RETL 369 Quiz 7 & 8

Which of the following is true regarding a website with videos? a) Video is by far the most popular way today's consumers want to learn abut new products. b) A website with videos drive significantly higher organic search results compared to a website with no videos. c) A website with videos is likely to have higher rankings in search engines than a website with no videos. d) All of the above

d) All of the above

Which of the following is NOT true regarding proximity marketing? a) It uses beacon technology. b) It increases consumer engagement and conversion rates. c) It helps retailers optimize the in-store experiences by providing more relevant and personalized messages to their customers. d) It detects smart phones via GPS or IP addresses.

d) It detects smart phones via GPS or IP addresses.

What should be the primary purpose of social media marketing? a) To increase brand web traffic and generate leads b) To increase sales c) To increase brand awareness d) To engage customers and build a community

d) To engage customers and build a community

Brand engagement for an e-commerce website can be obtained using each of the following EXCEPT: a) customer reviews b) feedback application c) blogs d) free return policy e) chatbot or live chats

d) free return policy

______________, a type of location-based advertising, uses GPS to define a geographic boundary. Once this virtual barrier has been established, it allows businesses to set up triggers that send a text message, email alert, or app notification to a consumer's mobile device when he/she enters or exits the given geographic area. a) behavioral targeting b) proximity marketing c) geo-targeting d) geo-fencing

d) geo-fencing

Which of the following is NOT one of the benefits of social media marketing? a) more opportunities for business growth through lead generation b) improved customer experience and desire to purchase products from the brand c) reduced frequency of sales promotions d) lower return rates

d) lower return rates

Once a user visits a website and leaves without purchasing a product, a specifically targeted ad is displayed on subsequent participating websites the user visits. This digital marketing is known as: a) target marketing b) behavioral marketing c) customization d) retargeting or remarketing

d) retargeting or remarketing

Which of the following is one of the effective ways to generate leads? a) encouraging subscriptions to newsletters b) running a contest or sweepstakes c) hosting an event, workshop or webinar with a sign-up form d) including links to click (e.g., Learn More, Click to Download) e) all of the above

e) all of the above

What is meant by the concept of mobile-optimized design? a) Customers can make payments using mobile devices. b) Customers shop exclusively by mobile devices. c) The site automatically adjusts the content to the screen size of the device being used to access the webpage. d) Customers can easily locate merchandise on a website.

c) The site automatically adjusts the content to the screen size of the device being used to access the webpage.

A major difference between geo-targeting and go-fencing is that geo-targeting can filter users based on demographics, behaviors, interests, as well as location. a) True b) False

a) True

A website without a mobile-optimized design ranks lower on searches.' a) True b) False

a) True

Building links from other relevant and credible websites improves the visibility of a website, thus improving rankings in search engines. a) True b) False

a) True

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use each of the following strategies EXCEPT: a) avoid the use of multiple cyberbaits to encourage sales. b) make it easy for customers to enter discount codes. c) provide a safe and trustworthy checkout procedure. d) make checkout easy without requiring a user name or password.

a) avoid the use of multiple cyberbaits to encourage sales.

Each of the following is an example of value-added incentives designed to encourage web visitors, EXCEPT: a) offering free shipping and handling b) offering merchandise on the website that is not available in a catalog or in retail stores c) recommending products to individual consumers based on previous visits to the website and past purchases d) weekly or daily tips on a topic meaningful to the web visitor

a) offering free shipping and handling

In terms of videos posted to YouTube, brand-produced videos exceed consumer-generated videos. a) True b) False

b) False

Behavioral targeting can occur in each of the following ways, EXCEPT based on: a) past visits from other individuals to a website. b) a person's payment history c) pages a person visits on the Internet. d) keyword searches or content read online.

b) a person's payment history

Eileen makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of: a) location-based advertising b) behavioral targeting c) proximity marketing

b) behavioral targeting

Search engine optimization (SEO) is the process of: a) increasing the visibility of a company's website in search engines through both paid and unpaid efforts. b) increasing the visibility of a company's website in search engines through organic (natural) search results.

b) increasing the visibility of a company's website in search engines through organic (natural) search results.

Of the following market segments, the best to target with an email campaign would be individuals: a) within a specific geographic area around a retail store. b) who had abandoned a shopping cart with items in it. c) who had visited a website for the first time. d) who had purchased a competing brand

b) who had abandoned a shopping cart with items in it.

What is meant by the concept of customer-centric web design? a) A website offers free shipping. b) Customers can return the merchandise with no additional costs. c) Customers can easily locate merchandise on a website. d) Customers have easy access to store locations.

c) Customers can easily locate merchandise on a website.

__________ refer to individuals who have expressed interest in a company's product or service in some way or form or those who provided contact information. a) Prospects b) Clients c) Leads d) Customers

c) Leads

Which of the following is NOT true regarding search engine marketing? a) Long-tail keywords (usually 4 + word) that searchers use have less competition in search results and higher conversion rates than keywords with 1 ~ 3 words. b) How a website is designed affects search engine results. c) Promoting a website through pay-per-click ads is a more durable and long-term oriented search engine strategy than building Web traffic through SEO. d) When a website's descriptions include words or phrases people search for in search engines, the website can rank higher for these terms. e) A meta description of a website affects search results.

c) Promoting a website through pay-per-click ads is a more durable and long-term oriented search engine strategy than building Web traffic through SEO.

Clubhouse is a new social media app developed in May 2020. Which of the following is NOT true regarding Clubhouse? a) It is an audio-based social network. b) It is a great social media platform for human engagements, building connections, and sharing/exchanging ideas/knowelege. c) Users can use a video and leave comments. d) It is invitation-only to participate in a conversation.

c) Users can use a video and leave comments.

Social media can improve search rankings on search engines in the following ways EXCEPT having: a) the brand name mentioned frequently and content shared in social media. b) content or comments about a brand that closely fit search terms used by consumers. c) multiple social media accounts

c) multiple social media accounts