Salesforce Marketing Cloud Admin Study Set

Marketing Cloud Roles

- Marketing Cloud Administrator - Marketing Cloud Viewer - Marketing Cloud Channel Manager - Marketing Cloud Security Administrator - Marketing Cloud Content Editor - Publisher

The digital marketing section makes up what percentage of the Marketing Cloud Administrator certification exam? 35% 18% 15% 13%

13%

The maintenance section makes up what percentage of the Marketing Cloud Administrator Certification exam

15%

The channel management section makes up what percentage of the Marketing Cloud Administrator Certification exam?

16

The subscriber data management section makes up what percentage of the Marketing Cloud Admin Certification Exam? 20% 18% 10% 5%

18%

Marketing Cloud user

A Marketing Cloud user who does not have a CRM account. - Can view and send using Salesforce data extensions in Marketing Cloud (if they are configured). - Can't send to a Salesforce report or campaign.

CRM user

A Marketing Cloud user who does not have a CRM account. - Can view the email related list on the contact and lead page layouts if the admin has added them to the layout. - Can't send any emails using MC Connect.

Profile Attribute

A profile attribute is a piece of information about a subscriber (like birth date or email address) that is stored in their profile

Tenant

A tenant is either your top-level Enterprise account (and its business units), your Core account, your top-level Agency account, or your Client account, depending on your talent type.

Integrated users (Marketing Cloud Connect users)

An integrated user has an established user login (license) in both Marketing Cloud and in CRM and their accounts are linked in Marketing Cloud. These users have full Marketing Cloud Connect functionality, including the ability to send to Salesforce reports and campaigns from Marketing Cloud and have full access to the email page layout in CRM.

Filter Activity

Apply a data filter to create a group or data extension containing records that meet a set of criteria. Filtering makes it easier to target specific subscriber or contacts based on their attributes and other conditions

Audit trail

Audit trail allows security admin users to view Marketing Cloud access and activity records. View Audit Trail records through either Marketing Cloud Automation Studio data extracts or REST API extracts

Email Studio

Build and send personalized emails. Deliver promotional, transaction, and triggered messages. Track data and optimize performance

The channel management section of the exam covers which key topics? Configuration of Email Studio Data compliance Product offerings Data filters, filters activities and data extension

Configuration of email studio

Northern Trail Outfitters' Marketing Cloud admin wants to ensure certain subscribers' open and clicks are NOT tracked at their request, in accordance with the EU's General Data Protection Regulation. In which two ways should the administrator configure these settings? Create a Preference Attribute called DoNotTrack In SetUp, change DoNotTrack to on Enable the DoNotTrack Atribute on each Subscriber Mark the deafult DoNotTrack profile attribute to True

Create a Preference Attribute called DoNotTrack Enable the DoNotTrack Attribute on each Subscriber

What are two (2) functionalities you can work on within SetUp Assistant? Create data extensions Manage FTP account Create Automations Enable Marketing Cloud Connect

Create data extensions Manage FTP account

Journey builder

Create responsive, automated multichannel campaigns that reach customers at every stage of their journey with your brand

A marketing team wants to export specific send data from their account on a weekly basis. This data needs to be encrypted and generated with specific column names which allows for import directly into a third-party analytics system. Which method should be used to pull the data from Marketing Cloud? - Data Extension Extract - Data Extension Export - Query Activity - Tracking Data Extract

Data Extension Extract creating a data extension with the required column names and data can be automated for extraction and encryption

The subscriber data management section of the exam covers which key topics? business units and security data quality and mail management integrations and data quality marketing cloud extension products

Data Quality and Mail Management

The maintenance section of the exam covers which key topics? -Data cleanup -Data quality and mail management -Configuring integrations -Digital Marketing Compliance

Data cleanup

Analytics Builder

Enables you to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys.

As a Marketing Cloud Administrator you have been told about how heavy scripting in the email leads to severe delays in sending emails out the door. The Marketing department has asked you whether there is a possibility to speed things up. Which of the below functionality will be best suited for the need? Sending through automation studio Sending through journey builder Enabling burst sending Not using scripting in emails

Enabling Burst Sending Burst send allows ore build of emails so that send happens quicker

A Marketing Cloud admin has created some profile attributes, but doesn't want the customer to see them in the profile center. How should the attributes be configured? Mark the attribute as hidden Mark the attribute as read-only Mark the attribute as a profile attribute Mark the attribute as a preference center attribute

Mark the attribute as hidden hidden attributes do not display in the profile center

As an admin, you have received the following request from the Marketing team: We want to be able to act on real-time interaction data and pick the next-best action, depending on user behavior. Which Marketing Cloud add-on best serves the purpose? Personalization Journey Builder Automation Studio None of the above

