QUIZ 11 CH 2.7 Graphic Design

Calligraphy

Wherever literacy takes hold, _______ usually develops as a form of art that expresses layers of meaning and feelings through shape of the written letterforms.

Printing

Which of the following made graphic design possible?

Dürer

In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.

Symbols

The essence of visual communication design is the use of _________ to communicate information and ideas.

Typography

The visual form of printed letters, words, and text is called _________.

Illuminated manuscripts

These handwritten, illustrated books were created during the Middle Ages.

Icons

These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation.

Logo

This is most often a carefully designed piece of type that is unique and easily identified.

Layout design

This is the art of organizing type, logos, and illustrations in traditional print media.