RFPD 4230 FINAL
Website technicians, software developers, and computer manufacturers
Although the visual merchandiser may contribute a great deal to on-line display presentations, the way merchandise colors register on the Web page remains in the domain of the
all of the above
Among consumer-driven changes in the grocery and food product industry, are
Websites must be both attractive and easy to navigate and product delivery must be accurate, quick, and inexpensive
Among the earliest discoveries that on-line retailers made about successful non- store selling was that
represent the store's brand image and product lines effectively, leading to profitable sales
Buying a series of mannequins is as important as hiring the right individuals for a selling staff. Both should
communication
By controlling the window's lights, props, colors, textures, scale, mannequins, forms, signing, and theme, the visual merchandiser controls retail
large quanitites of merchandise
Capacity fixtures hold _______________ and should be positioned primarily in the rear of a department layout
incoming or testing, pre-peak, peak, post-peak, out-going
Choose the elements of the fashion cycle progression in the correct order
coordinated fashion merchandise incorrectly
Committing a fashion faux pas means that you have
all of the above
Intangible factors by which customers measure retail brand image include:
astropheric
Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures, and well-displayed merchandise are all ________________ elements
a sense of what is effective and appropriate to trend fashion looks
Like display techniques, fashion savvy can be learned. Savvy is:
True, because the store's brand image includes every aspect of interior design including appropriate fixtures and furnishings.
Like other aspects of store décor, it is very important that the style of fixture used fits into the store environment and complements the store's brand image.
stylebooks
Many leading home furnishings retailers have created signature stylings for wall fixture presentations and often print __________ containing specific guidelines for their employees to follow.
B and D are correct
Many retailers outsource their signing production to achieve a custom-designed "signature" look. In addition,
all of the above
Merchandise on store fixtures may be signed with price points or copy to communicate that it is:
all of the abovie
Merchandising smaller items like gadgets, small linen products, and silk flowers in baskets add ______________ to a home fashion display.
grid
Most grocery stores today use a(n) _______________ floor layout because of their sheer size and the quantity of gondola fixtures required to house their inventories.
B and C are correct
Most retail stores have special hangers for displaying coordinated tops and bottoms. They:
light source signing systems
Neon lettering and symbols, fiber optics, projected images and transparency light boxes are known as
fashion editorials
Non-window display spaces located strategically throughout the store to create strong fashion statements are known as
"Which mannequins will best communicate our brand image and fashion message to our customers?"
Once mannequin buyers have located resources in the marketplace, the first question they must ask is:
all of the above
One of the prime goals for visual merchandisers doing merchandise coordination on the selling floor is
unprofessional
One of the risks of hand-lettered signing is the ____________ look that results when employees do not spell correctly, punctuate properly or proofread accurately.
portable stage
Peter Glen said that a table is a (an)
A and B are correct
Props are
A and B are correct
Seasonal color schemes are
mannequin alternatives
Shoe and foot forms, stocking leg forms, lingerie forms, and shirt forms are called
Adele Rootstein's Twiggy mannequins and Mary Quant's mod mini-skirts arriving from Europe in the 1960s
Some say that the realistic mannequin styling we know today can be traced to
grid and racetrack layout
Store layouts in moderately priced or discount stores like Bed Bath and Beyond or Target typically combine
all of the above
Store lighting may consist of grids of purely functional, no-frills fluorescent ceiling fixtures or
all of the above except d
Store lighting strategies and techniques must focus on
accent lighting
Supplemental light fixturing that adds "sparkle" or "punch" to displays and creates special focal points in areas that already have general light sources is known as:
gondola
The basic capacity fixture of the grocery store is a
retailtainment
The buzzword that describes the store as a source of entertainment is
complementary
The color scheme that consists of two colors that are directly opposite one another on the color wheel are said to be
barriers between shoppers and merchandise are removed, allowing access to products without assistance from selling staff.
