examples depicts an advantage of using digital advertising?:

A. Viewers must interact with a video ad before continuing to a website.

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility?:

B. A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions.

Which area of promotion will pricing affect?:

B. Advertising budget.

Which of the following is a true statement about the benefit of having a safe workplace?:

B. Bodily injuries are decreased.

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site:

B. Domain name.

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to

B. Fair treatment.

A basic reason for the formation of a trade association is to...:

B. Find solutions for common problems.

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by...:

B. Improving performance.

Coca-Cola, General Mills, and Pillsbury are examples of __________ brands:

B. National.

Why do businesses want to meet quality standards?:

B. To reduce costs.

Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected?:

C. Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive.

A restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals, so the restaurant decides to try out a few new gluten-free menu items. What method of idea generation did the restaurant use?:

C. Customers.

What synectics technique compares a problem with something else that is unrelated?:

C. Forced analogies.

One of the benefits of setting goals that will help you in your relationships with others is that setting goals:

C. Helps you understand yourself.

Before selecting the right people to work on a project, it is important to identify the...:

C. Needed Skills.

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?:

C. Product.

Which of the following helps in the interpretation of mined data:

C. Visual representation.

Which of the following is a common consequence for violating rules of conduct?:

C. Written warning.

A department store sells clothing from brands like Levi's, but it also sells its own private brands of clothing, also known as __________ brands:

D. Distributor.

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?:

D. Inputs.

When developing a computer-based presentation, it is important that each slide contain...:

D. Key points.

Which of the following should you do when preparing your letter of application?:

D. Mention any mutual contacts you have.

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use __________ techniques:

D. Product-bunding.

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening:

D. Promotion.