Rating vs. Share vs. HUT

Share

The percentage of homes, out of the universe of households with their TVs on ("homes using television"), watching a specific show at a specific time

Ratings

The percentage of households watching a particular show at a specific time, out of the universe of households owning televisions

HUT

The percentage of households with their televisions turned on

Data miming

The practice of examining large databases in order to generate new information

Random sampling

a way of selecting a sample of observations from a population in order to make inferences about the population

Focus Group

A group of people surveyed for their opinion(s) about a particular topic