The concept of "open sell" means that
choose merchandise with a single end use
The first step for merchandising a wall section requires visual merchandisers to survey the entire stock selection within the department and then
full service store
The grocery of the early 1900s was a _______________ where shoppers did not handle products before they paid for them.
triangle, using an odd number of subordinate items
The ideal format for an accessory build-up is the
create a uniform presentation standard for the entire store
The main reason for using folding boards to prepare garments for presentation on shelves is
all of the above
The main reason(s) home fashion visual merchandisers use tables paired with risers is
communication
The mannequin is regarded as one of the retailer's most powerful ________________ tools.
realistic mannequin
The mannequin that accurately portrays human anatomy and facial features and may be modeled to portray any age, size, ethnicity, or attitude is a(n)
puppet cutout
The mannequin that is fabricated of materials like cardboard, FomeCor®, plywood, or plastic and articulated with hardware fasteners is known as a(n)
abstract mannequin
The mannequin that isn't particularly true to human anatomy in an everyday sense and may be styled with stylized hands, arms, or even heads, is called a(n)
soft sculpture mannequin
The mannequin that that is covered with fabric or leather and frequently has little facial detail is known as a(n)
neutral or basic
The more ______________ a riser is, the more useful it will be over the long run.
tables and risers
The most commonly used floor fixtures in home fashion stores or home fashion departments are
make the full front of a garment visable
The purpose of a waterfall or straight-armed fixture is to
sales supportive
The role of the visual merchandising department is primarily
choose only one color group (red) or scheme (bright jewel-tones) per wall section
The rule for selecting color themes for walls is
has grown to include all kinds items used in daily living activities from pots and pans to toothbrush holders and vacuum cleaners
The steady influx of well-designed home products in the retail marketplace
all of the above
The store that uses basic design elements and merchandising strategies to create a welcoming place where shoppers can inspect and purchase merchandise
brand image
The store's identity and the value that customers associate with shopping there and buying its products is referred to as (its)
kiosk
The term ___________ describes freestanding selling units, open on one or all sides.
color rendition
The term for the degree to which a lighting source allows colors to be viewed under conditions closest to those offered by natural daylight is
a and b are correct
The term lamp is the definition for
extravaganzas
The text describes large-scale fashion events that layer many different "scenes" onto a basic stage set through use of plasma screens, banners, and other visual devises as _______________.
none of the above
The text guidelines for color coordinating merchandise suggest that you should
all of the above are true except D
The text states that use of the wall planogram is the retail chain store's best method of visual "quality assurance." This means that:
tone
The typeface (font), size, and copy style chosen for a sign can effectively communicate ____________ to shoppers
retention, retrieval, consumer decision making, action taken
There are eight stages in the Consumer Information Processing Model. The first four are exposure, attention, comprehension, and agreement. Select the items that complete the list in their proper order
a and c are correct
There are more unusual foods in neighborhood grocery stores today, thanks to recent trends in ethnic migration. This trend is reinforced, at least partially, by
select the outfit, dress the hanger, steam the outfit
There are three basic steps to dressing a coordinated hanger. They are:
A and C are correct
You may "break" colorization rules in coordination
artwork
______________ is (are) the signing element that communicate(s) about products by using pictures or other visual symbols.
sourcing
______________ is a term coined in the last decade to describe the process of finding resources to use in a business.
B and C are correct
_______________ and _____________ looks are end-use categories that should NOT be mixed when you coordinate outfits for the selling floor
texture
_______________ describes the surface feel and appearance of objects used in a store display or overall store design
clearance
_______________ windows may not feature any merchandise at all, thus implying that the store is focused on selling everything from the past season.
All answers are correct except A
display hangers
red, yellow, and blue
primary colors are
orange, green, and violet (purple)
secondary colors are
One of the primary advantages to future window interactivity is the potential for
stores to be accessible to shoppers 24 hours per day, seven days a week
adding varying amounts of white to any color
tints are created by
show merchandise in its truest possible colors to avoid misleading shoppers
triangle, using an odd number of subordinate items
create focus areas and add interest to perimeter walls in a store
Architectural soffit treatments are primarily used to
suprise
Famous visual artist Salvador Dali and visual merchandiser Simon Doonan established their professional reputations for adding elements of __________ to their works
and each outfit you coordinate must also begin with end use in mind
Fashion apparel is separated by end-use on walls, on fixtures, and within department selling areas,
at the front of the store and along major aisles
Feature fixtures should show coordinated "outfits," should be reset weekly or bi-weekly, and should be positioned
way-finding
Store walls act as _______________ tools to guide shoppers to products they have come to see and buy.
outlet stores
Stores selling overstocks, irregulars, post-peak goods, special purchases, or, perhaps, broken assortments are known as
themes
All fashion shows have _____________, stated or implied, that dictate the mood and pace of the production.
