Quiz 6 Media
A Japanese form of graphic novels is called ______. A) a codex B) a dime novel C) manga D) pulp E) el-hi
C
Many books from the Middle Ages were called illuminated manuscripts because they were ______. A) elaborately decorated with colorful designs and illustrations B) printed using reflective ink C) burned in castle fireplaces to honor God D) read aloud in the town square by scholars who explained, or illuminated, the text E) None of the above options is correct.
A
Rules of punctuation, capitalization, and spacing of written words were developed ______. A) during the Middle Ages by scribes B) in 1452 by printer Johannes Gutenberg C) in the 1500s for the publication of Canterbury Tales D) in the ninth century by Wang Chieh for the Diamond Sutra E) during the Renaissance by Leonardo DaVinci
A
Which of the following is the best-selling book of all time? A) Various versions of the Bible B) Better Homes and Gardens Cookbook C) Baby and Child Care by Dr. Benjamin Spock D) Peyton Place by Grace Metalious E) Twilight by Stephanie Meyer
A
Johannes Gutenberg is remembered for ______. A) inventing paper B) developing the printing press C) inventing the codex D) translating the Canterbury Tales into English E) translating the Bible into English
B
Publishers employ ______ to seek out and sign authors to contracts. A) copy editors B) acquisitions editors C) book agents D) developmental editors E) sales representatives
B
What are two major facets of the relationship between books and television? A) The ability of book authors to become TV stars and TV stars to write books B) That TV can help sell books and that books serve as ideas for TV shows C) That books need to be advertised on television and TV shows need to be talked about in books in order for either industry to be profitable D) That television shows often give authors ideas for books but books are never a source of inspiration for TV shows E) None of the above options is correct.
B
______ developed the first commercially successful electronic reading device. A) Sony B) Amazon C) Apple D) Barnes & Noble E) Borders
B
According to the textbook, as e-books become more popular, consumers who use them might expect to see ______. A) e-books that will look and feel more like print books B) very few changes from current e-books C) e-books with embedded video, hyperlinks, and dynamic content D) e-books that will look and feel more like magazines E) All of the options are correct.
C
Numerous books became best-sellers after their authors appeared on __________. A) Inside Edition B) Home Improvement C) Oprah D) C-SPAN's Booknotes program E) 20/20
C
The first proto-modern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called ______. A) papyrus B) parchment C) a codex D) an illuminated manuscript E) vellum
C
Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of ______. A) successful movies that were turned into popular books that then helped to repromote the films B) successful books that were all turned into blockbuster movies C) television programs that inspired books that also become popular, which in turn boosted ratings for the television shows D) popular books that were turned into television series, which in turn made the books even more popular E) television programs getting ideas from books and then hurting book sales because everyone watched the shows instead of reading the books
D
The first English work to be printed in book form was ______. You Answered A) the Gutenberg Bible B) The Whole Book of Psalms C) Diamond Sutra by Wang Chieh D) Chaucer's Canterbury Tales E) None of the above options is correct.
D
Which of the following have instant books been accused of? A) Shoddy binding and paper quality B) Giving too much historical perspective on events C) Being too similar to made-for-TV movies D) Exploiting tragedies for quick profits E) None of the above options is correct.
D
What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights? A) Apple B) The Open Content Alliance C) The Association of American Publishers D) Google E) The Digital Public Library of America
E
Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry. True False
False
Once strongly influenced by books, television and film now look elsewhere for most of their story ideas. True False
False
Papyrus is a kind of paper made from treated animal skin. True False
False
Parchment is a kind of paper made from plant reeds found along the Nile River. True False
False
Sales of religious books have dropped substantially over the past twenty years. True False
False
The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes. True False
False
In about half of the states, local school districts determine which textbooks will be used by their students. True False
True
In the publishing industry, advance money is an early payment to the author that is then deducted from the author's royalties on book sales. True False
True
McGuffey's The Eclectic Reader taught most nineteenth-century elementary school children to read. True False
True
Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s. True False
True