Quiz 9
A survey of social media presence conducted by HubSpot found that consumers expect brands to be active on how many social channels?
3 to 4
An image or line of text that prompts visitors, leads, and customers to perform a desired action is referred to as a call to
Action
Why are marketing organizations committing increasing percentages of their resources to social media marketing?
Because people are spending more time on social media platforms
All of the following observations regarding search engine marketing are true except
Click-through rates are not affected by a links position on a results page
The umbrella term that refers to the marketing of goods or services using digital mediums, such as e-mail, websites, search engines, and social media platforms is
Digital marketing
Of all the various platforms for social media marketing, surveys indicate 96 percent of B2C respondents say their business uses which one as a marketing tool?
Research conducted by HubSpot on social media presence universally suggests that it is "a must" for firms to have a presence on which social media platform?
What location-based technology uses small sensors to send messages to smartphone users who enter a nearby, defined geographic area?
Geo-fencing
The most popular paid search platform used by search marketers is
Google AdWords
What have sociologists and organizational scientists concluded about the constant use of social media?
It has made users less social in face-to-face settings
The transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection, is a technology known as
Mobile computing
What type of media comes from publicity gained via a brand-controlled source such as a website, blog, or Facebook page?
Owned media
Publicity gained through advertising, such as buying a 30-second Super Bowl commercial or sponsoring a college bowl game, is referred to as
Paid media
Search engine marketing aims to generate website traffic by
Purchasing advertisement on search engines
A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called
Search Marketing
The process of getting more traffic based on higher ranking of free or "organic" search results on search engines is referred to as ________.
Search engine optimization
Internet-based applications that enable users to create their own content and share it with others who access these sites are referred to as
Social media
What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
Social media marketing
Which of the following is not a purpose of social media marketing listed in your text?
To gain a competitive advantage
Kelsey liked her new smart television so much, she went online to the company's website to post a positive review of it. What type of content is Kelsey's product review?
User-generated content