pairing a satin shirt with a pair of jeans
"Dressing down" often breaks the rules about coordinating by end use. A realistic example of dressing down is
B and D are correct
"Found" objects make acceptable novelty or accent fixtures in certain store settings. They are defined as
boutique
A small specialty shop featuring assorted items that fit specific merchandise themes or appeal to a specialized clientele is known as a (an)
mom-and-pop store
A small, independent retailer is often referred to as a
B and D
A spinner is a countertop fixture that
hypermarket/supermarket
A store of more than 150,000 square feet carrying both fashion apparel and hardline categories in addition to groceries is classified as a(n)
arcade
A store with doors set back several feet from the sidewalk and with windows lining both sides of the resulting recessed entry way has _____________ windows.
straight front
A store with window glass lying flush to the exterior walls and running parallel to the sidewalk has ____________________windows.
all of the above except c
In addition to the need for creating an aesthetically pleasing retail environment, store designers and visual merchandisers must be concerned about
all of the above
According to one mannequin alternative manufacturer, using systems of body forms rather than whole-body mannequins exclusively give retailers
b and c are correct
Adding a build-up of accessory merchandise to a window display featuring major items on mannequins, forms, or display fixtures
toppers, siders
Additional signs called ______________ and _____________ may be added to standard sign holders to call special attention to their messages, or to identify special sale activities.
fresh and processed food products
Aesthetic design elements have influenced nearly every item in apparel and home retailing and now have reached out to include
combine a single large pattern with a single small pattern
An easy way to coordinate patterns within one fashion outfit is to
A and B
An important thing to remember about a company's planograms or specific guidelines for wall and fixture presentations is that
center aisle layout
Another common home store entrance strategy involves creation of a (an) __________________ that will draw traffic through the store to its back wall.
home meal replacement
The trends toward longer working hours and more demands on free time have resulted in the growth of the HMR business. This acronym stands for:
showing how to wear fashion and trend items
Apparel displays perform an educational function by
less important than in static window displays because the show's focus will be on the commentary, models and garments
Aside from the fact that the mannequins in a fashion show are live models that visual merchandisers do not have to dress, all other aspects of the fashion show set are
b and c are correct
Because of their small square footage, kiosks are ideal for:
all of the above
Beyond the basic mission statement that drives retail brand image, other factors include the ongoing relationship between:
Select merchandise category, select color story, select theme, select props, select mannequins, select accessories, sketch window.
Choose the proper sequence of steps for preparing a window display.
placed at the front of the store for traditional major clearance events
Clearance merchandise guidelines suggest that it should be pulled together on a fixture at the rear of the department, pulled together into a permanent clearance department, or
reciever
Complete communication has three basic elements: the sender, the message, and the
one-third of the distance from the sign's top edge
Contrary to what you might imagine, the sign's optical center is not in the middle of the sign. Rather, it is located
False. When cost is a factor, many smaller stores opt to use just one or two strategically placed custom designed fixtures to set mood.
Custom fixtures are used only by the most exclusive stores that need the uniqueness such furnishings can add to store décor.
turn to the right
Customers entering a grocery store typically
False. Store buyers request windows and ads, informing the advertising and visual departments what has been purchased and when it will arrive so they may schedule supporting ads and presentations.
Department store visual merchandisers traditionally decide what items will go into display windows.
steam the merchandise
Dressing display hangers requires that you always:
atmospherics
Décor and layout strategies that can be "layered" into the basic shell of the store to enhance the shopping environment are known as
institutional windows
When retail store windows feature non-merchandised displays (intangible ideas and social causes), they are said to be
A and B are correct
Effective displays build add-on sales by suggesting coordinated items to go with the shopper's initial selection. This creates a value-added transaction for
Store Atmospherics
Effective store designs link ___________________ and management's merchandising philosophies to offer a pleasant, productive shopping experience
open-back
__________________windows usually have very little formal display; the merchandise on the store's fixtures become the display.
home fashion
_________________windows may feature the latest decorating trend, create a lifestyle vignette, or encourage shoppers to create restaurant-like ambience in their own dining spaces.