Personalization designed to create the next-best action based on user behavior

Personalization

Personalization allows you to get omnichannel next-based action and orchestration from real-time insights into your customers' journeys

Preference Attribute

Pertains to how a subscriber prefers to receive email. Those are specified as yes or no choices to a declarative statement

A Marketing Cloud administrator is asked by the Legal Team to automatically process certain keywords (such as "Unsubscribe") when received as a reply to an email send, and to remove the Out of Office replies to help the team better interact with customer responses. Which functionality should they use? Reply Mail Management Tracking Extracts SQL Query in Automation Studio Preference Management Center

Reply Mail Management (RMM) Used to define how the system handles replies to an email send

A marketing team accidentally sends SMS campaigns intended for 4PM at 4AM. They would like to use a Blackout Window to prevent this from happening again. Which two actions would a Blackout Window prevent? Scheduling sends during the Blackout Window Sends manually initiated during the Blackout Window Sends conducted using Mobile Connect API calls Large sends started before the blackout window begins

Scheduling sends during the Blackout Window Sends manually initiated during the Blackout Window

Norther Trail Outfitters plans to integrate their Sales Cloud Contacts. How should their Marketing Cloud admin configure the Sync of the contact object so that only marketable contacts are synced over?

Select all records with an email address

All subscribers list

The All Subscribers list is the master list of records for your Marketing Cloud Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscribers list join the All Subscribers list at the same time. Subscribers stored on data extensions join the All Subscribers list when you send your first message to that subscriber

Data Extract Activity

The Automation studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be used to convert an XML file into a comma-delimted, tab-delimited, or pipe-delimited file for import into your account

MID

The Member ID for the organization you're logged in to. To find your MID, log into Marketing Cloud and hover over your account name.

Northern Trail Outfitters purchased a Sender Authentication package (SAP) and is provisioned within the account. The Marketing Cloud admin wants to ensure the private domain being used as the From address for email sends has been verified. How can the admin meet this requirement? - The admin does not need to verify the private domain. - Register the private domain using Domain Registration - Register each From address with this domain individually by sending a verification email to each emails. - Register each From address with this domain by importing a data extension and sending a verification email to each email address

The admin does not need to verify the private domain

Marketing Cloud Connect admin

The person who manages the daily use and setup of Marketing Cloud Connect within Sales Cloud or Service Cloud. At least one user in the Salesforce CRM org needs access to configure Marketing Cloud Connect inside the CRM environment. This can be you or it can be another person.

Which two (2) metrics will a Marketing Cloud admin be able to view under Setup Home, given that the apps are provisioned in the account?

The total number of users in your account The total number of content pieces in your account, including a subtotal of shared assets

After setting up an automation, a Marketing Cloud admin would like their team to be notified if the automation errors. How should this be accomplished? - Configure the multiple email addresses in Alert Manager - Use a comma delimited list in the Automation's Notification Settings - Configure a notification group in the Notifications section of Setup - Configure a Notification Activity for the team in the Automation's Notification Settings

Use a comma delimited list in the Automation's Notification Settings

Northern Trail Outfitters (NTO) is adding Mobile Studio to its marketing tools. Currently, NTO uses Email Studio and Journey Builder to send email messages. They are using a unique alphanumeric as the Subscriber Key in Email Studio. What should the administrator do to prevent duplicates across all Marketing Cloud channels. Turn on Contact Matching in Setup Use Merge functionality for new Mobile contacts Use a single Contact Key value Use channel-specific unique identifiers

Use a single Contact Key value

Northern trail Outfitters wants to switch on the out-of the box audit trail functionality in Marketing Cloud account, however they cannot see the option to enable it. What could be the likely case?

User is missing the Marketing Cloud Security Administrator rights Security Admin rights give you permission to control Audit Trail functionality

data import

Your account must use enhanced FTP to import data. Before you import, you must create a data extension and the import file. Your import file must contain a header row and at least one row of data, and it must be a comma-delimited, tab-delimited, or other delimited file. You can use the Automation Studio import activity or the import wizard to populate your data extension

CAN-SPAM Act

a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

data extension

data extensions represent tables containing attributes and related values. data extensions contain information entered manually or imported through an import definition. Attributes and values contain specific contact record information or related information, such as sales or shipping information.

A Marketing Cloud admin wants to maximize login security to ensure that data is protected. Which 2 settings are recommended?

login in expires after inactivity set to 90 days invalid login before lockout is set to 3 attempts

Social studio

manage, schedule, create, and monitor social media posts. Social Studio offers powerful real-time publishing, engagement and analytics

The digital marketing section of the exam covers which key topics? product offerings contact model data quality and mail management advertising studio configurations

product offerings

Mobile Studio

reach customers on any mobile with personalized mobile messaging using GroupConnect, MobileConnect, and MobilePush