Questions Customer Behaviour

What are three stages that make up the process of perception?

Experience, activity, interpretation

A want is a manifestation of a need

True

What is a schema?

an organized collection of beliefs and feelings

The process of imaging the reactions of others towards us is known as

looking glass effect

Which is not one of the four levels of the extended self?

universal level

The ideal self is a person's conception of how she

would like to be

What refers to consumer's subjective evualuation of his or her physical self?

Body image

Set of products consumers use to define, communicate, and perform social roles is called:

Consumption constellation

Building brand equity is based upon marketers utilising classical conditioning processes

False

Four levels of the extended self

Individual, family, community levels

theory of cognitive dissonance

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

________ is based on the premise that people have a need for order and consistency in their lives

Theory of cognitive dissonance

According to semiotics, which part is not part of a message?

Thought

A person's culture influences his/her body image:

True

Which learning emphasizes that people solve problems by watching the world around them?

cognitive learning

Paola dresses conservatively during the week but wildly on the weekend. The best illustrates:

consumers have multiple selves

The meaning of a stimulus is interpreted by the individual and is influenced by which of the following?

culture, needs, unique biases, experience

The self we display on the internet is called:

the digital self

When a billboard is too small to read, which is the cause?

Absolute thresold

What is the term used to describe the conscious designing of store space and its various dimensions, such as colour and lighting?

Atmospherics

Which theory assumes that learning takes place as a result of responses to external events?

Behavioural learning

What is the term that refers to the ability of the sensory system to detect changes to or differences between to stimuli?

Differential threshold

Which motivational theory focuses on the tension caused by unfulfilled biological needs?

Drive theory

Which of the following motivational theories suggests that behaviour is cognitive and is pulled by the expectations of achieving a desirable?

Expectancy theory

When a man no longer receives compliments for this tie, for which he used to receive compliments, which process is happening?

Extinction

Colours have the same symbolic meaning everywhere in the world. True or false?

False

Consumers cannot be segmented according to their shopping orientation. True or false?

False

Pavlov's dogs are associated with instrumentral(operant) conditioning

False

The salesperson is largely irrelavent to shopping experience. True or false?

False

We only have one self. We are always a genuine, authentic version of ourselves- even as consumers.

False

What is the term used to describe a particular look of appearence that is popularly adopted?

Ideal of beauty

If I go into a store to buy milk and come out with 3 snack bars - what kind of purchase would that be?

Impulse purchases

Who is known for their classical conditioning dog experiments?

Ivan Pavlov

Semiotics involves

Linking signs and symbols

Process of acquiring info and storing it over time so that it will be available when needed is called:

Memory?

What term is given to the degree of arousal experienced when a consumer is compelled to reduce a state of tension between current state and desired state?

Need

What are individual units of meaning in one's memory called?

Nodes

Another name for instrumental conditioning is ________ conditioning

Operant

Which of the following is a positioning tool that is used to compare a range of a competitve products?

Perceptual map

Which of the following is a positioning tool that is used to compare a range of competitive products?

Perceptual map

Music, movies, sports, and books are part of...

Popular culture

Which of the following is not an example of a hedonic shopping motive?

Purchasing the essential groceries for the week

Which of the following is not a component of the process of observational learning in the form of modelling?

Retention

Consumers who have an incomplete self definition buy products to complete their identity. This is called:

Self completion theory

________ summarizes the beliefs a person holds about his own attributes & how he evaluates the self.

Self-concept

What form of advertising tries to change product attitudes by stimulating positive feelings about the self?

Self-esteem advertising

According to _______ models, we choose products with attributes that match some aspect of our selves

Self-image congruence

According to semiotics, these are parts of a message

Sign , Object, Interpretant

According to person-situation segmentation matrix for sun cream, the product antifreeze formula is best emphasized in which of the following situations?

Skiing

What is the time dimension that refers to social processes, such as working hours and operating hours, called?

Social time?

Family branding, licensing and look alike packaging are marketing strategies based on

Stimulus generalization

Enculturation is learning the values of another culture.

True

In memory recall, we can see the mood congruence effect whereby greater recall is made of the product if the mood at time of retrieval of the informaion is the same as at the time of input

True

Modern consumer culture is often described as being characterised by consumption-based identities. True or false?

True

Nostalgia describes a bittersweet emotion where we view the past with both sadness and longing

True

People tend to pattern their behaviour on the perceived expectations of others

True

Stimulus generalisation refers to the situation whereby a stimulus that is similar to the conditioned stimulus evokes a response

True

Bob is torn between going to a cinema and going to a concert. He is experiencing:

approach - approach conflict

if a person wants to eat a cake (positive valence) but also wants to avoid gaining weight (negative valence)

approach - avoidance conflict

Which of the following is NOT a stage in consumption process?

desire

High levels of arousal and low levels of pleasure make a person feel:

gloomy or distressed

Linking product attributes to terminal values is called

means end chain analysis

The "good old days" in promotional message focus on

nostalgia

This type of conditioning occurs when a man gets compliments for wearing a certain tie

positive reinforcement

Consumers assign meaning to stimuli based on the _____ to which the stimulus is assigned

schema

What refers to the positivity of a person's self-concept?

self-esteem

The immediate response of our sensory receptors is known as:

sensation

What are characteristics that people stereotypically associate with one gender or the other?

sex typed traits