effective, but often unexpected, emphasis to a particular merchandise presentation or location within a store
Floor graphics communicate
symetrical
Formal balance is
walls
Garment rods and crossbars are basic fixtures used to show large quantities of goods on
merchandised selling fixtures
General lighting guidelines suggest that any adjustable lighting fixtures should be focused on ___________________ rather than blank walls and floors
ambient lighting
General lighting that determines color rendition is the major function of
happily shop there and pay whatever prices are asked
Gian Luigi Longinotti-Buitoni states that shopping should be an emotional experience. If people believe there is more to a store than a building or merchandise, they will
capacity
Gondolas are among the ____________ fixtures used in moderately priced or discount stores and they may be shelved or pegged.
all of the above
Good design and effective retail strategies are not limited to apparel retailing. They can also bring new excitement to
all of the above
Graphics have become an important element in grocery and food fixture design
adults make the ultimate purchase decision, so the product should be placed with them in mind
Grocers believe that top shelf cereal brands (the most expensive) should be placed where adult shoppers can see them. This is because
combination grid and free flow
Grocery retailers who utilize special feature fixtures for produce and bakery items may elect to use ____________________ layouts.
True. You separate the products by end use, fabrication, style, and color
Home fashion products are separated for fixture presentations in exactly the same way you'd prepare fashion merchandise for the selling floor.
c and d are correct
If a mannequin is going to wear trousers in a window or on a platform,
see that adequate "shopping" stock is placed on lower shelves within shoppers' reach
If displays are placed out of customer reach on top shelves, the visual merchandiser must
communication has not taken place
If the retailer buys advertising space in a newspaper that is never delivered to the customer
rules
If the text refers to the elements of design as the "tools" used to create a selling display, then the principles of design are the ___________ that govern the way that design elements are used
pale
If you use a red light on an orange garment, the objects spotlighted will look quite
leach, white
If you use a red spotlight on a yellow garment, it will _________ the color, leaving it almost ____________ in appearance.
more natural, unprocessed, and certified "organic" foods
Important changes in American eating habits are reflected in the niche marketing trends related to
piggly wiggly
In 1916, Memphis entrepreneur Clarence Saunders came up with a novel concept for a "self-serving store" called
catwalk
In the fashion industry, a _______________ is a fashion show runway that offers unobstructed views of models and garments.
assymetrical
Informal balance is
all of the above
Interactive retail kiosks may be employed to
selling stock, shoppers can then examine the displayed items easily.
It's a smart retail strategy to place _____________ adjacent to fashion mannequins on departmental editorial platforms because ________________.
food marketing institute
The ___________ Show, held in Chicago annually, is a trade show that showcases food product and store fixtures plus conducting a variety of food trend and product-related seminars for grocers.
vignette
The _______________ is defined as a condensed version of a larger scene.
fashion show
Minneapolis-based Byerly's launched a new store opening with a food-related
fully enclosed
The ___________________display window has a solid back wall, two solid sidewalls, and a glass front facing the street or the leaseline.
handmade
The __________________sign is rarely seen in today's shopping malls but may be appropriate in one-of-a-kind stores.
household products and home furnishings
People are interested in making all aspects of their daily lives—especially precious free time—more enjoyable. That includes surrounding themselves with pleasant-looking, functional
the look, compare, innovate strategy can apply to the display of grocery products as much as it does apparel
When supermarket pioneer Fred Meyer advised his associates: "Adapt others' ideas, don't adopt. What works for others may not work for us. Find and keep the best parts." In other words,
emphasis
When the text advises you to arrange multiple home fashion items in rows rather than scattering them all over a tabletop display, the art principle or design element this strategy is based on is:
all of the above
Retail theater, like conventional theater, is a vehicle for communication. It can
destinations
When they are merchandised effectively, walls will become
sales productivity for that space
When total sales are divided by leased square footage, the merchant is able to determine
False, nothing is more important in window display than the merchandise.
