Quiz 3, MKTG 409

Which of the following companies would probably be most interested in tracking discretionary income levels

BMW automobiles

​Your company is planning to increase its political influencing activities in the next fiscal year in an attempt to shape upcoming, key legislation in your favor.

Form your own Political Action Committee (PAC).

Toyota has developed aluminum car bodies that are 100 percent recyclable and light enough to help conserve fuel. What kind of response is this to environmental forces?

Proactive

____ competitors are those that compete in the same product class, but their products have different features, benefits, and prices.

Product

In general, which of the following competitive structures is an organization least likely to operate?

Pure competition

SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM's process is called

environmental scanning.

By offering both credit and financing through its GMAC division, General Motors is trying to help consumers

expand current buying power at the expense of future buying power.

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ____ competitors.

generic

The amount of money received through wages, rents, investments, pensions, and subsidies is called

income.

Scenario 3.1 Use the following to answer the questions. ​ Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost. ​ The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. ​ Refer to Scenario 3.1. If the Federal Trade Commission believes that Soljur Sporting Goods is acting in violation of the law, the first move for the FTC is to

issue a complaint stating that the business is in violation of the law.