Quiz 3

A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

Lifestyle

Harley Davidson promotes its motorcycles with images of independence, freedom, and power. Harley Davidson has created a

Brand personality

For the past ten years, bill and margaret have saved money to go to the super bowl should their team reach the finals. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they choose the budget friendly option. They are most likely exhibiting

Dissonance-reducing buying behavior

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.

Opinion leader

_________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

Marketing stimuli consist of the four Ps. What are the four Ps?

Product, Price, Place, Promotion

Subcultures include nationalities, religions, geographic regions, and _______

Racial groups

Almost all major purchases result in ________, or discomfort caused by post purchase conflict.

cognitive dissonance

The buying decision process starts with _______ in which the buyer spots a problem.

need recognition

According to Maslow's hierarchy of needs,

higher level needs are met after basic needs are fulfilled.