Selecting window props in the correct theme and scale is more important than selecting the correct merchandise
basics and key terms
Selling departments can be divided into five general areas for regular merchandising—trend, test, shops,
operational signs
Signs that describe return policies, list store hours, and relate to the day-to-day business of a store are called
the same on a single rounder—for instance, all short sleeves or all long pants
Sleeve lengths and hem lengths on round racks featuring regular-priced merchandise should be
False. The smart merchant bases floor layout moves on sales data from previous years to see how that category has done previously in the same space
Smart merchants base floor layout moves on sales data from other, similar, stores so they can evaluate results for merchandise in prime selling space
all of the above
Social attitudes that govern what is important about individuals are reflected in
all of the above
Store designs that encourage shoppers to get closer to the merchandise have also resulted in
outriggers
______________are decorative or functional elements mounted to a wall at right angles in order to define, separate, and frame categories of merchandise presented on shelves and display fixtures
it provides aisle exposure for most departments
The advantage of using a racetrack layout for a store design is that
predictability—regular shoppers know where to go to find products that they routinely purchase
The advantage to maintaining a permanent selling floor layout is:
repetition
____________is achieved when recurring design elements like size, color, or shape are used to create a special sense of visual rhythm in a presentation
all of the above
The best resources to use when training yourself to put together merchandise for presentation are your company's established coordination guidelines and
intensity
The degree of brightness, saturation, or purity of a color is its
concern for shopper safety in the event of bumping or brushing up against a mannequin while shopping
The primary reason for removing mannequins from their bases and bolting them directly to the floor, riser, or platform for in-store display is
separating fashion by end use
The primary requirement for placing merchandise within a fashion department is
thoroughly dusting and cleaning the display space
The effective visual merchandiser begins every display project by
all of the above except A
The evolution of the mannequin relates to events of the Industrial Revolution when ___________ encouraged mass production and sale of ready-made fashion for the masses.
bullet copy signing
The following sign is an example of what? Assorted table linens - permanent press - polyester/cotton blends - fashion trend colors
rhythm
__________is achieved by repetition of design elements that can create a unique sense of visual cadence or emphasis for the viewer, reinforcing the merchandising message
all of the above
The objective for coordinating outfits on hangers is to
retail stores and online shopping sights
The phrase "bricks and clicks" refers to the nontraditional retail partnerships between
the étagerè does not have doors
The primary difference between an étagerè and an armoire is
all of the above
The strategic design of a store's retail atmosphere involves its exterior and interior aspects as well as its merchandise and
daily
The text recommends that visual merchandisers make a _______________ tour of all visual presentations in the store to check for safety, cleanliness, and store image maintenance.
B and C are true statements with regard to the impact of fashion trends on items for the home.
The text says that self-expression is an increasingly important factor in how people decorate their homes and offices, not only in what they wear.
triadic
Three colors that are equidistant on the color wheel are said to be
amber
To emphasize a garment in an orange hue, use a(n) _________ light to achieve a brighter, truer color.
informal
To employ _________ balance in a display, you place two or more small objects on one side of an imaginary centerline and play them off against a single, larger object on the other side of the line
b and c correct
Today grocery consumers want to
the newest and most exciting items in a department
Two-ways or t-stands are frequently used to feature
special event
Under the ________________ umbrella, fashion shows, cultural exhibits, product demonstrations, and book signings are one of the retailer's most effective strategies for bringing shoppers into the store.
conversational
Using a ____________ tone in copywriting for signs communicates an informal, sometimes even humorous attitude to shoppers.
all of the above
Walls can become way-finding tools when
all of the above
Walls help to
stocking walls and shelves weekly with trend merchandise
What is NOT a visual merchandiser's responsibility?
open sell merchandising
When a retailer places merchandise that has traditionally been kept in locked cases within reach of shoppers, the concept is called
c and d are correcr
When a series of mannequins arrives at the store from the factory, you will know which arms and legs belong with each figure because
composition
When an artist plans out a painting or a visual merchandiser plans a display, each is creating a ________________ of design elements
a and c are correct
When considering a design for a retail mobile unit, one must consider specific mall regulations before
False. Mixing a variety of prominently displayed brands in a coordinated outfit leads to a fragmented identity that is counterproductive to a store's fashion leadership.
When coordinating an outfit for a mannequin, selecting apparel items, each embossed with a different brand name in a prominent position, is acceptable.
A and D are correct
When deciding whether or not to sign every single fixture in the store, visual merchandisers must consider:
clearance displays
When decorative displays and quantities of selling stock are combined in one spot on the selling floor you are looking at
avoiding blindspots that might encourage shoplifting
When designing a cart to be merchandised for a mall, one of the more important steps involves
red
When lighting a window background done in red paint or garments made of red textiles, use a ______ lamp to "pop" the color, adding brilliance to its overall effect.
branded grouping
When merchandise is displayed together because it comes from the same designer or manufacturer, it is said to be a
functional grouping
When merchandise is displayed together because it has the same end-use, it is said to be a
atmospherics and brand identity
When you compare the lighting styles used in a Victoria's Secret and a Wal-Mart, you have an example of the way that lighting affects a store's
emphasis
When you employ the element of ____________ you are really deciding which feature of the merchandise or presentation you will highlight or accent
optical weight
When you have trained your eyes to "guesstimate" the __________ of objects in a display, you will be able to balance items without the need to measure exact distances and sizes
adjacency
When you position products and departments with the same or similar end-uses beside each other, you are making use of the principle of
priority walls
When you stand at the store entrance, looking into the store, the walls you can see in your immediate range of vision are known as
use a prop rather than an item of merchandise
Which of the following is NOT a rule for home fashion displays?
scheduling carpet maintenance in the store
Which of the following is NOT an important aspect of visual merchandising "housekeeping" tasks?
pendant lights and track lights
Which of the items that follow are NOT parts of slatwall and gridwall systems?
ownership
While most grocers meet basic standards for product presentation, the truly successful stores instill a sense of familiarity that gives customers a sense of ________________.
color rendition
______________________ is the degree to which lighting allows colors to be viewed under conditions that are closest to those offered by natural light. The lighting industry uses the term CRI when listing the specifications on each lamp.
incadescent
________________ lighting is the best method of accent and task lighting, giving off a defined area of light rather than a wash of overall light.
all of the above
You can coordinate merchandise by
trunk shows
_________________ involve better, bridge, and designer name manufacturers' representatives showing exclusive items from their lines (available by special order) to clientele in the store department.
promotional
_________________ windows feature products that are part of an advertising strategy promoting an entire line of goods, a single item, or a storewide event.
walls
________ are among the largest, and among the most important, selling fixtures in the store when incorporated into the retailer's overall selling strategy.
tension
__________ is an arrangement of elements that causes the viewer to wonder if opposing forces will disturb balance or equilibrium in a display
venue
____________ is the trade term for the location of a special event or entertainment. It is taken from a Latin verb meaning "to come."
contrast
____________ points up the extreme difference between items in a display
harmony, unity
______________ is the careful selection of complementary, interwoven elements that create a unified whole. Another word for this concept is ____________
proportion
_______________ can be defined as a relationship between the size, scale, or optical weight of two or more things
line
_______________ describes the optical "flow" of a display or selling floor presentation. If you drew an imaginary dot-to-dot line connecting the tops of store fixtures, a zigzag pattern would indicate its presence
copy
_______________ is (are) the signing element that communicate(s) the most critical facts about the product to the shopper.
halogen
_______________ lighting provides the closest color rendition and longer lamp life and offers the highest lumen efficiency of any system.
an identified segment of the population that research shows to be a good fit for a retailer's products or services
a target market is
begins when shoppers arrive at a store's entrance and see its logo or read its name on the building
A store's brand image communication
shape
A __________ is a standard or universally recognized spatial form like a circle or a triangle that helps the viewer identify various objects in a presentation
public market
A ________________ represents a century-old selling concept where a variety of food vendors and farmers join together under one roof to sell their products.
pivot place
A __________________is the dominant item in a fashion story that dictates the direction for all subsequent pieces chosen for a coordinated display outfit.
corner
A few stores have windows with one solid wall and two glass sides forming a triangular display space called ____________windows.
superquad
A four-armed capacity fixture is known as a
speciality grocer
A grocery operation like Pete's Frootique or EatZi's—smaller than a conventional or traditional supermarket—that is focused on a particular grocery category is called a(n)
grid layout
A linear store design with fixtures arranged on parallel aisles is referred to as a
retail mobile unit
A non-permanent cart located in a high traffic area of a shopping malls is called an RMU, which stands for
blue
A red lamp directed down onto a ___________ garment, will give it a purple to brownish cast.
conversational signing
A sign reading: "Sample our neighborhood-famous sweet rolls with a spicy cinnamon latte" is an example of:
operational signing
A sign reading: Customer Service Desk — Second Floor is an example of:
price point signing
A sign reading: Lampshades $24.95-$49.95 is an example of
angled
A store with window glass that starts at the building corners and slants toward set-back doors to form a triangular recess beneath the resulting overhang has ____________ windows.
LED or light emitting diode
According to the text, the current darling of the lighting industry - meaning the most currently "on-trend" - is the ____________ lamp.
All of the above are true statements about accent lighting
Accent lighting fixtures are an excellent way to add
the natural tendencies of shoppers
According to Paco Underhill, the retailing environment should be designed to accommodate
core
Basics are the bulk of stock found in any department, and are considered to be the department's _________ merchandise
pushcarts
The _________ seen in shopping malls today are reminiscent of earlier times when they were moved from block to block by vendors selling goods on crowded city streets.
test
The __________ area of a department is set aside to sample items or styles that the buyer believes will soon become popular
send appropriate attitudinal "messages" to targeted shoppers
Each mannequin's posture, makeup, hairstyling, facial expression, height, weight, stance (position), etc. is designed to
all of the above
Experienced retail visual merchandisers may possess skills that can translate effectively into
the storewide use of similar flowers and foliage may announce a seasonal change or specific presentation theme
Floral arrangements are often basic elements of merchandise presentations. One of the reasons for utilizing them is additional ambience for the store. Another reason might be that
c and d are correct
Fred G. Meyer brought the concept of the loss leader to his Oregon grocery operations. In addition, he instituted the concept(s) of
island
Freestanding display windows, with glass on all four sides, rendering them viewable from all directions are known as ___________________ windows.
theaterical production
From a creative point of view, presenting merchandise within the confines of a traditional store window is a tightly controlled exercise in retail
Viewing the merchandise in a "theatrical" presentation in the store window.
From the choices that follow, select the first step in the fantasy-to-reality model of window display.
vertical
Guidelines for positioning dry grocery products on shelves suggest that products should always be fronted, centered and aligned with all labels clearly visible to shoppers. In addition, brand selections should be ranked from top shelf to bottom shelf in _____________ presentations.
all of the above
Home stores that position signature fixtures immediately inside the entrance
optical weight
How important, large, or heavy an object appears to be versus how much it really weighs or how large it is a definition of
hypermarkets
Hybrid markets and superstores are concepts borrowed from European retailing. They are also known as:
size
If a display shows the progression from the largest to smallest item, it can inform shoppers about what items are available and can help them decide what they want to purchase
perimeter
The __________ of the area in which the floral arrangement will be used dictates both its style and the type of container in which you place it.
"follow the logic of the garment"
In a Retail Reality segment, a veteran menswear displayman offered advice that could easily apply merchandise in any apparel category when he urged visual merchandisers to "_________________________."
by end-use, by fabrication, by style, by color
In a step-by-step approach to merchandising fixtures and walls for fashion apparel and accessories, select the correct order for coordination criteria from the following lists:
all of the above
In addition to home fashion magazines and television programs devoted to home decorating, the authors recommend that home fashion visual merchandisers enhance their knowledge by:
signature fixture
In addition to transition zones, the storefront is the ideal place to position an image-making
all of the above
In an article titled "Designing Displays for the Aging Population," DDI magazine called for retail spaces lit and designed to
all of the above
In-store displays should do the following:
all of the above
Innovative grocery operations described in the chapter have been
must be positioned on platforms near the wall section with the clothing being presented
Mannequins and mannequin alternatives used for wall presentations:
mannequin remanufacturing
Mannequins don't always age gracefully, and some are accident prone. The business of ____________________ can extend or restore a mannequin's usefulness.
the size and proportion of the human body has changed
Mannequins have changed appearance over the decades because
False. All knit or woven merchandise presented in any display must be properly prepared by steaming or pressing.
Merchandise that is already in acceptable condition for presentation on selling floor fixtures will not require steaming or pressing prior to use on a mannequin.
walls
Merchandise tops above bottoms. Hang pants with hems three inches above the floor. Position waterfalls so you can see five inches of space between the tops and bottoms. These rules apply to presentations on (in):
food cooperatives
Open and voluntary membership, autonomy and independence, member education, training and information, plus concern for community and cooperation with other similar organizations are the major principles that guide
A and C
Priority walls are opportunities to
1980s
Realistic and beautifully rendered ethnic mannequins came into use during the
brand image
Retail ____________ is a combination of tangible and intangible factors that describe what shoppers think about their relationship with a store
be organized with sizing rings unless there are large quantities in the same style and color
Regular-priced merchandise on wall-mounted garment rods should NEVER:
all of the above
Select the accurate statistics describing "time-crunched" shopping.
lifestyle graphics
Signs that picture apparel or home fashions in use are known as
bullet points
Signs using __________________ communicate with shoppers by listing product information in short descriptive phrases.
B and C are correct
Since operational costs easily surpass the initial expense of lighting systems, retailers should
B and C are correct
Some mannequin manufacturers and visual merchandisers predict that abstract mannequins may be more popular in the future because
cycle, editorial
Some merchants __________their mannequins, reserving their newest trend-right figures for prime exposure in the windows, rotating last year's mannequins into the store for _________and departmental use.
destinations
Special events make stores into _____________________ for entertainment and education as well as goods and services.
wiring a mannequin to stand without its base in a window presentation
Striking a mannequin means
image, name
Successful store signs have a(n) _______________ so clear, that even if they were taken out of the store environment, the _______________ of the store would be evident.
all of the above
Supervalu, a national grocery store retailer and distributor, maintains its corporate headquarters and Innovation Center in Minnesota where
all of the above
Tables are ideal fixtures for _______________ because of their portability and lower profiles
all of the above
Tabletops are "portable stages" that offer grocers great flexibility to:
more responsive to colors that add soothing and spiritual elements in their surroundings (including retail spaces)
The Color Marketing Group predicts that most shoppers will soon become
it was the first time that an art museum had formally recognized window display as a form of artistic design
The Window Show, a 1999 New York retail tribute to the display career of the late Gene Moore, was remarkable for other reasons as well. For instance,
cleanliness, common sense and color breaks
The Three Cs of grocery operations in one Whole Foods' Store are:
be certain that the sign is nessasary
The first guideline for effective signing presentation is
lifestyle centers
The trend of working people moving out of core cities to newly developed suburban communities and the absence of established downtown shopping areas in these areas has given rise to a new retail concept known as
frenetic
The unique, circular footprint of the South African Woolworth's store and Albertson's US prototype "station store" are two examples of a new, forward-looking grocery ____________ layout that enhances cross-merchandising potential.
all of the above
Theme inspiration for a store window display can come from
heat, ignite
There is a safety concern when using halogen lamps in torchiere lights because they give off intense _________ that could cause nearby fabrics or wall coverings to ____________ if the lamp were tipped toward them.
formal
To employ ____________ balance in a home furnishings display, you might place a mirror in the exact center of a mantelpiece and split a pair of candlesticks at an equal distance from the mirror's edges
checked daily according to a checklist that includes selling floors, walls, windows, leaselines, entrances, and task areas
To keep the store's image bright and displays looking sharp, all aspects of lighting should be
muted/dusty tones, earthtones, and neutrals/naturals
To merchandise by color, you must divide products into color groups. They are brights, pastels, midtones, jeweltones and
point of purchase
Today's designer kiosks really had their origins in the _________ industry.
b and c correct
Trend forecasters predict that grocers in 2010 may need to offer shopping experiences geared to aging Baby Boomers that include:
combinded free throw and soft aisle
Upscale specialty stores selling home products sometimes implement a (an) ___________ layout where fixtures are grouped together with 5 to 10 feet between clusters.
may compromise the retailer's visual branding strategy
Vendor-supplied fixtures
signing media
Various types of materials utilized to create store signs are called
all of the above
Visual merchandisers may be called on to represent store image with merchandise or institutional displays at _____________ where the store is a sponsor or participant.
all of the above
Visual merchandisers may not participate in the actual design of their store's interactive kiosk fixtures, but could be asked to
themes, art principles, and elements of design
Visual merchandisers use aesthetic tools to design and set eye-pleasing, effective selling walls. The tools are:
B and D are true statements about the role of visual merchandising
Visual merchandising promotes the sale of products by using
niche marketing
When retailers identify a very specific market segment and offer products that their research shows the group wants or needs and can afford to purchase, they are
side, the highest
When merchandising a RMU, even though there isn't a physical entrance to the "store," the _____________ of the cart that gets _____________ traffic functions as the store entrance.
building multiple sales
When propping home fashion displays, if there's an opening in a piece of merchandise, consider putting another piece of merchandise in it or on it. The main objective of this practice is
task lighting
_______________________ is implemented in work areas—checkouts, alteration rooms, fitting rooms, stockrooms, restrooms, and offices.
floresent
____________lamps are the least expensive to operate and use only 1/5 as much electricity as incandescent lamps to provide the same amount of light.
very strong, intense hues the exact opposite of achromatic colors
chromatic colors are
